Advertising news

• Why a Tucker Carlson ‘hoax’-related advertiser boycott won’t work

  09-08-2019 22:53
  Welcome to the latest edition of Ad Age TV Brief, our roundup of news from the world of broadcast, cable, streaming and beyond. *Extremely Mr. Roarke Voice* Smiles everyone, smiles!All Tuckered out
  Twenty-four hours after Fox News fixture Tucker Carlson stirred up a hornet’s nest by characterizing the country’s white supremacy scourge as “a hoax,” the host of the network’s 8 p.m. hour informed viewers that he would be “taking several days off.” The sudde
  
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• RAICES Accuses Ogilvy of ‘False Solidarity on an Epic Scale’ and Asks Agency to Drop CBP

  09-08-2019 22:34 via feeds.adweek.com
  Texas-based migrant advocacy group RAICES, one of the leading voices in the political debate over President Donald Trump's immigration policies, today posted a letter calling for ad agency network Ogilvy to stop working with U.S. Customs and Border Protection. Published on Twitter, the letter is addressed to Lauren Crampsie, president of Ogilvy's New York operations,...
  
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• As Ire Over Gun Sales Builds, Walmart Conducts a ‘Thorough’ Policy Review

  09-08-2019 22:14 via feeds.adweek.com
  After a mass shooting inside a Walmart store in El Paso, Texas--which came on the heels of a Walmart employee gunning down two coworkers inside another store in Mississippi--the retailer has removed in-store displays of violent video games. But Walmart, which sells rifles and shotguns in some of its stores, has not commented on any...
  
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• H&R Block CMO on getting more personal with its marketing and sitting out the Super Bowl

  09-08-2019 22:00
  It’s August, the dog days of summer. Most people are thinking about a summer vacation, or maybe back-to-school season—not Tax Day, which is still eight months away. But Vinoo Vijay, chief marketing office of H&R Block, gets paid to think about taxes all year long. On the newest edition of Ad Age’s Marketer’s Brief podcast, he reveals what he’s doing in the offseason. It mostly involves putting marketing in place to recruit part-time tax professionals,
  
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• Agency Brief: WPP revenue rises but profits dip in first half; MediaMonks ramps up production

  09-08-2019 21:31
  WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but falls 0.2 percent in the first half. U.K. revenue is up 2.9 percent and 1.1 percent in the second quarter and first half, respectively.Like-for-like revenue, less pass-through costs, improves in the second q
  
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• Lego’s 'Friends' set is the obvious collab we should have seen coming

  09-08-2019 20:38
  Some might think we’ve reached peak "Friends" nostalgia—Pottery Barn recently released a retail collection to celebrate the well-loved sitcom’s 25th anniversary and WarnerMedia’s new direct streaming service just picked up the series to run next spring.Or, if you miss Joey, Chandler, Ross, Rachel, Monica and Phoebe enough, perhaps you'll pay $30 to experience a replica Central Perk pop-up shop in New York, modeled after the gang’s favorite hangout spot, and museum&m
  
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• Q&A: Qualcomm CMO Says 5G’s Potential Is ‘Not Well Understood’

  09-08-2019 19:34 via feeds.adweek.com
  With the next generation of wireless network, 5G, set to open the door to a host of new connected device markets, Qualcomm has been remaking its marketing operations to accommodate a dramatic expansion of its customer base. After years of catering to the same 300 or so mobile manufacturers, the telecom equipment giant is now...
  
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• Down but Not Out, Gerry Graf Still Believes ‘Creativity Sells a Ton of Shit’

  09-08-2019 18:50 via feeds.adweek.com
  When news broke earlier this week that independent, famously "crazy" creative agency Barton F. Graf would shut its doors at the end of the year, many ad industry veterans shared their thoughts on the implications behind the slow closure of a shop known for making legitimately unusual work for a wide variety of clients while...
  
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• Canada’s Charming PSAs About Getting ‘Barely High’ Won’t Judge You. Just Don’t Drive

  09-08-2019 17:22 via feeds.adweek.com
  There's a big difference in how it feels to be stoned out of your mind versus just "barely high," but a new PSA campaign out of Ontario wants to remind cannabis fans that any level of buzz is enough to make you an unsafe driver. Created by McCann Worldgroup Canada for the government of Ontario,...
  
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• How Privacy Is Moving Away From Being Optional for Brands

  09-08-2019 17:02 via feeds.adweek.com
  It didn't take long for trouble to begin. Once the EU's General Data Protection Regulation (GDPR) came into force on May 25, 2018, European NGOs immediately started going after tech companies and social networks. To ensure maximum impact, organizations like None of Your Business filed coordinated complaints with different privacy regulators all over Europe. This...
  
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• Watch the newest commercials on TV from Walmart, Lancôme, Staples and more

  09-08-2019 17:00
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Aug. 6.A few highlights: Walmart wants you to “get everything you need to go back big” during back-to-school season, including ProSnax Fruit Packs for $1.38. Staples also promotes back-to-school savings, including spiral notebooks for 25 cents and folders for 15. And Lancôme&nbs
  
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• Here Are 7 Ways Networks Said They Were ‘Superior’ to Netflix at TCA Summer Press Tour

  09-08-2019 16:41 via feeds.adweek.com
  After 17 days, the Television Critics Association's summer press tour has come to a close. During the past two-and-a-half weeks, several dozen broadcast, cable and streaming outlets shared their programming plans for this fall. The semi-annual TCA press tour always offers an illuminating glimpse at the current state of the TV industry. And while the...
  
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• TikTok: Here’s How to Add Stickers to a Video

  09-08-2019 16:15 via feeds.adweek.com
  Did you know that TikTok allows you to add stickers (like a poll sticker) to your videos before sharing them? Our guide will show you how this works. Note: These screenshots were captured in the TikTok application on iOS. Step 1: Once you've captured or imported a video from your device gallery, tap "Stickers" at...
  
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• Yorgos Lanthimos directs surreal short film for Mini Electric

  09-08-2019 16:00 via campaignlive.co.uk
  The project is the first Mini work by Droga5 London.
  
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• Yorgos Lanthimos directs surreal short film for Mini

  09-08-2019 16:00 via campaignlive.co.uk
  The project is the first Mini work by Droga5 London.
  
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• How brand communicators should address societal marketing messages

  09-08-2019 16:00
  Brand activism makes for great conversation and, if executed properly, can lead to great PR. For evidence, you needn’t look any further than Nike’s Colin Kaepernick advertising campaign that debuted late last year.  While PR professionals are well aware of the power of meaningful activism on a brand level, the 2019 Global Communications Report from USC’s Annenberg Center for Public Relations highlighted that the majority of CEOs in the U.S. feel their No. 1 communication g
  
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• Heist asks whether shapewear can be feminist in new campaign

  09-08-2019 15:38 via campaignlive.co.uk
  The tights brand said 40% of sales now come from shapewear.
  
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• Betty White Lends Her Voice and Facial Expressions to Smokey Bear for Mascot’s 75th Birthday

  09-08-2019 15:20 via feeds.adweek.com
  The Ad Council's iconic Smokey Bear has had a long run. Invented in 1944, he's gotten everything from his own U.S. postage stamp to an act named after him in Congress. But his work is far from over. To celebrate the mascot's 75th birthday, which falls on August 9, the USDA Forest Service and the...
  
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• HSBC creates badminton experience ahead of Hong Kong Championships

  09-08-2019 14:23 via campaignlive.co.uk
  Experience will promote 'local health and wellness'.
  
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• Radio station Fun Kids launches podcast network

  09-08-2019 14:00 via campaignlive.co.uk
  It will feature content from The Week Junior Show and Storynory.
  
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• The Times and The Sunday Times see digital subscriptions boost

  09-08-2019 12:47 via campaignlive.co.uk
  The papers now have 300,000 digital-only subscribers.
  
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• Uber makes its biggest ever loss and Facebook is having news discussions: Friday Wake-Up Call

  09-08-2019 12:22
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Uber records its biggest ever loss
  Uber stock tumbled yesterday by around 6 percent after the ride hailing firm recorded its biggest ever loss of $5.24 billion and failed to reassure investors that it would return to profit any time soon.
  According to Bloomberg, although the loss was mainly at
  
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• Facebook reportedly gearing up to launch news section

  09-08-2019 11:27 via campaignlive.co.uk
  Facebook will pay rights to news outlets for content, report says.
  
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• Ten of the worst ever football ads (and one that's strangely brilliant)

  09-08-2019 10:38 via campaignlive.co.uk
  Should footballers stick to the day job? After watching these, you'll be nodding yes.
  
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• Vodafone appoints Anomaly to global brand strategy brief

  09-08-2019 10:12 via campaignlive.co.uk
  The agency will work for the brand globally out of London.
  
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• WPP shows UK growth but US creative still hurting in Q2

  09-08-2019 09:14 via campaignlive.co.uk
  Shares jump as global decline in net sales eases to 1.4%.
  
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• Uber stock falls after $5.2 billion loss

  09-08-2019 03:36
  Uber Technologies Inc. failed to assure investors Thursday of its growth potential or that it can turn a profit anytime soon. The ride-hailing company reported second-quarter adjusted sales that fell short of estimates and posted a net loss of $5.24 billion, by far the largest ever for the business.Most of that loss was attributed to stock-based compensation associated with the initial public offering in May, a routine expense for newly public companies. The adjusted loss—a more
  
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• Digital Cinema Media Awards nominees revealed

  09-08-2019 00:10 via campaignlive.co.uk
  Judges to decide winners next month.
  
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• NFL package gives CBS the edge in its AT&T standoff

  09-08-2019 00:09
  Welcome to the another edition of Ad Age Sports Media & Marketing Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest news on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech.Hate to Say I Told You So
  As expected, AT&T and its DirecTV subsidiary came to terms with CBS Corp. on a new carriage deal, one that ensures that subscribers of the satellite-TV service won’t miss a single snap of the 2019 NFL season on
  
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