Advertising news

• Ford botches Explorer launch, putting CEO back on hot seat

  21-10-2019 23:58
  Ford Motor Co.’s Jim Hackett and Wall Street analysts started this year frustrated with one another. Sure, the automaker had been underperforming, but the chief executive appealed for time to show he was fixing things. He assured them the redesigned Explorer SUV rolling out months later would be a proof point.But rather than help the earnings results Ford delivers this week, the Explorer will be a hindrance. Sales have plunged as a plant plagued by personnel problems has struggled to get t
  
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• Regulators crack down on fake likes and online review scams

  21-10-2019 22:28
  U.S. regulators have delivered their first case against fake social media influence by settling with a company that sold YouTube views and Twitter followers to celebrities and brands. Regulators also reached a deal with a cosmetics brand caught making fraudulent reviews to boost its products online.On Monday, the Federal Trade Commission announced the twin settlements, both striking at the heart of inauthentic marketing tactics online, which is an issue major brands have complained about for yea
  
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• HP taps Goodby to highlight the dangers of digital obsession

  21-10-2019 22:04
  A dancing baby throws up rainbows, a bearded man masquerades as a cartoon rabbit, emoji conversations replace text and couples are glued to their separate phones while next to each other in bed. The new ad for HP seems painfully close to reality, which is why the ending, in which a small girl gazes at a phone screen and the ending title cards “Have we lost touch with what’s real? Let’s get it back,” is especially poignant.The spot concludes with a shot of a bulletin board
  
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• Facebook identifies and shuts down Iranian, Russian foreign-influence campaigns

  21-10-2019 21:29
  Facebook discovered four separate misinformation networks—three tied to Iran and one to Russia—that the social network said it shut down as part of an ongoing effort to counter “foreign influence campaigns.”Facebook said that the “coordinated inauthentic behavior” took aim at the U.S., North Africa and Latin America and included “proactive work ahead of the U.S. elections.” The company said it shared the findings with “law enforcement and ind
  
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• J&J shifts Tylenol, Listerine and Zyrtec to Doner as Wunderman Thompson loses key accounts

  21-10-2019 21:18
  Johnson & Johnson has moved its Tylenol, Listerine and Zyrtec creative accounts to MDC Partners’ Doner from WPP’s Wunderman Thompson in the first major pickup for MDC since Mark Penn took charge as CEO and a major blow to Wunderman.The accounts also will get creative work from Code & Theory, according to people familiar with the matter, though J&J confirmed only the direct relationship with Doner. Code & Theory is backed by Stagwell Group, where Penn has remained as c
  
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• Marvel crushing peers on social media, according to latest ListenFirst report

  21-10-2019 20:26
  Marvel Studios is consistently outperforming its peers on social media, according to a new report by media analytics firm ListenFirst. The numbers reveal that Marvel’s posts this year have averaged 49,274 responses—21 times the industry average for media and entertainment brands sharing on Facebook, Instagram, and Twitter. The studio generated 82% more comments and 90% more shares than ListenFirst's benchmarks for media and entertainment brand posts.Afte
  
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• IAB forecasts the first decline in U.S. digital ad revenue in more than a decade, as it hits $58 billion for the first half

  21-10-2019 19:34
  U.S. digital ad revenue grew to $58 billion for the first half of 2019, up 17 percent when compared to the same time last year, according to the Interactive Advertising Bureau's twice-yearly report, which was prepared by PwC.  Despite the increase, a closer look at the report shows potential headwinds that may lead to the industry's first decline in 10 years. Although revenue increased year-over-year in 2019, the 17 percent uptick was lower than the last half of 2018. PwC says thi
  
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• IAB forecasts slowing growth in U.S. digital ad revenue

  21-10-2019 19:34
  U.S. digital ad revenue grew to $58 billion for the first half of 2019, up 17 percent when compared to the same time last year, according to the Interactive Advertising Bureau's twice-yearly report, which was prepared by PwC.  Despite the increase, a closer look at the report shows potential headwinds that may lead to the industry's first decline in 10 years. Although revenue increased year-over-year in 2019, the 17 percent uptick was lower than the last half of 2018. PwC says thi
  
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• Hyundai names Innocean exec Angela Zepeda as its new CMO

  21-10-2019 19:03
  Hyundai Motor America today named an executive from its agency-of-record Innocean as its next chief marketing officer. Angela Zepeda, the agency’s senior VP and managing director, replaces Dean Evans, who announced his departure last week to pursue an unnamed business opportunity.Zepeda, who assumes the CMO role immediately, will oversee all of Hyundai’s marketing and advertising activities in the U.S., including strategy, brand development, national and regional advertising, experie
  
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• Watch the newest commercials on TV from Esurance, Hyundai, Cricket Wireless and more

  21-10-2019 18:06
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Oct. 17.A few highlights: Five different breeds of dogs (of varying sizes) help Hyundai make the point that “No matter what size adventure you’re into, it gets better in a Hyundai.” Barry, one of the Cricket Wireless mascots, gets treated like a celebrity when he stops by a fami
  
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• Argos partners Lego for ghost-hunt activation

  21-10-2019 17:56 via campaignlive.co.uk
  Children will have to solve clues to uncover Lego Hidden Side toy range.
  
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• How location-based insights unlock deeper customer understanding—even for digital-only brands

  21-10-2019 17:04
  Every brand wants an improved understanding of its customers. Like their offline counterparts, digital marketers have gotten good at analyzing online behaviors and preferences. But for a complete audience picture, you need to know what is happening in real life.For brick-and-mortar businesses to online-only brands, insight into an audience’s real-world location and behavior patterns leads to a more nuanced understanding of their demographics, behaviors, preferences and mindsets. These loca
  
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• News UK turns Westminster station into jungle

  21-10-2019 16:34 via campaignlive.co.uk
  Activity promotes Times and Sunday Times.
  
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• 6 naming myths that need to be debunked once and for all

  21-10-2019 16:00
  Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy. I've been professionally naming companies, products and services for 18 years, and I've learned that it's complicated, and the nuances are limitless. Along with those nuances come misconceptions, urban legends and naming myths, some of which I’ll seek to dispel in this piece.1. 'I’ll know it when I see it.'When
  
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• TripAdvisor picks Mother as global creative agency ahead of 20th anniversary

  21-10-2019 15:54 via campaignlive.co.uk
  Mother replaces Joint on account.
  
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• Unicef UK flips the script on 'weak children' charity ads with winter appeal

  21-10-2019 15:30 via campaignlive.co.uk
  Campaign features Orlando Bloom and music from Harry Styles.
  
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• Unicef UK flips the script on 'weak' charity ads with winter appeal

  21-10-2019 15:30 via campaignlive.co.uk
  Campaign features actor Orlando Bloom and music from Harry Styles in a bid to engage with UK public on topic of vaccinations.
  
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• Zoopla appoints Rapp UK to handle CRM

  21-10-2019 12:53 via campaignlive.co.uk
  There was no incumbent.
  
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• Co-op claims industry first with online ads optimised for attention

  21-10-2019 12:42 via campaignlive.co.uk
  New Google algorithm could help advertisers buy online media more effectively.
  
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• The Top 5 Creative Brand Ideas You Need to Know About Right Now: October 21, 2019

  21-10-2019 12:01
  Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.5.Gem Spa: 'Schitibank,' DCX Growth AcceleratorAt number five, agency DCX Growth Accelerator, the shop behind Payless Shoes’ Palessi stunt, was behind yet another standout experiential idea. To help the struggling deli Gem Spa, a legendary institution in New York City, the agency transformed it into a satirical big bank, Schitibank, to call attention to its plight as a small business in
  
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• TripAdvisor selects Mother as its new creative agency

  21-10-2019 12:00
  As it travels into new creative territory, TripAdvisor is taking Mother along for the ride. The New York shop will be the travel platform’s global creative agency of record, the companies announced Monday. TripAdvisor began looking for a new creative agency several months ago.The new appointment is part of Needham, Massachusetts-based TripAdvisor’s move to assert itself as a destination for travelers—and advertisers—despite increasing competition from Google, Airbnb and h
  
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• Ads pop up on pirated movies online. Plus, Chick-fil-A's U.K. exit: Monday Wake-Up Call

  21-10-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.Ad-supported piracy
  Here’s a new example of dysfunction in the complex digital advertising supply chain: TeaTV is a service that lets people watch seemingly pirated movies—for free, with ads, CN
  
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• Huawei's global brand chief on cultural challenges at the Chinese tech giant

  21-10-2019 11:27 via campaignlive.co.uk
  Andrew Garrihy spoke about 'how to reinvent an Eastern brand for the West', but said Huawei's culture was just as much of a learning curve for him.
  
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• Publicis Groupe hires Clare Donald to lead production across agencies

  21-10-2019 11:05 via campaignlive.co.uk
  Donald was previously production chief at Ogilvy UK.
  
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• Radiocentre mocks modern marketing in new ads

  21-10-2019 10:42 via campaignlive.co.uk
  Campaign makes light of cookies and influencer culture.
  
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• BBC's comedy campaign wants to lure younger viewers to iPlayer

  21-10-2019 10:06 via campaignlive.co.uk
  Stars of mockumentary-style ads miss point of their own shows.
  
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• Digitas UK completes top team after poaching Lida's Claire Cootes

  21-10-2019 10:01 via campaignlive.co.uk
  Digital shop is looking to build customer engagement proposition.
  
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• Global launches nationwide 24-hour station to replace LBC London News

  21-10-2019 09:43 via campaignlive.co.uk
  Station takes over next week and will not feature any opinion or debate.
  
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