Advertising news

• Mark Zuckerberg touts broad power of expression as ‘Fifth Estate’

  17-10-2019 23:48
  Facebook CEO Mark Zuckerberg said the social network doesn’t fact-check political advertisements because it’s not the place of technology companies to become arbiters of truth.“I don’t think most people want to live in a world where you can only post things that tech companies judge to be 100 percent true,” Zuckerberg said on Thursday to an auditorium full of students at Georgetown University’s Gaston Hall in Washington. “People should be able to se
  
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• Apple News strikes ad deal with Verizon and issues new guide for publishers

  17-10-2019 23:42
  Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media.On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada, Australia and the U.K. Verizon Media is the entity built from the acquisitions of Yahoo and AOL. Verizon touted the deal as a way for advertisers to tap into its automated ad network to place native, displ
  
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• New 'Journey Map' for marketers that tracks path to purchase could benefit video, branded content

  17-10-2019 22:43
  Under a third of marketers use multi-touch attribution—the process of measuring the value of each consumer touch point on the path to purchase—to evaluate return on marketing spending now, but another 35 percent plan to try it within a year, according to a survey by the Mobile Marketing Association.The group has created a “Journey Map” to help them take that plunge, something that could reshape marketing spending for years to come. Online video and branded content st
  
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• Facebook security budget 'greater than whole revenue at 2012 IPO'

  17-10-2019 22:10 via campaignlive.com
  Mark Zuckerberg attempts to put advertisers' minds at ease by stressing his platform has dramatically enhanced its brand safety measures.
  
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• GYK Antler CEO Travis York Founds York Creative Collective

  17-10-2019 21:58 via feeds.adweek.com
  Clients looking for independent solutions with greater scale just got another option. Travis York, CEO of GYK Antler, based in Manchester, N.H., founded York Creative Collective (YCC) and will also serve as its CEO. YCC comprises GYK Antler, production company Big Brick, direct-to-consumer footwear brand York Athletics, SaaS reporting and analytics platform Explorics, sports media...
  
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• 'Sunnyside' down, or why TV's cancelation culture has been un-canceled

  17-10-2019 21:48
  Cancelation culture is canceled, at least as far as the broadcast networks are concerned, but NBC’s decision to yank the flailing “Sunnyside” from its primetime schedule is a reminder that Job One of ad-supported TV is to deliver commercial impressions. Regardless of how the decision is framed by the programming department, a new series that fails to meet even today’s degraded ratings benchmarks must be removed from the sales calculus before it becomes an even greater lia
  
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• With Just the Right Level of Sappiness, Cost Plus Kicks Off the Holiday Season Early

  17-10-2019 21:18 via feeds.adweek.com
  While some of us are still carving jack-o'-lantern and hanging cobwebs, others would say it's never too early to indulge in a little holiday sentimentality. As a general rule, holiday advertising doesn't kick off until after Halloween. But while Cost Plus World Market's newest campaign may be a little early, it's an emotional reminder of...
  
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• B8ta Is Moving Beyond Consumer Electronics and Entering Fashion and Lifestyle

  17-10-2019 20:45 via feeds.adweek.com
  As legacy retailers struggle to figure out what will bring consumers through their doors, upstarts like b8ta are hitting on ways to help how brands can work with stores. On Nov. 15, b8ta is expanding its reach and rolling out Forum, a shop with rotating sustainable and ethical fashion and lifestyle brands in Los Angeles....
  
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• Arnold Splits With CEO Kiran Smith After 15 Months

  17-10-2019 19:30 via feeds.adweek.com
  Leadership changes continue in Boston. Arnold Worldwide split with chief executive Kiran Smith after just 15 months, the Havas-owned agency confirmed. "Kiran brought many good insights to Arnold and we thank her for her contributions. We wish her much success as she moves forward in the next chapter of her career," Havas Creative North America...
  
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• The ‘Quietest Library on Earth’ Faces a Noisy Coup in Design Army’s Stylish New Spot

  17-10-2019 19:22 via feeds.adweek.com
  There will be no chitter chatter in this sanctuary of silence. No clicking pens or clacking heels or, god forbid, coughing fits. This is, after all, the Quietest Library on Earth. Presiding over this place, described as a "temple of hush," is a zero-tolerance "quiet guard" ready to pounce on every rustling candy wrapper. He'll...
  
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• AMV BBDO and A&E/DDB scoop top prizes at APG Creative Strategy Awards

  17-10-2019 18:45 via campaignlive.co.uk
  AMV, BBH, Mother and M&C Saatchi are recognised for long-term thinking.
  
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• AMV, A&E/DDB and Mother scoop top prizes at APG Creative Strategy Awards

  17-10-2019 18:45 via campaignlive.co.uk
  AMV picks up Grand Prix, a gold and a special award for Bodyform.
  
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• Amazon charges brands top dollar to be in its ‘curated’ holiday toy guide

  17-10-2019 18:41
  Amazon.com Inc. just released its annual holiday toy guide, telling customers the Lego Disney castle, VTech’s Magical unicorn and more than 100 other items were “thoughtfully curated to help shoppers quickly tackle even the lengthiest holiday shopping lists.”What Amazon doesn’t mention are the millions of dollars it charges the toy industry just to be considered for a spot on the popular gift guide.Amazon sells Holiday Toy List sponsorships for as much as $2 million,
  
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• BT unveils biggest brand campaign in 20 years

  17-10-2019 18:28 via campaignlive.co.uk
  Rebrand is accompanied by record-breaking performance in Wembley.
  
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• 5 Celebs Who Are Experts at Branding Themselves

  17-10-2019 18:21 via feeds.adweek.com
  Stars are experts at using social media to define and expand their image, something that marketers have taken note of and could learn from. There's a reason why the Kardashians are paid millions of dollars to post ads online. By leveraging their fame to influence their fans, who are often the most devoted social media...
  
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• How Zefr Uses Humans to Help YouTube’s Less-Than-Perfect Targeting

  17-10-2019 18:13 via feeds.adweek.com
  When it comes to brand safety, brands might be better off relying on humans, rather than machines. According to new research out today co-produced by L.A.-based data company Zefr and the advertising analytics outfit Magna, media buyers could get better bang for their buck by including humans in their content-review process, rather than relying on...
  
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• Music Is in the Air for Facebook and Instagram Users in More European Markets

  17-10-2019 17:45 via feeds.adweek.com
  Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland, the Netherlands, Norway, Romania and Slovakia, bringing the...
  
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• Channel 4 launches dedicated menopause policy

  17-10-2019 17:32 via campaignlive.co.uk
  Policy coincides with World Menopause Day.
  
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• Watch the newest commercials on TV from Progressive, Lexus, Jimmy John’s and more

  17-10-2019 16:40
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Oct. 14.A few highlights: Lexus asks a series of thought-provoking questions such as “What emotion fits in the palm of your hand?” and “What does exhilaration sound like?” as part of an emotive new campaign. Progressive serves up a faux-spooky ad in the lead-up to Hal
  
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• Instagram Stories: Here’s How to Use GIFs in Create Mode

  17-10-2019 16:40 via feeds.adweek.com
  Instagram recently added a Create mode to Instagram Stories, which allows you to share posts that don't contain any of your photos or videos. The Create mode has multiple post options to choose from, such as Templates and GIFs. Our guide will show you how to use the GIFs option. Note: These screenshots were captured...
  
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• ITV2 'Blood squad' returns for Halloween-themed drive

  17-10-2019 16:20 via campaignlive.co.uk
  ITV2 and NHS Blood and Transplant aim to encourage people to give blood.
  
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• Apple, Google and Amazon Remain Top Brands While Facebook Falls

  17-10-2019 16:15 via feeds.adweek.com
  For the first time, Facebook fell out of the Top 10 in Interbrand's 2019 list of Best Global Brands, dropping from No. 9 to 14 after a year of bad press and regulatory pressure that led to 12% loss in value, according to the global brand consultancy. Taking its spot among the Top 10 is...
  
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• Teens take on patronising adults in National Citizen Service campaign

  17-10-2019 15:15 via campaignlive.co.uk
  New spot by Karmarama highlights independence of young adults.
  
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• Snapchat Begins Testing Dynamic Ads That Work Off Brands’ Product Catalogs

  17-10-2019 15:00 via feeds.adweek.com
  Snapchat will conduct an open beta-test of dynamic ads that enable brands to automatically create ads in real-time based on their own product catalogs, which can contain hundreds of thousands of items. As a result, users will see more relevant ads based on their interest, and those ads will be delivered through templates that will...
  
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• Snap hopes to woo retailers and DTC brands with launch of dynamic ads

  17-10-2019 14:54 via campaignlive.co.uk
  Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.
  
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• WWE Inspires Wild Office Brawl in Fox’s Friday Night SmackDown Spots

  17-10-2019 14:00 via feeds.adweek.com
  Earlier this month, Fox Sports successfully relocated WWE SmackDown from USA to its new home at Fox, where the program is now called Friday Night SmackDown. But now comes the hard part of maintaining and nurturing that Friday night audience 52 weeks a year. Fox Sports will attempt to do just that with the next...
  
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• KFC becomes the Netflix of chicken wings with $75 subscription offer

  17-10-2019 14:00
  KFC has cooked up a $75 offer to promote its wings that suggests the American consumer’s love of subscription services knows no limits.Starting today, KFC will sell up to 500 of its $75 “Seasoned Tickets” on StubHub. The passes, described by KFC as smelling like fried chicken, give each buyer a weekly order of 48 KFC chicken wings for nine weeks, and a final order of 96 wings in the 10th week.The deal, which seems a bit like the fast feeder’s version of Netflix or Birchbo
  
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• How Social Media Will Factor Into the Next Presidential Election

  17-10-2019 14:00 via feeds.adweek.com
  Now that the next presidential election is getting closer, it is interesting to propose some hypotheses on the role social media will play throughout the election cycle. Although the election itself is more than a year away, many candidates are already using social networks as their main medium to recruit, find donors and strengthen their...
  
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• Tag appoints Andria Vidler as EMEA CEO

  17-10-2019 13:12 via campaignlive.co.uk
  Vidler joins after six years as CEO at Centaur Media.
  
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• Mastercard grows fastest in new Interbrand value ranking

  17-10-2019 13:01
  Mastercard has been tweaking its brand in recent years, and it appears to be resonating with customers. The value of the company's brand grew 25 percent to $9.4 billion, the fastest growth of any global company in 2019 according to Interbrand, an Omnicom-owned marketing consultancy that assigns a dollar value to brands based on factors like customer loyalty and financial performance. Mastercard was also listed as “top growing” in last year's ranking.The company ha
  
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• Movies That Changed Advertising; Netflix Eyes Its Competition: Thursday’s First Things First

  17-10-2019 12:45 via feeds.adweek.com
  Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 5 Movies That Altered Marketing and Advertising Temperatures are...
  
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• Voice Is Top of Mind for Citi’s Global Consumer CMO Jennifer Breithaupt

  17-10-2019 12:30 via feeds.adweek.com
  Voice is on the mind of many marketing executives as more devices enable customers to find brands, products and services more easily. For Citi global consumer CMO Jennifer Breithaupt, voice will be instrumental in the big bank's concert series as well as other consumer-facing services. In this edition of Top of Mind, Breithaupt also shares...
  
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• How Will Airlines Handle the Return of Boeing’s 737 Max 8?

  17-10-2019 12:30 via feeds.adweek.com
  On a late May day in 1979, an American Airlines flight lost its left engine during takeoff, forcing it to arc and roll before crashing in a field not far from its runway at Chicago O'Hare International Airport. All 273 people aboard were killed. Within two weeks, the Federal Aviation Administration grounded the plane, a...
  
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• Under Armour makes spacesuits now. Plus, a 'scam' run on Facebook ads: Thursday Wake-Up Call

  17-10-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.You too can buy Under Armour's spacesuit for Virgin Galactic
  Under Armour is making spacesuits for Virgin Galactic’s space tourists, and the unveiling event was pretty cosmic. As Ad Age’s Adrianne Pa
  
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• The tyranny of big numbers: Why more isn't always better in marketing

  17-10-2019 12:00
  If I were to offer you a choice between one slice of pizza or three slices of pizza, which would you choose?Seems like a no-brainer, right? But what if in the three-slice option, two of the slices were topped with a herring-vinegar puree and the third had baking powder stuffed in the crust, whereas the one-slice option was a Neapolitan pizza with fresh mozzarella and basil, cooked to perfection in a wood-fired oven?While this might be a ridiculous example, the point is that more isn’t alwa
  
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• New initiative aims to support and develop BAME leadership in adland

  17-10-2019 11:52 via campaignlive.co.uk
  CultureHeroes will formally launch in December.
  
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• Grey Goose unveils French wishing fountain

  17-10-2019 11:25 via campaignlive.co.uk
  Brand aims to bring feel of French Riviera to Australia.
  
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• Want to crash the Super Bowl without an official commercial? Start planning now

  17-10-2019 11:00
  The Super Bowl is four months away, but ad planning is well underway. Time is also of the essence for brands looking to make a significant splash without buying a Big Game ad. That’s because with so many brands angling to seize on advertising’s biggest day of the year, successful Super Bowl “crashing” takes a lot more planning and resources than it used to.Playing around the edges of the Super Bowl might not cost the $5 million to actually buy a spot, but doing it right c
  
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• Cosmo's editor reflects on her first year on the job

  17-10-2019 11:00
  Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend!Back in 2008, Jessica Pels was doing exactly what any ambitious, media-obsessed NYU grad should do: interning at A-list publications like The New Yorker, then Vogue. Her career started in earnest at Condé Nast, where she worked her way up the ranks at Glamour before joining Teen Vogue as features editor and online deputy editor in 2013.I
  
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• 5G is a giant leap for mankind ... and for media, too

  17-10-2019 11:00
  We’ve been hearing about 5G’s arrival for some time. While most of us are expecting the same kind of transformation delivered by 4G, 5G will actually be a giant leap forward in a far more revolutionary style.  With 5G download rates of 20 to 100 times more data per second, we’ll be downloading full movies on phones and tablets in less than a minute. What will be even more exciting: 5G’s essential elimination of latency—the delay before a transfer of data begins
  
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• Unilever sales dip in Europe

  17-10-2019 09:24 via campaignlive.co.uk
  FMCG giant also said natural and plant-based products continued to grow 'across all markets'.
  
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• The List takes Advertising Week New York

  17-10-2019 04:20
  In September, Reddit co-founder Alexis Ohanian attended the Ad Age House event at the U.S. Open, where he was rooting on his wife, tennis superstar Serena Williams, who had stormed back to reach the women's singles finals from life-threatening post-delivery complications after giving birth to their daughter, Olympia, in September 2017. Williams first revealed her ordeal in a February 2018 Vogue cover story.Ohanian made news of his own with his August 12 New York Times essay, which brought the is
  
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• Customizable Templates Roll Out for Stories Ads on Facebook, Instagram, Messenger

  17-10-2019 00:20 via feeds.adweek.com
  Facebook released a series of customizable templates for Stories ads across Facebook, Instagram and Messenger. The social network said in a blog post that while it recommends that brands create unique assets for different ad placements when they can, it also realizes that not every advertiser has the time and resources to accomplish this. Facebook...
  
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