Advertising news

• Google ad revenues up despite net income dip

  28-10-2019 23:56 via campaignlive.com
  Mobile and YouTube showed the highest rates of growth.
  
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• This week's agency moves, hires, and partnerships: October 28, 2019

  28-10-2019 21:51
  Spark44 hired Josh Rubin and Fred Sanicola as executive creative directors in North America. The pair will lead creative for Jaguar Land Rover, among other projects. The have held creative positions at BBH, Saatchi, Huge, Grey and KBS, working with brands including Google, Netflix, Samsung, Chipotle, Facebook, Puma, Audi, NFL, BMW, Ketel One and the Whitney Museum, and they oversaw the global launch of the American Express Lin-Manuel Miranda campaign.BBH China promoted Kelly Pon to chief creativ
  
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• AT&T bows to pressure from activist investor, may sell ailing DirecTV unit

  28-10-2019 21:32
  Mere weeks after activist investor Elliott Management publicly pressed AT&T to slash costs and dial down its acquisitions strategy, it appears as if Chairman-CEO Randall Stephenson has knuckled under to those demands.Speaking today on AT&T’s third-quarter earnings call, Stephenson laid out a three-year plan that includes a pledge to conduct a comprehensive review of all non-essential businesses that may be be sold or spun off, while also making a commitment to retire all the debt r
  
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• Reese's promising interactive haunted house was no treat

  28-10-2019 21:03
  Halloween is the biggest holiday for Reese’s, not to mention parent company Hershey Co. In years past, Reese’s has crafted interactive events, like a vending machine where people could exchange Halloween candy for its peanut butter cups, to drive holiday engagement. This year, Reese’s opted for another interactive experience—this time a live one, which Reese's described as "the most epic Reese’s Halloween treat experience to date.”   &
  
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• Kind eliminates 90 field marketing and field sales jobs, or about 15 percent of full-time staff

  28-10-2019 20:47
  Kind Snacks is shutting down its field sales and field marketing teams, eliminating some 90 positions, as it looks for different ways to increase brand awareness and household penetration.The jobs being cut by the end of 2019 account for about 15 percent of Kind’s full-time workforce. “We are doing this from a position of strength,” says CEO Mike Barkley.Barkley, who took on the CEO role in September, says Kind wants to reach retail customers and consumers in different way
  
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• GroupM's Brian Wieser shares key insights on media landscape

  28-10-2019 18:50 via campaignlive.com
  Find out the critical issues facing media owners and agencies today and what the future holds.
  
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• Apple is revamping its smart home efforts after falling behind Amazon and Google

  28-10-2019 17:34
  Apple is ramping up hiring for a team that is working on new smart home software and devices in an effort to catch up in a field where Google and Amazon have dominated, according to people with knowledge of the matter.The company is seeking engineers to work in its Cupertino, California, headquarters and in San Diego as part of a group revamping Apple’s smart home platform. The overhaul is designed to spur more outside accessory and appliance makers to connect smart hom
  
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• VaynerMedia has a new chief creative

  28-10-2019 17:18
  VaynerMedia has named creative vet Rob Lenois its new chief creative officer. Lenois served for nearly a decade at Grey New York, last as deputy chief creative officer. Lenois fills the post vacated by Steve Babcock, who departed the agency in June to open his own company dedicated to helping brands build their own in-house capabilities.Lenois will assume his new post on Nov. 4. Under his leadership, Grey New York won its first-ever Cannes Lions Grand Prix, for a Super Bowl c
  
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• Adspend forecast revised up this year as search fires on all cylinders

  28-10-2019 17:02 via campaignlive.co.uk
  Total UK spend will grow 5% in 2019 to reach £24.74bn, according to latest AA/Warc forecast.
  
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• Watch the newest commercials on TV from Sprint, American Express, Adidas and more

  28-10-2019 16:50
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Oct. 24.A few highlights: Sprint spokesman Paul Marcarelli helps hype the “incredible camera featuring Night Sight” built into Google’s new Pixel 4 phone. American Express says it’s “with you through the new, the now and whatever comes next.” And in a spot star
  
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• This ‘SNL’ commercial spoof for Tasty Toaster Tarts is horrifying (and darkly hilarious)

  28-10-2019 16:07
  Just in time for Halloween, “Saturday Night Live” serves up a dark commercial parody for Tasty Toaster Tarts, a beloved (and fictional) Pop-Tarts competitor.Bubbly teenager Jason (Chance the Rapper, the host and musical guest for the weekend’s episode) invites classmates over to his house after school and immediately offers them a seemingly endless number of snack options from an overstuffed kitchen cupboard. His friends grow suspicious that his famously strict parents bou
  
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• Here are the Cannes Lions 2020 themes and a new category

  28-10-2019 15:56 via campaignlive.com
  The festival has also refreshed its PR Lions to better match today's communications industry.
  
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• Monopoly is letting Londoners step inside the board game

  28-10-2019 15:31 via campaignlive.co.uk
  Hasbro is opening a 75-minute gaming activation.
  
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• Telegraph discloses rebate payments to agencies

  28-10-2019 15:11 via campaignlive.co.uk
  TMG is fourth of large UK newspaper publishers to disclose it pays rebates.
  
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• This app wants to know how much crap you're willing to share online

  28-10-2019 13:00
  Into a world of digital oversharing, a microbial science company called Seed is launching a social media campaign for people to quite literally dump data—by sharing pictures of their excrement, hashtagged #GiveAShit. No, it’s not meant to complete the loop that begins with Instagram photos of people’s meals. This is allegedly about science, aimed at improving gut health. And it’s also not just geared towards getting people to put their crap on social media.
  
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• AMC Networks’ New Ad Sales Chief Is Already Marketing for Next Year’s Upfront

  28-10-2019 13:00 via feeds.adweek.com
  Ad inventory purchased in this year's upfront has barely begun to make it on air, but AMC Networks is already laying the groundwork for 2020's negotiations. The company is unveiling a new trade marketing campaign today--its first featuring all five network brands--which incorporates quotes from fans as a way to remind buyers and brands that...
  
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• S4 Capital buys UK and South Korean analytics companies

  28-10-2019 12:52 via campaignlive.co.uk
  ConversionWorks and Datalicious will be integrated into programmatic practice MightyHive.
  
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• Less than quarter of online ads being measured for brand uplift

  28-10-2019 12:39 via campaignlive.co.uk
  Most brand research for digital campaigns are being carried out by media owners to justify spend, report warns.
  
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• Popeyes unabashedly bashes Chick-fil-A to promote the return of its chicken sandwich

  28-10-2019 12:36
  As it brings back its hit fried chicken sandwich, Popeyes Louisiana Chicken is taking a direct shot at Chick-fil-A’s decision to be closed Sundays.In August, Popeyes hailed the sandwich as its biggest launch in 30 years. That said, not even Popeyes predicted the frenzy. It ran out of the sandwich in about two weeks, roughly a month before it expected to do so. Popeyes restaurants around the country saw unheard-of crowds. Diners turned away in disappointment after learning the sandwich was
  
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• Popeyes’ Chicken Sandwich Will Return This Sunday (While Chick-fil-A Is Closed)

  28-10-2019 12:30 via feeds.adweek.com
  When a fast food chain says it's sold out of a product, you'd probably expect to see the item back on sale within 24 hours. In this case, it's been two months. Near the end of August, Popeyes announced that its new chicken sandwich--which had become a viral phenomenon fueled by Black Twitter and amplified...
  
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• We Have Questions About HBO Max; Paris 2024 Logo Misses the Mark: Monday’s First Things First

  28-10-2019 11:45 via feeds.adweek.com
  Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. We Have Questions About HBO Max There's a lot...
  
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• Our 8 Biggest Questions About HBO Max Ahead of Its Investor Day

  28-10-2019 11:30 via feeds.adweek.com
  With a hefty slate of originals and library content, HBO Max--WarnerMedia's upcoming streaming service--is shaping up to be one of the larger and more ambitious new entries in the space. But while HBO Max has been releasing news about its programming on a daily basis, there are still lots of questions about the upcoming service...
  
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• LVMH bids for Tiffany and Disney media review causes controversy: Monday Wake-Up Call

  28-10-2019 11:22
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up here.LVMH bids for Tiffany
  LVMH is looking to acquire Tiffany in what could be one of the biggest shakeups in the luxury market for some time. Bloomberg News reported this weekend of a possible bid o
  
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• MPs to investigate 'Get ready for Brexit' ads

  28-10-2019 11:08 via campaignlive.co.uk
  Work was created by Engine.
  
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• The top 5 creative brand ideas you need to know about right now: October 28, 2019

  28-10-2019 11:01
  Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.5.Cadbury: ‘Donate Your Words’ Pop-Up Store, VCCPChocolate brand Cadbury continues its ongoing campaign from VCCP alongside seniors charity Age UK to combat loneliness among senior citizens. The brand opened a pop-up retail store where customers don’t need money to pay for goods. The currency is committing to acts of kindness for the elderly.   4.Budweiser: 'Ha
  
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• Just Eat named headline sponsor of Love Island

  28-10-2019 10:28 via campaignlive.co.uk
  Show is set to air twice a year from 2020.
  
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• Samsung's 'space selfie' satellite lands in someone's garden in Michigan

  28-10-2019 10:06 via campaignlive.co.uk
  'Unbelievable, look what just fell out of the sky,' resident says.
  
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• Telegraph put up for sale

  28-10-2019 10:05 via campaignlive.co.uk
  Owners are reviewing UK assets.
  
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• Allegations about Disney media review make waves

  28-10-2019 10:00
  Walt Disney Co.’s recently concluded $2.2 billion global media review—the world’s biggest this year—also has become its most controversial, opening a new front in the ad industry’s transparency debate that paints the marketer/media hybrid client as the bad guy.Three people familiar with the review say there was discussion about winners Publicis Media and Omnicom Media Group “share shifting,” essentially increasing buys from their other clients across Dis
  
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