Advertising news

• McDonald’s Taps Wieden + Kennedy New York as Its New Lead Creative Agency in the U.S.

  13-09-2019 22:19 via feeds.adweek.com
  On Friday, McDonald's announced Wieden + Kennedy New York as its new lead creative agency in the U.S. The news is a setback for DDB, which was the QSR giant's sole creative marketing partner after beating out Publicis for the business about three years ago. "We are confident the talented team at Wieden + Kennedy...
  
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• LinkedIn Adds Ways for Members to Find Service Providers or Freelancers for Projects

  13-09-2019 22:05 via feeds.adweek.com
  LinkedIn added some new tools to aid members looking for service providers or freelancers to help with specific projects. Engineering manager Gaurav Vijayvargiya said in a blog post that members using the professional network's search bar can now filter their results by service providers, saying as an example that members looking for help with their...
  
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• Amazon's top agency liaison departs for Instacart

  13-09-2019 21:22
  Seth Dallaire, one of Amazon’s most prominent ad executives, is leaving the company for a new chief revenue role at e-commerce startup Instacart.On Friday, Instacart announced the appointment of Dallaire, setting the stage for his departure from Amazon, where he had been instrumental in establishing the company’s growing ad business. As head of global advertising sales at Amazon, Dallaire was often the main point of contact with the agency world.“It’s definitely a loss fo
  
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• Facebook’s Today In Local News Feature Expands to Some 6,000 U.S. Cities

  13-09-2019 21:20 via feeds.adweek.com
  Facebook's Today In local news and community information feature is now available in some 6,000 towns and cities in the U.S. Product manager Anthea Watson Strong said in a blog post that since the social network began testing Today In in January 2018, 1.6 million people have opted in to receive regular updates in their...
  
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• Matthew McConaughey drives through a purple cloud in his latest for Lincoln

  13-09-2019 21:00
  Matthew McConaughey is back with another eccentric Lincoln ad. The actor, who’s been appearing in quirky ads for the Ford-owned brand for five years, in a new spot emerges from a purple cloud driving the Aviator SUV.The campaign, called "Fresh Take," will start with takeovers on Twitter and YouTube. It will make its broadcast debut during the Notre Dame vs. New Mexico football game at 2:30 p.m. EDT on NBC.The TV ad by WPP’s Hudson Rouge was directed by award-winning director Johan Re
  
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• What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight

  13-09-2019 20:19 via feeds.adweek.com
  Ad tech's week in the German spotlight has come to a close, with plenty to think about for the 40,000 advertising and marketing technology delegates at Dmexco. IAB Europe opened the Dmexco conference, organized by Koelnmesse, with some eye-popping numbers: Programmatic spend is growing, topping EUR16.7 billion in 2018, more than a year since the...
  
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• McDonald’s picks Wieden & Kennedy New York as lead U.S. creative agency

  13-09-2019 20:00
  McDonald’s has chosen Wieden & Kennedy, New York as its lead creative agency in the U.S., delivering a blow to Omnicom Group’s DDB three years after it emerged the victor in the chain’s creative shootout.The move toward an independent creative agency is a major shift for the country's largest restaurant chain, which has for decades worked with shops that are part of large holding companies. It also suggests that a bespoke agency model, hailed a
  
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• YouTube stops counting paid ads in music-video viewing charts

  13-09-2019 18:33
  Music videos can’t pay their way to the top of YouTube’s charts anymore.The online video giant said it will no longer count views from paid advertisements in its one-day record tallies, ending a controversial music-industry practice—and diminishing a sales stream for YouTube.The unit of Alphabet Inc.’s Google has touted its role as a promotional channel for pop-music stardom. Many artists and record labels would pay to run debut songs as YouTube ads, boosting viewership a
  
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• How Facebook Watch Is Making Streaming Social and More From NewFronts West Day 2

  13-09-2019 18:33 via feeds.adweek.com
  With splashy OTT offerings from Disney, Apple, WarnerMedia and NBCUniversal about to roll out, Facebook Watch execs touted its massive reach in the streaming space with a daily global audience of 140 million. The publisher was among a quieter Day 2 lineup Thursday at NewFronts West in L.A. that included podcast hub Art19, AR and...
  
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• Democratic Debates, Round 3: Julián Castro-Joe Biden Clashes Light Up Twitter

  13-09-2019 17:25 via feeds.adweek.com
  Juli?n Castro, who served as Secretary of Housing and Urban Development under former President Barack Obama, accounted for two of the three most-tweeted-about moments during the third round of Democratic presidential candidate debates Thursday night. The three most-tweeted-about moments during the debate were: Castro asks former Vice President Joe Biden, "Are you forgetting what you...
  
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• Watch the newest commercials on TV from eBay, H&M, Allstate and more

  13-09-2019 16:51
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Sept. 11.A few highlights: EBay says that “When you’re over overpaying, get it on eBay.” The Mayhem character (Dean Winters) is a house-destroying cat in Allstate’s latest. And H&M highlights a $19.99 sweater made with recycled polyester that’s part of its 2
  
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• Agency Brief: earnings, wins and partnerships

  13-09-2019 16:38
  September is officially in full swing so it’s back to business. This week, Martin Sorrell’s S4 Capital reports first-half-of-the-year revenue rose 41.6 percent to 88 million pounds ($108.5 million), billings were up 44.4 percent to $227 million, and gross profit increased 44 percent to $86.5 million. In line with forecasts, the company says July pro-forma revenue was up 67.6 percent and gross profit gained 60.1 percent from July 2018. According to S4, new business is coming
  
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• Snapchat: Here’s How to Share Content from Spotify to Your Story

  13-09-2019 16:20 via feeds.adweek.com
  Snapchat and Spotify recently started rolling out the ability for users to share content directly from Spotify to their Snapchat Stories. Our guide will show you how this works. Note: These screenshots were captured in the Spotify and Snapchat applications on iOS. Also note, this process is slightly different depending on whether you want to...
  
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• Mastercard lets fans experience full force of rugby tackle

  13-09-2019 16:20 via campaignlive.co.uk
  Fans get to feel impact of professional tackle.
  
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• The Road to Brandweek: Vineet Mehra of Walgreens on Bringing a Human Touch to Healthcare

  13-09-2019 16:12 via feeds.adweek.com
  Having been around for over 100 years with more than 18,500 stores in 11 countries, it's no easy feat trying to figure out what consumers want and need at Walgreens. But that's part of Vineet Mehra's job, who took the reins as global chief marketing officer of Walgreens Boots Alliance (WBA) earlier this year, after...
  
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• Visual Design Tools Need to Be Revamped to Help Improve Advertising Creative

  13-09-2019 16:00 via feeds.adweek.com
  Much has been said about the flip in the consumer/brand relationship. Consumers are now the trend-makers as brands and businesses are pivoting in their marketing strategy based on customer-driven insights. Consumers in 2019 expect this level of marketing fingerspitzengef?hl, not only from big brands but also from smaller agencies and businesses. For those of us...
  
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• How to identify your audience's biggest pain points

  13-09-2019 16:00
  As an entrepreneur, if you don’t pay full attention to your audience’s problems, you’ll never be able to cater to their needs (which is kind of the whole point). Your target market holds the key to the success or failure of your business. Without them, you have no one to market to, and if you aren’t adding value or insight into how your brand benefits them, they’ll lose interest and go elsewhere.Pain points are the issues your target market is currently facing and n
  
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• Deloitte in-house agency 368 hires David Harris as first creative director

  13-09-2019 15:35 via campaignlive.co.uk
  Harris has previously led creative at Wunderman, FCB Inferno and Gyro.
  
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• Bud Light Seltzer is in the works amid hard seltzer sales craze

  13-09-2019 15:12
  Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications.Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogen
  
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• Morgan Spurlock takes on Big Poultry with a new film and pop-up restaurant, and NFL ratings are up: Friday Wake-Up Call

  13-09-2019 12:33
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Morgan Spurlock takes on Big Poultry with a chicken restaurant
  Filmmaker Morgan Spurlock, of “Super Size Me” fame, is taking on Big Poultry in his new film “Super Size Me 2: Holy Chicken!” and to promote it, he’s opened his o
  
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• Oli Beale leaves Anomaly

  13-09-2019 12:10 via campaignlive.co.uk
  Creative chief has been at agency for six years.
  
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• Hendrick's Gin opens townhouse featuring pygmy goats and mini cocktails

  13-09-2019 11:53 via campaignlive.co.uk
  Brand launches petting zoo with miniature serves as part of London Cocktail Week.
  
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• Rather than show diversity in images, brands should tell stories that normalize it

  13-09-2019 11:30
  As broadcast TV networks prepare to launch their fall lineups, many of us are anticipating how creators, in both programming and advertising, will answer the call for diversity and inclusion.While diversity and inclusion rightfully reign as top concerns in both advertising and Hollywood, I believe showrunner powerhouse Shonda Rhimes put it best: We don’t need to "diversify" television, we need to "normalize" it.In advertising, we’ve certainly made strides in showing more in
  
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• Morgan Spurlock opens NYC pop-up chicken joint as 'Super Size Me 2' hits theaters

  13-09-2019 11:00
  Documentarian Morgan Spurlock is once again taking on the fast food industry, but now with his own restaurant venture. This time around, instead of burgers and fries, the battleground is chicken—the most consumed meat in the world.  The long-awaited sequel to his Oscar-nominated film “Super Size Me” will roll out in theaters nationwide and on-demand services like iTunes and Amazon on Friday, September 13. “Super Size Me 2: Holy Chicken!” follows Spurlock o
  
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• Checkatrade picks Goodstuff for media ahead of 'significant' marketing push

  13-09-2019 10:23 via campaignlive.co.uk
  New campaign will launch in autumn.
  
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• A vintage ad from 1960 reminds us when Fiat was the 'housewife's little helper'

  13-09-2019 09:00
  With hard times possibly on the horizon, it’s good to have an economical ride. So we look to the past to see how our parents got around on the cheap: “The average housewife can drive the Fiat 600 all week for less than a dime a day,” this 1960 ad crows. The rear-engine, water-cooled city car was reet and petite, strong enough for a man but apparently made for a woman. Boasting 40 miles to the gallon, the molto popolare Italian import cost only about $10,000 in today’s dol
  
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