Advertising news

• Facebook Balks at EU Court of Justice Ruling on Removing Content Globally

  14-10-2019 23:05 via feeds.adweek.com
  Facebook responded to a ruling last week by the Court of Justice of the European Union enabling any single EU nation to order the removal of content from the social network not just in that nation, but globally. Vice president of global policy management Monika Bickert explained in a Newsroom post that the ruling was...
  
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• Reddit and Snapchat Roll Out a Content Sharing Integration on iOS

  14-10-2019 22:25 via feeds.adweek.com
  Reddit is now integrated with Snapchat, enabling users of the messaging application to share Reddit posts directly via the Snapchat camera. The integration is available to iOS users starting Monday, with Android to be added soon. Content can only be shared from communities that are safe for work and in good standing with Reddit. Redditors...
  
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• Walmart subsidizing some vendors in price war with Amazon

  14-10-2019 21:27
  Hold on to your smartphone—the holiday price wars between Walmart Inc. and Amazon are heating up.Walmart, the world’s largest retailer, has introduced a program to temporarily lower the price consumers pay for some items on its marketplace site, where third-party vendors pay Walmart a fee to list their goods. The merchants selling on the site, however, will still be paid the same amount that was listed before the cuts, with Walmart subsidizing the difference, according to a desc
  
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• Disney+ tweets out nostalgic lineup for debut

  14-10-2019 21:17
  Disney+ is heading into the streaming wars ready to battle. On Monday morning, Disney+ took to Twitter to announce all the titles it will offer when the service launches on November 12, and it’s clear the video service is zooming in on a powerful marketing tactic: nostalgia.   The Disney+ Twitter account shared a brief video that flashes through a list of more than 600 titles, with a series of posts within the tweet highlighting individual films—starting with Disney classic
  
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• This week's agency moves, hires, and partnerships: October 14, 2019

  14-10-2019 21:04
  Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars.Gabriel Guedelha joins The Via Agency as senior creative, working on the Arm & Hammer, Perdue and Lowe’s business. Previously, he was a senior art director at 360i. He has also held positions at Deutsch, Saatchi & Saatchi and Wieden &
  
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• Most TV Viewers Wait to Stream a Show Rather Than Watch Ads

  14-10-2019 20:47 via feeds.adweek.com
  Americans are happy to wait to watch new seasons of their favorite television shows until they arrive on streaming platforms if it means skipping commercials. A survey from ItsWorthMore, a company that buys back used electronic devices, found that 67.4% of respondents wait to watch television programming until it lands on a streaming service because...
  
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• Tom Townsend Served as a Model of Love and Kindness for Our Industry to Aspire Toward

  14-10-2019 19:03 via feeds.adweek.com
  Most people reading this will not know the name Tom Townsend. Among his many enviable qualities was humility. You certainly wouldn't have known about him or his work from anything he did to promote it. Still, you should know Tom for his advertising legacy--and so much more. Tom was an accomplished creative leader in advertising....
  
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• 5 Video Marketing Lessons Brands Can Learn From the Gaming Industry

  14-10-2019 18:54 via feeds.adweek.com
  The gaming industry is one of the most revolutionary and innovative fields around, and with the competition being so fierce, it has no choice but to be. Looking at some of the gaming giants, here are five lessons brands can take away and implement in their marketing strategies. Create a community Fortnite's evolution over the...
  
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• Omnicom and Publicis Groupe Big Winners in $2.2 Billion Disney Media Review

  14-10-2019 18:38 via feeds.adweek.com
  The happiest client on Earth has shifted its global media business. Disney concluded the global media review it launched back in May by sending the majority of the account to Omnicom and Publicis Groupe. The review, conducted by MediaLink, initially included six agencies from across four holding companies, as well as independent media agency Horizon....
  
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• WPP's Geometry names new North American CEO

  14-10-2019 18:18
  Geometry, WPP's end-to-end creative commerce agency, promoted Tyler Murray to North American CEO. Murray was North American president and replaces Scott McCallum, who will become North American chairman, as part of what the agency called a planned succession.McCallum was named Geometry's chief executive of North America last year and previously served eight years as president and managing director of the agency's Chicago office. Murray joined Geometry in 2018 from DDB's Tracy
  
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• Cannabis Darling Charlotte’s Web Wants You to Know Hemp Is Great, Too

  14-10-2019 18:09 via feeds.adweek.com
  Two pop culture icons, street artist Shepard Fairey and a pot leaf, come together on giant billboards that rolled out last week. There's no company logo on the illustrations, just two lines of text--"Trust the Earth" and "Hemp for Natural Health"--so they require a little explaining. The art is the centerpiece of the first national...
  
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• Omnicom and Publicis emerge as big winners in global Disney review

  14-10-2019 18:07
  The Walt Disney Co. has concluded its global estimated $2.2 billion media review with Publicis Media and Omnicom Media Group emerging as the big winners, according to several people close to the matter.Those people told Ad Age that Omnicom retained the planning and buying duties in the U.S. and Canada for Twentieth Century Fox Film Corp., Fox Searchlight Pictures and Fox Entertainment Group after winning those responsibilities in May. It also retained the media busi
  
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• Go Behind the Scenes of Our Lena Waithe Cover Shoot

  14-10-2019 18:00 via feeds.adweek.com
  Lena Waithe is an advocate for creatives, adamant about finding and supporting new talent. Which is why, as I was planning our L.A. Brand Stars cover shoot, I knew we needed to work with a team that really meant something to her. I wanted to meld who I think she is as a person with...
  
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• Average Ad Spend by Direct-to-Consumer Brands Is Up 50% in 2019

  14-10-2019 18:00 via feeds.adweek.com
  When it comes to ad spend, direct-to-consumers brands, known for changing the playbook on how a company operates and connects with consumers, are moving toward a familiar path carved out by their conventional competitors. According to a new report from advertising intelligence firm MediaRadar, DTC brands' ad spend across digital, TV and print is up...
  
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• UK digital adspend up 13% to £7.3bn in first half 2019

  14-10-2019 17:49 via campaignlive.co.uk
  Spend on video grows 27% to £1.3bn.
  
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• Reaching Latino Consumers Means Thinking Beyond Celebrities and Stereotypes

  14-10-2019 17:47 via feeds.adweek.com
  In the middle of Hispanic Heritage Month, Jennifer Lopez and Shakira were announced as the 2020 Super Bowl halftime show performers. While the selection of two incredible Latinx musicians is certainly worth celebrating, these celebrities only represent one piece of a larger, more diverse, picture of Latinx heritage that is seldom depicted in advertising and...
  
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• Sol celebrates summer sun with pop-up bar

  14-10-2019 17:31 via campaignlive.co.uk
  Bar filled with 'sunlight' aims to combat autumn blues.
  
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• Adidas: we overlooked traditional media's ability to drive ecommerce sales

  14-10-2019 17:05 via campaignlive.co.uk
  Global media director said sports giant is on journey to make marketing more effective.
  
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• Adidas: traditional media is what has really driven our ecommerce sales

  14-10-2019 17:05 via campaignlive.co.uk
  Global media director said sports giant is on journey to make marketing more effective.
  
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• Samsung celebrates world of Twitter with event series

  14-10-2019 16:59 via campaignlive.co.uk
  Series comprises six free hour-long talks featuring celebrities.
  
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• Eve Sleep CMO: Yellow Pages? That was performance marketing

  14-10-2019 16:54 via campaignlive.co.uk
  Marketing methods may have changed, but purpose of marketing hasn't, according to a panel.
  
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• Hillary and Chelsea Clinton guest edit this week's Stylist

  14-10-2019 16:23 via campaignlive.co.uk
  'Gutsy Women' will be theme of the issue.
  
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• Disney to split nearly $3B media business with Publicis and Omnicom

  14-10-2019 16:17 via campaignlive.com
  It draws a close to the biggest media pitch in recent years.
  
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• Creativity crisis has created 'flat, abstract, dislocated' ads, IPA book says

  14-10-2019 16:01 via campaignlive.co.uk
  The IPA has published a 'manual' to help industry reverse what it calls a crisis in creative effectiveness.
  
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• The audience you’re missing out on when you overlook audio

  14-10-2019 15:42
  Think about how much you invest in understanding and reaching your target customer in this cord-cutting, voice-driven, earbud era. As demands for audience attention grow, cutting through the clutter seems to be more challenging every day.Smart speakers. Connected cars. Digital personal assistants. Our world is becoming increasingly screenless and voice-led. People now spend nearly a third of their waking hours with audio—and almost an hour more if they’re on certain platforms, such a
  
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• Direct Line gears up for Halloween with 'Survive the horror' campaign

  14-10-2019 15:42 via campaignlive.co.uk
  Work highlights importance of insurance for young people.
  
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• Reddit strikes sharing deal with Snap

  14-10-2019 15:00
  Reddit has struck a deal with Snapchat to have its content shared and shown on the photo sharing app, Reddit announced Monday. The feature will have niche appeal as it works only for people who have both a Reddit and Snapchat account. Shared Reddit content will be shown through a new sticker showcasing the Reddit logo. The deal will also drive Snapchat users to either the Reddit app or the app store to download Reddit. Reddit adds that it plans to make similar moves with companies like
  
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• Movers and Shakers: Diageo, the7stars, AnalogFolk, DAN, Mindshare and more

  14-10-2019 13:11 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Fortnite goes into a 'black hole' and Facebook’s cryptocurrency is in crisis: Monday Wake-Up Call

  14-10-2019 11:58
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up here. Fortnite goes into a ‘black hole’
  Teenage gamers all over the world went into meltdown yesterday (although their parents may have been secretly rejoici
  
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• Flora pulls out of Mumsnet partnership after transphobia complaints

  14-10-2019 11:52 via campaignlive.co.uk
  Trans activist declared boycott over spread's 'Mumsnet rated' badge.
  
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• UK and US help drive global martech spend up 22% to reach £95bn

  14-10-2019 11:37 via campaignlive.co.uk
  Creativity still favoured over strategy and data by half of brands.
  
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• Publicis.Poke bolsters team with series of new hires and promotion

  14-10-2019 11:16 via campaignlive.co.uk
  Appointments come four months after Publicis.Poke was created from merger of Publicis London, Poke and Arc.
  
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• Pernod Ricard's quest to give global activations a local feel

  14-10-2019 11:02 via campaignlive.co.uk
  Drinks giant worked with Boiler Room to captivate 'a passionate audience'.
  
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• The Top 5 creative brand ideas you need to know about right now: October 14, 2019

  14-10-2019 11:01
  Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.5.Volkswagen: ‘Movie Star Confidence,' Adam&Eve/DDBVolkswagen vehicles inspire confidence—and recklessness—in their drivers. A series of spots from Adam&Eve/DDB features overly optimistic protagonists wading waist deep into trouble, often as their confused compatriots desperately try to stop them getting them all killed.   4.Air Canada: ‘Travel Li
  
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• Why a $32 million Louisiana race is all about Trump

  14-10-2019 11:00
  Editor’s note: Ad Age’s Campaign Ad Scorecard is taking a deep dive into political ad spending across federal and gubernatorial races throughout the 2019-20 election cycle. Dive even deeper at AdAge.com/CampaignTrail. It’s early days, but Ad Age is already calling a winner by a landslide: Louisiana, for its so-called “jungle primary,” in the Best Metaphorical Flourish race. The oddball system means that in Louisiana elections, instead of standard party-centric
  
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• The hidden truth about media rebates: Agencies are paying settlements, but they’re not being disclosed

  14-10-2019 10:00
  The general counsel of the Association of National Advertisers says there have been settlements stemming from audits of media agency contracts. The CEO of the 4A’s, the leading U.S. agency organization, says nearly a hundred audits have taken place, but agencies have yet to give any money back.The fact is, both of them are probably right, and that’s part of what’s wrong with U.S. media buying and client-agency relations today. Since the U.S. media rebate issue exploded in 2015,
  
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• A new book explores Richard Avedon's advertising legacy

  14-10-2019 10:00
  Richard Avedon took the kind of pictures that got people talking. His shot of a boa constrictor wrapping itself around a naked Nastassja Kinski remains one of the most sensational celebrity photographs of all time. His stark portraits—Marilyn Monroe, a bald beekeeper, Andy Warhol’s stitch-scarred stomach—have been drawing gasps for more than 40 years. And, of course, his photos of Brooke Shields had everyone whispering about what got between her and her Calvins. That 1980
  
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• Paul Dacre says number of advertisers down under Daily Mail successor

  14-10-2019 09:55 via campaignlive.co.uk
  Former editor Dacre challenges performance of Geordie Grieg in open letter to Financial Times - but Mail publisher says ad revenue is up.
  
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• Paul Dacre clashes with Daily Mail successor over ad sales performance

  14-10-2019 09:55 via campaignlive.co.uk
  Former editor Dacre challenges performance of Geordie Grieg in open letter to Financial Times - but Mail publisher says ad revenue is up.
  
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