Advertising news

• Fox gets a ratings boost as 100 million viewers tune in to the Super Bowl

  03-02-2020 23:26
  
  New hero, same old massive ratings, as Patrick Mahomes' late comeback gives Kansas City its first Super Bowl title in 50 years.
  
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• TrueCar gets a facelift as it goes after millennial and women buyers

  03-02-2020 22:56
  
  The car-shopping brand rolls out a new campaign and colorful logo designed to give it a more optimistic tone.
  
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• Accenture shuts media auditing arm to head off 'conflict' questions

  03-02-2020 22:17 via campaignlive.com
  
  Consulting giant wants to focus on agency operations.
  
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• Accenture shuts media auditing arm amid 'conflict' questions

  03-02-2020 22:17 via campaignlive.com
  
  Consulting giant wants to focus on agency operations.
  
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• Super Bowl alert: Big Game ads recycle ideas, borrow characters

  03-02-2020 19:58
  
  Good afternoon Super Bowl junkies,I'm Jeanine Poggi, Ad Age's senior editor, here with the final edition of our Super Bowl Alert in 2020. Once again, this year failed to produce very many commercial standouts. The desire to not provoke controversy and steer clear of anything divisive, resulted in bland ads that utilized recycled material and quite literally borrowed from each other.Just under 100 million people tuned in to see these ads on Fox—oh yeah, and to watch the Kansas Cit
  
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• Industry insiders share their Super Bowl ad picks

  03-02-2020 19:54 via campaignlive.com
  
  Find out what these adland leaders have to say about this year's big game spots.
  
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• Billie Eilish lands the cover of Vogue three times, with a fourth digital exclusive

  03-02-2020 19:20
  
  Prediction: The Condé Nast glossy is going to sell a lot of copies.
  
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• The top 5 Super Bowl 2020 commercials you need to know about right now

  03-02-2020 19:06
  
  Hey, Creativity fans. Welcome to the Super Bowl edition of the Top 5 breakthrough brand ideas you need to know about right now. This year’s Big Game proved to be one of the more enjoyable in recent history, with a slew of ads that straight-up entertained.5.Doritos: ‘#CoolRanchDance,’ Goodby Silverstein & Partners | App Partner: SwayDoritos riffed off Lil Nas X’s popular tune “Old Town Road” in its Big Game spot promoting how its Cool Ranch chips are now ev
  
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• The top 10 Super Bowl 2020 commercials by digital share of voice

  03-02-2020 18:26
  
  Jeep’s "Groundhog Day" homage is the most buzzed-about, according to iSpot.tv.
  
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• Movers and Shakers: John Lewis, MullenLowe, DAN, Fever-Tree, Saatchis

  03-02-2020 18:07 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Chobani unveils ‘Almost Milk’ campaign for new oat-based offerings

  03-02-2020 18:07
  
  The well-known yogurt maker is expanding beyond the yogurt aisle for the first time ever with oat milks and coffee creamers.
  
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• What risk does ad fraud pose to connected TV?

  03-02-2020 17:45 via campaignlive.co.uk
  
  As television streaming grows more popular, ad-funded broadcasters could increasingly turn to programmatic buying options. But will ad fraud start to creep into connected TV as it has done for online display?
  
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• Campaign Experience Awards 2020: shortlist revealed

  03-02-2020 17:21 via campaignlive.co.uk
  
  Winners will be announced at ceremony in April.
  
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• The top three ways super bowl advertisers can ensure data gets into the game

  03-02-2020 16:59
  
  Thanks to people-based data, Super Bowl advertisers can now devise an outcome-focused TV measurement strategy to quantify ROI.
  
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• Premier Inn calls creative review as it parts ways with Lucky Generals

  03-02-2020 16:55 via campaignlive.co.uk
  
  Review follows Tamara Strauss joining as global brand marketing director in November.
  
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• Generation gap in media habits 'dramatically increasing', IPA says

  03-02-2020 16:48 via campaignlive.co.uk
  
  Correlation between media usage of 16- to 34-year-olds and those over 55 has fallen by more than half since 2015.
  
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• Amazon and Google use Super Bowl to do battle over voice assistants

  03-02-2020 16:32 via campaignlive.co.uk
  
  They used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of the year.
  
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• Jameson launches personalised bottles ahead of St Patrick's Day

  03-02-2020 16:31 via campaignlive.co.uk
  
  Irish whiskey brand's celebrations have begun a month early.
  
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• Forever 21 has a $81 million rescue bid from landlords, Authentic Brands Group

  03-02-2020 16:22
  
  The proposed deal amounts to a fraction of what the international fashion pioneer was once worth.
  
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• TimeTo launches sexual-harassment training for ad industry

  03-02-2020 15:14 via campaignlive.co.uk
  
  Training sessions will be led by experts in sexual harassment and gender-based violence.
  
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• M&S follows House of Pain with Donna Summer in denim drive

  03-02-2020 15:10 via campaignlive.co.uk
  
  Latest TV ad features dancers moving to 1977's I Feel Love.
  
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• Is it irresponsible for media owners to accept ads from fossil fuel companies?

  03-02-2020 14:57 via campaignlive.co.uk
  
  A newspaper such as The Guardian may feel it is 'on brand' to reject certain advertisers, but should TV, radio and outdoor companies reserve the same right?
  
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• 101 founder Phil Rumbol leaves MullenLowe after two-and-a-half years

  03-02-2020 13:43 via campaignlive.co.uk
  
  As marketing director at Cadbury, Rumbol was responsible for ad voted UK's favourite of all time.
  
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• Jeep’s ‘Groundhog Day’ commercial wins USA Today’s Super Bowl Ad Meter

  03-02-2020 13:35
  
  Starring Bill Murray, the comedic Jeep commercial narrowly edged out Hyundai's "Smaht Pahk" to top the ranking.
  
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• Fashion brand Nubian Skin wins TfL BAME ad prize

  03-02-2020 12:36 via campaignlive.co.uk
  
  Football initiative Grassroots for Good named as runner-up.
  
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• All the highlights from Super Bowl LIV: Monday Wake-Up Call

  03-02-2020 12:20
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  
  
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• Fever-Tree hires former Diageo marketer Jeremy Kanter as CMO

  03-02-2020 10:49 via campaignlive.co.uk
  
  Saskia Meyer will remain at company as UK marketing director.
  
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• Co-operative Bank backs Guardian's fossil fuel ad ban with print execution

  03-02-2020 10:23 via campaignlive.co.uk
  
  Ad ran with tagline: 'Your paper's getting cleaner. Now what about your money?'
  
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• Govt unveils 'Ready to trade' campaign after Brexit day

  03-02-2020 10:18 via campaignlive.co.uk
  
  Work falls under 'GREAT' umbrella.
  
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• Dentsu's Tim Andree takes leave of absence

  03-02-2020 10:04 via campaignlive.co.uk
  
  Company cites health reasons and appoints Toshihiro Yamamoto as acting executive chairman and CEO of Dentsu Aegis Network.
  
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• Amazon is 'biggest advertiser on Earth' as adspend hits $11bn

  03-02-2020 09:24 via campaignlive.co.uk
  
  Ecommerce giant accounts for nearly 2% of global ad expenditure.
  
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• The Super Bowl became the Co-Op Bowl with a blitz of brand mashups

  03-02-2020 06:19
  
  Baby Nut was born from tears of corporate sibling Kool-Aid as Procter & Gamble's Mr. Clean looked on at funeral.
  
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• AB InBev, P&G, PepsiCo, Hyundai Are the Biggest Super Bowl Ad Spenders

  03-02-2020 05:28 via feeds.adweek.com
  
  Regardless of which metric you choose, the Super Bowl is the biggest advertising event of the year with some correspondingly impressive buys by the biggest spenders. This year, they include Anheuser-Busch InBev, Procter & Gamble, PepsiCo and Hyundai. Super Bowl 54 likely generated more than $400 million in advertising revenue for Fox, which would mark...
  
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• Only 1 of Trump’s 2 Proposed Super Bowl Ads Ran During the Game

  03-02-2020 05:14 via feeds.adweek.com
  
  As it turns out, Donald Trump's "60-second Super Bowl buy" wasn't really a 60-second Super Bowl buy after all. The president had a 30-second campaign spot that appeared in the first quarter of the game centered around Alice Johnson and the clemency she was granted in 2018. While Trump's first 30-second ad ran in the...
  
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• Inside Tide’s Epic Super Bowl Ode to Procrastination

  03-02-2020 05:11 via feeds.adweek.com
  
  The elderly gentleman sitting in the afternoon sun on a park bench is unrecognizable as actor Charlie Day. Until he speaks. Though he's disguised with prosthetic wrinkles, saggy skin and snow-white hair for a Tide Super Bowl ad campaign, his voice--in all its neurotic glory--gives him away. The same may not be true of his...
  
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• Fast and Furious, Marvel and Bond Highlight Super Bowl Movie Trailers

  03-02-2020 04:22 via feeds.adweek.com
  
  With 30-second spots for Super Bowl LIV running upward of $5.6 million, more Hollywood studios were expected to forego airing movie ads during the game this year in favor of pre- and postgame shows. Surprisingly, more film studios aired trailers for their blockbuster franchises on Sunday night than in 2019, which only saw spots from...
  
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• Adweek’s Instant Reviews of the 2020 Super Bowl Ads: Second Half

  03-02-2020 04:13 via feeds.adweek.com
  
  Adweek has live reviews of all of the ads airing during Super Bowl LIV. Here are the spots that aired during the second half of the game and what we thought about them. Amazon Studios Amazon Studios, Hunters | Movie and show promos are tough to rate as Super Bowl ads, since it really just...
  
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• Denny’s Pays Significantly Less Than $5.6M for Its Big Game Spot

  03-02-2020 04:10 via feeds.adweek.com
  
  Denny's finally took the plunge and ponied up for a Big Game spot--as in, a spot in the parking lot of Hard Rock Stadium during Super Bowl LIV. The diner-style restaurant chain parked its iconic booth outside of the stadium Sunday, sharing it via Twitter. Denny's A spokesperson for Denny's said in an email that...
  
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• Auto Brands’ Super Bowl Spots Dominated by Drive-By Celebs

  03-02-2020 04:04 via feeds.adweek.com
  
  A sedan whipping through city blocks, pavement glistening in the rain. A row of trucks driving in V-formation across the copper earth of the American southwest. An SUV, adorned with a bright red bow, dusted lightly with snow. We've all seen these commercials. "Almost every single car commercial looks like every other car commercial," said...
  
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• Disney+’s First-Ever Super Bowl Ad Highlights Upcoming Marvel Original Series

  03-02-2020 04:00 via feeds.adweek.com
  
  Fresh off the success of its original Star Wars series The Mandalorian, Disney+ is pushing into its next round of high-profile originals. In a surprise move, the streaming service dropped its first-ever Super Bowl ad on Sunday night to promote its slate of upcoming Marvel original series. During the fourth quarter of the Super Bowl...
  
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• Mr. Clean Made a Guest Appearance in 2 Super Bowl Spots This Year

  03-02-2020 03:43 via feeds.adweek.com
  
  Mr. Clean is a big presence at this year's Super Bowl even though there isn't actually a Mr. Clean ad airing during the game. First, Mr. Clean appears as a guest at the funeral of Mr. Peanut, where he appears alongside the Kool-Aid Man, Matt Walsh and Wesley Snipes. What's particularly notable about Mr. Clean's...
  
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• ‘Waka Waka’ Was the Most-Tweeted Moment During Big Game Halftime Show

  03-02-2020 03:35 via feeds.adweek.com
  
  Twitter rolled with "Waka Waka," as the song's performance by Jennifer Lopez and Shakira was the most-tweeted moment during the halftime show at Super Bowl LIV, according to Twitter. It was followed by Lopez pole-dancing during her performance of "Waiting for Tonight," and J Balvin joining Lopez on stage. Twitter said the most-tweeted emojis in...
  
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• Jennifer Lopez and Shakira Electrify Super Bowl Halftime Show

  03-02-2020 03:25 via feeds.adweek.com
  
  Now that's how you do a Super Bowl halftime show. Jennifer Lopez and fellow pop legend Shakira joined forces to co-headline the Pepsi Super Bowl Halftime Show, putting on a dazzling performance that electrified Miami's Hard Rock Stadium. If you wanted energy from Shakira and Lopez during halftime, you got it. If you wanted family-friendly,...
  
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• What Porsche’s Super Bowl Ad Actually Means for Porsche

  03-02-2020 03:13 via feeds.adweek.com
  
  Tonight's Super Bowl ad for Porsche--60 seconds of twisty roads, growling engines and epic driving created by agency Cramer-Krasselt--was pretty much the sort of sleek production you'd expect from a pricey German nameplate equipped to buy into America's priciest air time. But while "The Heist," which featured security guards in hot pursuit of a thief...
  
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• These Are The 19 Celebs You Saw In Sabra’s Super Bowl Ad

  03-02-2020 03:12 via feeds.adweek.com
  
  Sabra Dipping Co. aired its first Super Bowl commercial during the second quarter of the game with a spot that managed to squeeze in a breathtaking amount of Internet, music, film and television personalities--19 in all--in only 30 seconds. The unexpected mix of stars in the VaynerMedia-produced ad includes former professional wrestler Ric Flair, "Hot...
  
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• Verizon, Harrison Ford salute first responders in Super Bowl commercial

  03-02-2020 01:55
  
  Real-life images from natural disasters and rescues are shown throughout 60-second spot.
  
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• It’s Alive! Mr. Peanut is reborn as Baby Nut in Planters’ Super Bowl ad

  03-02-2020 01:47
  
  The brand adjusted its social media approach in wake of Kobe Bryant's death but stuck with the funeral ad
  
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• Super Bowl 2020 ad review

  03-02-2020 01:31
  
  Here’s our batch of Super Bowl ad reviews, more or less in real time, listed by quarter and scored from one to five footballs.
  
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• All of the Super Bowl commercials, reviewed

  03-02-2020 01:31
  
  First QuarterQuibi, “Bank Heist”
  BBH LA
  Score:
  A bank heist goes awry when the getaway driver is too distracted watching a Quibi video while he’s waiting for his accomplices. “I’ll be there in a Quibi,” he says, delighted by the “quick bite” content he’s watching on his phone. The video platform, from Jeffrey Katzenberg and Meg Whitman, doesn’t launch until April, when it plans to offer original content that can be consumed in 10 minute
  
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