Advertising news

• How Ocean Spray is combatting breast and ovarian cancer

  01-10-2019 23:47
  With more and more studies proving consumers want to purchase from brands that align with causes, purpose-driven marketing continues to be on the rise. According to a 2018 Cone/Porter Novelli survey, 78 percent of people in the U.S. believe companies should support a social cause in addition to making money and 77 percent feel more of an emotional draw to companies that back causes. The nearly 90-year-old cranberry juice company Ocean Spray is quite seasoned at cause marketing. Christi
  
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• How Ocean Spray is combating breast and ovarian cancer

  01-10-2019 23:47
  With more and more studies proving consumers want to purchase from brands that align with causes, purpose-driven marketing continues to be on the rise. According to a 2018 Cone/Porter Novelli survey, 78 percent of people in the U.S. believe companies should support a social cause in addition to making money and 77 percent feel more of an emotional draw to companies that back causes. The nearly 90-year-old cranberry juice company Ocean Spray is quite seasoned at cause marketing. Christi
  
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• Mother. Lawyer. Gold Medal Triathlete. Meet Nicola Spirig, the Role Model Our World Needs

  01-10-2019 23:35 via feeds.adweek.com
  In the continuum of sports, few events are as symbolic of determination and commitment as the triathlon. Swimming several miles, cycling many more, then topping it off with a run requires a level of training and focus few can imagine, much less achieve. So it might be tempting to believe that being one of the...
  
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• Industry Vets Form Consultancy Aux to Plug Into Existing Offerings

  01-10-2019 22:54 via feeds.adweek.com
  Alexander Rea and Christian Colasuonno, the co-founders of creative consultancy Aux, want you to plug their company in as an extension of your current offering. Whether it's working with small agencies to broaden their offerings, clients' internal teams or production companies working more directly with clients, Aux, which refers to an auxiliary input, touts its...
  
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• Did you know September was sexual health awareness month? I didn't. Here's why

  01-10-2019 22:23
  September was World Sexual Health Awareness Month. Were you aware of that? Neither was I. And guess why? Women’s sexual health has been pushed so far out of the mainstream, so deep into the darkness of the undiscussable, that we cannot possibly acknowledge that it matters or even exists, never mind that there’s a whole month dedicated to it.When companies like We-Vibe (disclosure: a Fancy client) get their Instagram accounts shut down; and Dame gets strung along b
  
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• Helsinki Wants Travelers to Be More Sustainable, and It Wants Airbnb to Help

  01-10-2019 22:02 via feeds.adweek.com
  From the number of bedrooms and bathrooms to the option of a full-size kitchen, Airbnb has always benefited from the customization that's possible with its search feature. But, as consumers and the travel industry become more environmentally friendly, there is one potentially significant search option missing. And the city of Helsinki thinks it has a...
  
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• Top press buyer Steve Goodman leaves Group M

  01-10-2019 21:36 via campaignlive.co.uk
  It took nearly a year for WPP buying giant to agree terms of his exit.
  
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• What brands were excited about at Advertising Week

  01-10-2019 21:29
  As Advertising Week recedes into the rearview, we take a look back at how three different companies shaped their messaging for the four-day event. We checked in on Mastercard, agency holding company MDC Partners and Reddit, the internet's front page, to discuss what's top of mind with each as they think about marketing today. Watch the video above for more, or read on to get a deeper dive into each. Mastercard's advice to marketers: Figure out what your brand sounds like
  
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• Coke enters U.S. energy drink market in challenge to Monster

  01-10-2019 21:24
  Coca-Cola Co. is pushing deeper into energy drinks in the U.S.— a bright spot for an industry that’s grappling with falling soda consumption.Coke, which earlier this year launched Coke Energy in several overseas markets including the U.K. and Germany, said it will bring the product to the U.S. in January. Advertising will be handled by Coca-Cola roster agency Wieden & Kennedy, a Coke spokeswoman confirmed to Ad AgeIts arrival will ramp up Coke’s competition with Monster Bev
  
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• New York sues NRA’s former agency, Ackerman McQueen

  01-10-2019 21:17
  New York’s attorney general sued the National Rifle Association’s former advertising agency to enforce a subpoena stemming from the state’s probe of the gun-rights group’s nonprofit status.The agency, Ackerman McQueen, has said it can’t comply with the July 8 subpoena without first giving the NRA veto power over what it hands over, Attorney General Letitia James said in a lawsuit filed late Monday.Ackerman McQueen, which helped shape the NRA’s mission for deca
  
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• Pandora overhauls app as digital audio continues to fragment

  01-10-2019 19:46
  Pandora said Tuesday that it’s overhauling its app, a move aimed at increasing user engagement as the digital audio landscape fragments. Back in 2001, when Pandora first debuted, its users only consumed music and they did so through their personal computers. Fast forward to today, however, and people are listening to more than just songs, and they’re doing so on a plethora of devices that include mobile, smart speakers, so-called infotainment systems and even TVs. At the sa
  
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• Geometry's Jon Hamm steps down as global creative chief

  01-10-2019 19:04 via campaignlive.com
  The WPP shop plans to announce new creative leadership soon.
  
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• Sharp's Brewery unveils record made from ocean plastic found in Cornwall

  01-10-2019 18:13 via campaignlive.co.uk
  Brand collaborated with Nick Mulvey.
  
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• Audi picks Amazon's Tina Koehler to lead marketing

  01-10-2019 18:11 via campaignlive.co.uk
  She replaces Benjamin Braun.
  
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• Churchill hints at change with teaser ad

  01-10-2019 17:29 via campaignlive.co.uk
  Insurance brand refers to 'the new Churchill' and '4 October'.
  
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• Watch the newest commercials on TV from Bose, Nissan, Tide and more

  01-10-2019 17:13
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (Sept. 27-29).A few highlights: Bose shows how its new Bose Noise Cancelling Headphones 700 with voice control can be used in the real world (for starters, in a subway car). Kyler Murray, Bo Jackson, Baker Mayfield, Eddie George, Derrick Henry, Marcus Mariota, Tim Brown and Tim Tebo
  
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• Brands + Culture + Twitter = Impact

  01-10-2019 16:54
  Commerce and culture have always intersected—even though it can be a fine line for brands to walk. But what surprised the research team behind MAGNA and Twitter’s new study, “The Impact of Culture,” was just how much consumers—particularly younger people on Twitter—expect and even want brands to be culturally relevant: aligning well with cultural events, promoting trends that define today’s culture and supporting social issues that benefit everyone.Insig
  
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• Instagram adds alerts to ecommerce trial

  01-10-2019 16:54 via campaignlive.co.uk
  Brand followers can get reminder when new products go on sale.
  
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• Three awards media account to Zenith

  01-10-2019 16:53 via campaignlive.co.uk
  Incumbent Mindshare has worked on business since 2006.
  
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• Dave Dye's Love or Fear launches debut work

  01-10-2019 16:26 via campaignlive.co.uk
  Video and outdoor campaign promotes travel-insurance start-up Pluto.
  
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• M&C Saatchi launches live experience agency

  01-10-2019 16:17 via campaignlive.co.uk
  M&C Saatchi Live to be led by Kate Miller and Hannah Courtney.
  
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• Coca-Cola opens photo booth that lets visitors tick off their bucket lists

  01-10-2019 15:58 via campaignlive.co.uk
  Headlining a music festival, skydiving and enjoying the last of the summer rays on the beach are some of the options.
  
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• ASA neutralises Dettol's claim to be environmentally friendlier

  01-10-2019 15:16 via campaignlive.co.uk
  Consumers found to be misled by ad claiming new spray refills contain '70% less plastic'.
  
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• Times and Sunday Times join Apple News+ UK launch

  01-10-2019 13:15 via campaignlive.co.uk
  Subscription service rolls out this week.
  
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• Should agencies work with financially fragile brands?

  01-10-2019 12:24 via campaignlive.co.uk
  Thomas Cook's collapse has affected a start-up agency.
  
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• Sharon Napier steps down as CEO at Partners & Napier

  01-10-2019 12:00
  Sharon Napier is stepping down as the chief executive of the Rochester, New York-based agency she founded 15 years ago, Partners & Napier, to assume the role of chair and founder. She has named President Courtney Cotrupe as her successor, while bringing on Rob Kottkamp as chief creative officer to lead the agency's daily operations. The changes take effect immediately.Napier tells Ad Age that the shifts are reflective of the agency "leading our change instead of reacting to it
  
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• California will let college athletes sign endorsement deals: Tuesday Wake-Up Call

  01-10-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.A curveball in college sports 
  California just upended the business of college sports—and thumbed its nose at the NCAA. The state opened the way "for college athletes to hire agents and make
  
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• Rooney Carruthers joins Forever Beta

  01-10-2019 11:01 via campaignlive.co.uk
  VCCP co-founder resurfaces after departing George & Dragon.
  
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• Audio tech vendor says it can stop digital audio ads from screaming at you

  01-10-2019 11:00
  Listening to your favorite song on full blast can be a fantastic, emotional experience. But the same can’t be said about audio ads played at the same volume. It’s a nuisance that’s plagued both terrestrial radio and linear TV. And it’s also one that exists today in digital audio advertising, which grew 23 percent in 2018 to $2.3 billion, according to industry trade group Interactive Advertising Bureau. Yet audio ads have other issues: There's several s
  
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• TripAdvisor partners Wayfair for sleepover in The Crystal Maze

  01-10-2019 10:48 via campaignlive.co.uk
  Stay includes a night in Aztec-themed room and games.
  
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• Colin Gottlieb joins LadBible in 'front-line' advisory role

  01-10-2019 10:20 via campaignlive.co.uk
  Former Omnicom media agency chief makes surprise move to digital upstart.
  
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• Vaping companies face ASA scrutiny over targeting children and misinformation

  01-10-2019 10:10 via campaignlive.co.uk
  Watchdog launched probes into two businesses, with third under consideration.
  
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• WPP appoints Sainsbury's veteran John Rogers as CFO

  01-10-2019 10:03 via campaignlive.co.uk
  Mark Read stresses new hire's experience with business transformation.
  
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• Why Norwegian Cruise Line is leaning into integration deals

  01-10-2019 09:00
  The cruise market is, well, cruising—and that's leading third-ranked Norwegian Cruise Line to chart a newer course.According to industry trade group the Cruise Lines International Association, 30 million people will take to the seas this year, up from 28.2 million people in 2018. And Cruise Industry News reports that between now and 2027, there are 120 new ships on order. Capitalizing on what the publication's Managing Editor Monty Mathisen calls “unprecedented” growt
  
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• The deluge begins: TV and radio election ad spending hits $148 million

  01-10-2019 09:00
  For a tangible sense of just a portion of the cost of the ridiculously drawn-out, outrageously wasteful U.S. election-industrial complex, take a look at the exclusive charts herewith, produced by Ad Age Datacenter in partnership with Kantar/CMAG.For starters, glance at our presidential campaign TV and radio ad-spending tally, below. At the tippy top, there’s Tom Steyer. If your reaction is “Who?” you’re with the vast majority of Americans—but props if you
  
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• Kelly Clarkson on her new TV show, her deal with NCL and why she’s ‘marketing’s worst nightmare’

  01-10-2019 09:00
  Kelly Clarkson’s  NBCUniversal talk show, launched this month, rocketed out of the gate with the highest-rated premiere in seven years. With 2.16 million viewers and a 1.6 household rating, according to Nielsen, it clocked in fourth among first-run syndicated shows in the talk-show genre. The “Kelly Clarkson Show” has also proven a draw for Norwegian Cruise Lines, which signed the singer to a three-year deal that gives it plenty of exposure with integrations within the pro
  
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• Zantac yanked off drugstore shelves after research finds traces of carcinogen

  01-10-2019 00:04
  Drug chains CVS, Walgreens and Rite Aid are pulling Zantac off shelves amid research by the Food and Drug Administration indicating the drug may contain trace amounts of a carcinogen.Sanofi, which markets Zantac in North America, says it’s not halting distribution or manufacturing of the drug in the U.S., which hasn’t been recalled by the FDA. Several manufacturers of private-label versions of Zantac, also known as ranitidine, opted to pull the drug off the shelves last week in the w
  
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