Advertising news

• Accenture gets affirmation for Droga5 buy with Kimberly-Clark win

  12-11-2019 23:10
  
  WPP faces latest in series of creative account losses, though it retains some K-C baby and child-care work outside U.S.
  
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• LG Electronics awards global media business to PHD

  12-11-2019 22:30 via campaignlive.com
  
  The account spend is estimated at $800 million worldwide.
  
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• JetBlue Joins the Basic Economy Movement With Basic Blue

  12-11-2019 21:44 via feeds.adweek.com
  
  Despite priding itself on being a challenger brand, JetBlue Airways has joined most other major U.S. airlines in offering a Basic Economy fare. Announced last year but officially launched today, the airline's Basic Blue category is aimed at budget-conscious travelers who are willing to make a few compromises--though not as many as on some other...
  
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• Facebook Pay Unifies Payments Experience Across Facebook, Messenger, Instagram, WhatsApp

  12-11-2019 21:30 via feeds.adweek.com
  
  Facebook CEO Mark Zuckerberg revealed long-term plans in January to unify the messaging infrastructure behind Facebook, Messenger, Instagram and WhatsApp, and the social network took the first step toward that goal Tuesday with its introduction of Facebook Pay, Vice president of Marketplace and commerce Deborah Liu said in a Newsroom post that Facebook Pay provides...
  
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• A Single Mom Receives an Unlikely but Appreciated Gift for Christmas in Hobby Lobby Ad

  12-11-2019 20:57 via feeds.adweek.com
  
  Holiday campaigns often show parents doing whatever it takes to give their kids a perfect Christmas. Just look at this year's Macy's ad, in which parents feed into their daughter's dreams of becoming Santa Claus by transforming their pickup truck into a sleigh-esque vehicle so she can deliver gifts around the neighborhood. Or this ad...
  
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• Review: Disney+ Immediately Establishes Itself as an Essential Streaming Platform

  12-11-2019 20:49 via feeds.adweek.com
  
  Last spring, Disney claimed an early victory over Apple in the looming streaming wars by unveiling its upcoming Disney+ OTT service at an event that succeeded in all the ways that Apple's own presentation for Apple TV+ had failed just weeks earlier. Seven months later, Disney has one-upped its rival again by rolling out Disney+...
  
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• Instagram Begins Testing TikTok-Inspired Reels Music Video Feature in Brazil

  12-11-2019 19:50 via feeds.adweek.com
  
  Instagram began testing TikTok clone feature Reels with iOS and Android users in Brazil, calling the feature Cenas in that country. Developer and blogger Jane Manchun Wong uncovered earlier testing of the feature, originally known as Clips, in September, saying in a blog post at the time that the feature for the Facebook-owned photo- and...
  
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• Kimberly-Clark Sends Creative on Childcare Brands to Droga5 and Accenture

  12-11-2019 19:35 via feeds.adweek.com
  
  Kimberly-Clark has sent selected Droga5 as its lead creative agency, with further support from Accenture Interactive, for its baby and childcare business. Accenture Interactive acquired Droga5 back in April, including buying out media holding company Endeavor's 49% stake in the agency. An Accenture representative said in a statement that the companies are "excited" to begin...
  
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• This week's agency moves, hires and partnerships: November 12, 2019

  12-11-2019 19:26
  
  Lyons leaves DDB to lead strategy at Virtue, Sid Lee U.S. has a new CCO.
  
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• Disney streaming outages mar its first day as Netflix rival

  12-11-2019 19:25
  
  Disney said consumer demand for the service had exceeded its highest expectations.
  
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• Walmart Expands Voice Ordering to Apple’s Siri

  12-11-2019 19:01 via feeds.adweek.com
  
  Walmart has partnered with Apple to add voice-enabled grocery shopping through Siri. The Siri shortcut for online grocery enables shoppers to ask Apple's voice assistant to add items directly to their Walmart grocery carts after they've paired their accounts, the retailer announced in a blog post. Shoppers can build virtual baskets by saying "Add to...
  
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• Great Western Railway calls CRM review

  12-11-2019 18:29 via campaignlive.co.uk
  
  Incumbent Havas Helia is defending account.
  
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• The Atlantic’s elegant redesign mines its 162-year history to prime for the future

  12-11-2019 18:08
  
  Rethink features new single 'A' logo and brings unified look across all platforms.
  
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• The Atlantic’s elegant redesign mines its 162-history to prime for the future

  12-11-2019 18:08
  
  Rethink features new single 'A' logo and brings unified look across all platforms.
  
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• PopSugar opens 'Sugar chalet' shopping experience

  12-11-2019 17:55 via campaignlive.co.uk
  
  Brand is putting on mindful meditation, yoga classes and cooking demonstrations in New York.
  
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• Movers and Shakers: Raft of changes at DAN, plus FT, VaynerMedia, Ofcom

  12-11-2019 17:41 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Facebook: Here’s How to Turn Off Notification Dots on Shortcuts

  12-11-2019 17:35 via feeds.adweek.com
  
  Facebook added a new option that allows users to stop notification dots from appearing on the shortcuts in their navigation bars when using its flagship mobile application. Our guide will show you how this works. Note: These screenshots were captured in the Facebook app on iOS. Step 1: Tap the three horizontal lines in the...
  
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• The & Partnership London names Emily Harlock chief strategy officer

  12-11-2019 17:32 via campaignlive.co.uk
  
  Harlock leaves AMV after 12 years.
  
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• WWF launches stop-motion Christmas campaign promoting animal adoption

  12-11-2019 17:26 via campaignlive.co.uk
  
  Ad encourages the British public to adopt animals for Christmas.
  
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• Why Olympics Branding Is Such a Challenge

  12-11-2019 17:19 via feeds.adweek.com
  
  In October, Paris 2024 unveiled the branding for its Olympic and Paralympic Games. The logo paid homage to Marianne, France's national symbol, and used some visual trickery to vacillate between a flame and feminine features. Adweek asked designers to weigh in with their thoughts, and sentiment was largely negative. But designing a logo for a...
  
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• Disney+ Launch Marred by Connectivity Issues

  12-11-2019 17:18 via feeds.adweek.com
  
  Disney+, the highly anticipated ad-free streaming service from Disney, has finally arrived--but many users were unable to access it on Tuesday morning as it rolled out. Customers, who had signed up for a free trial or paid for subscriptions, reported being unable to access the service, which includes original programming like new Star Wars series...
  
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• Michael Karg abruptly exits as Ebiquity CEO

  12-11-2019 17:17 via campaignlive.co.uk
  
  Surprise exit came week before group was due to present to investors.
  
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• Watch the newest commercials on TV from State Farm, JC Penney, Macy’s and more

  12-11-2019 17:00
  
  Macy’s wants you to stop by its stores to “find everything you need to feel fabulous” for the holidays.
  
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• 3 Brands That Successfully Used Trade Ins as a Marketing Incentive

  12-11-2019 17:00 via feeds.adweek.com
  
  The idea of using trade-ins to drive sales may conjure images of the automotive industry. But this marketing strategy is now being embraced by another less obvious category: food products. From pizza to sausage to even a donut brand has begun offering trade-in programs. And it's easy to see why when the benefits of this...
  
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• Angry Birds Celebrates 10th Anniversary With Anger-Powered Scooters

  12-11-2019 16:58 via feeds.adweek.com
  
  Sometimes, screaming is necessary after a bad day--and Angry Birds is encouraging you to let it out. The mobile game and film franchise is celebrating its 10th anniversary this year, and to drive buzz Angry Birds developer Rovio Entertainment partnered with agency Droga5 to launch "Bring the Anger," an integrated marketing campaign that shows how...
  
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• Phil Edmonds to depart Oystercatchers

  12-11-2019 16:47 via campaignlive.co.uk
  
  He joined intermediary from Adstream two years ago.
  
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• State Farm gives brand creative duties to the Marketing Arm, dealing blow to DDB

  12-11-2019 16:45
  
  State Farm has tapped the Marketing Arm to handle its brand creative work starting in 2020, though it will still work with DDB Chicago on some projects.
  
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• Grey Europe joins Coca-Cola's creative roster

  12-11-2019 16:34 via campaignlive.co.uk
  
  Agency will be responsible for creative and strategic projects across 28 markets.
  
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• CBS profit falls as spending on streaming ramps up

  12-11-2019 16:29
  
  In its final report before merging with Viacom, CBS reported third-quarter earnings of 95 cents a share, a decline from a year earlier. 
  
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• With Disney's Frozen 2 heating up, these brands are in luck

  12-11-2019 15:51
  
  While presales of Frozen 2 are already breaking records, Disney’s promotional partners on the film, such as Ziploc, Nature’s Own and JC Penney, stand to win big. 
  
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• Mark Read: Integrated accounts make up third of WPP's new-business pipeline

  12-11-2019 15:43 via campaignlive.co.uk
  
  WPP CEO sees surge in number of clients that want to "join together" creative and media.
  
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• Are trading scale and size of billings no longer vital in media?

  12-11-2019 14:49 via campaignlive.co.uk
  
  IPG Mediabrands' CEO thinks it is all about strategic capabilities.
  
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• Microsoft to extend California privacy protections across U.S.

  12-11-2019 14:46
  
  Microsoft has taken preemptive measures to embrace new laws that arm consumers with tools that negate the amount of data big tech collects from them, as U.S. digital privacy regulation looms.
  
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• Heineken signs up as Euro 2020 official beer partner

  12-11-2019 13:04 via campaignlive.co.uk
  
  Brand also renews Champions League sponsorship.
  
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• Saatchi & Saatchi hires Kerry Roper as head of design

  12-11-2019 12:36 via campaignlive.co.uk
  
  He left Dark Horses after less than a year.
  
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• Coca-Cola Christmas truck returns for ninth year

  12-11-2019 12:05 via campaignlive.co.uk
  
  10p donations will be made to Crisis for each Coke can recycled on tour.
  
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• Disney+ just went live (yes, it’s another ad-free streaming service): Tuesday Wake-Up Call

  12-11-2019 12:00
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.
  
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• Disney+ just went live (and so did the streaming wars): Tuesday Wake-Up Call

  12-11-2019 12:00
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.
  
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• BritBox launches debut campaign

  12-11-2019 11:37 via campaignlive.co.uk
  
  It was created by ITV Creative and Rattling Stick.
  
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• Disability campaign takes to Piccadilly Lights to raise awareness of 'purple pound'

  12-11-2019 11:34 via campaignlive.co.uk
  
  Purple Tuesday calls on businesses to make themselves more accessible to disabled people.
  
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• Extinction Rebellion sends 'sinking house' down Thames as flooding devastates north

  12-11-2019 11:09 via campaignlive.co.uk
  
  Organisation said current flooding in part of England show 'very real risk' of climate change.
  
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• When the cookies crumble, the MAIDs clean it up

  12-11-2019 11:00
  
  Although different solutions to consumer digital tracking have been bandied about, the pervasiveness and stickiness of the Mobile Ad ID is here to stay.
  
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• FT editor Lionel Barber steps down after 14 years at helm

  12-11-2019 10:55 via campaignlive.co.uk
  
  Barber will be succeeded by Roula Khalaf.
  
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• ITV to launch addressable TV platform Planet V in 2020

  12-11-2019 10:04 via campaignlive.co.uk
  
  Planet V will let advertisers target and buy online ads on a joined-up, 'end-to-end' basis.
  
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• Funworks' Paul Charney on sketch comedy, funny ads—and the perfect 'Saturday Night Live' cast

  12-11-2019 06:01
  
  The creative agency's CEO and founder talks about his favorite comedians and the troupe he founded in the '90s in this episode of the 'Ad Block' podcast.
  
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• Diageo backs program to get female creatives working after taking extended leaves

  12-11-2019 01:00
  
  The ‘Creative Comeback’ initiative comes to U.S. for the first time.
   
  
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