Advertising news

• Amazon tests ‘top brand’ label for some big-name fashion sellers

  16-08-2019 23:40
  Amazon.com Inc. is designating products sold by certain companies as “top brands,” a test that if widely implemented could ease tension between the online retail giant and big-name companies used to favorable positioning at brick-and-mortar retailers.The company appended a “top brand” label to products from Speedo, New Balance, Under Armor and Fruit of the Loom in some product search results, Marketplace Pulse, a New York e-commerce research firm, said on Friday.An Amazon
  
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• How Mountain Dew Turned a Geography Error Into a Source of Love for the Brand

  16-08-2019 23:04 via feeds.adweek.com
  How you respond to a mistake can say a lot. When Mountain Dew rolled out its "Dewnited States" campaign, featuring cans representing each state and an overarching ad campaign which featured a noticeable error: the upper peninsula, a part of Michigan, was shaded in the same green and white pattern as Wisconsin. The image appeared...
  
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• Cheez-It signs on as College Football Playoff sponsor

  16-08-2019 22:15
  Welcome to the latest edition of Ad Age TV Brief, our roundup of news from the world of broadcast, cable, streaming and beyond. *Extremely Mr. Roarke Voice* Smiles everyone, smiles!Say Cheez-It: Kellogg’s Cheez-It has inked a multiyear pact to serve as an official sponsor of the College Football Playoff series. Cheez-It joins a rooster of 14 other CFP backers, including the 10 brands that signed on way back in 2014 (Allstate, AT&T, Capital One, Chick fil-A, Dr Pepper, Ford, Gatora
  
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• Puma’s Soccer Athletes Find Their Flow With Spotify

  16-08-2019 21:30 via feeds.adweek.com
  Athletic gear maker Puma incorporated music-streaming platform Spotify into the rollout of its Anthem Pack football boots. In what Spotify called a first-of-its-kind partnership, Puma's Find Your Flow initiative included playlists from soccer stars including Antoine Griezmann, Romelu Lukaku and Luis Su?rez. Each playlist will feature bespoke cover artwork and exclusive audio clips in which...
  
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• ‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Season

  16-08-2019 19:47 via feeds.adweek.com
  Ready or not, it's football season. While the NFL preseason has been going strong for a couple weeks now, the league is celebrating its impending 100th season with a new campaign from 72andSunny Los Angeles. The 60-second spot "We Ready" is centered around a chant of that line by fans and pros alike to the...
  
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• Kroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School Staples

  16-08-2019 18:56 via feeds.adweek.com
  Kroger is running a campaign on TikTok that lets users shop for its products within the app. With back-to-school season in full swing, the grocery chain is running a sponsored hashtag challenge, an ad format that brands can use to engage with users by encouraging them to make videos using a branded hashtag. Chipotle, for...
  
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• Agency Brief: Recession looms, Gary Vee publicly shames an intern, but we still have Shatner

  16-08-2019 17:57
  As reports circulate that a recession could be on the horizon “a lot sooner than anyone thought,” Keith Johnston, Forrester vice president and research director, global CMO practice leader, and a former executive at agencies, including T3 and MullenLowe, says brands are going to use this economic downturn as “an opportunity to acquire talent.”“Certainly higher-salary, high-risk employees will look for safe havens and in-house is an option,” Johnston tells Ad A
  
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• Twitter Is Testing a Filter for Direct Message Requests

  16-08-2019 17:55 via feeds.adweek.com
  Twitter is giving people a way to avoid seeing unwanted direct message requests altogether. The social network said in a tweet that it is testing a filter in users' DM requests to hide unwanted messages. Unwanted messages aren't fun. So we're testing a filter in your DM requests to keep those out of sight, out...
  
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• The Top 5 Most Creative NBA Schedule Reveals for the 2019-20 Season

  16-08-2019 17:23 via feeds.adweek.com
  What do Legos, magic tricks and graffiti have in common? They are some of the many ways NBA franchises' social media teams have introduced their game schedules for the 2019-20 season. The NBA, despite being awfully close to a year-round phenomenon, is currently in peak offseason. The Summer League is wrapped up, almost all the...
  
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• TikTok: Here’s How to Change a Video’s Volume

  16-08-2019 16:25 via feeds.adweek.com
  Did you know that you can change the volume of the audio in your TikTok videos before sharing them? Our guide will show you how this works. Note: These screenshots were captured in the TikTok application on iOS. Step 1: On the video editing screen, tap "Volume" at the top of the screen. Step 2:...
  
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• Watch the newest commercials on TV from Google, Gucci, Geico and more

  16-08-2019 16:17
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Aug. 12.A few highlights: Gucci serves up a 15-second TV cut of its trippy Mémoire d’une Odeur ad, starring Harry Styles, that debuted online. To make a point about saving money on your car insurance, Geico celebrates the joy of taking matching socks out of the dryer. And Google want
  
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• How This Snapchat Study Gives Insight Into the Next Generation of Car Buyers

  16-08-2019 16:17 via feeds.adweek.com
  If Ford, Honda or Jeep knew a potential customer stopped at a Burger King on the way home from the dealership, would that help them sell cars? Snapchat thinks so. A new report released by the messaging app highlights how location data can show the trends and relationships between its users and the auto-buying experience....
  
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• Dismantling the Top 5 Tech Companies and Walled Gardens Will Protect Consumer Privacy

  16-08-2019 16:00 via feeds.adweek.com
  More than a year after GDPR went into effect, digital privacy and security remain high on the list of governmental concerns around the globe. Although the U.S. tends to have a more business-friendly approach than the EU, worries about the market influence, power and reach of Amazon, Apple, Google, Facebook and Microsoft are growing. Anyone...
  
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• 3 unique ways to use Facebook to promote your business

  16-08-2019 16:00
  Although it used to be a platform to connect with friends, Facebook is now used globally for businesses to promote their content and grow their following. The platform boasts 1.56 billion daily active users on average, and this number continues to increase as time goes on. If you use the platform to grow and cater to your audience, there’s no doubt it can easily be found and marketed to.Many businesses try to promote their brands through Facebook but fail because they don’t have a se
  
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• McDonald’s Pokes Fun at Branded Fashion With ‘Schnuggs’ (Spicy Chicken Nuggets) Apparel

  16-08-2019 15:43 via feeds.adweek.com
  You know a marketing trend is nearing the end of its cycle when a major brand both mocks it and embraces it. Back in 2017, McDonald's launched a limited-edition line of branded apparel called The McDelivery Collection to let you flaunt your love of fries while jogging or slip into a burger-bedazzled onesie. And two...
  
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• Campo Viejo widens consumer appeal with rosé

  16-08-2019 14:48 via campaignlive.co.uk
  Rosé targets new consumers and its existing wine drinkers.
  
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• M&C Saatchi loses NatWest brief to The & Partnership London

  16-08-2019 12:56 via campaignlive.co.uk
  Bank shifts 2020 ad campaign out of longstanding incumbent.
  
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• Jay-Z faces Kaepernick questions over NFL deal and Revlon could be up for sale: Friday Wake-Up Call

  16-08-2019 12:19
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.Jay-Z faces Kaepernick questions over NFL deal
  Jay-Z this week inked a new deal with the NFL that involves his Roc Nation company selecting performers for events including the Super Bowl half time show—but not everyone is happy about it.
  As Ad Age’s Anthony Crupi reports in this wee
  
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• Bacardi creates dance classes in collaboration with Ashley Roberts

  16-08-2019 11:45 via campaignlive.co.uk
  Choreography will be set to Make It Hot by Major Lazer and Anitta.
  
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• Facebook opens privacy cafe pop-ups

  16-08-2019 11:09 via campaignlive.co.uk
  Visitors can receive help on their settings when using the social media platform.
  
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• How media platforms are contributing to the embarrassing state of online discussion

  16-08-2019 11:00
  No one needs to be told that online discourse can be toxic. Whether you are commenting or lurking, the discussion is often profane, stress-inducing and backed by all the facts and logic of a playground fight. According to our recent survey, conducted online by The Harris Poll among more than 2,000 U.S. adults, 70 percent of Americans feel that differing opinions in online conversations are more confrontational than constructive.Social psychologists have uncovered a range of causes: the anonymity
  
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• Advice to agency C-suites and entry-level minorities from 'the messy middle'

  16-08-2019 11:00
  Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend!Kai Deveraux Lawson isn't the biggest name in advertising, but she’s got a big voice—and she’s not shy about using it to speak out from what she calls adland’s “messy middle.” An associate operations director at GroupM shop Essence by day, Lawson blogs and podcasts candidly about diversity and
  
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• A voice for diversity from 'the messy middle'

  16-08-2019 11:00
  Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend!Kai Deveraux Lawson isn't the biggest name in advertising, but she’s got a big voice—and she’s not shy about using it to speak out from what she calls adland’s “messy middle.” An associate operations director at GroupM shop Essence by day, Lawson blogs and podcasts candidly about diversity and
  
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• Mazuma Mobile hands media to Love Sugar Science

  16-08-2019 10:38 via campaignlive.co.uk
  Device recycler parts company with AMS.
  
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• Fashion that's as straight as an arrow

  16-08-2019 09:00
  Nothing says “Back to School” like starched collars and foulard ties.But Arrow shirts has us in the school spirit all of a sudden. This ad from 1950 reminds us that, “Having the proper gear is mighty important to university and prep-school men. And—you’re RIGHT with Arrow.”Nearly 70 years old now, this ad evokes an era when university men—and they were mostly men—dressed up to learn. Whether you lament or celebrate our national sartorial evolution,
  
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• Activision Blizzard names first-ever global CMO

  16-08-2019 00:02
  Video game giant Activision Blizzard has hired Creative Artists Agency exec David Messinger as its global chief marketing officer. It is a new role for the company, which had been operating with individual marketing leaders for its three business units. The units are Activision, whose titles include “Call of Duty”; Blizzard, which has “Overwatch”; and King, known for “Candy Crush.”Messenger is leaving CAA after more than 15 years, most recently serving as co-h
  
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• Jay-Z’s NFL deal leaves Colin Kaepernick in the dust: Sports Media Brief

  16-08-2019 00:00
  Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest news on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech.I got watches I ain’t seen in months / Apartment at the Trump, I only slept in once
  While Jay-Z’s deal with the NFL is a savvy move by both parties—it generates more money for the rapper/art collector/husband-of-Beyoncé and could go a lon
  
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