Advertising news

• David 'Shingy' Shing, digital prophet, to leave Verizon Media

  07-08-2019 23:43
  David “Shingy” Shing, the self-proclaimed digital prophet, is leaving his post at Verizon Media, formerly known as Oath, after spending more than a decade with the Verizon-owned group that includes AOL, Yahoo, HuffPost and a horde of other media properties.“After over a decade of enjoying the work I have done within AOL and Verizon Media, I have decided it is time to explore a new path,” he said in a statement Wednesday. “When I started in this business, I was
  
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• No, Gen Z is not killing Star Wars

  07-08-2019 23:28
  Having already killed off everything from American cheese to sex, Millennials are taking a well-earned breather, stepping aside for a spell and relegating day-to-day oversight of the slaughter to their children.If a recent analysis of Disney’s quarterly earnings is any indication, among the first victims of Gen X are Wookies, droids, the Jedi and a certain high-ranking space cephalopod. Saved you a click: The kids aren’t interested in the whole Star Wars thing, and this generational
  
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• This week's agency moves, hires and partnerships: August 7, 2019

  07-08-2019 23:04
  Crystal Rix becomes global chief marketing officer at BBDO Worldwide, a new position for the agency. She will continue in her current role as chief strategy officer of BBDO New York. Rix joined the agency 15 years ago and served as the director of business development and as planning lead on accounts including Mars, AT&T and Barbie. She was an Ad Age “40 Under 40” honoree in 2016.Grey promoted Diego Medvedocky to president of Grey Latin America. He continues in his role as chief
  
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• If Tattoos Could Talk … Oh, Wait. They Can—in Clever New Ads for Lynx in the UK

  07-08-2019 23:02 via feeds.adweek.com
  Tattoos can say a lot about a person. Ink can tell compelling stories about an individual--even if it's not real--and even unify strangers. In the case of Lynx, it's all about attraction--helped by a little magical realism--in a series of new ads from 72andSunny Amsterdam. The three new spots emphasize that tattoos can be an...
  
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• Instagram users may soon be able to communicate with those using Facebook Messenger

  07-08-2019 22:38
  Facebook Inc. is taking the first major step in a plan to merge its systems and let users exchange messages among all its different mobile apps—and is chipping away at the independence of Instagram’s direct-messaging product in the process.Engineers are working to rebuild Instagram’s chat feature using Facebook Messenger’s technology, according to people familiar with the matter. That will make it possible for Instagram users to communicate with those using Messenger, som
  
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• ‘The Time Is Right’ for Beverly Hills, 90210 Cast to Reunite After 19 Years

  07-08-2019 22:29 via feeds.adweek.com
  Nineteen years after its finale, Beverly Hills, 90210 returns to Fox tonight--kind of. The new iteration, BH90210, reunites the entire original cast of the hit series--minus the late Luke Perry. But instead of playing their characters, they "are fictionalized versions of themselves" as the actual actors, said Tori Spelling, who played Donna Martin and helped...
  
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• Bacardi Has ‘Hacked’ YouTube’s Fast-Forward Feature to Create a DJing Platform

  07-08-2019 22:29 via feeds.adweek.com
  Bacardi kicked off the summer with a branded music video featuring Major Lazer and Brazilian singer Anitta for their song "Make It Hot." Now, the brand is back with an innovation (if you can call it that) that has some fun with the song. Bacardi has taken various beats from "Make It Hot" and strung...
  
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• NYT’s T mag hypes ‘The New Androgyny’

  07-08-2019 22:00
  As part of Ad Age’s continuing media-about-media coverage, today we kick off our annual survey of the fall’s magazines, which are starting to hit newsstands and subscribers’ mailboxes right about now. We’ll be adding to this post daily, so keep coming back.First up, the Aug. 18 issue of T: The New York Times Style Magazine. A brief note posted online explains the idea behind “The New Androgyny”:Crisply tailored suiting gets dressed up with corsets, r
  
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• Twitter Patched Up 2 Issues Affecting Its Users’ Ad Settings

  07-08-2019 21:55 via feeds.adweek.com
  Twitter discovered and fixed issues with users' ad settings choices that first surfaced in May 2018, which may have shared some user data with third-party advertising and measurement partners without permission, and may have resulted in people seeing ads based on inferences they did not indicate in their personal settings. The social network revealed in...
  
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• How to continue marketing successfully after the sale

  07-08-2019 21:52
  It’s harder than you think to find definitive proof that retaining a customer is cheaper than acquiring one. The ratio many pundits lean upon is 6:1 in favor of retention, but we dare you to find that research. This statistic sounds correct to the experienced marketer ear, especially as they are watching sales teams grow and sales cycles extend (Gartner reports that it takes 14 months on average to complete the sale of enterprise software.)One CMO who believes he’s figured out the ma
  
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• Is Instagram Doing an About-Face When It Comes to Meme Accounts?

  07-08-2019 21:45 via feeds.adweek.com
  Is Instagram extending an olive branch to the meme community, or looking to monetize it? In late July, multiple reports surfaced about a meme purge by the Facebook-owned photo- and video-sharing network, affecting accounts with an estimated 33 million followers. A Facebook spokesperson said, "These accounts were disabled following multiple violations of our policies, including...
  
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• Disney Wraps First Combined Upfront With 5% Revenue Increase

  07-08-2019 20:48 via feeds.adweek.com
  Disney has completed its first upfront as a combined, expanded portfolio, securing overall ad revenue increases of 5%, according to the company. After completing its $71.3 billion purchase of 21st Century Fox in March, Disney saw double-digit CPM (cost per thousand viewers reached) increases across all dayparts for ABC, and low double-digit hikes in cable...
  
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• WeWork wanted Ashton Kutcher and Martin Scorsese for video deals

  07-08-2019 20:43
  For the past two years, WeWork has spent more than $40 million to host a series of startup pitch competitions around the world. The real estate company asks contestants to pitch apps or creative projects to celebrity panels of judges and compete for cash prizes, in between musical performances from the likes of the Red Hot Chili Peppers. This year, it hoped to go much bigger.WeWork teamed up with Ashton Kutcher to pitch a television show to NBC based on the contest,
  
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• This Year’s Emmy Ceremony Will Be ‘Hostless,’ Fox Says

  07-08-2019 20:35 via feeds.adweek.com
  First the Oscars ditched its customary emcee this year, and now the Emmys is following suit. This year's Emmy ceremony, which will air Sept. 22 on Fox, will also be hostless, Fox Entertainment CEO Charlie Collier told reporters today at the Television Critics Association's summer press tour in LA. The ceremony rotates among the big...
  
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• After 12 Years as a Digital Prophet, David Shing Is Moving on From Verizon Media

  07-08-2019 20:29 via feeds.adweek.com
  It what many would deem the end of an era, David Shing, better known as "Shingy" or "the digital prophet" of Verizon Media, has left the company after a more than 10-year run that saw him become one of the most recognized faces in the industry. The Australian-born executive, who has held several top-tier marketing...
  
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• MDC Partners Sees Revenues Drop and Dentsu Delivers in the US, per Q2 Reports

  07-08-2019 20:24 via feeds.adweek.com
  MDC Partners continues to find its footing under new CEO Mark Penn, as the holding company documented a decline in revenue in the second quarter of 2019 in its earnings report. The holding company reported revenue of $362.1 million for the quarter, versus $379.9 million over the same period last year, a decline of 4.6%....
  
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• Pitch Update: Disney sets up regional pitches

  07-08-2019 19:47 via campaignlive.co.uk
  Omnicom, Publicis Media and Dentsu Aegis Network are involved in the global media review.
  
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• New York Times advertising revenue is expected to decline sharply

  07-08-2019 19:27
  The New York Times is having a week from hell, and it’s only Wednesday.After the publisher drew flak for a poorly worded headline earlier this week and suffered a legal setback against Sarah Palin on Tuesday, it warned that advertising revenue would decline sharply this quarter.The outlook sent New York Times Co. shares down 20 percent Wednesday—their worst intraday plunge in almost seven years—and cast a shadow on what had been an upbeat year for the Gray Lady. The stock was u
  
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• Dentsu lowers 2019 forecasts after first-half decline in organic growth

  07-08-2019 19:12
  Tokyo-based Dentsu, the parent of Dentsu Aegis Netowork, reported its 2019 first-half results on Wednesday morning, posting an overall increase in revenue less cost of sales of 2.6 percent—but a decline in organic growth of 1.5 percent.The company reported that Dentsu Aegis Network's revenue less cost of sales rose 4.4 percent but its organic growth fell 1 percent in the first half. Dentsu's total revenue for the first half grew 3.2 percent to 497 bi
  
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• R/GA strengthens San Francisco leadership after four new business wins

  07-08-2019 17:25
  Interpublic Group's R/GA is bolstering its leadership team in San Francisco to accommodate four new pieces of business: Airbnb, Slack, car leasing company Fair and health startup January.ai.R/GA San Francisco promoted Yael Cesarkas to executive strategy director from group strategy director and hired Cara Watson from Venables Bell & Partners as managing director of client services. The office that houses about 100 employees is also looking to fill 10 more positions in creative, client s
  
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• Camra tells beer brands: 'stop being sexist'

  07-08-2019 17:05 via campaignlive.co.uk
  Beers with sexist names have been banned from the Great British Beer Festival.
  
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• All the latest production moves, hires and partnerships: August 7, 2019

  07-08-2019 16:36
  Ridley Scott Creative Group’s RSA Films and Black Dog Films have signed director Christian Lamb for commercials and music videos in the U.S. Lamb's credits span music videos, commercials, branded content, documentaries, webcasts and live event broadcasts. He recently directed OneRepublic’s music video for “Rescue Me,” Michael Bublé’s NBC Special “bublé!,” Beyoncé’s “Formation” tour and Childish Gambino’s
  
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• Gap celebrates half a century of denim with workshops and customisation service

  07-08-2019 16:29 via campaignlive.co.uk
  Pop-up will celebrate 50 years of denim.
  
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• Watch Colbert’s hilarious (and gross) spoof of Coors Light’s ‘shower beer’ ad

  07-08-2019 16:28
  Somebody had to spoof Coors Light’s “shower beer” ad. And in last night’s “Late Show,” Stephen Colbert and team totally delivered.As Ad Age’s E.J. Schultz reported in late July, the beer brand is out with a new campaign called “Made to Chill” that lacks the usual “snowy peaks and mountain streams” and instead serves up scenes of slightly buzzed domesticity, including one ad in which a dude quaffs the brew while showering
  
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• Category creation: 6 ways to tell whether it’s the right strategy for your business

  07-08-2019 16:00
  There is no such thing as an original idea anymore -- right? Well, tell that to companies such as HubSpot, which launched more than a company but an entire movement around inbound marketing. Or consider Uber, which introduced the world to the concept of ridesharing and somehow convinced us all that getting into cars with strangers was OK.Companies such as HubSpot and Uber created so much more than just new products and technologies; they created entirely new market categories. But how? They used
  
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• Adwatch: Heinz's use of Ed Sheeran misses the target

  07-08-2019 15:38 via campaignlive.co.uk
  The spot, from David Miami, has a great insight but is too hung up on Ed Sheeran.
  
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• P&G slashes adspend by $350m after cutting 'waste' and agency fees

  07-08-2019 15:30 via campaignlive.co.uk
  Annual advertising expense fell for third year in a row to $6.75bn.
  
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• Digital now generates 80% of Guardian's ad sales

  07-08-2019 15:00 via campaignlive.co.uk
  Publisher brings in £90m of ad revenues as digital offset print decline.
  
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• CMA to probe Bauer acquisition spree with in-depth investigation

  07-08-2019 13:20 via campaignlive.co.uk
  Bauer acquired a raft of local radio stations earlier this year.
  
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• Disney profits plunge and McDonald’s Japan has NSFW cups: Wednesday Wake-Up Call

  07-08-2019 12:29
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Disney profits tumble
  Disney’s profits plummeted by over 50 percent in its first full quarter after its $71.3 billion acquisition of Fox. As the New York Times reports, the weak results are down to “escalating streaming-service losses, underperforming 21st Century Fox assets a
  
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• My summer box set binge: Sarah Golding, The & Partnership

  07-08-2019 11:30 via campaignlive.co.uk
  Sarah Golding, chief executive of The & Partnership London, picks her favourite summer box set viewing.
  
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• Jabra appoints Wild Things to agency roster

  07-08-2019 11:18 via campaignlive.co.uk
  The Lucky Generals creative experience shop wins three-way pitch.
  
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• Vimeo's chief marketer on early rising, century rides and living with attention deficit disorder

  07-08-2019 11:01
  Harris Beber is chief marketing officer at Vimeo, the ad-free video site that's become a grand repository for portfolio reels and ad campaigns. Vimeo recently released its own ads, its first big marketing campaign, touting itself as a platform that can help with plenty of problems—as long as they deal with video.In this episode of the “Ad Block” podcast, Beber talks about the benefits of getting up before dawn and tackling physical tasks that feel impossible. “When I push
  
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• Dentsu reports decline in organic growth, cuts forecast

  07-08-2019 11:01 via campaignlive.co.uk
  The company cited a lack of big events in Japan, plus weakness in Australia and China.
  
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• Almost half of UK homes have a TV streaming subscription

  07-08-2019 10:59 via campaignlive.co.uk
  Young people also surpassed one hour's viewing of YouTube a day for the first time.
  
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• Profits tumble at Disney despite box office hits

  07-08-2019 10:42 via campaignlive.co.uk
  The company is gearing up to launch Netflix rival Disney+ in November.
  
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• Facebook launches 'first of its kind' lawsuit over ad fraud

  07-08-2019 10:42 via campaignlive.co.uk
  Facebook claims the two developers installed malware on a user's phone in order to generate fake clicks on ads.
  
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• MediaCom and ITV lead nominations for Media Week Awards 2019

  07-08-2019 07:27 via campaignlive.co.uk
  The shortlist for the prestigious awards has been revealed.
  
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• Comscore is 'exploring all strategic options' after missing on revenue

  07-08-2019 02:08
  Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.”The stock already has fallen 85 percent since CEO Bryan Wiener and President Sarah Hofstetter abruptly resigned at the end of March in a dispute with the board, shedding more than $1.2 billion in mark
  
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• Papa John’s is a bit more optimistic, thanks in part to Shaq

  07-08-2019 00:42
  Papa John’s is pinning much of its recovery on the star power of Shaquille O’Neal, who is starting to pop up in marketing for the brand.The No. 4 U.S. pizza chain, which a year ago was dealing with the fresh fallout of the use of a racial slur by founder John Schnatter, is still seeing its sales fall. Now, though, it says this year’s decline in sales at longstanding locations shouldn’t be as steep as it had anticipated, in part thanks to the optimism it has about O’
  
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• Disney fires shot at Netflix with $12.99-a-month streaming bundle

  07-08-2019 00:07
  Walt Disney Co. is aggressively pricing its new streaming services at $12.99 a month, challenging Netflix with a package that includes family programming, live sports and a deep library of television shows.The entertainment giant announced the combined pricing for Disney+, ESPN+ and Hulu on a conference call Tuesday with investors. It starts with the November launch of the Disney+ service and represents a near 30 percent discount to their individual prices.Disney is matching Netflix’s
  
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