Advertising news

• NBC preps Olympics hype with a lightning-fast promo

  01-11-2019 23:09
  NBC looks to get 20 million football fans all fired up for the Olympics.
  
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• TikTok's national security test could also test advertisers

  01-11-2019 22:16
  Brands appear content with Chinese-owned app—for now—as regulators give it a second look.
  
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• Help us Lucasfilm, cross-promotion is our only hope

  01-11-2019 21:28
  Brands are lining up for co-branding opportunities ahead of the release of the new Star Wars film in December. 
  
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• LinkedIn Spells Out Its 4 Principles of Trust

  01-11-2019 20:30 via feeds.adweek.com
  Trust on the non-professional side of the social network spectrum has been a hot topic in recent months, so LinkedIn, the network for professionals, sought to clarify the principles that guide its efforts to protect its members and maintain their trust. Senior vice president and general counsel Blake Lawit wrote in a blog post, "As...
  
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• NYC Marathon Runners Have a New, Natural Way to Cool Off

  01-11-2019 20:16 via feeds.adweek.com
  Tal Chitayat noticed the waste for the first time about two miles into Manhattan. Running the New York City Marathon last year, he had already trod through Staten Island, Brooklyn and Queens and was coming up on Mile 17. Only nine more miles to go. At that point, race assistants give runners a cool-down sponge...
  
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• Why One Ikea Location Suddenly Has Quotes Around Its Name

  01-11-2019 20:06 via feeds.adweek.com
  Typically, seeing quotes around a brand name would make you understandably wary, in the same way you'd be reluctant to eat something that someone described with air-quotes as "food." But with Ikea's Wembley location in London, there's a good--albeit a bit obscure--reason why the chain has put quote marks around its name on the front...
  
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• Pinterest Refreshes Its iOS and Android Apps

  01-11-2019 20:00 via feeds.adweek.com
  The Halloween costumes are off, but Pinterest kicked November off with a refreshed look for its iOS and Android applications. Search is now in a main navigation bar, enabling Pinners to access personalized and trending searches with a swipe. Pinterest The following tab was moved to the top of the home feed, giving users new...
  
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• Espolòn Tequila Pours One Out for ‘Fake News’ in Obituary Ad

  01-11-2019 19:21 via feeds.adweek.com
  In celebration of D?a de los Muertos, Espol?n Tequila hoped to put an end to "fake news" with an obituary in the New York Times. Espol?n Tequila wrote a literary calavera--an illustrated poem commonly written on D?a de los Muertos--about "fake news" and put the creative illustration in the Times as an obituary ad. "Citizens...
  
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• Watch the newest commercials on TV from New Balance, Sylvania, Lego and more

  01-11-2019 19:16
  Sylvania wants you to replace the headlights in your car with “whiter, brighter Sylvania bulbs” for safety’s sake.
  
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• Starbucks is opening a New York City micro-cafe without menu boards

  01-11-2019 18:37
  Walk-in orders are welcome but the space is designed to accommodate digital orders.
  
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• Twitter’s Ban on Political Ads Is No Big Deal, Marketers Say

  01-11-2019 18:32 via feeds.adweek.com
  When Twitter CEO Jack Dorsey announced--in a series of tweets, naturally--that the platform would no longer accept political ad dollars in the lead-up to the 2020 presidential race, the responses were mixed. Advocates and some Democratic candidates lauded Twitter's decision that, as Dorsey put it, the reach of political messages should be "earned" rather than...
  
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• If You Want Ad Transparency, Stop Playing the Blame Game

  01-11-2019 18:23 via feeds.adweek.com
  With an estimated one-third of the U.S. programmatic display ad spend going to the so-called ad tax, the need for transparency is obvious. But a feud over two new IAB tools--sellers.json and OpenRTB SupplyChain object--underscores why transparency will never be possible as long as the industry perpetuates the intermediary blame game. While the dispute is...
  
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• Meet the 2 Prophets Who Predicted Every Silicon Valley Trend in This Fun Software Ad

  01-11-2019 18:17 via feeds.adweek.com
  Sometimes the only thing worse than missing the boat is seeing the boat, boarding the boat and then turning around and letting the boat sail away without you. (True story: I sold my Netflix stock in 2005 and I'm still not ready to talk about it.) With a fun new ad developed in house on...
  
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• Tina Fey takes the driver’s seat in Allstate’s new Mayhem spots

  01-11-2019 18:12
  Allstate is tapping Tina Fey for its long-running Mayhem campaign; her inclusion is the first time a celebrity will star with the character, originally conceived by Leo Burnett but now created with 72 and Sunny.
  
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• It’s Time We Overhaul the Industry’s Narrative Around Mental Illness

  01-11-2019 17:53 via feeds.adweek.com
  This is a very difficult topic to write about, given my cultural background where "we don't talk about these things." However, the truth is that we must talk about these things, as they are a natural part of life and affect so many people annually. Some we know, many we don't. Too many suffer in...
  
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• Forever 21 saves one third of condemned U.S. stores after renegotiating rents

  01-11-2019 17:42
  Bankrupt retailer says it will now keep open more than 60 of the 178 U.S. locations previously earmarked for closure.
  
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• Pinterest Reports 322 Million Global Monthly Active Users at the End of Q3

  01-11-2019 17:35 via feeds.adweek.com
  Pinterest reported revenue of $279.7 million in the third quarter of 2019, up 47% from $190.2 million in the year-earlier period, but its net loss soared 561% over the same time period, to $124.7 million from $18.9 million, using generally accepted accounting principles. The company pointed out that it was profitable on a non-GAAP basis,...
  
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• Smash Hits returns to promote new musical

  01-11-2019 16:55 via campaignlive.co.uk
  One-off free edition available today as tie-in with pop nostalgia fest & Juliet.
  
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• L'Oréal campaign celebrating Karl Lagerfeld omits some of his most controversial statements

  01-11-2019 16:46
  McCann video highlights designer's 'punchlines,' but not ones about Muslims or #MeToo.
  
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• Google acquires wearable tech brand Fitbit for $2.1bn

  01-11-2019 16:04 via campaignlive.co.uk
  Search giant eyes opportunity of 'Made by Google' wearables.
  
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• Google to buy Fitbit for $2.1 billion to boost hardware

  01-11-2019 15:43
  “Fitbit health and wellness data will not be used for Google ads,” the company insists.
  
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• Is your brand message being diluted as it moves through your organization? Customer insights can help

  01-11-2019 15:09
  Study shows that marketers are struggling to create a consistent message across all customer interactions. How to create a cohesive brand story using customer insights. 
  
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• Fentimans builds real-life gingerbread house

  01-11-2019 15:05 via campaignlive.co.uk
  Festive pop-up promotes launch of new soft drink.
  
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• What 'Law & Order' can teach marketers about strategic storytelling

  01-11-2019 15:00
  In the ephemeral age of marketing, it’s serialization, or ongoing storytelling, that allow nuances to bubble up.
  
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• Aldi Christmas ad: are Brussels sprout gangsters the villains of Kevin's latest adventure?

  01-11-2019 14:10 via campaignlive.co.uk
  Peaky Blinders spoof teases carrot's return for fourth Christmas.
  
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• Karen Blackett to industry leaders: Check your circle to boost diversity

  01-11-2019 14:03 via campaignlive.co.uk
  WPP's UK boss makes an impassioned argument for the business case for diversity at Campaign's Changing Faces event.
  
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• Brands tipped to leave broadcast TV out in the cold

  01-11-2019 13:21 via campaignlive.co.uk
  AA/Warc forecast 2.4% drop in Q4, but there are big gains for non-broadcast video.
  
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• Most agency jobs will be automated by 2030, Forrester predicts

  01-11-2019 13:00
  Agency Brief also looks at how the holding company killed the lemonade stand.
  
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• Kraft Heinz to shake up media spend and cut product launches

  01-11-2019 11:35 via campaignlive.co.uk
  New CEO to back flagship brands in turnaround.
  
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• Apple TV+ launches today, but critics aren't super-impressed: Friday Wake-Up Call

  01-11-2019 11:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.Apple TV+ is here
  Apple’s new streaming service went live today, with original content including “The Morning Show,” starring Jennifer Aniston, Reese Witherspoon and Steve Carell as TV news anc
  
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• Armed for sales success, Target unleashes holiday campaign

  01-11-2019 10:30
  Following two years of sales increases, Target is ready for holiday with a jam-packed anthem spot from Mother New York that showcases its products, services and partnerships.
  
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• Dave takes CALM support from advertising into programming

  01-11-2019 10:13 via campaignlive.co.uk
  TV channel to air three Comedy Against Living Miserably specials in aid of mental-health charity.
  
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• All Mariah Carey wants for Christmas is... Walkers

  01-11-2019 10:01 via campaignlive.co.uk
  Pop icon reprises festive classic 25 years after release.
  
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• Why The Washington Post is looking more like a tech company every day

  01-11-2019 10:00
  'We’re completely out of our minds if we think advertiser and subscriber revenue will carry us,' says Jarrod Dicker, the Post's vice president of commercial technology and development, in this edition of the 'Ad Lib' podcast.
  
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• Toward agelessism: reflections on turning 50 in advertising

  01-11-2019 10:00
  'Cultural literacy isn’t like skin elasticity or hair. It’s not something you’re hardwired to lose over time. You do have to maintain a sense of curiosity, however.'
  
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• See Macy’s try a new twist on Santa as the department store pushes its ‘Believe’ holiday message

  01-11-2019 10:00
  In ‘Santa Girl’ seasonal spot, a young girl gets her wish to play the role of Santa.
  
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• Fox earns a big payday at the end of a wild and wooly World Series

  01-11-2019 01:51
  For Fox and baseball fans, the happiest phrase in sports is “Game 7.”
  
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