Advertising news

• Watch ‘The World According to Jeff Goldblum’ trailer from Disney+

  26-08-2019 20:23
  Ad Age’s Coming Attraction calls attention to a single trailer—for a movie, TV show, etc.—of interest to marketing and media people.If you’re a fan of Jeff Goldblum—and how can you not be?—then the show teased above may be the “killer app” needed to get you to sign up for Disney’s new streaming service Disney+. The entertainment conglomerate has handed the veteran actor his own series, “The World According to Jeff Goldblum,”
  
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• A new d-to-c beauty brand caters to the 45+ crowd

  26-08-2019 19:50
  There’s a lot of chatter about millennials and the new battery of direct-to-consumer brands that cater to them. But Better Not Younger wants to leave those younger customers to other companies—the new beauty brand covets the 45-and-older crowd. As the name suggests, Miami, Florida-based Better Not Younger, which started as a direct-to-consumer brand in March, is targeting older customers who have aged out of other popular self-care brands.“We feel this woman is misrepresented,&
  
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• Harry Styles fronts the new Rolling Stone in a Ryan McGinley portrait

  26-08-2019 17:40
  As part of Ad Age’s continuing media coverage, here’s our ever-expanding annual survey of the covers of the fall magazines that have been hitting (or are about to hit) newsstands and subscribers’ mailboxes. We’ll be adding to this post throughout August, so keep coming back.Rolling Stone has been pretty generous to former boy-bander Harry Styles to date. Two years ago, RS named his self-titled debut album one of the “50 Best Albums 2017” (i
  
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• Patrick Mahomes lays it on thick in Hunt's ketchup social ads

  26-08-2019 17:26
  Tomato products brand Hunt’s is boosting its social media presence this week with Patrick Mahomes, the ketchup-loving NFL star, in the hopes he can convince others to act like him and put ketchup on pretty much any food.Hunt’s snagged Patrick Mahomes as a brand ambassador in December, beating out larger rival Heinz for the Kansas City Chiefs quarterback's attention after the news surfaced that the NFL star is a major ketchup fan. Now, as football season gets underway, Hunt&rsquo
  
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• Kraft Heinz brings back ex-CFO as company seeks turnaround plan

  26-08-2019 17:04
  Kraft Heinz Co. is tapping former Chief Financial Officer Paulo Basilio for a reprisal of the role as the packaged-food company seeks to rebuild its sagging business.Chief Executive Officer Miguel Patricio, who took over the top post in July, “made the strategic decision to shift to a seasoned veteran,” the company said in a filing. Basilio, 44, will take over the role on Sept. 1. Current CFO David Knopf will return to 3G Capital, the private equity firm that partnered with Berkshire
  
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• Beyond fried chicken will be taste-tested in an Atlanta KFC

  26-08-2019 17:02
  Beyond Meat Inc. has another high-profile fast-food partner—KFC—to help the faux meat maker tackle a plant-based substitute for a different major protein source: chicken.KFC, owned by Yum! Brands Inc., will test plant-based nuggets and boneless wings at one of its Atlanta restaurants on August 27. The location will offer complimentary samples to customers who purchase other items.“Customer feedback from the Atlanta test will be considered as KFC evaluates a broader test or pote
  
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• What all marketers can learn from d-to-c stars Billie, Rockets of Awesome, Allbirds, Third Love and more

  26-08-2019 16:35
  Few trends have upended the retail landscape as much as the rise in direct-to-consumer brands. Many of these digitally native brands did not exist a decade ago, yet they’re challenging the old ways of doing business and winning over consumers with their witty marketing, streamlined business models and value-driven products.Large marketers are paying close attention. They’re acquiring up-and-coming d-to-c brands or creating their own.TV networks, too, are hoping to cash in on the
  
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• Watch the newest commercials on TV from Sling, Blue Moon, Amazon Prime Video and more

  26-08-2019 16:18
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Aug. 22.A few highlights: Amazon Prime promotes its original comedy special “'#IMomSoHard Live!” starring Jen Smedley and Kristin Hensley. Blue Moon, the beer brand, wants you to “Reach for the moon,” per the tagline in its latest ad (Ad Age’s E.J. Schultz has the ba
  
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• GroupM's Essence promotes Steve Williams, Jason Harrison succeeds him as North America CEO

  26-08-2019 15:00
  Essence, the global data and measurement-driven media agency within WPP's GroupM, has promoted North America CEO Steve Williams to global chief operating officer. Jason Harrison will succeed him as the chief executive of North America.Williams, who joined Essence as CEO of North America in 2018, tells Ad Age that he has "always been a globalist at heart, growing up in the U.K., so there is a natural expansion there."He began his career in the U.K., working as a TV buying manager for BB
  
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• Lord Bell obituary: Charismatic and controversial PR pioneer who helped shape modern comms

  26-08-2019 13:42 via campaignlive.co.uk
  Lord Bell, a titan of PR, has died at the age of 77. PRWeek UK editor-in-chief Danny Rogers looks back at his career and analyses his impact on the modern communications industry.
  
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• Lord Bell obituary: Charismatic and controversial PR pioneer helped shape modern comms

  26-08-2019 13:42 via campaignlive.co.uk
  Lord Tim Bell, a titan of PR, has died at the age of 77. PR Week UK editor-in-chief Danny Rogers looks back at his career and analyses his impact on the modern communications industry.
  
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• The Top 5 creative brand ideas you need to know about right now: August 26, 2019

  26-08-2019 12:01
  Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.5.Wikimedia: ‘The Equal Edit,' WenderfalckAt number five, Wikimedia is setting out to bring more “equality” to Swedish history with a new initiative. “The Equal Edit,” created by independent communications agency Wenderfalck, is calling on Wikipedia editors to bolster the country’s history page with information on influential women who played a role in Swede
  
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• Disney teams up with Target. And British Airways does damage control: Monday Wake-Up Call

  26-08-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can sign up to get an audio version of this briefing on your Alexa device.A shop within a shop
  A lot of Target customers are Disney fans. So The Walt Disney Co. is putting 25 mini Disney stores inside Target locations across the U.S. by Oct. 4, and 40 more will open by October 2020. There will also be a virtual Disney store on Target’s web site and app, while Target Corp. w
  
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• Target, Disney partner on store displays to grab holiday sales

  26-08-2019 03:05
  Target Corp. will create a dedicated section for Walt Disney Co. products inside some of its stores just in time for the holidays, looking to boost sales of everything from dolls to lightsabers.The discount retailer will open Disney-themed sections in 25 stores in early October, with another 40 coming within the next year, the companies said in a statement Sunday. Target will also build a new store in the Orlando, Florida, area in 2021, next to an entrance to Walt Disney World. The 750-squa
  
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• Why Eva Longoria, Adweek’s First Beacon Award Winner, Is ‘Subversive in the Best Way’

  26-08-2019 02:00 via feeds.adweek.com
  The camera loves Eva Longoria, and vice versa, with the Texas-born actor, producer, director and activist filling her social media feeds with a steady stream of snaps that document her life as a Hollywood mom and mogul. But a closer look at those Twitter and Instagram posts, and the pop-culture media coverage that invariably follows...
  
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• Upfront Mystery Diary: A Top TV Buyer Takes Adweek Inside One Company’s Negotiations

  26-08-2019 02:00 via feeds.adweek.com
  The upfronts are one of TV's great mysteries: They're always the focus of the advertising year, but the negotiation process remains hush-hush, with only a handful of people on both sides engaged in those high-level talks. That changed last year, when a major TV ad sales exec agreed to (anonymously) take Adweek behind the scenes,...
  
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• How Turner Duckworth Gave Subway a Much-Needed Refresh

  26-08-2019 02:00 via feeds.adweek.com
  To say that Subway's marketing department has been a hot mess in recent years is an understatement. Since 2015, the same year the chain's former spokesperson Jared Fogle landed himself in prison for child pornography and sex with minors, Subway has dealt with a revolving door of both creative agencies and marketers. Like many established...
  
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• How Brands Are Combatting Influencer Fraud in an Ever-Changing Social Landscape

  26-08-2019 02:00 via feeds.adweek.com
  The marketing industry has a big problem--a $1.3 billion problem, to be exact. That's the amount marketers are expected to waste on fraudulent influencer marketing this year, according to a July 2019 global study from cybersecurity company Cheq and the University of Baltimore. This means that nearly 18% of the overall amount marketers are spending...
  
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• Agencies Need to Implement Accessibility Measures When Designing Websites

  26-08-2019 02:00 via feeds.adweek.com
  Virtually every brand has a website, but many fall short when it comes to disability inclusion and accessibility. While a handful of agencies and advertisers are leading the charge for online accessibility, there's still confusion, misunderstanding and sometimes ambivalence that could easily shift with disability insights and best practices for developers, content creators and clients...
  
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