Advertising news

• Snapchat CEO Evan Spiegel says TikTok is more friend than foe

  22-10-2019 23:32
  Snapchat CEO Evan Spiegel proclaims TikTok a friend, even as industry experts say the rival app could steal the attention of teenagers.“We definitely consider them a friend,” Spiegel said Tuesday about the Chinese-based social media app that has surged to popularity in the past year, especially among Snapchat’s core audience of 13- to 24-year-olds. His comments came during an earnings call with Wall Street analysts Tuesday following release of the company’s
  
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• Snapchat CEO Evan Spiegel says early focus on privacy helped company

  22-10-2019 23:32
  Snapchat CEO Evan Spiegel said that some of his earliest decisions at the company helped position the company in today's social media climate—like his hard line on privacy and focusing the app on the camera instead of a feed like Facebook.Spiegel offered his insights as Snapchat released its third-quarter report, in which the app showed 50 percent year-over-year growth in revenue, mostly from ad sales. Snapchat generated $446 million in the third quarter. Daily active users also rose
  
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• Former Martin Agency exec Joe Alexander sues Martin and IPG for $50 million

  22-10-2019 23:23
  Former Martin Agency creative chief Joe Alexander made good on his promise to file against Interpublic Group of Cos. today. It’s not exactly your average lawsuit.
   
  The complaint, filed in the Circuit Court of the city of Richmond, Virginia, seeks $50.4 million dollars in damages and opens with an image of “The Death of Lucretia,” the circa-1760s painting by Scottish neoclassicist Gavin Hamilton.After the opening question, “Et tu, Martin?” It rea
  
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• Nike CEO Mark Parker to step down, replaced by EBay veteran

  22-10-2019 23:21
  Nike Inc. Chief Executive Officer Mark Parker will hand the reins to former EBay Inc. head John Donahoe next year, with the athletic brand looking to a tech veteran to maintain growth in the e-commerce era.Donahoe will take the CEO job at Nike on Jan. 13, with Parker remaining in charge of the board as executive chairman.Parker turns 65 next year, and succession has been a big question at Nike for years. In Donahoe, the company gets an executive that has served on Nike’s board since 2014 b
  
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• Nike CEO Mark Parker Steps Down After 4 Decades

  22-10-2019 23:08 via feeds.adweek.com
  Nike's longtime CEO Mark Parker is officially stepping down. Parker, who has been with the brand for four decades and stepped into the CEO role in 2006, will stay on as an executive chairman. John Donahoe, who's the current CEO and president of ServiceNow, Inc., will step into the role, effective Jan. 13, 2020. Donahoe...
  
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• Tommy Hilfiger Has a New CMO to Lead a New Marketing Strategy

  22-10-2019 22:59 via feeds.adweek.com
  Tommy Hilfiger welcomed a new chief marketer to its C suite on Tuesday, appointing Michael Scheiner to the position of CMO. He will officially take on the role beginning Oct. 28. A veteran of the apparel marketing world, Scheiner comes to the brand after spending several years at Abercrombie & Fitch, most recently as Hollister's...
  
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• Under Armour’s Kevin Plank Steps Down as CEO but Isn’t Leaving Entirely

  22-10-2019 22:44 via feeds.adweek.com
  Under Armour will soon be under new leadership at the very top of the athletic clothing company: Founder Kevin Plank is stepping down from his post as chief executive. Patrik Frisk, who currently serves as Under Armour's chief operating officer, will be taking his place starting in 2020. Plank won't be leaving Under Armour entirely:...
  
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• Going to a Halloween Party as Lil Nas X? Spotify Has Your Costume Covered

  22-10-2019 22:35 via feeds.adweek.com
  If you're still in need of a Halloween costume, Spotify might just have you covered. The streaming service will have a pop-up on Saturday in New York to celebrate notable artists' costumes, musical acts and their music videos. Select fans will even be able to take home certain parts of these inspired costumes. Bad Bunny...
  
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• Disney+ lands Verizon deal as it prepares attack on Netflix

  22-10-2019 21:45
  Verizon Communications Inc. will give wireless subscribers a year of free access to Walt Disney Co.’s upcoming Disney+ video service, as the streaming battle heats up against established players Netflix Inc. and Amazon.com Inc.’s Amazon Prime Video.Existing Verizon mobile customers and new Fios Home customers are eligible for the service, which Disney plans to launch on Nov. 12 for $6.99 a month, the telecom company said Tuesday. Netflix shares fell as much as 3.5 percent, while Disn
  
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• What Roku's acquisition of Dataxu means for marketers

  22-10-2019 20:44
  Roku is acquiring demand-side platform Dataxu for $150 million in a deal that positions the streaming digital provider to compete more fiercely for ad dollars as they shift from the $70 billion linear TV market to digital.Demand-side platforms, commonly known as DSPs, are used by advertisers to buy ads through automation. Roku’s move comes as as more consumers shift from viewing linear TV to streaming, allowing marketers to target them with ads that carry the same precision as display
  
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• Gmail hooked us on free storage. Now Google is making us pay

  22-10-2019 20:07
  Google lured billions of consumers to its digital services by offering copious free cloud storage. That’s beginning to change.The Alphabet Inc. unit has whittled down some free storage offers in recent months, while prodding more users toward a new paid cloud subscription called Google One. That’s happening as the amount of data people stash online continues to soar.When people hit those caps, they realize they have little choice but to start paying, or risk losing access to emails,
  
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• IPG sees global organic growth despite U.S. account losses

  22-10-2019 19:09
  Interpublic Group of Cos. today announced 8.7 percent growth in worldwide net revenue for the third quarter to $2.1 billion and a rise of 1.4 percent in organic net revenue for the same period. That’s despite the loss of the media business of Fiat Chrysler Automobiles, the U.S. Army business and Volkswagen’s creative account in North America. The account losses, or “headwinds” as Chairman-CEO Michael Roth referenced them several times on a conference call with i
  
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• Amazon shows off tech in smart home pop-up

  22-10-2019 18:41 via campaignlive.co.uk
  Philips and Fitbit partner Amazon in multisensory activation.
  
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• Budweiser’s responsible drinking campaign spotlights people arrested during Halloween

  22-10-2019 18:33
  When Ameneh was arrested for public intoxication on Halloween four years ago, she probably did not expect that her mistake would earn her a spot in a beer ad. But today, she is prominently featured in Budweiser’s new responsible drinking campaign.The effort, from David Miami, shows mugshots of what appear to be people arrested in Halloween costumes, with the tagline “Don’t let Halloween haunt you forever. Drink Wiser.” Digital and out-of-home ads are running in New Y
  
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• Procter & Gamble beats expectations again amid media hikes and agency cuts

  22-10-2019 18:20
  Procter & Gamble Co. posted its second straight quarter of 7 percent organic sales growth for its fiscal first quarter today amid continuing cuts in agency and other creative costs, but with a significant hike in media spending.P&G beat analyst expectations by two percentage points on the top line and 13 cents in adjusted earnings per share, continuing a streak of upside surprises.A rising tide (Fabric and Home Care sales rose 8 percent) won’t lift agency boats, however. P&
  
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• This week's agency moves, hires, and partnerships: October 22, 2019

  22-10-2019 18:10
  BBH New York hired David Trumpf as head of design. He has held positions at agencies including Publicis and Siegel & Gale and spent seven years at R/GA, working with brands like Nike, Unilever, Verizon, Pepsi and L’Oréal. He has also done independent work for The Gap, Major League Baseball and Coca-Cola. Trumpf is the co-founder and creative director of Chalet Magazine, which explores cities from the perspective of a bicycle.David Miami promoted creative team Jean Zamprogno and
  
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• Movers and Shakers: Greece, Publicis Groupe, Tag, Digitas, OMD, Adidas

  22-10-2019 18:02 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• First Dates director takes on smaller screen with Cadbury Heroes mini-series

  22-10-2019 17:33 via campaignlive.co.uk
  It is Bafta-winning director's first venture into advertising.
  
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• How to make your brand worth talking about

  22-10-2019 17:19
  In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone&mdas
  
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• Media experts on the future of publishing: Hear from Condé Nast, Hearst, Meredith, NYT, Vox, WSJ and more

  22-10-2019 16:50
  For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business.At Ad Age Publishing: Next, a brisk, half-day conference on Nov. 14 in Manhattan (at Convene on Park Avenue), our lineup of experts will explore how they’re grappling with content creation and audience development ac
  
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• Watch the newest commercials on TV from Expedia, Verizon, Natural Light and more

  22-10-2019 16:34
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (Oct. 18-20).A few highlights: Expedia shows how easy it is to use its app and site to search for everything from pet-friendly hotels to window seats on flights. Natural Light Seltzer says it is “crashing the party hard,” per the tagline of its latest ad. 
  
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• P&G enjoys 7% boost in organic sales

  22-10-2019 16:30 via campaignlive.co.uk
  Grooming division is still poor relation in impressive quarter for FMCG giant.
  
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• ITV Hub users grow 15% to reach 30m

  22-10-2019 16:30 via campaignlive.co.uk
  Broadcaster had aimed for milestone by 2021.
  
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• Under Armour founder Kevin Plank Is stepping aside as CEO after 23 years

  22-10-2019 16:22
  Under Armour Inc. founder Kevin Plank is stepping aside as head of the company he started in his grandmother’s basement, elevating the executive he brought in two years ago during a painful restructuring of the apparel maker.Patrik Frisk, Under Armour’s president since 2017, will become chief executive officer on Jan. 1, the company said Tuesday. Plank, 47, will remain head of the board, taking the title of executive chairman.Under Armour shares rose as much as 4.5 percent in premark
  
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• MIller Lite’s new campaign asks people to unfollow it on social media

  22-10-2019 15:30
  Miller Lite is the latest brand trying to tap into social media addiction. But the brew is going further than most, making a plea for drinkers to unfollow it on Instagram and Facebook.As part of a new campaign in which it plugs itself as “the original social media,” Miller Lite says it will give a free beer to people who prove they have unfollowed the brand by texting a screenshot to a designated number detailed at www.unfollowmillerlite.com. (Because of state alcohol regulations, no
  
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• Amp spotlight: Top PR trends to watch in 2020

  22-10-2019 15:00
  In recent years, the lines separating marketing and public relations have blurred. The rapid evolution of tech and reliance on data, the continued emphasis on content creation, and  the increasing prevalence of influencer marketing—to name a few factors—have all forced tried-and-true PR tactics out the window in favor of something fresher and more effective for today’s audiences. With 2020 just around the corner, here are seven informed predictions for what the coming year
  
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• Interpublic Q3 revenue edges up 1.4%

  22-10-2019 13:19 via campaignlive.co.uk
  Media, healthcare marketing, PR and sports and entertainment offerings led growth.
  
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• Interpublic Q3 revenue edge up 1.4%

  22-10-2019 13:19 via campaignlive.co.uk
  Media, healthcare marketing, PR and sports and entertainment offerings led growth.
  
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• Discovery joins UK streaming wars with ad-funded app

  22-10-2019 12:22 via campaignlive.co.uk
  Dplay launches today in UK and Ireland.
  
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• Women’s razor brand Flamingo debuts the Bush 2020, a ‘grow choice movement’

  22-10-2019 12:15
  Flamingo, which sells razors and body-hair care products for women, is clearly having some fun with its new campaign, debuting this week. Just in time for election season, the New York-based brand is promoting “The Bush 2020,” which it describes as a “grow choice movement.” In order to encourage women to feel more comfortable about their body hair routines, the brand is trying to be as direct as possible, according to Allie Melnick, general manager of Flamingo.“We u
  
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• 'Star Wars: The Rise of Skywalker' trailer airs during ‘Monday Night Football’: Tuesday Wake-Up Call

  22-10-2019 12:15
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.‘Star Wars’ meets ‘Monday Night Football’
  We don’t often write about movie trailers at Ad Age, but this one seems worth mentioning. The final trailer for Disney’s “Star
  
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• TSB picks the7stars as media agency

  22-10-2019 11:51 via campaignlive.co.uk
  Incumbent Vizeum has worked on business since 2016.
  
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• Is the 'crisis of creative effectiveness' overblown?

  22-10-2019 11:33 via campaignlive.co.uk
  A new book suggests advertisers are overlooking the importance of right-brain thinking.
  
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• Isobar rolls out global in-housing service

  22-10-2019 10:02 via campaignlive.co.uk
  'Hysteria over in-housing has reached fever pitch,' Dentsu agency warns.
  
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• Simon Davis launches media agency backed by MSQ Partners

  22-10-2019 08:37 via campaignlive.co.uk
  Former Blue 449 CEO has set up Walk-In Media.
  
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