Advertising news

• Budweiser, Coors Light look to hit the right cultural note with special Big Boi, Jonas Brothers packaging

  12-10-2019 01:01
  In Atlanta, this Bud’s for Big Boi, who is now fronting 25-ounce cans of the brew. And in Boston, Philadelphia, Chicago, Nashville and Tampa, Coors Light drinkers are about to get a heavy dose of the Jonas Brothers, whose faces will soon appear on six-packs.The limited-edition packaging plays are the latest attempt by the two big beer brands to remain culturally relevant as more drinkers turn to other alcohol options, like hard seltzer, craft beers and cocktails. Putting music stars o
  
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• Fox News anchor Shepard Smith abruptly steps down

  12-10-2019 00:15
  Longtime Fox News anchor Shepard Smith, one of the network’s primary hard-news voices and a frequent target of President Donald Trump’s ire, abruptly left the cable news channel on Friday.Smith, 55, who had been with Fox since its inception in 1996, hosted his daily show at 3 p.m. Eastern for the last time. “Recently I asked the company to allow me to leave Fox News and begin a new chapter,” he said in a statement. “After requesting that I stay, they
  
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• From TMZ to ESPN, content deals stream in for Quibi's 'Daily Essentials'

  12-10-2019 00:09
  When DreamWorks founder Jeffrey Katzenberg and former Hewlett-Packard and eBay CEO Meg Whitman announced the idea for Quibi last year, there was debate over whether millennials and Gen Zers would cash in on a mobile-only platform streaming shows lasting for 10 minutes or less. One thing is for certain, at the rate content deals are being announced, the highly anticipated service will, at the very least, be a full one.  Quibi, short for “quick bites,” has already secured over a $
  
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