Advertising news

• Ex-Droga5 CCO Ted Royer's recent speech sparks widespread anger, some praise and calls to action

  09-10-2019 23:59
  Former Droga5 Chief Creative Officer Ted Royer’s appearance at an advertising event in Las Vegas this past weekend sparked heated, passionate reactions around the industry—from those in attendance and elsewhere.Royer took the stage on Sunday morning and addressed the allegations of anonymous Instagram account Diet Madison Avenue that preceded his firing from Droga5 more than a year-and-a-half ago. While some praised Royer for being brave enough to speak, there was also plen
  
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• Q & A: Amtrak’s Roger Harris on Connectivity and Competition

  09-10-2019 23:22 via feeds.adweek.com
  With a C-suite full of airline executives, America's chronically underfunded and much-maligned national passenger rail network, Amtrak, is expected to break even within a year, a first in the company's 50-year history, if it happens. Adweek spoke with Amtrak's CMO and CCO Roger Harris, a former Aeromexico SVP, about how to sell train service in...
  
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• How Chobani’s CCO Built an In-House Agency (Just Don’t Call It That)

  09-10-2019 23:19 via feeds.adweek.com
  Three years ago, Leland Maschmeyer left Collins, the design agency he co-founded, to join Chobani as its first chief creative officer. His task: to build the brand's own in-house agency, bringing its creative capabilities inside Chobani's walls instead of relying on agency partners. "The leadership at the time felt that creativity needed to be a...
  
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• Deepfakes Are Much More Prevalent in Porn Than in Politics, Study Finds

  09-10-2019 22:44 via feeds.adweek.com
  While much of the mainstream discussion of so-called "deepfake" footage has focused on its potential to spread misinformation about public figures, it turns out that the much more prevalent use of the tech thus far has been fabricated pornography targeting women in the entertainment industry. That's according to a report released this week by cybersecurity...
  
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• Twitter Teams Up With Bain & Co. on 5 Best Practices for Product Launches

  09-10-2019 22:35 via feeds.adweek.com
  Global management consultancy Bain & Co. surveyed more than 650 marketing executives in the U.S. and found that product launches at their companies were up 27% on average in 2018, with those companies spending upward of $10 million on each one. So, Bain and Twitter teamed up on a list of best practices to make...
  
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• Jeep is liberated from an ‘imposter’ emoji and celebrates with ‘#ThisIsNotJeep’ campaign

  09-10-2019 22:02
  Jeep, which fiercely protects its trademarked name, is celebrating the demotion of an emoji that it says falsely represented the all-terrain vehicle. Until Apple’s most recent iOS update, iPhone users typing the word “Jeep” in a text would see an auto-populated emoji of a boxy blue car. This did not sit well inside the automaker, which referred to the emoji as “imposter Jeep.” But with Apple’s newest iOS update, the connection between “Jeep” a
  
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• Media Buyers Are Cautiously Optimistic About the Latest Run of Media Company Mergers

  09-10-2019 21:19 via feeds.adweek.com
  Within days of one another, three pairs of media companies announced that they would be joining forces. The pairings include Vox Media and New York Media, Vice Media and Refinery29 and Group Nine and PopSugar. Overall, these proposed media mergers have buyers excited, because it could mean more opportunity for innovation, better technology and an...
  
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• ’90s Style Icon Lisa Frank Brings Nostalgia to Travel With Rentable Dream Room

  09-10-2019 21:10 via feeds.adweek.com
  The Lisa Frank aesthetic--dolphins, unicorns and lots of hearts and rainbows--is coming to a Los Angeles penthouse apartment available to rent from booking site Hotels.com and hospitality firm Barsala. Reservations for the Lisa Frank Flat will open Oct. 11--the annual Day of the Girl, incidentally--on Hotels.com. Stays are available from Oct. 11-27 for $199 per...
  
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• Fashion++: Facebook Uses AI to Generate Subtle Tips on Improving an Outfit

  09-10-2019 21:05 via feeds.adweek.com
  Can artificial intelligence help you dress for success? Facebook AI Research thinks it can. The team is working on a project called Fashion++, saying in a blog post last month that it may recommend subtle changes such as tucking in a shirt, removing an accessory or changing from jeans into a skirt, rather than encouraging...
  
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• Twitter Pauses Phone Number Matching After Security Lapse

  09-10-2019 20:18 via feeds.adweek.com
  Twitter has temporarily suspended tools that allow marketers to match phone number lists with Twitter users after disclosing that personal information they'd provided for account security purposes had been used for targeted advertising. The lapse, which Twitter announced Tuesday night, meant advertisers uploading their marketing lists to Twitter's Tailored Audiences tool were able to match...
  
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• Jonas Brothers get plastered on Coors Light bottles: Marketer’s Brief

  09-10-2019 20:16
  Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected] Light is a sucker for the Jonas Brothers. The pop band, whose single “Sucker” has helped fuel a comeback, will feature in limited edition packaging on the MillerCoors brew. The trio appears inside the brand’s usual Rocky Mountain image like some sort of boy band version of Mount Rushmore.
  
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• What to expect from The CW’s ‘Nancy Drew’

  09-10-2019 19:51
  Ad Age’s Coming Attraction offers brief previews of TV shows, movies and more of interest to marketers and media people.Tonight at 9 p.m. ET on The CW, “Nancy Drew” will debut, providing an updated take on the life and times of its titular character with rookie actress Kennedy McMann starring as history’s most celebrated fictional female detective.Loosely based on the 175-book “Nancy Drew Mystery Stories” novel series, which was published from 1930 to 2003, to
  
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• It’s time to talk openly about mental health. Here’s why and here’s how

  09-10-2019 19:39
  When it comes to our nation’s mental health, the numbers are staggering.This year alone, 16 million Americans (or 7 percent of the U.S. population) will experience at least one major depressive episode, while 18 percent will suffer an anxiety disorder such as posttraumatic stress or obsessive-compulsive disorder. All told, nearly 47 percent of U.S. adults will experience a mental illness during their lifetime.Even more shocking, however, is how little attention we as a nation give to menta
  
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• Clorox CMO Stacey Grier prepares for emotional year as election looms

  09-10-2019 19:32
  Clorox Co. Chief Marketing Officer Stacey Grier can’t predict whether a recession is coming, but she knows a presidential election is afoot, and that has her getting ready for a change in tone for advertising.“From a creative standpoint, we’re going to have to be particularly sensitive to emotion,” Grier told Ad Age on the sidelines of the Association of National Advertisers Masters of Marketing conference in Orlando this month. “It is a raw, emotional time for peop
  
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• Watch the newest commercials on TV from LinkedIn, Hotels.com, Walmart and more

  09-10-2019 18:27
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Oct. 7.A few highlights:  Walmart hypes its “sweet prices on everything Halloween.” Captain Obvious reminds people what condoms are good for in the latest from Hotels.com. And LinkedIn shares the story of an Army veteran named Zach who used the site’s job listings to find a
  
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• People's Vote trolls MPs ahead of Brexit deadline with '#IAmWill' film

  09-10-2019 17:09 via campaignlive.co.uk
  Organisation launches defiant spot as countdown to Brexit continues.
  
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• People's Vote mocks MPs ahead of Brexit deadline with '#IAmWill' film

  09-10-2019 17:09 via campaignlive.co.uk
  Organisation launches defiant spot as countdown to Brexit continues.
  
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• Peloton sues cycling rival Echelon, alleging copycat products and false advertising

  09-10-2019 17:05
  Peloton Interactive is suing competitor Echelon Fitness, accusing it of flooding the market “with cheap, copycat products” while waging a false-advertising campaign to undercut Peloton’s business.In a lawsuit accusing Echelon of infringing patents and trademarks, New York-based Peloton says the upstart lied about Peloton’s business and stole its customers. It wants a federal court in Delaware to put a halt to what it called Echelon’s attempt to “free
  
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• Rapp and Centrepoint tie-up seeks creative talent among homeless young people

  09-10-2019 16:09 via campaignlive.co.uk
  Initiative will support opportunities in advertising and beyond.
  
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• Max Factor gets artistic with Facefinity gallery

  09-10-2019 15:58 via campaignlive.co.uk
  Pop-up features floating installation and professional photo studio.
  
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• Carwow appoints TBWA\London to £5m advertising account

  09-10-2019 15:51 via campaignlive.co.uk
  Car-buying brand has also appointed Mindshare to its media account.
  
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• All the latest production moves, hires and partnerships: October 9, 2019

  09-10-2019 15:28
  Mssng Peces has added film and television director Gillian Robespierre to its special projects roster. Robespierre's feature work includes 2014’s “Obvious Child,” for which she earned the National Board of Review award for Best Directorial Debut, and 2017’s “Landline” via Amazon Studios. Both films starred Jenny Slate, with whom Robespierre recently reunited for the Netflix comedy special “Jenny Slate: Stage Fright.” She has also directed epis
  
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• Turkey of the Week: To state the Obvious, you can't polish a turd

  09-10-2019 15:26 via campaignlive.co.uk
  If you're going to talk shit, you better do it with panache.
  
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• Zoopla hires Lucky Generals to boost property brand

  09-10-2019 14:21 via campaignlive.co.uk
  Brand previously worked with Brothers and Sisters.
  
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• Leo Burnett nabs BBH's Carly Avener for MD role

  09-10-2019 13:38 via campaignlive.co.uk
  Avener leaves fellow Publicis Groupe shop after 13 years.
  
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• Twitter says sorry, and Facebook political ads get scrutiny (again): Wednesday Wake-Up Call

  09-10-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.Twitter: Ooops
  When Twitter users handed over their email and phone numbers for security purposes, they probably didn’t expect Twitter would use that data for ad targeting. Spoiler: It happened a
  
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• HubbleHQ rebrands to showcase its formula to help businesses ‘automagically’ find their perfect office

  09-10-2019 11:52
  HubbleHQ aims to take the complexity and guesswork out of finding a new office by combining technology, data, and professional expertise.HubbleHQ, London’s largest marketplace for office space, has revealed a new brand identity in its mission to provide businesses everywhere with a workplace that empowers and inspires them to succeed – no matter their size, industry or requirements.Working with branding agency Onwards, HubbleHQ has today revealed its new brand identity: Office Search
  
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• P&G: 'Brands should be wary of jumping on to hot topics'

  09-10-2019 11:47 via campaignlive.co.uk
  Companies must 'walk the talk', according to FMCG giant's global programme leader for gender equality and children's safe drinking water programme.
  
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• P&G pledges to provide access to clean water in #ActForWater drive

  09-10-2019 11:31 via campaignlive.co.uk
  FMCG giant is donating a litre of water for every online share of 'Clean Water', the final episode of its Nat Geo documentary series Activate.
  
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• Hunter hides giant backpacks around London

  09-10-2019 11:30 via campaignlive.co.uk
  Scavenger hunts take place in three major cities.
  
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• American Express offers fan experiences during BFI London Film Festival

  09-10-2019 11:01 via campaignlive.co.uk
  Headline sponsor aims to provide 'red carpet moments'.
  
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• LIA under fire after ex-Droga5 executive addresses misconduct claims on stage

  09-10-2019 10:56 via campaignlive.co.uk
  Surprise appearance of ousted Droga5 exec at London International Awards' Creative Liaisons has reportedly led FCB to terminate relationship with organisers.
  
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• What do you do to look after your mental health?

  09-10-2019 10:53 via campaignlive.co.uk
  Brands and agencies are using tomorrow's World Mental Health Day to spread a message of wel-being.
  
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• Twitter 'sorry' for inadvertently leaking user info to advertisers (again)

  09-10-2019 10:40 via campaignlive.co.uk
  Admission of error by social network comes just two months after previous mess-up.
  
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• Marmite wants to hypnotise its biggest haters into lovers

  09-10-2019 10:28 via campaignlive.co.uk
  Brand will host mind-control experiment to change people's taste preferences.
  
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• Verizon Media's Guru Gowrappan: We want to play offence, not defence

  09-10-2019 10:26 via campaignlive.co.uk
  After overhauling the business' brand and ad platforms, Verizon Media's CEO tells Campaign about his commerce-driven vision of the company, inspired by Yahoo in Taiwan.
  
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• 3 ways brands and agencies can work better together

  09-10-2019 10:00
  As brands from AAA to Zenith gathered at the Association of National Advertisers' "Masters of Marketing" conference, many attendees were quick to discuss the ideal client/agency model. Brands that have been around for decades and are looking for a fresh way to tell their story may go searching for a new agency partner. Others looking for a variety of ideas have turned to a mix of agencies to piece together the right plan. And some hot brands prefer a do-it-yourself approach, relying on
  
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• Audi and Skoda keep faith with We Are Social and Ogilvy

  09-10-2019 09:10 via campaignlive.co.uk
  VW Group had considered consolidating accounts into one shop in procurement-led review.
  
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