Advertising news

• Anti-virus firm Avast shuts down a major source of data for Madison Avenue

  30-01-2020 23:36
  
  Jumpshot was known throughout the ad industry as a place to get unparalleled insights into online behavior.
  
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• Jeff Goodby does the 'Cool Ranch Dance' to help promote Doritos' Super Bowl push

  30-01-2020 23:05
  
  Agency co-founder dances like Lil Nas X in demo of campaign's social component using the Sway app.
  
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• McCann New York names former BSSP CCO Matthew Curry as deputy chief creative officer

  30-01-2020 22:48
  
  The agency also announces several other key promotions and hires including the elevation of Shayne Millington to global executive creative director.
  
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• Corona says consumers aren't confusing its brand with the Coronavirus

  30-01-2020 22:46
  
  A number of recent headlines have suggested that some are associating the viral outbreak with the Mexican beer brand.
  
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• Hasbro consolidates global media with WPP amid internal unrest

  30-01-2020 22:36 via campaignlive.com
  
  The brand's global head of media is one of the latest leaders to exit.
  
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• Capital One and DDB part ways

  30-01-2020 21:56
  
  The move is another loss for the Omnicom agency after McDonald's and State Farm took lead creative duties from it last year.
  
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• Here’s how KFC is marketing its updated Beyond Meat faux chicken in two markets

  30-01-2020 21:39
  
  Beyond Fried Chicken could go national if strong results are seen in Charlotte and Nashville.
  
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• Super Bowl alert: Kobe Bryant's death hangs over the game and political ads drop

  30-01-2020 21:32
  
  Hello Super Bowl junkies,I’m Jeanine Poggi, Ad Age’s senior editor, counting down to Super Bowl LIV. There are just three days to go until the Kansas City Chiefs take on the San Francisco 49ers at the Hard Rock Stadium in Miami. Leading up to the game, which will air on Fox, Ad Age brings you breaking news, analysis and first looks at the high-stakes, Big-Game commercials—all in our Super Bowl Alerts newsletter. Sign up right here to get them in your em
  
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• Only 1 in 3 people say Super Bowl ads accurately portray women

  30-01-2020 21:21 via campaignlive.com
  
  New Berlin Cameron, Perksy reveals insights a few days before the big game.
  
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• Havas Creative Group hires industry vet to lead global client relations

  30-01-2020 20:28 via campaignlive.com
  
  "The relationship between an agency and its clients is crucial for success and growth."
  
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• Super Bowl commercials 2020: watch all the ads released so far

  30-01-2020 19:30
  
  President Trump and Michael Bloomberg have pre-released their Big Game spots, joining a long line of brands including SodaStream, Olay and Amazon.
  
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• 4 key ways the ad experience will be reinvented in the next decade

  30-01-2020 18:55
  
  Headlined by unprecedented spending on the U.S. elections, 2020 is a year that ad industry observers say will start a decade of transformation. 
  
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• Watch the newest commercials on TV from WW, HSN, Titleist and more

  30-01-2020 18:48
  
  Pro golfers including Jordan Spieth, Justin Thomas and Cameron Smith star in the latest from Titleist.
  
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• How Mtn Dew, Hyundai and Chipotle are weaving TikTok into Super Bowl advertising

  30-01-2020 18:33
  
  It promises to be a breakout game for the hot new app as brands jump at its marketing offering.
  
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• Watch President Trump’s Super Bowl commercial

  30-01-2020 18:18
  
  The 30-second ad says Trump made the country 'stronger, safer and more prosperous.' 
  
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• Klarna pampers Fashion Week goers in nail salon

  30-01-2020 17:59 via campaignlive.co.uk
  
  Pop-up promotes brand's partnership with Olivia Rubin.
  
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• Craig Inglis departs John Lewis after 12 years

  30-01-2020 17:13 via campaignlive.co.uk
  
  Inglis has worked at department store since 2008.
  
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• SodaStream debuts space-themed blockbuster in Super Bowl debut under parent PepsiCo

  30-01-2020 16:53
  
  Previously known for taking jabs at big soda, the company is now trying to establish itself as sparkling-water brand.
  
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• Diageo: Focus on effectiveness helped us up media spend by £200m

  30-01-2020 16:49 via campaignlive.co.uk
  
  Drinks giant reported organic sales growth of 4% in last six months of 2019.
  
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• Michael Bloomberg's Super Bowl ad spotlights a mother who lost her son to gun violence

  30-01-2020 16:47
  
  Instead of taking aim at Trump, the media mogul and Democratic presidential candidate focuses on gun safety.
  
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• Super Bowl advertisers edit commercials in wake of Kobe Bryant helicopter crash

  30-01-2020 16:44
  
  General Motors keeps NBA star LeBron James out of Big Game teasers. ​
  
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• P&G hopes Olay's Super Bowl space mission lands a high gender-equality rating

  30-01-2020 16:36
  
  All-female cast promotes Twitter program to give money to Girls Who Code.
  
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• LeBron James will star in GM’s ‘Quiet Revolution’ Super Bowl ad for its new electric Hummer

  30-01-2020 16:34
  
  The ad from Leo Burnett will juxtapose ‘staggering’ performance with the quietness of an electric vehicle.
   
  
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• Nestle Cereals and ParalympicsGB aim to get families active ahead of Tokyo 2020

  30-01-2020 16:25 via campaignlive.co.uk
  
  Campaign coincides with NHS survey that revealed 27% of adults are 'inactive'.
  
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• 9 best practices for a successful video marketing campaign

  30-01-2020 16:15
  
  In a new age of viral videos, make sure your company's voice can still be heard.
  
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• Guinness enlists Rio Ferdinand for night-football spectacle in Lagos

  30-01-2020 15:00 via campaignlive.co.uk
  
  Evening will feature five-a-side match and musical performances.
  
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• ICO urges advertisers to consider their role in RTB data breach

  30-01-2020 14:49 via campaignlive.co.uk
  
  Addressing the industry at the Advertising Association's Lead conference, Simon McDougall compared the online ad industry's failings to the global financial crisis.
  
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• Taco Bell’s Nacho Fries are back, this time with a buddy action-thriller trailer

  30-01-2020 14:00
  
  ‘Supply and Demand’ shows guys going to great and risky lengths when they can't get the seasoned fries.
  
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• Gala Bingo turns to Antidote for £13m ad account

  30-01-2020 13:53 via campaignlive.co.uk
  
  Business also includes Gala Spins brand.
  
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• Coors Light scales Rocky Mountains in fresh campaign

  30-01-2020 13:11 via campaignlive.co.uk
  
  It is Havas London's debut work for beer brand.
  
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• Jeff Goodby and Rich Silverstein divulge the secrets of the Super Bowl

  30-01-2020 12:40
  
  Jeff Goodby and Rich Silverstein join the Ad Lib podcast to talk all things Super Bowl.
  
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• Starbucks captures life-altering moment of transgender person trialling new name

  30-01-2020 12:36 via campaignlive.co.uk
  
  It is winning entry in Channel 4's annual Diversity in Advertising Award.
  
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• Opinion: Take control of location data before it leaves you behind

  30-01-2020 12:00
  
  Develop a plan to publish updated location information over a period of weeks, and even months.
  
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• Marketers react to coronavirus and ad vets stump for Bloomberg: Thursday Wake-Up Call

  30-01-2020 11:59
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Businesses react to coronavirusAs fears of coronavirus contagion spread, marketers that do business in China are taking extraordinary steps. A growing number of airlines, including American, United, British Airways, Air Asia, Cathay Pac
  
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• John Bercow: 'Get Brexit done' slogan was 'arrant nonsense'

  30-01-2020 11:55 via campaignlive.co.uk
  
  Former speaker of House of Commons claimed saying was intended as remedy for 'Brexit fatigue'.
  
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• Google: ad industry needs more tools to tackle online ad bombardment

  30-01-2020 11:21 via campaignlive.co.uk
  
  UK & Ireland boss Ronan Harris admits Google, along with Facebook, has broken trust in advertising.
  
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• Unilever keeps 'all options' open for struggling PG Tips and Lipton brands

  30-01-2020 10:50 via campaignlive.co.uk
  
  Profit down more than third at FMCG giant in disappointing 2019.
  
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• The & Partnership aims to double in size in four years

  30-01-2020 10:12 via campaignlive.co.uk
  
  Gross profit rose 12.4% to £95.7m last year.
  
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• No sale on agenda as The & Partnership aims to double in size in four years

  30-01-2020 10:12 via campaignlive.co.uk
  
  Gross profit rose 12.4% to £95.7m last year.
  
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• Pitch Update: Very rethinks advertising requirements

  30-01-2020 10:07 via campaignlive.co.uk
  
  Vision Express has also briefed agencies.
  
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• Facebook growth slows as Mark Zuckerberg touts ecommerce offering

  30-01-2020 10:02 via campaignlive.co.uk
  
  Social media giant failed to report sales growth higher than 30% for first time in a financial year.
  
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• Fans’ Tweets Will Be Printed on the Confetti at Super Bowl LIV

  30-01-2020 00:20 via feeds.adweek.com
  
  When the winner of Super Bowl LIV is crowned and confetti rains from the sky, if you see people picking up that confetti and reading it, here's why. Twitter is teaming up with the National Football League to print tweets from Twitter Sports' Top Tweets campaign on the confetti that will be dropped on Hard...
  
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