Advertising news

• Four things to look out for as ViacomCBS comes to life

  13-08-2019 22:58
  It ultimately took an extraordinary set of circumstances to clear the way for the reunion, but after three years of hemming and hawing (and the headlines-grabbing ouster of Les Moonves), CBS and Viacom have at long last agreed to a merger. The deal will bring together the CBS, Showtime, MTV, Nickelodeon and Paramount Pictures brands, among many others, under a single entity known as ViacomCBS.In effect, today’s agreement undoes the 2005 split engineered by Viacom Chairman and CEO Sumner Re
  
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• Twitter Revealed That Gaming-Related Tweets Are Up 30% Year-to-Date

  13-08-2019 22:30 via feeds.adweek.com
  Gamers are taking to Twitter, as the social network said there were over 500 million gaming-related tweets during the first half of the year, up 20% from the first half of 2018, and the year-to-date total of nearly 700 million is up 30% year-over-year. Twitter said there has also been a 15% jump in unique...
  
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• Facebook paid hundreds of contractors to transcribe user audio

  13-08-2019 22:29
  Facebook Inc. has been paying hundreds of outside contractors to transcribe clips of audio from users of its services, according to people with knowledge of the work.
  The work has rattled the contract employees, who are not told where the audio was recorded or how it was obtained -- only to transcribe it, said the people, who requested anonymity for fear of losing their jobs. They’re hearing Facebook users’ conversations, sometimes with vulgar content, but do not know why Facebook ne
  
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• Uber taps Google exec Thomas Ranese for global marketing VP role

  13-08-2019 22:01
  Uber will have a new person running its newly thinned marketing department amid recent financial struggles. The ride-hailing company today named 10-year Google veteran Thomas Ranese as VP of global marketing. The move comes after the company in late July said it plans to cut a third of its marketing department globally, or about 400 employees, in the face of slowing growth. Uber’s stock price has been sinking since it reported disappointing second-quarter results last week, including
  
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• Uber hires Google exec Thomas Ranese for global marketing VP role

  13-08-2019 22:01
  Uber will have a new person running its newly thinned marketing department amid recent financial struggles. The ride-hailing company today named 10-year Google veteran Thomas Ranese as VP of global marketing. The move comes after the company in late July said it plans to cut a third of its marketing department globally, or about 400 employees, in the face of slowing growth. Uber’s stock price has been sinking since it reported disappointing second-quarter results last week, including
  
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• Snap Took the Wraps off Spectacles 3, the Third Version of Its Camera Sunglasses

  13-08-2019 21:36 via feeds.adweek.com
  Snap Inc. will ship the third edition of its Spectacles camera sunglasses this fall, saying that Spectacles 3 will be a "limited-edition" product, with a production run of "only a fraction" of the over 200,000 units it sold of its original Spectacles. While the production volume may be down, the suggested retail price is heading...
  
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• Twitter Is Testing Notifications for Replies to Tweets People Are Interested In

  13-08-2019 21:30 via feeds.adweek.com
  Next up on Twitter's list of tweaks to improve conversation on its platform: Notifications when people reply to a tweet someone is interested in. Twitter said in a tweet last week that this potential feature addition is currently being tested on iOS and Android. You probably have notifications on for your must-follows. Now you can...
  
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• Xbox Gave a YouTube Star the Unboxing of a Lifetime for Forza Horizon 4

  13-08-2019 21:24 via feeds.adweek.com
  If you're a young YouTube celebrity known for unboxing and toy reviews, getting access to a limited-edition Lego set tied to the newest Forza Horizon video game expansion is pretty cool. But that was just the tip of the unboxing iceberg for EvanTubeHD. The video star, who has more than 6 million subscribers and nearly...
  
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• Kohl’s taps Facebook to 'curate' new and emerging brands

  13-08-2019 21:08
  Kohl’s may not be the first retailer that comes to mind when shoppers think of digital pioneers, but the 57-year-old company has made tech innovation a priority in recent years, piloting programs with Amazon and introducing new features like self-checkout and locker pickups. Now, the Menomonee Falls, Wisconsin-based brand is turning to Facebook as a partner in finding new brands it hopes will attract shoppers to its store and website.On Tuesday, Kohl’s announced &ldquo
  
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• LinkedIn Taps Victoria Taylor as Its First Community Editor

  13-08-2019 20:33 via feeds.adweek.com
  Victoria Taylor, best-known for leading Reddit's Ask Me Anything (AMA) question-and-answer sessions, found a home at LinkedIn, joining the professional network as its first community editor. Taylor spent a little over two years as director of communications and director of talent at Reddit until July 2015, when she was reportedly let go by Reddit co-founder...
  
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• CBS and Viacom Set Merger, After 3 Years of On-and-Off Talks

  13-08-2019 20:33 via feeds.adweek.com
  Thirteen years after going their separate ways, CBS Corp. and Viacom are ready to reunite. Following a summer of talks, CBS and Viacom said today they have agreed to combine in an all-stock merger. The new company, ViacomCBS Inc., will have more than $28 billion in revenue. Viacom president and CEO Bob Bakish will lead...
  
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• CBS and Viacom are reuniting, and the new name will be ViacomCBS

  13-08-2019 20:32
  CBS Corp. agreed to merge with Viacom Inc. in an $11.7 billion transaction, capping years of on-again, off-again talks between the U.S. media giants.The all-stock deal, announced Tuesday, unites the most-watched U.S. broadcast network with the parent of Paramount Pictures and cable channels such as MTV and Nickelodeon. It followed marathon negotiation sessions this week as the two sides hashed out a price for the long-awaited merger.CBS shareholders will get 61 percent of the combined compa
  
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• Place Your Bets: Google Will Finally Lift Its Ban on Fantasy Sports Ads

  13-08-2019 20:18 via feeds.adweek.com
  Google is preparing to lift its longstanding ban on advertisements for fantasy sports services, Adweek has learned. The change--which will be rolling out in select states by the end of this month--will allow media buyers to advertise across Google Ads and DV360, offering media buyers access to the booming, high-intent audiences across Google Search, YouTube...
  
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• Rideshare Rules: What Advertisers Can Learn From Everyday Conversations

  13-08-2019 19:30
  Some of the most heartfelt conversations I’ve had have been with Uber, Go-Jek, Careem, Miwhip and New York City taxi drivers. Whether in the U.S., U.K., India, Africa or Indonesia, I’m constantly learning about the human experience during moments I spend riding in cars with strangers. More often than not, the safe space of a time-bound automotive capsule allows the driver and me to establish a momentary connection when we get to be vulnerable and share who we are and, most importantl
  
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• Snapchat creates new Spectacles and wants to hire someone to make them cool

  13-08-2019 19:22
  Snapchat’s niche camera glasses, known as Spectacles, have gotten their third major upgrade as the company looks to keep its fashion-forward hardware ambitions alive—despite focusing on a product with a seemingly limited audience.On Tuesday, Snapchat unveiled the third-generation Spectacles, which are slightly less clunky with higher-definition cameras that make videos appear more 3D to the wearer. The glasses will go on sale in November, costing $380 a pair.To promote the
  
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• Moving away from the dream Apple job to join W&K Delhi: Dean Wei

  13-08-2019 19:01 via campaignlive.co.uk
  On his third day of a new job in India, Campaign India caught up with Dean Wei to know more about what gets him back to advertising, and W+K, after spending a decade with Apple.
  
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• Taylor Swift, Kardashians and Neymar among celebs with most fake followers

  13-08-2019 18:40 via campaignlive.co.uk
  Kourtney Kardashian, Taylor Swift and Ronaldo have one thing in common - they each have very high numbers of fake followers on their social media feeds, new research has found.
  
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• Episerver Accelerates Mazda's Launch of All-New Mazda3 Site

  13-08-2019 18:30
  Run on Episerver Digital Experience Cloud™, Mazda’s Website Visitors Access Features Equivalent to a Digital Test Drive of the New Generation VehicleAuckland, New Zealand, August 13, 2019 – Incomplete or missing information stops 98 percent of online shoppers from completing their buying journey. With 86 percent of car shoppers conducting online research before visiting a local dealership, the automotive industry must present compelling and complete content to car buyers as the
  
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• CBS and Viacom are expected to announce a merger soon

  13-08-2019 18:16
  CBS Corp. and Viacom Inc. may be done keeping investors waiting.The media giants are expected to announce a merger as soon as Tuesday, the culmination of years of on-again, off-again discussions.They’ve agreed on an exchange ratio of 0.59625 a share of CBS for each of Viacom’s for the all-stock merger, according to people familiar with the situation. At this level, a deal would peg Viacom at around its current market value of close to $12 billion. The agreement struck between the com
  
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• Dentsu's Gravity emerges as The Electronic Gaming Federation's first lead creative agency

  13-08-2019 16:57
  The Electronic Gaming Federation (EGF), described once by The New York Times as the N.C.A.A. for esports, has named Dentsu Aegis Network’s Gravity as its first agency of record across branding, digital marketing and creative.CEO Tyler Schrodt, who founded The EGF in 2015, tells Ad Age that up until now the organization was “really focused on the fundamental elements” of getting the business operating. “Making sure what we do behind the scenes is as good as it can be,&rdqu
  
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• Watch the newest commercials on TV from Samsung, Degree, Macy’s and more

  13-08-2019 16:51
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Aug. 8.A few highlights: Macy’s wants you to know that most orders are available in two hours when you buy online and select in-store pickup. Reality TV star Shaunie O’Neal helps hype Degree deodorant in a spot that’s part of a continuing campaign with the tagline “Made to
  
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• Garnier, Dyson and Laura Mercier partner with Vogue for beauty event

  13-08-2019 16:37 via campaignlive.co.uk
  Experience will host masterclasses.
  
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• Essence promotes Claire Grinton to EMEA experience lead

  13-08-2019 16:20 via campaignlive.co.uk
  She will report to global director of experience design, Garrick Schmitt.
  
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• The art of the influencer becomes a science — here’s how to win

  13-08-2019 16:00
  Influencer marketing is perhaps the biggest thing to happen in marketing since Don Draper. According to a recent report on the state of influencer marketing, nearly 70 percent of marketers are using influencer marketing in some way. But it’s changing dramatically. Instagram’s new rules make it harder for influencers’ organic posts to reach people and even harder to track engagement.This isn't making influencer marketing less effective, despite what some headlines say. Rath
  
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• Are we all facing Netflix syndrome?

  13-08-2019 15:58
  Netflix rocked the media world earlier this month when it missed new subscriber projections by half and reported a drop in U.S. subscriptions. Commentators deemed it an inevitable result of the proliferation of streaming services, coupled with consumers being overloaded with content choices as we move from the broadcast to the streaming era.There are lessons here for the marketing world.The explosion of media channels, apps and marketing content seems like a bonanza for marketers. It provides mo
  
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• Movers and Shakers: Engine, Essence, Verizon, BMB, R/GA, Jungle Creations

  13-08-2019 15:46 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• A 40-year account of the evolution of Hispanic print media

  13-08-2019 15:31
  After decades of gathering Spanish-language magazines and newspapers in his office—thousands of them—Kirk Whisler started looking around for a more formal place to archive this collection. Whisler is president of Fallbrook, Calif.-based Latino 247 Media Group, a founding member of the National Association of Hispanic Publications and a leading source for numbers on Hispanic print media.Since 1977, when he helped launch a nonprofit magazine serving the Latino community, Whisler h
  
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• Guinness celebrates Japan's female rugby heroes in World Cup film

  13-08-2019 15:07 via campaignlive.co.uk
  Guinness adds to the 'Made of more' campaign ahead of this year's Rugby World Cup.
  
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• MullenLowe appoints Danny Donovan as Mediahub UK CEO

  13-08-2019 13:38 via campaignlive.co.uk
  Donovan joins in November after nine years at MediaCom.
  
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• What Hispanic Americans think when presidential candidates speak in Spanish

  13-08-2019 13:01
  When Beto O’Rourke and Cory Booker try to one-up each other by speaking Spanish during a nationally televised debate, do voters perceive it as respectful or pandering? In the first set of Democratic presidential debates, televised in late June, both former U.S. Representative O’Rourke and U.S. Senator Booker used opportunities to connect with Hispanic voters in Spanish—as did former Secretary of Housing and Urban Development Julián Castro, the only Latinx candidate
  
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• Walmart removes pro-gun T-shirts and Verizon sells Tumblr: Tuesday Wake-Up Call

  13-08-2019 12:25
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Walmart removes pro-gun T-shirt listings
  Walmart has removed T-shirts with pro-gun slogans from its website in the wake of the recent mass shootings, including at one of its stores in El Paso.
  The move comes after the listings, from third-party vendors on the Walmart website, provoked outrage
  
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• NBA dials back late starting times to help boost East Coast ratings

  13-08-2019 12:00
  The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars.Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast sh
  
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• Hendrick's Gin creates launderette activation

  13-08-2019 11:09 via campaignlive.co.uk
  Guests will be able to try the gin infused with rose and cucumber.
  
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• Wieden & Kennedy's Neal Arthur on teaching 8th grade sex ed, the Beatles—and respecting everyone's problems

  13-08-2019 11:01
  Neal Arthur is managing director of Wieden & Kennedy New York, the east coast arm of Ad Age’s Agency of the Year for two years running. The shop is responsible for making Bud Light’s “Dilly Dilly” a household phrase and for igniting the “corn wars.” It’s also created new work for Duracell and Ford.In this episode of the “Ad Block” podcast, Arthur shares stories of his time as a teacher. His classes included kindergarten, 4th grade math, e
  
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• RXBar ends Ice-T campaign, shifts marketing message from 'No B.S.' to 'simple good'

  13-08-2019 11:00
  RXBar is shifting its marketing to focus on the ingredients it uses with less emphasis on the “No B.S.” mission that’s been part of the protein bar brand since its early days.A year ago, rapper and actor Ice-T was the face of RXBar in its first major campaign, which came from Wieden & Kennedy Portland. Now, the brand is working under the leadership of a new chief marketing officer, with the help of an undisclosed agency, to spread its message of “simple good.&rdq
  
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• Mondelez and Volkswagen fall foul of ASA's gender stereotyping ad ban

  13-08-2019 10:38 via campaignlive.co.uk
  Clearcast said the ASA's interpretation of the new rules goes 'further than we had anticipated and has implications for a wide range of ads'.
  
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• Grey London and Lucozade split after 10 years

  13-08-2019 10:02 via campaignlive.co.uk
  Soft-drinks brand called a review last month.
  
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• Bauer pulls inventory from DAX and relaunches audio ad platform

  13-08-2019 09:50 via campaignlive.co.uk
  Advertisers will be able to buy Bauer digital audio advertising by brand and by audience, for the first time, it said.
  
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• What your brand needs to know about the burgeoning video-game streaming battle

  13-08-2019 09:00
  Technically Speaking is Ad Age’s regular look at some of the trending tech issues confronting modern marketers.Twitch is the dominant player in the video-game streaming industry.  But Microsoft’s Mixer signaled that it’s serious about taking on the Amazon-owned juggernaut when it recently inked streaming superstar Ninja to an exclusive deal.The Aug. 1  announcement resonated immediately in the gaming community, which brands increasingly covet: Ninja has already attrac
  
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• Verizon unloads Tumblr in deal with WordPress owner

  13-08-2019 00:12
  Verizon has announced the sale of Tumblr, the fallen online community left over from the Yahoo acquisition, to the owner of WordPress, the website publishing company.On Monday, Verizon Media said it was unloading Tumblr, but did not disclose the terms of the deal. Axios reported the sale was less than $20 million.Automattic, the owner of WordPress, is expected to keep on most of the 200 employees at Tumblr, according to The Wall Street Journal, which first reported the sale.Tumblr and its n
  
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