• And the Dish ran away with the ... Fox

    Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech.They can Dish Network it out, but they can take it?
    In the latest pay-TV carriage kerfuffle, Dish Network and Sling TV on Thursday dropped Fox’s owned-and-operated broadcast stations in 17 media markets, a blackout that prevented tens of thousands of football f
  • The Art of Shock: Behind Sandy Hook Promise's 'Back-to-School Essentials' ad

    Sandy Hook Promise this month debuted “Back-to-School Essentials,” the organization’s biggest effort to date from BBDO New York designed to reinforce its message that, if you know the warning signs, gun violence can be avoidable. The spot garnered widespread attention for its shocking approach: It starts out as a typical, saccharine back-to-school ad, but progressively devolves into a bone-chilling message about the reality children face today. In prepping for the new school ye

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