Advertising news

• Gary Vaynerchuk goads ANA: 'This industry has enormous audacity'

  05-10-2019 16:26
  Gary Vaynerchuk dropped a few bombs from the ANA Masters of Marketing on Friday—and only six of them f-bombs.The VaynerX chairman goaded the audience of ANA members, which collectively spend $400 billion in marketing annually, telling them that they are spending it wrong. Professional provocateur that he is, Vaynerchuk called the industry out for being mired in process; navel gazing rather than being focused on the consumer; beholden to old methods of media buying (saying that too many mar
  
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• Avocados From Mexico will return with its sixth Super Bowl commercial

  05-10-2019 16:17
  Avocados From Mexico will be back with its sixth consecutive Super Bowl commercial, the produce marketer’s president and CEO, Alvaro Luque, said Saturday at the ANA Masters of Marketing conference.The marketing company with a mission of increasing the consumption of avocados from Mexico in the U.S. was created in 2013. It has seen increased brand awareness since airing its first Super Bowl commercial back in 2015. Running a spot during the game is a major part of its marketing strategy, bu
  
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• Disney's Netflix ban in context: kind of a Mickey Mouse maneuver

  05-10-2019 01:29
  If recent history is any guide, the Walt Disney Co.’s decision to prevent Netflix from scooping up ad inventory on its broadcast and cable networks may be seen as a bit of theater staged by Bob Iger, a somewhat dramatic reckoning with dark forces reminiscent of the brooms-and-buckets scene in “Fantasia.”Disney’s disinterest in providing an outlet for the streaming service to hype its wares is quite prudent; in effect, any traditional television network that continues to a
  
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• There is nothing 'awesome' about what went down at Sports Illustrated

  05-10-2019 00:01
  Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech.Fear Strikes OutViciousness and stupidity are as endemic to the publishing business as are deadlines and rate cards, but what took place yesterday at Sports Illustrated’s office in lower Manhattan was an exercise in the most unbridled form of corporate sociopath
  
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