Advertising news

• Navy Federal Credit Union enlists MullenLowe and Mediahub as agencies of record

  21-08-2019 22:13
  Navy Federal Credit Union, the largest credit union in the U.S. with a self-reported $106.1 billion in assets and 8.6 million members, selected Interpublic Group of Cos.' MullenLowe and Mediahub as its agencies of record for creative and media, respectively.The decision follows a review that began in March, and ends the Vienna, Virginia-based credit union's relationship with incumbent agency of record Fitzco, another IPG shop. It is unclear if Fitzco competed to defend the ac
  
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• Cable TV subscribers flee Knicks channel owned by MSG Networks

  21-08-2019 21:57
  Jim Dolan is having a bad week, and the Knicks’ season hasn’t even started yet.On Wednesday, MSG Networks Inc., the sports-channel operator where Dolan is executive chairman, said its subscribers shrank by 6.5 percent last quarter, or more than twice the rate of the broader pay-TV industry. The subscriber losses sent the company’s shares tumbling as much as 14 percent, their biggest drop ever.David Joyce, an analyst at Evercore ISI, downgraded the stock, citing “dramatic
  
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• Sea-weed? Boston seafood chain celebrates legal pot with trippy campaign: Marketer's Brief

  21-08-2019 21:13
  Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected] Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization of recreational marijuana in Massachusetts with a psychedelic campaign that has all kinds of fun with fishy pot puns. The trippy spots are set to run at 4:20 p.m. on local TV for about a month.The “We
  
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• Walmart content to be No. 4 in U.S. gun sales—and might do better even lower

  21-08-2019 20:04
  Earth’s largest retailer Walmart rarely boasts about relative insignificance in any category. But in the wake of mass killings at its stores in Texas and Mississippi, and further gun incidents at other stores around the country this month, it’s content not being among the top three U.S. gun sellers—and some believe it would grow faster by getting out of the declining business altogether.“We estimate that we represent about 2 percent of the market for firearms today, which
  
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• Will The Athletic give traditional sports titles a run for their money?

  21-08-2019 17:54 via campaignlive.co.uk
  With a punchy ad campaign, an extensive bench of social media star writers and a cut-throat approach to competition, The Athletic is hoping to convince British football fans to pay for quality journalism.
  
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• Watch the newest commercials on TV from Taco Bell, Michelob, Jimmy John’s and more

  21-08-2019 17:36
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (Aug. 16-18).A few highlights: Jimmy John’s, the sandwich chain, wants you to know that it’s giving away a “real house” within one of its delivery zones. In a golf-themed Michelob Ultra spot, an announcer says that “Sometimes the only thing better than
  
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• Target, like Walmart, proves the main engine of the U.S. economy is humming

  21-08-2019 17:08
  Recession fears may be mounting in certain parts of the U.S. economy, but Walmart Inc. and Target Corp. are signaling that the all-important American consumer is doing just fine.The big-box discount retailers both beat sales expectations for the second quarter and raised their profit guidance for the full year, shrugging off concerns about tariffs, encroachment from Amazon.com Inc. and dispiriting results from retail peers like Macy’s Inc., J.C. Penney Co. and Kohl’s Corp. Paired wit
  
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• Pitch Update: TSB issues RFIs, Wunderman Thompson joins Lucozade list

  21-08-2019 16:51 via campaignlive.co.uk
  Beiersdorf is also holding pitches for media account.
  
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• Gravity Blanket's Mike Grillo on company's global expansion

  21-08-2019 16:20 via campaignlive.com
  The innovative company has grown to $35 million in revenue since launching two years ago.
  
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• South Western Railway launches first integrated brand campaign

  21-08-2019 16:17 via campaignlive.co.uk
  Cameos include a CGI sea lion and Queen Elizabeth I.
  
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• Auto Trader launches car vending machine

  21-08-2019 16:02 via campaignlive.co.uk
  Device offers 'haggle-free' sale with contactless payment.
  
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• Meet the marketing executives of Ad Age Collective

  21-08-2019 16:00
  Ad Age Collective members are the leading minds shaping advertising, marketing, and media. Our diverse community includes C-suite marketing execs running brand strategy for elite, world-renowned corporations. We invite Collective members, all vetted leaders in their fields, to regularly provide their expert advice and opinions on the Industry Insights section of AdAge.com. Are you working on the cutting edge of advertising or marketing? Would you like to share your industry knowledge w
  
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• All the latest production moves, hires and partnerships: August 21, 2019

  21-08-2019 15:44
  1stAveMachine has signed filmmaker Danielle Katvan to its roster. Katvan recently won a Clio for a Vogue X Free People spot, while her short film "The Foster Portfolio" premiered at the 2017 Tribeca Film Festival. She has also been a recipient of an award from Kodak for Excellence in the Craft of FIlmmaking.Washington Square Films has signed director Anson Fogel for U.S. commercial representation. Fogel’s work includes projects for brands such as Apple, Volkswagen, Burger King, GE, Mi
  
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• Toyota partners Team GB for 'nation's biggest sports day'

  21-08-2019 15:17 via campaignlive.co.uk
  Car brand will hold dance and football classes with top athletes ahead of 2020 Tokyo Olympics.
  
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• HAT sells old ads to care homes to help dementia sufferers

  21-08-2019 13:24 via campaignlive.co.uk
  Initiative sees past ads shown in care homes.
  
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• Turkey of the Week: Home Office's chicken boxes ignore the root causes

  21-08-2019 13:00 via campaignlive.co.uk
  Interrupting meal times with racially insensitive #Knifefree chicken boxes is patronising.
  
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• AIG launches All Blacks rugby campaign to promote life insurance

  21-08-2019 12:09 via campaignlive.co.uk
  Insurer wants to raise awareness of brand among consumers.
  
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• SheSays campaign pushes shared parental leave for working dads

  21-08-2019 12:03 via campaignlive.co.uk
  Most UK companies are still only promoting parental-leave benefits to mothers.
  
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• App developers welcome claims of 'silver bullet' in fight against app-install fraud

  21-08-2019 12:00
  Cleartrip, the maker of a popular travel app, says it has lost hundreds-of-thousands of dollars each month due to fake app installs, which occur when nefarious actors use software that mimics human behavior. Another developer, Glu, which makes games such as “Kim Kardashian: Hollywood” and “WWE Universe,” has lost thousands of dollars each week for similar reasons. But both companies have turned to a new fraud prevention tool that holds promise as a solution to the fa
  
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• A #ChickenSandwichWars update. Plus, a crackdown on floating billboards: Wednesday Wake-Up Call

  21-08-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.Popeyes vs. Chick-fil-A vs. Wendy’s
  The chicken sandwich war that has raged on Twitter seems to be winding down, thankfully. There’s enough bickering on Twitter as it is; do we really need to watch Popeyes, Chick-fil-A and Wendy’s argue about whose chicken sandwich is superior? And why did n
  
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• A compelling case study on how to future-proof a brand

  21-08-2019 11:01
  Shortly after arriving as the CMO of NetApp, Jean English hit a wall. Charged with writing a new story for the $6-billion-data-storage company, English presented what she thought was a winning direction to their customer advisory board. With refreshing honesty, she recalls that “They hated it.” Slightly chagrined, she “walked out the door, threw it in the trash and rebooted.”Recognizing the need for a more consensus building approach, English’s “reboot”
  
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• Draftkings bets big on first-ever in-house campaign as NFL season looms

  21-08-2019 11:00
  The NFL is just 15 days away from entering its 100th season. For fans, that means another chance to root for their favorite team to go deep into the playoffs or win it all come Super Bowl Sunday.  At least, that’s one aspect of what the NFL means to fans.For others, it’s about the thrill that comes along with winning big cash, something DraftKings wants to capitalize on with its first-ever in house ad campaign for TV, out-of-home and digital. “This
  
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• Benefit and Deliveroo dish out beauty experience

  21-08-2019 10:48 via campaignlive.co.uk
  Make-up artist goes on delivery to launch concealer.
  
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• Oreo pulls off creepy stunt by selling biscuits licked by Lewis Capaldi

  21-08-2019 10:46 via campaignlive.co.uk
  Oreos pulled apart, licked and reassembled by singer are being sold in charity auction.
  
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• Global wins Tyne and Wear Metro outdoor ad contract

  21-08-2019 10:06 via campaignlive.co.uk
  Win bolsters company's outdoor ad network.
  
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• YouTube plans to end targeted ads on videos aimed at kids

  21-08-2019 02:39
  To satisfy regulators, YouTube officials are finalizing plans to end “targeted” advertisements on videos kids are likely to watch, according to three people familiar with the discussion. The move could immediately dent ad sales for the video giant–though not nearly as much as other proposals on the table.The Federal Trade Commission is looking into whether YouTube breached the Children’s Online Privacy Act (COPPA). The agency reached a settlement with YouTube, but has not
  
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• How Domino's carryout campaign turned into a 50-state infrastructure project

  21-08-2019 00:28
  Delivery has always been at the heart of brand messaging for Domino’s pizza. But over the last few years, as new competitors emerge in the food delivery space, the brand has done more to court carryout customers too, sometimes in surprising ways. In 2017, the brand began offering free pizza “insurance,” so that if a carryout pizza gets rained on, dropped or otherwise ruined before the customer can eat it, he or she can get a replacement. But longtime agency Crispin Porter
  
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