Advertising news

• Reports of the death of the influencer economy have been greatly exaggerated

  20-08-2019 23:16
  I've been anticipating this for the past year and finally it has arrived. Instagram announced it was testing the effects of hiding "likes" in several markets, in an effort, it says, to “remove pressure” from users. Despite the immediate claims of many that the move would kill the influencer economy, I like it. It's good for Instagram, it’s good for brands and, ultimately, it’s good for the people using the platform.Brands that work with
  
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• Kellogg's Frosted Flakes is title sponsor of the renamed Tony the Tiger Sun Bowl

  20-08-2019 20:43
  A cereal mascot as a bowl-game name? We should have seen this one coming.Eager to remind football fans to buy and eat more cereal, Kellogg Co. says Frosted Flakes is the new title sponsor of the Sun Bowl, or what’s now to be known as the Tony the Tiger Sun Bowl.Tony the Tiger, who has promoted the sweetened cereal since the early 1950s, is said to be the first mascot to put its name on a college football bowl game.Tony the Tiger, a character created by the Leo Burnett agency and known
  
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• The simple, single reason why there aren't more women in ad tech

  20-08-2019 20:20
  I am tired of reading articles about why there aren’t more women in ad tech. This question comes up like the seasonal flu, gaining broad attention and then fading away until the next outbreak. I am especially tired of reading men’s explanations of why women aren’t better represented in ad tech.So, let’s make this easy on everyone. The one simple reason why there aren’t more women in ad tech (or STEM or politics too, for that matter) is because men con
  
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• Amp Spotlight: When 'no' is the best answer

  20-08-2019 20:00
  Last month at our 10th annual Small Agency Conference & Awards, one idea resonated both onstage and off: the value of saying no, a theme that not only wove its way through the conference but had relevance for a wide variety of shops. Here’s what members of the Amp community had to say about the value of saying no and an example of how saying no ultimately turned into a big win.   Eric Fowles, Founder and Chief Executive Officer, Voltage  In my experience, if yo
  
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• This week's agency moves, hires and partnerships: August 20, 2019

  20-08-2019 19:49
  SS&K hired Stevie Archer as executive creative director. She joins from Big Spaceship, where she was a creative director running the Starbucks account. She has also held creative positions at McKinney and Mullen and has worked with clients including Nationwide Insurance, Travelocity, T.J. Maxx, Sherwin-Williams, Gold’s Gym, the Ad Council and Samsung.Duncan Channon hired Gary Stein as chief integration officer, a new role for the agency. He joins from Eleven, where he was associate par
  
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• Watch the newest commercials on TV from TripAdvisor, Casper, Smucker’s and more

  20-08-2019 19:20
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Aug. 15.A few highlights: TripAdvisor shows how easy it is to use its app to “save things to do before you go” (on a trip). Father Nature helps promote Smucker’s Natural Fruit Spread (because apparently Mother Nature is otherwise occupied). And direct-to-consumer mattress market
  
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• Blue Moon’s ads have less orange peel, more emotion in new creative approach

  20-08-2019 19:11
  For much of its 24-year history, Blue Moon’s marketing has focused on its brewing process, ingredients and signature serving style of an orange wedge garnish. But with a new ads launching today, the MillerCoors brand is moving beyond the orange in hopes of connecting with drinkers on a more emotional level.The effort from DDB Chicago aims to get drinkers to buy the premium brew on a more regular basis by raising the question, “What if once in a blue moon happened more than once in a
  
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• Bill could sink controversial floating digital billboards in New York

  20-08-2019 19:00
  Floating digital billboards that attracted a storm of backlash this year may soon have to sail away from New York for good.New York Gov. Andrew Cuomo signed legislation today that prohibits vessels operating digital billboards in navigable waters, Crain's New York Business reports today. The ban is specific to billboards that feature "flashing, intermittent or moving" lights. “These floating billboards are a nuisance that blight our shores and distra
  
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• Apple targets Apple TV+ launch for November, weighs $9.99 price after free trial

  20-08-2019 18:34
  Apple plans to roll out the Apple TV+ movie and TV subscription service by November, part of a drive to reach $50 billion in service sales by 2020.The company will introduce a small selection of shows and then expand its catalog frequently over several months, people familiar with the matter said. A free trial is likely as Apple builds up its library, said the people, who asked not to be identified because the plans aren’t public.The iPhone maker is entering an increasingly crowded field,
  
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• Facebook lets users clear advertising data held by third-party sites

  20-08-2019 18:01 via campaignlive.co.uk
  A user can then either block the app or site from sharing data, or block all of the services in one go.
  
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• Facebook finally delivers a 'clear history' tool, but changes name to avoid confusion

  20-08-2019 17:55
  Facebook is finally starting to roll out a new feature allowing users to see which advertisers have their data and prevent them from using that data to target ads.On Tuesday, the social network revealed a new option to delete “off-Facebook activity.” The company first mentioned its interest in such a product more than a year ago as it sought to assuage privacy concerns about how consumer data flows through its platform. Facebook CEO Mark Zuckerberg has promised more transparency arou
  
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• WPP and Publicis emerge as big winners in Mondelez International's creative review

  20-08-2019 17:28
  Mondelez International has named WPP Group and Publicis Groupe the two major winners in its creative review. The company said it will also work with local agencies in key markets.WPP was an incumbent. IPG, another incumbent, will continue to work on Oreo globally, and on both Oreo and Ritz in the U.S.The maker of Oreo cookies, Ritz crackers, Trident gum and other snacks says it is concentrating its global and local creative work with WPP, led by Ogilvy and David, and Publicis Groupe, led by
  
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• WPP and Publicis emerge as big winners in Mondelēz International's creative review

  20-08-2019 17:28
  Mondelēz International has named WPP Group and Publicis Groupe the two major winners in its creative review. The company said it will also work with specialist agencies in key markets.WPP was an incumbent. IPG, another incumbent, will continue to work on Oreo globally, and on both Oreo and Ritz in the U.S.The maker of Oreo cookies, Ritz crackers, Trident gum and other snacks says it is concentrating its global and local creative work with WPP, led by Ogilvy and David, and Publicis Grou
  
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• UX design: Why is Microsoft's 'save' icon still a floppy disk?

  20-08-2019 17:07
  The past few years have seen rapid cultural change, including the growing conversation around LGBTQ+ and women’s rights, as well as the emergence of new public-health threats like Zika. Many of these cultural topics have gained such notoriety that they’ve earned an official place in the emoji language.What’s particularly interesting about emoji culture is that the governing body of emojis, Unicode, has established an annual review process for identifying opportunities for new e
  
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• IAB launches 2.0 version of controversial adtech standards

  20-08-2019 16:55 via campaignlive.co.uk
  Critics warn that programmatic ads, served through real-time bidding, are still in breach of GDPR under 'TCF 2.0', while adtech players insist it's a step in the right direction.
  
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• IAB launches 2.0 version of controversial ad tech standards

  20-08-2019 16:55 via campaignlive.co.uk
  Critics warn that programmatic ads, served through real-time bidding, are still in breach of GDPR under 'TCF 2.0', while ad tech players insist it's a step in the right direction.
  
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• Serena Williams fronts the new Essence (which is cutting frequency)

  20-08-2019 16:54
  As part of Ad Age’s continuing media coverage, here’s our ever-expanding annual survey of fall magazine covers, which have been hitting newsstands and subscribers’ mailboxes. We’ll be adding to this post throughout August, so keep coming back.Serena Williams, photographed by Kwaku Alston, is the star of the September cover of Essence, the monthly magazine for African-American women that went independent last year (see “Time Inc. Sells Essence to Company Fo
  
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• Birds Eye pumps £6m into ad campaign for frozen veg

  20-08-2019 16:50 via campaignlive.co.uk
  Launching today, it will be Birds Eye's biggest frozen-vegetable campaign to date.
  
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• Ocean Digital Creative contest deadline extended

  20-08-2019 15:31 via campaignlive.co.uk
  The digital out-of-home competition is free to enter online.
  
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• Tiny poem on a pill highlights precision of fight against cancer

  20-08-2019 15:04 via campaignlive.co.uk
  The poem was commissioned by the Institute of Cancer Research to publicise its new centre.
  
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• Tommy Hilfiger reviews European and North America media

  20-08-2019 15:03 via campaignlive.co.uk
  Dentsu Aegis Network's Vizeum is the incumbent.
  
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• DoorDash delivers lead creative duties to The Martin Agency

  20-08-2019 15:00
  Interpublic Group’s The Martin Agency has been named the lead creative and strategic partner for DoorDash’s consumer marketing, becoming the San Francisco-based food delivery service’s first agency of record.“Up until now, we haven’t had a longstanding [agency] partner,” Kofi Amoo-Gottfried, DoorDash’s vice president of marketing, tells Ad Age, explaining that previously the brand worked with a handful of roster agencies on a project basis. That ros
  
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• Movers and Shakers: Publicis.Poke, Uber, Adam & Eve/DDB, Google

  20-08-2019 12:18 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Target launches a new food brand (and avocado toast is involved): Tuesday Wake-Up Call

  20-08-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.Target’s on-trend food brand
  Target has a plan to rev up its uninspiring grocery business: Next month it’s launching a private label food-and-beverage brand called “Good & Gather.” By the end of next year, the company says, there will be more than 2,000 Good & Ga
  
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• AccuWeather's John Dokes on singing jazz—and that time the weather forecast saved Eddie Vedder's life

  20-08-2019 11:01
  John Dokes is chief content officer at AccuWeather and president of the AccuWeather TV network. He’s also a jazz singer with three albums to his name. His latest, “True Love,” is out this year from Rondette Jazz.In this episode of the “Ad Block” podcast, Dokes talks about how he got into singing. “I came to it late in life,” he says, after his dance partner heard him crooning under his breath. She suggested he sing with the band, and he has been ever sin
  
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• Vodafone creates infinity mirror experience

  20-08-2019 10:29 via campaignlive.co.uk
  Four-room multi-sensory experience to launch data plans.
  
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• Twitter bans state media ads over 'nefarious' HK social media tactics

  20-08-2019 10:27 via campaignlive.co.uk
  Twitter and Facebook took action against accounts they said are connected to the Chinese government.
  
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• Harper's Bazaar celebrates female trailblazers with second annual Art Week

  20-08-2019 10:16 via campaignlive.co.uk
  Bazaar Art Week launches in October and promises to connect readers with top art world figures.
  
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• SMACK Communications develops new RKW Group website

  20-08-2019 10:00
  Tuesday, August 20, 2019 – Launch of the new corporate website of RKW, one of the world's foremost manufacturers of excellent film solutions.The new website of the international RKW Group takes a user-centric approach to meeting individual needs and requirements. “Our mandate was to create a web presence for RKW with a fresh, modern look and user-friendly navigation that provides quick access to the required information,” Martin Bruss, Creative Director of SMACK Communications
  
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• TMW Unlimited wins Travelzoo CRM brief

  20-08-2019 09:49 via campaignlive.co.uk
  The work is due to launch in September.
  
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• Mondelez consolidates global creative with WPP and Publicis

  20-08-2019 04:52 via campaignlive.com
  The CPG food giant will also work with several "guest specialist agencies."
  
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• Inside the new world of women and weed

  20-08-2019 01:10
  Stroll around an urban neighborhood in the U.S., and you’ll see people hitting vape pens and signs for CBD in shop windows everywhere. Yes, the cannabis industry is definitely flourishing. As more states legalize marijuana—it's currently legal in 10 states plus Washington, D.C., for recreational use, and in 33 for medical use—brands and marketers are hopping on the green train, too, bringing it into the mainstream for the first time in U.S. history. While there are st
  
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• For Gillette, Grey Shows the Hard Work and Reward of Raising a Boy Into a Caring Man

  20-08-2019 00:17 via feeds.adweek.com
  In South Africa, two out of three boys grow up without a father. That can leave the mother--or, quite often, a grandmother--to fill roles traditionally divided among mom and dad. For the newest extension of its global campaign exploring masculinity in the modern world, "The Best Men Can Be," Gillette partnered with Grey Africa for...
  
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• Jeff Goldblum Always Stays True to the Most Fascinating Character of Them All: Himself

  20-08-2019 00:00 via feeds.adweek.com
  Charting Jeff Goldblum's career on its surface does a great disservice to the long list of intriguing choices he has made over the years. After all, Goldblum is, arguably, one of the most intriguing characters out there. "I'm as interested [in the world] now as ever," he said in conversation with Adweek and BETC Paris'...
  
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• How Jamba Put Smoothies on the Map

  20-08-2019 00:00 via feeds.adweek.com
  Two years ago, Saturday Night Live aired a skit featuring Kenan Thompson and Beck Bennett stranded in the desert and dying of thirst. As Bennett gazes blearily into the distance, a wondrous vision appears. It's a chipper young man wearing an apron and standing at a counter. He's holding up an ice-cold yellow smoothie. "Bananamatazz...
  
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• How Faux Meat Is Beefing Up Burger King, Subway and Dunkin’ Menus

  20-08-2019 00:00 via feeds.adweek.com
  A plant-based patty that might convincingly pass as meat? As recently as a year ago, when most of us still thought of "veggie burgers" as flat discs made from mushrooms or black beans, such a creation still felt like near-future science fiction. But this has been a sizzling summer in the plant-based protein world, with...
  
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• DTC Brands Are Finding Their Target Audiences Through Streaming Services

  20-08-2019 00:00 via feeds.adweek.com
  Custom dog food brand Ollie has ambitions to advertise on linear TV. But before taking the plunge, Ollie intends to learn what it can from streaming. This month, the direct-to-consumer company is testing a monthlong video advertising campaign on Hulu. The 15-second dog-dense spots mark an effort to diversify from social media, where Ollie presently...
  
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• At NexTech, Boldface Names Discussed the Future of Ad Tech

  20-08-2019 00:00 via feeds.adweek.com
  On July 24-25, Adweek brought together some of the biggest names in the industry to discuss all things ad tech. NexTech was made possible by our partners Neustar, 84.51, IBM Watson Advertising, Xaxis, Adstream, Adwallet, Conviva, GumGum, Hashtag Labs, Lineate, LiveIntent, Loeb & Loeb, Premion, SRAX and Summit Sync. Check out the best shots from...
  
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