Advertising news

• Uber Eats Shows You a Side of Guy Fieri You’ve Definitely Never Seen

  05-09-2019 23:46 via feeds.adweek.com
  Welcome to Flavortown, peasant. In Uber Eats' newest ad from Anomaly L.A., we see one of the food delivery service's drivers dropping off some vittles for no less than Guy Fieri. Because this is an ad, we obviously don't just get the everyday Fieri experience. Instead we see a new side of the frosted-tipped troubadour...
  
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• Climate Activists Ask Jeff Bezos to Buy the Amazon Rainforest

  05-09-2019 23:10 via feeds.adweek.com
  Donald Trump might not be able to buy Greenland, but a group of activist creatives are hoping that Jeff Bezos will fork over some of his cash to purchase the Amazon rainforest. It might be a joke, but the sentiment behind it is very real. As fires continue to ravage the world's largest rainforest, the...
  
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• Amazon delivery-related accidents have caused at least 10 deaths since mid-2015

  05-09-2019 22:43
  Ad Age’s Around the Web calls your attention to stories of interest to marketers and media people.For the second time in less than a week, Amazon’s outsourced delivery operations are coming under harsh journalistic scrutiny.A story, headlined “When Fast, Free Shipping Delivers Heartbreak”—retitled “The Human Cost of Amazon’s Fast, Free Shipping” for the web—lands on the front page of Thursday’s New York Times. The report, co-published b
  
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• Facebook Watch Adds News Shows From European Publishers to Its Menu

  05-09-2019 22:30 via feeds.adweek.com
  Facebook inked deals with publishers in France, Germany and Sweden for news shows for its Facebook Watch video destination, after doing the same in Australia last month. Director of news partnerships for Europe, the Middle East and Africa Jesper Doub said in a blog post that, just as in the Australian agreements, publishers will have...
  
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• How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers

  05-09-2019 22:28 via feeds.adweek.com
  As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl. These statements try to show that the esports industry--no matter...
  
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• Cruise Lines Pledge $1 Million Each for Hurricane Dorian Relief Efforts

  05-09-2019 22:15 via feeds.adweek.com
  Even though cruise ships are fast enough to outrun a hurricane, the ports and people of the Caribbean are an indispensable part of the industry. In the aftermath of Hurricane Dorian, the second most powerful hurricane ever recorded in the Atlantic Ocean, the cruise ship industry is banding together to donate toward local relief efforts...
  
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• Vaccines Now Have Medically Accurate, Inclusive and Free Stock Photos, Thanks to Self

  05-09-2019 21:51 via feeds.adweek.com
  With the World Health Organization listing vaccine hesitancy as one of the Top 10 threats to global health this year, Self magazine has launched an in-depth coverage package called "Vaccines Save Lives." And while it includes the kind of articles and advice you might expect on the topic, the project also includes an extension that...
  
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• Last call: Deadline to enter Ad Age Best Places to Work 2020 is Sept. 9

  05-09-2019 21:32
  The deadline for entering Ad Age Best Places to Work 2020 is Monday, Sept. 9. Sign up here to place your company in contention for Ad Age’s best rankings.For the second year, Ad Age has partnered with Latitude Research, a market-research firm, to rank the industry’s best workplaces based on an analysis of survey responses from employers and their employees.Does your company stand out among the best? Prove it to the market, employees and potential employees by entering Ad Age Best Pla
  
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• Facebook Dating Arrives in the U.S: Here’s What You Need to Know

  05-09-2019 21:05 via feeds.adweek.com
  Facebook's high-profile privacy flubs in recent months have included failure to protect its users' phone numbers and passwords, so will those users trust the social network with information about their pursuit of love? Facebook Dating, which was initially introduced at the social network's F8 developers conference in May 2018, is already available in 19 countries,...
  
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• NYT’s T magazine celebrates a gay-lit classic with its men’s fall fashion issue

  05-09-2019 20:45
  As part of Ad Age’s continuing media coverage, At the Newsstand takes a look at notable ad-supported media hitting newsstands and subscribers’ mailboxes.The Sept. 9 issue of The New York Times’ T magazine celebrates a gay-lit classic, James Baldwin’s “Giovanni’s Room.” An image from John Edmonds’ fashion shoot, which was inspired by Baldwin’s storyline, lands on the cover of the magazine’s fall men’s fashion issue, and inside, Hil
  
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• 3 Things to Keep in Mind When Clicking on a Story

  05-09-2019 20:31 via feeds.adweek.com
  Editor's note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled "Think About This." The need to amass the largest, highest quality (classified and categorized to achieve your specific goals) audience is not reserved for for-profit media outlets. The job...
  
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• Sean Astin reprises his role as ‘Rudy’ for KFC

  05-09-2019 19:59
  KFC’s latest celebrity colonel isn’t exactly Colonel Sanders. It’s Colonel Rudy.Sean Astin returns to character as Rudy from the 1993 film of the same name in a new campaign for the fried chicken chain.Now, instead of pushing himself to try to get to play football for Notre Dame, Rudy is pushing himself to try to become the next Colonel Sanders in a spot called “Rudy II.” Fans of the movie will notice spoofs of scenes including when (26-year-old spoiler alert) Rudy
  
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• KFC reprises classic football icon 'Rudy' in new spot featuring Sean Astin

  05-09-2019 19:59
  KFC’s latest celebrity colonel isn’t exactly Colonel Sanders. It’s Colonel Rudy.Sean Astin returns to character as Rudy from the 1993 film of the same name in a new campaign for the fried chicken chain.Now, instead of pushing himself to try to get to play football for Notre Dame, Rudy is pushing himself to try to become the next Colonel Sanders in a spot called “Rudy II.” Fans of the movie will notice spoofs of scenes including when (26-year-old spoiler alert) Rudy
  
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• GM appoints Deborah Wahl as first global chief marketing officer since 2012

  05-09-2019 19:49
  General Motors has named Cadillac marketing chief Deborah Wahl, an automotive veteran who also has spent time in the fast-food and homebuilding industries, as its global chief marketing officer, a position that hasn't been filled since 2012.Wahl, 56, joined Cadillac in March 2018 after three years as CMO of McDonald's USA. She was CMO of Chrysler in 2007-08 and previously held marketing positions with Lexus, Toyota and Lincoln-Mercury.CEO Mary Barra told employees about Wahl's promotion in an in
  
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• YouTube’s New Fashion and Beauty Hub Teaches Brands to Think Like Vloggers

  05-09-2019 18:55 via feeds.adweek.com
  Practically since its inception in the mid-aughts, YouTube has been a hub for fashion and beauty thanks to some of the platform's best-known creators, from early success stories like makeup artist Michelle Phan and fashion vlogger Bethany Mota, to today's stars such as the first CoverBoy James Charles and Brazilian actress Flavia Pavanelli. Tutorials, lookbooks...
  
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• Campbell's updates Chunky's Mama’s Boy campaign after a five-year hiatus

  05-09-2019 18:36
  Campbell Soup’s Chunky soup has some new mama’s boys.Chunky, the official soup sponsor of the NFL—yes, there’s an official soup sponsor of the NFL—is showcasing Dak Prescott and Saquon Barkley in its newest marketing as it tries to keep its momentum going heading into soup’s biggest season.The “Champions of Chunky” campaign debuts Thursday, the same day as the NFL season opener. It’s a bit of an updated take on the long-running Chunky’s
  
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• Watch the newest commercials on TV from Walmart, Kia, Sonic and more

  05-09-2019 17:42
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Sept. 3.A few highlights: A Walmart shopper turns his shopping list into a sort of mantra in an effort to remember everything he’s supposed to buy. Kia says that its Telluride, which comes with 6 USB charging ports, is “built to make each trip a story.” And Sonic hypes its Fair
  
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• Desperados concludes epic party series with crowdsourced event

  05-09-2019 17:14 via campaignlive.co.uk
  Event is designed to be most welcoming party ever.
  
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• Facebook leans on Instagram to boost a new dating service

  05-09-2019 17:07
  Facebook Inc.’s new dating feature has led to at least one important match: The marriage of users’ Facebook and Instagram profiles for the first time.The social giant announced Thursday that it is launching its nascent dating service in the U.S.—a feature that’s been tested in 19 other countries since it was unveiled in May 2018.Users can combine elements of their Facebook and Instagram accounts to create a separate dating profile—the most notable way Facebook has e
  
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• The death of the like: How advertisers can adjust influencer marketing strategies for Instagram’s recent update

  05-09-2019 16:00
  What is Instagram without the like count? Seven countries are finding out as Instagram removes this signature feature from follower-facing content. Although users can still view the number of likes received on their own photos and videos, totals will be hidden for all other content in a user’s feed.After introducing the update in Canada in May, according to the BBC, Instagram expanded to New Zealand, Ireland, Brazil, Australia, Italy and Japan. Although that list doesn't include the U.S.,
  
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• James Wildman promoted to president of Hearst Magazines Europe

  05-09-2019 15:58 via campaignlive.co.uk
  He has been at business since 2017.
  
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• Xandr to rebrand its AppNexus SSP as 'Monetize'

  05-09-2019 15:39
  AT&T’s Xandr is debuting its sell-side platform Xandr Monetize, a rebrand of AppNexus technology that aims to eventually connect media companies with ad buyers to sell both programmatic OTT and linear TV inventory. Sell side platforms, more commonly known as SSPs, are used by media companies to automate the selling of ads to marketers; AT&T acquired AppNexus last year, its strongest offering by far being its SSP. With Xandr Monetize, AT&T says it will inject its data
  
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• Dave Bedwood departs The & Partnership

  05-09-2019 15:10 via campaignlive.co.uk
  He had been creative partner at agency for past two years.
  
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• With back-to-school in full swing, VW captures the beautiful chaos of family life

  05-09-2019 15:00
  Parents who are in the throes of back-to-school madness will surely identify with this beautiful, yet chaotic tale from Volkswagen. A new spot from Johannes Leonardo depicts four real families from across the country, from all walks of life, enduring the shared human experience of having to get a lot of butts out the door in the morning.The alarms go off, family members raise their voices in Spanish or English to wake the younger ones, siblings fight over the bathroom, babies cry, pets
  
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• 'Serious concerns' over mental-health websites leaking user data to brands

  05-09-2019 14:37 via campaignlive.co.uk
  Mental-health websites do not take privacy of visitors as seriously as they should, campaigners warn.
  
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• Papa John's taps into Nordic trend with pop-up bakery

  05-09-2019 14:14 via campaignlive.co.uk
  Activation aims to promote cinnamon scrolls.
  
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• Ladbrokes Coral calls advertising review

  05-09-2019 13:46 via campaignlive.co.uk
  Winning agency would work on both betting brands.
  
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• Golin's initiative to support ad industry women reemerges—as a female-owned consultancy

  05-09-2019 13:00
  "Have Her Back" started as a campaign to support female talent at agencies amid the #MeToo and Time’s Up movements—partly to help women who had been ostracized from the industry for challenging workplace sexual harassment. Now it's emerging as a women-owned consultancy for gender equity. Called Have Her Back Consulting, it will be backed by Interpublic Group of Cos.Have Her Back Consulting will be led and majority-owned by a trio of women: Caroline Dettm
  
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• Superdrug curates urban tropical beauty event

  05-09-2019 12:53 via campaignlive.co.uk
  Influencers including Danny Defreitas, Trina Charles and Jay-Ann Lopez will appear at activation.
  
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• Kellogg debuts a silly (but maybe also brilliant?) brand name: Thursday Wake-Up Call

  05-09-2019 12:00
  Kellogg goes ‘Incogmeato’
  Is it possible for a brand name to be so cheesy, so absolutely absurd, that it’s actually brilliant? Kellogg Co.’s MorningStar Farms revealed that its new plant-based faux meat line is named “Incogmeato,” and corners of Twitter erupted in giggles. “Confirm that this is not The Onion?" someone tweeted. In Ad Age’s internal Slack messaging channels, staffer and pun enthusiast Max Sternlicht riffed on similar spycraft-th
  
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• Macmillan and VCCP part ways after seven years

  05-09-2019 11:19 via campaignlive.co.uk
  Charity is working with Oystercatchers to find another agency.
  
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• Rupert Howell quits Reach

  05-09-2019 11:08 via campaignlive.co.uk
  Founder of HHCL leaves publisher after six years.
  
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