Advertising news

• Tillamook’s Ads Slammed ‘Big Food.’ Now a Lawsuit Says It Uses Industrial Farming

  28-08-2019 23:29 via feeds.adweek.com
  The Animal Legal Defense Fund has brought a class-action lawsuit against Oregon dairy company Tillamook, alleging that the company engaged in deceptive marketing practices by conveying its products as being supplied by small, family farms. The complaint, filed in the Circuit Court of the State of Oregon on Aug. 19 on behalf of several residents...
  
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• Forever 21 prepares for a potential bankruptcy filing

  28-08-2019 23:20
  Forever 21 Inc. is preparing for a potential bankruptcy filing as the fashion retailer’s cash dwindles and turnaround options fade, according to people with knowledge of the plans.The company has been in talks for additional financing and working with a team of advisers to help it restructure its debt, but negotiations with possible lenders have so far stalled, the people said. Focus has thus shifted toward securing a potential debtor-in-possession loan to take the company into Chapter 11,
  
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• Imported Luxembourg beer puts nude people in ads to plug natural ingredients: Marketer's Brief

  28-08-2019 23:16
  Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]’s not easy breaking through in the beer category these days, with hundreds of craft beers filling store shelves across America. So Bofferding, a 255-year-old brew from Luxembourg, is hoping a little nudity will help it stand out. A self-described “cheeky” campaign features naked people posing in t
  
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• General Mills’ Creative Lead Is Out Amid Contentious Review

  28-08-2019 23:05 via feeds.adweek.com
  General Mills' creative lead has left the company while it is in the middle of a creative review. Bill Roden, director of creative and marketing services, has left General Mills and is pursuing an unspecified startup opportunity. "We thank Bill for all he accomplished while at General Mills and wish him well as he starts...
  
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• Chobani Promotes CMO to President, the Latest Boost for Top Marketers

  28-08-2019 22:43 via feeds.adweek.com
  Top-level marketers are seeing promotions to the highest offices in the C-suite, and Chobani is the latest brand to make such a move. Chobani announced today that after six years as CMO, Peter McGuinness would be promoted to the role of president. Hamdi Ulukaya, Chobani's founder and CEO, said McGuinness's promotion reflects the sort of...
  
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• Target’s Tariff Strategy Might Haunt the Retailer

  28-08-2019 22:06 via feeds.adweek.com
  Target told its suppliers they'll have to foot the bill for any additional costs related to tariffs on goods from China, because it has no intent to raise the prices it charges customers. A Target representative confirmed the retailer sent a vendor letter. The news was first reported by Oregon Public Broadcasting, which cited a...
  
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• YouTube builds a new website for children after ongoing criticism

  28-08-2019 22:00
  YouTube said it will launch a separate website for children after the Google-owned service was criticized and investigated for showing inappropriate videos to kids on its main site.The new site, an online version of the YouTube Kids mobile app, will go live later this week, according to a statement posted Wednesday by the company.YouTube also said its Kids app and website will get new categories for different ages. Preschool will be for children who are 4 years old and younger. “Younger&rd
  
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• Dentsu’s iProspect Acquires DTC Marketing Agency MuteSix

  28-08-2019 21:31 via feeds.adweek.com
  MuteSix, a Los Angeles agency that specializes in direct-to-consumer marketing, is joining Dentsu Aegis Network's iProspect. The 4-year-old shop brings expertise in social media and performance marketing, and has worked with a range of DTC brands including MeUndies and Cocofloss. According to Dentsu Aegis Network, the deal supports its "continued growth strategy for the U.S."...
  
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• How Ring Is Turning Law Enforcement into a ‘Publicly Financed Sales Arm’

  28-08-2019 21:16 via feeds.adweek.com
  Amazon's video doorbell Ring has quietly partnered with more than 400 U.S. police forces, according to a new report from the Washington Post. Police and sheriffs' departments in cities like Chicago, Dallas, Detroit, Kansas City, Los Angeles and Phoenix not only have access to users' camera footage, but they can also automatically request video from...
  
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• Leave Your Mark on Bombay Sapphire’s Crowdsourced Art Project by Guiding a Robot Arm

  28-08-2019 20:45 via feeds.adweek.com
  Does the future of creativity belong to humans or robots? Perhaps the answer is both. Bombay Sapphire, the Bacardi-owned gin brand, today launched a crowdsourced canvas painted in real time by industrial robot arms based on input submitted by visitors to a branded website. The initiative, #FindYourCanvas, features a 27 foot by 9 foot canvas...
  
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• Apple apologizes over Siri privacy and will no longer retain audio recordings

  28-08-2019 19:24
  Apple Inc. apologized for privacy mishaps surrounding its Siri voice assistant and said that it would no longer retain audio recordings of Siri interactions.The announcement follows criticism of the iPhone maker and other technology giants for employing humans to listen to recordings of user interactions with voice assistants in a bid to improve the product. Apple had hundreds of contractors listening to Siri in a process called “grading,” and the company suspended the program a few
  
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• Sign of the times? Fashion rental startup Le Tote buys Lord & Taylor

  28-08-2019 19:17
  Lord & Taylor is getting a lifeline, in the form of one of the new retail startups that helped contribute to its demise earlier this year. On Wednesday morning, the once-storied department store chain’s parent company Hudson’s Bay Co. announced the sale of the brand to Le Tote, a fashion rental service.Le Tote is paying $100 million for the 193-year-old chain, a far cry from the $1.2 billion a private equity firm paid for it in 2006, but another clear sign of how much retail has
  
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• Fashion rental startup Le Tote buys Lord & Taylor

  28-08-2019 19:17
  Lord & Taylor is getting a lifeline, in the form of one of the new retail startups that helped contribute to its demise earlier this year. On Wednesday morning, the once-storied department store chain’s parent company Hudson’s Bay Co. announced the sale of the brand to Le Tote, a fashion rental service.Le Tote is paying $100 million for the 193-year-old chain, a far cry from the $1.2 billion a private equity firm paid for it in 2006, but another clear sign of how much retail has
  
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• My summer box-set binge: Rania Robinson, Quiet Storm

  28-08-2019 19:10 via campaignlive.co.uk
  Rania Robinson, chief executive and partner at Quiet Storm, picks her favourite summer box-set viewing.
  
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• Can Brands Bring Real Sustainability to the Travel Industry?

  28-08-2019 19:05 via feeds.adweek.com
  When Virgin Voyage's first ship, The Scarlet Lady, sets sail next spring, it will be without any single-use plastics onboard. That includes water bottles, straws and to-go coffee cups. On the Virgin Voyage site, "sustainability" is given its own page, saying the company aims "to minimize environmental impacts, establish responsible supply chains, promote thriving local...
  
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• Are brand mascots underrated?

  28-08-2019 18:46 via campaignlive.co.uk
  Guess who's back? Back again? Gio's back. Tell a friend about getting excess cover worth up to £250 when you buy or switch insurance through GoCompare.
  
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• How Mobile Fraud Is Stealing a Large Portion of Your Ad Spend

  28-08-2019 18:42 via feeds.adweek.com
  Mobile fraudsters are impressively stealing your ad budget, and you likely don't even know it. These grifters have evolved their trade faster than prevention capabilities can keep up and have turned ad tech into their unwitting accomplices. Ad buyers are losing this arms race, and the bigger your budget, the bigger a target you are....
  
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• Pitch Update: Lucozade shortlists agencies, Essence pulls out of Tommy Hilfiger

  28-08-2019 18:40 via campaignlive.co.uk
  Travel Republic is also holding pitches next week.
  
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• T-Mobile is handing out hot spots to lure customers

  28-08-2019 18:39
  T-Mobile US Inc. spent billions of dollars building an advanced 4G LTE wireless network, and now it’s looking to steal customers from rivals by offering prospective subscribers a free 30-day spin.Starting Wednesday, any regular monthly customer who is on another carrier can pick up, or order online, a T-Mobile hot spot and test the voice and data service with their existing phone for a month.The fastest-growing U.S. wireless carrier is hoping to stay that way by showcasing the advantages o
  
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• Coors Light, ‘official beer of Saturday morning,' strikes deal with ESPN's 'Gameday’

  28-08-2019 18:30
  Coors Light has inked a deal as the first-ever beer sponsor for ESPN’s “College Gameday” college football pregame show. The deal, which includes in-show branding, comes as beer brands continue to break through barriers related to marketing in and around college campuses, including selling beer in stadiums.Coors Light’s "Gameday" deal did not require any regulation changes at the brewer or cable network. Rather, ESPN simply had a sponsorship opportunity come open previousl
  
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• Fox News advertisers get a direct line to the Viewer-in-Chief

  28-08-2019 18:12
  Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump.U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the viewer-in-chief, urging him to oppose “trade cheating.”While the ads generate a small portion of the network’s income—many are local spots airing only in Washington—the phenomenon
  
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• Peloton eyes 'significant' adspend increase post-IPO

  28-08-2019 16:38 via campaignlive.co.uk
  Brand going public could be good news for Dark Horses, Peloton's UK agency.
  
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• Sport England campaign tells people with health conditions they are 'undefeatable'

  28-08-2019 16:24 via campaignlive.co.uk
  £3m campaign encourages people living with long-term health conditions to get active.
  
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• Watch the newest commercials on TV from Pepsi, Geico, Angel Soft and more

  28-08-2019 16:17
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Aug. 26.A few highlights: Pepsi pays tribute to Missy Elliott in a spot that debuted during the MTV Video Music Awards telecast. Angel Soft hypes its lavender-scented toilet paper tubes with a little help from a cat doing its business. And former NFL star Jerome “The Bus” Bettis domin
  
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• Meet the agency executives of Ad Age Collective

  28-08-2019 16:00
  Today’s agencies are more creative, diverse, and specialized than ever before. So are their leaders. Ad Age Collective connects exceptional agency executives, offering them opportunities to share their knowledge and find community. Below, meet six of these leaders and find out how they are creating new ways for brands to reach their audiences and fulfill their potential.Are you an agency leader with an innovative approach and a record of success? Find out here if you qualify to join Ad Age
  
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• Pizza Hut resumes aggro towards Domino's in ad for £5 delivery deal

  28-08-2019 15:51 via campaignlive.co.uk
  UK marketing director said company had 'a lot of fun' developing creative.
  
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• ZPG seeks creative agencies for Zoopla and uSwitch

  28-08-2019 15:18 via campaignlive.co.uk
  Brands previously worked with Brothers and Sisters.
  
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• As Apple gains, Fitbit strives for comeback with new marketing push

  28-08-2019 15:00
  The holidays are around the corner, and Fitbit is racing toward them with a new product, service and marketing push in a bid to regain the financial health it once enjoyed. The fitness-tracking company, which began selling smart watches two years ago, is releasing the Versa 2, an updated version of an earlier watch design, on Wednesday. The company is also introducing a $9 paid monthly subscription service of health-tracking options, which executives hope will provide a more dependable revenue s
  
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• Kallo launches fast-food shop with healthy twist

  28-08-2019 14:58 via campaignlive.co.uk
  Margherita pizza rice cakes among foods offered in pop-up.
  
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• Pick of the Week: Gio Compario's new career is more than the sum of its parts

  28-08-2019 14:41 via campaignlive.co.uk
  The irritating advertising stalwart is elevated by an idea on the threshold of action thriller and slapstick comedy.
  
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• Birds Eye plans to boost marketing spend on veg to £10m next year

  28-08-2019 13:07 via campaignlive.co.uk
  Brand has huge opportunity as consumers demand healthier products, dabble in veganism and look at ways to reduce food waste, according to marketing director Steve Challouma.
  
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• Stefan Bardega named iProspect UK CEO

  28-08-2019 12:25 via campaignlive.co.uk
  Role is in addition to existing EMEA position.
  
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• Popeyes is running out of chicken sandwiches, and it seems happy about it: Wednesday Wake-Up Call

  28-08-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can sign up to get an audio version of this briefing on your Alexa device.Popeyes' chicken sandwich shortage
  Popeyes’ new chicken sandwich is a hit, and the brand says its restaurants across the country are expected to sell out of the item by the week’s end. It announced the shortage in a cheerful video on Twitter, where it also it showed off footage of long lines snaking
  
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• Turkey of the Week: South Western Railway takes you on a journey into the bizarre

  28-08-2019 11:52 via campaignlive.co.uk
  Weird is good, but this spot is incoherent.
  
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• Great British Bake Off series opener scores highest audience share on Channel 4

  28-08-2019 11:08 via campaignlive.co.uk
  Overnight figures suggest fans embraced 90-minute show.
  
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• Xbox tattoos fans in Gears of War pop-up

  28-08-2019 11:02 via campaignlive.co.uk
  Global activations will launch fifth edition of game.
  
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• Buffalo Wild Wings CMO dishes on man caves and football prenups

  28-08-2019 11:00
  Buffalo Wild Wings is gearing up for football season by presenting its restaurants as the place to watch live games and suggesting fans abandon their couches and their fall obligations to head out for wings, chicken sandwiches and beer.The push kicks off this week with the 30-second “Man Cave” spot, which laments the popularity of so-called man caves, where guys often watch games at home. “It’s not a masculine refuge, it’s a basement in your wife’s house,&rdqu
  
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• YouTube chief defends right to host 'offensive' and 'controversial' content

  28-08-2019 10:23 via campaignlive.co.uk
  CEO Susan Wojcicki has defended right of people to upload content 'outside the mainstream', but set out how platform is cracking down on content that violates terms.
  
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• Facebook launches UK ad campaign to promote privacy controls

  28-08-2019 10:05 via campaignlive.co.uk
  Video shows people on beach with varying levels of modesty.
  
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• Mercedes-Benz goes experiential to demonstrate its in-car voice assistant

  28-08-2019 00:36
  Mercedes-Benz is debuting its largest tech-powered activation at the U.S. Open this week to promote its new in-car voice assistant technology. The automaker has been a sponsor of the world’s largest tennis tournament since 2010, mostly using the event to showcase new models and engage visitors with games.The “Serve Like Sloane” AR experience features 2017 U.S. Open champion Sloane Stephens, who guides players through a little tennis lesson with the help of the Me
  
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