Advertising news

• After More Than 70 Years, Cincinnati Agency Northlich Closes Its Doors

  30-08-2019 23:25 via feeds.adweek.com
  Independent Cincinnati agency Northlich has announced that it is closing as of today. In a brief statement, the agency said "industry challenges and prevailing market forces" as the main reasons for the closure. "For seventy years, Northlich's award-winning creative and our incredibly talented people in partnership with blue-chip companies and brands, have solved some of...
  
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• Google to pay more than $150 million in YouTube privacy case

  30-08-2019 22:15
  Google’s YouTube has agreed to pay more than $150 million to resolve U.S. allegations that it violated children’s privacy laws, according to a person familiar with the matter.The settlement with the Federal Trade Commission resolves a probe into whether the video service broke a law that makes it illegal to collect information on children under 13 and disclose it to others without parental permission. A group of activists last year asked the FTC to look into the matter.Bloomberg prev
  
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• How One L.A. Agency Is Cracking Open a Window Into Chinese Consumer Data

  30-08-2019 20:45 via feeds.adweek.com
  In digital marketing, when getting a view of even the most rudimentary audience figures, there is a relative amount of democratization in tools available. The smallest companies, with even a tiny amount of spend, have at least some level of third-party data access to understand consumer behaviors and campaign performance. While these tools and data...
  
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• Popeyes keeps running out of chicken as demand soars for sandwiches

  30-08-2019 20:21
  A social media frenzy means Popeyes quickly ran out of its new, instantly iconic chicken sandwiches. Meanwhile, the U.S. poultry market is bursting with oversupply.U.S. chicken companies are forecast to process a record 43.3 billion pounds of the meat in 2019, government data show. So why isn’t that enough to meet demand for the new sandwich? It comes down to needing a specific product at a specific time.When restaurant chains contract with suppliers, they often have tight product specific
  
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• Can You Spot All 15 Mario Kart Easter Eggs in This Ad for the Game’s Mobile Debut?

  30-08-2019 20:09 via feeds.adweek.com
  There are very few video games that have managed to transcend consoles, eras and generations of fans to become immovable forces in pop culture. And of those, can any challenge Mario Kart? Mario's cross-generational presence as a go-kart racer has begotten a number of shared experiences, with Mario Kart often lauded as a global childhood...
  
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• This award-winning creative sucked at self-promotion, so his friends did this

  30-08-2019 19:38
  Award-winning freelance creative Joe Fallon has many credits to his name—among them, VW’s “Drivers Wanted” campaign, including the classic “Bubble Boy” spot in which an office worker stuck in a monotonous 9-to-5 rut sees hope in the form of a convertible Beetle. Yet while he’s helped to make brands famous, he hasn't been great at getting his own name out there. According to Pete Shamon, a friend and fellow creative who’s worked with Fallo
  
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• Agency Brief: The dog days are not over yet

  30-08-2019 19:24
  This past week the world honored our loyal fur buddies as International Dog Day swept the internet. Meanwhile, thousands of others put social media on pause to venture out into the Nevada desert for the annual Burning Man Festival. Both of these things are actually relevant to this Agency Brief.S4 Capital’s Martin Sorrell denied this week through a spokesman that he planned to hold his board meeting at the Burning Man Festival he so adores (he’s attended the arts
  
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• Is Amazon Marketplace Out of Control?

  30-08-2019 18:48 via feeds.adweek.com
  Third-party marketplaces allow Walmart and Amazon to expand the range of goods they offer and give customers more choice, which, in turn, breeds loyalty. Or at least that's how it works in theory. But giving real estate to independent sellers comes with risks. We caught a glimpse of this when Walmart.com was listing pro-gun shirts...
  
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• Indie Beauty Expo Gives Emerging Brands a Space to Connect in Real Life

  30-08-2019 18:17 via feeds.adweek.com
  Earlier this month over 240 beauty brands set up shop at Pier 94, a massive event location on Manhattan's west side, at the fifth annual Indie Beauty Expo. Over the course of two days, retail buyers, journalists and bloggers, among others in the beauty industry met the people behind the brands, tested their products and...
  
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• Specsavers lands Ian Wright and Stephen Fry for eye health ads

  30-08-2019 17:52 via campaignlive.co.uk
  'Don't lose the picture' shows Wright badly describing a piece of art.
  
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• Watch the newest commercials on TV from Fitbit, Pier 1, JC Penney and more

  30-08-2019 17:40
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Aug. 28.A few highlights: Fitbit shows how its Versa 2 smartwatch works with Alexa and Spotify. Home furnishings/decor retailer Pier 1 says that “the color of the moment” is something called “Energetic Ocher.” And JC Penney wants you to “celebrate the end of summer w
  
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• How the Cruise Industry Handles Hurricane Season

  30-08-2019 17:14 via feeds.adweek.com
  Terry Thorton has been following Hurricane Dorian since before it was a gust of wind out in the Caribbean. As the vice president of nautical and port operations for Carnival Cruise Line, Thorton and his team in Miami, Fla., prepare for Dorian like they do every hurricane season, ensuring that the Carnival fleet is out...
  
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• What marketers can learn from d-to-c stars Rockets of Awesome, Billie, Allbirds and more

  30-08-2019 17:10
  Few trends have upended the retail landscape as much as the rise in direct-to-consumer brands. Many of these digitally native brands did not exist a decade ago, yet they’re challenging the old ways of doing business and winning over consumers with their witty marketing, streamlined business models and value-driven products.Large marketers are paying close attention. They’re acquiring up-and-coming d-to-c brands or creating their own.TV networks, too, are hoping to cash in on the
  
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• Google’s elite hacking team reveals an untimely bug in the iPhone

  30-08-2019 17:09
  On the same day Apple Inc. revealed the date for its latest iPhone event, Google’s privacy team said it had discovered a two-year long vulnerability in the phone-maker’s software.The bug targeted a small number of websites. Simply visiting those pages could have left iPhone users susceptible to the breach and possibly affected thousands of users per week, Google Zero wrote in a number of blog posts on Thursday.Visiting the unnamed sites allowed hackers to gain access to a plethora of
  
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• Google UK aims ads at media buyers amid concerns of being 'taken for granted'

  30-08-2019 17:06 via campaignlive.co.uk
  Normally tasked for consumer-facing campaigns, 72andSunny is chosen to deliver the internet giant's first ever B2B ads aimed at marketers and media buyers.
  
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• Amazon Alexa helps blind woman in RNIB-approved ad

  30-08-2019 16:58 via campaignlive.co.uk
  Low-key ad depicts voice assistant's role in daily life for the visually impaired.
  
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• When to Choose Between a Lawsuit or Filing a Challenge With the NAD

  30-08-2019 16:47 via feeds.adweek.com
  A competitor has engaged in high-profile false advertising, and your CEO wants to use an enforcement hammer with more weight than a cease-and-desist letter. Or maybe you sent a letter but didn't get sufficient movement from the other side. Should you pursue a court action or file a challenge with the National Advertising Division (NAD)?...
  
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• Facebook's top UK advertiser this year is a food start-up

  30-08-2019 16:37 via campaignlive.co.uk
  Huel, a five-year-old direct-to-consumer brand, is outspending Microsoft, EE and Tesco.
  
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• Weather Channel Teams With State Farm for Hurricane Dorian Preparation Video

  30-08-2019 16:19 via feeds.adweek.com
  With Hurricane Dorian expected to hit Florida as soon as Monday, The Weather Channel has rolled out another of its Immersive Mixed Reality (IMR) segments, which give viewers an up-close look at the devastating effects of major weather events. This time, the network partnered with State Farm, integrating the insurance company into the segment about...
  
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• How to maximize email deliverability

  30-08-2019 16:00
  Picture this: You put in hours of work or have outsourced to experts who know emails. The messages, coupons and special codes are there. You scheduled the emails and hit send, but they didn't arrive in your test inbox. Customers haven't redeemed their coupons or visited the designated landing pages. Worse, spam filters hate you. What went wrong? The messages never arrived. Marketing failed the email deliverability test. What is email deliverability?Email deliverability is the quality b
  
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• Dave Dye returns at new indie shop Love or Fear

  30-08-2019 15:46 via campaignlive.co.uk
  'Psychologically led' agency will be led by Allan Dutton.
  
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• Uncommon wins brief to put UK City of Culture Coventry on the map

  30-08-2019 15:26 via campaignlive.co.uk
  Agency is tasked with boosting city's cultural reputation in UK and abroad.
  
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• Cadbury is celebrating diversity with multi-hued chocolate. Not everyone’s a fan: Friday Wake-Up Call

  30-08-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can sign up to get an audio version of this briefing on your Alexa device.Cadbury’s Unity Bar proves rather … divisive
  Cadbury’s new chocolate for the Indian market was well-intentioned. It used four different chocolates, from dark to white, in the same bar, promoting a pro-diversity message for the country’s Independence Day this month. The lim
  
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• Bacardi forms Sound of Rum Crew for music events

  30-08-2019 11:03 via campaignlive.co.uk
  Rum brand is hosting Caribbean-inspired musical tour.
  
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• Samsung offers glimpse of tomorrow's world

  30-08-2019 10:59 via campaignlive.co.uk
  New report predicts life in 2069.
  
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• Spotify launches first branded Instagram AR effect to promote rap album

  30-08-2019 10:39 via campaignlive.co.uk
  To mark Headie One's new release, Instagram users can put the album cover's reflective mask over their own face.
  
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• Government set to kick off £100m no-deal Brexit campaign next week

  30-08-2019 10:23 via campaignlive.co.uk
  It has been described as biggest public-information campaign since World War II.
  
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• Yankees join Amazon and Sinclair to buy YES Network, the team’s cable network

  30-08-2019 03:38
  The New York Yankees are joining forces with Sinclair Broadcast Group Inc. and Amazon.com Inc. to buy the team’s cable network in a deal valued at $3.47 billion.Yankee Global Enterprises announced the widely expected purchase Thursday, saying the group bought the 80 percent stake from Walt Disney Co. The investors also included RedBird Capital, Blackstone’s Tactical Opportunities business and Mubadala Capital.Disney acquired majority ownership of the YES Network as part of its $
  
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• Nissan ups its college sports marketing, adds NCCA hoops sponsorship

  30-08-2019 01:30
  College football season is just getting started, but Nissan is already thinking about hoops. The brand today announced it is now an official sponsor NCAA men’s basketball, including the Final Four, giving it the rights to use trademarked phrases like March Madness.It is not exactly a new deal. Parent company Nissan Motor Co. has had a deal with the NCAA since 2011. But the automaker has been using its Infiniti brand for the sponsorship. Nissan will now take over as the deal enters its fina
  
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• TBWA\Melbourne Created a Colorful Fleet to Welcome Climate Activist Greta Thunberg to NYC

  30-08-2019 00:23 via feeds.adweek.com
  Greta Thunberg made quite the entrance to New York. After sailing across the Atlantic for two weeks on an emissions-free yacht, the 16-year-old climate change activist from Sweden was greeted by both crowds and a fleet of boats when she arrived in Manhattan earlier this week. Thunberg is visiting New York for the UN Climate...
  
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