Advertising news

• Amazon files a trademark application for 'Free Meek' docuseries

  30-07-2019 22:49
  As streaming sites continue to develop and produce original TV shows, there's a renewed effort to protect them as much as possible. Amazon is indeed doing so by recently filing a trademark application for its upcoming original Prime show “Free Meek,” set to premiere August 9 on Amazon Prime.    Trademark and brand protection attorney Josh Gerben, founder of Gerben Law Firm, shared Amazon’s July 25 trademark application on Twitter, Tuesday. The docuseries, produce
  
  Read more

• Mastercard recreates 'Priceless' restaurants from around the world in immaculate detail

  30-07-2019 22:23
  Mastercard is completing its tour through all five senses with an ambitious installation that brings three distinctive restaurants from around the world to New York City. The latest iteration of the long-running “Priceless” campaign establishes what the brand calls “an international culinary collective,” recreating in minute detail the experience of visiting restaurants that—until now—had offered a singular dining experience.Spring, a creative agency, producti
  
  Read more

• Barcardi searches for new Patron and Grey Goose global CMO

  30-07-2019 22:00 via campaignlive.com
  It follows the abrupt exit of Lee Applbaum.
  
  Read more

• Bacardi searches for new Patron and Grey Goose global CMO

  30-07-2019 22:00 via campaignlive.com
  It follows the abrupt exit of Lee Applbaum.
  
  Read more

• Advertisement

• Why retailers are investing in clothing rental services

  30-07-2019 21:41
  Millennials have spoken—and they are just fine with renting over buying, even their clothes.The rental trend has long been apparent in urban areas for categories like housing and automobile, but it’s now picking up steam in the apparel market as well. Rent the Runway, which was founded a decade ago as a special-occasion rental opportunity for consumers who coveted the designer duds they couldn’t quite afford, is no longer the only game in town. A host of competitors are popping
  
  Read more

• Watch the newest commercials on TV from Sprint, Glade, Office Depot and more

  30-07-2019 20:15
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (July 26-28).A few highlights: Sprint serves up a fresh cut of a continuing campaign that promotes a $35-per-month unlimited plan including Hulu. Office Depot hypes its current sale on furniture. And Glade wants you to “make every day bloom” with the “true fra
  
  Read more

• Ralph Lauren sales rise, thanks to fresh marketing and bigger budgets

  30-07-2019 20:01
  At 52 years old, the Ralph Lauren brand might be a Gen Xer, but the retailer is finally starting to resonate with Gen Z and millennials. On Tuesday, the New York-based clothier reported a rise in revenue and profit and called out fresh marketing as a reason for the uptick.As part of its goal to “win over a new generation of customers,” Ralph Lauren ramped up its marketing spend in the first quarter by 19 percent, the company said Tuesday. Recent campaigns such as a “Family is W
  
  Read more

• Dish Network may cut ties with regional sports networks

  30-07-2019 19:39
  The co-founder and former CEO of the nation’s fourth-largest subscription-TV service appears to have sounded the death knell for the regional sports networks model, telling investors that Dish Network is considering dropping the Fox Sports-branded channels permanently as the two sides continue their recent carriage standoff.Speaking on the satellite company’s second-quarter earnings call, Dish Network Chairman Charlie Ergen suggested that the blackout of the 21 RSNs and YES
  
  Read more

• Advertisement

• New York State is opening an investigation into the Capital One data breach

  30-07-2019 19:07
  New York state is opening an investigation into a data breach at Capital One Financial Corp. that involves the personal information of 100 million consumers.The breach allowed for illegal access to names, Social Security numbers, dates of birth, addresses and other highly sensitive personal information, New York Attorney General Letitia James said in a statement Tuesday.“My office will begin an immediate investigation into Capital One’s breach, and will work to ensure that New Yorker
  
  Read more

• Procter & Gamble’s best sales in a decade come despite drop in ad spending

  30-07-2019 18:09
  Procter & Gamble on Tuesday delivered the best quarterly and fiscal-year sales growth it’s had in a decade, all while decreasing ad spending in absolute terms and as a share of sales.That doesn’t support dire rumblings from agency executives that P&G’s relentless cost-cutting efforts of recent years would come back to bite the company. But there may still be some silver lining for the broader industry: The world’s biggest spender did increase marketing spending&md
  
  Read more

• Snapchat rolls out first major global ad campaign on back of surging user growth

  30-07-2019 18:06
  Snapchat is putting up billboards in New York City, placing ads on Spotify and Pandora—and even infiltrating Instagram with an influencer campaign—in a new global-marketing push the company hopes will help maintain its momentum of user growth.On Tuesday, Snapchat announced the global ad campaign, saying it would focus on the U.S., Australia and India, before reaching Europe in the fall. Snapchat is calling the campaign “Real Friends,” and it was created by its internal te
  
  Read more

• MLS Invades Orlando With MLS All-Star Skills Challenge Tuesday, All-Star Game Wednesday

  30-07-2019 18:00 via feeds.adweek.com
  Major League Soccer is teaming up with the F2 Freestylers--Jeremy Lynch and Billy Wingrove, soccer skills specialists, who have tallied over 10 million subscribers on YouTube--on the MLS All-Star Skills Challenge. The MLS All-Star Skills Challenge will take place in Orlando Tuesday night, with the 2019 MLS All-Star Game to follow Wednesday, also in Orlando....
  
  Read more

• Rebel Wilson and Match Get Real About the Crappiness of Dating

  30-07-2019 17:31 via feeds.adweek.com
  If you've ever witnessed a tumultuous couple struggle against every shred of decent judgment to stay together, there is likely a very reasonable explanation for that: The alternative is a return to dating, a relentless, often fruitless hellscape for those looking for an actual relationship. It's hard enough to make friends as an adult; finding...
  
  Read more

• Amazon eyeing large distribution center in Queens, New York

  30-07-2019 17:25
  A version of this article first appeared in Crain's New York BusinessAmazon may still have big plans for Queens, New York. The company is considering a huge, ground-up distribution facility in Maspeth, several sources familiar with the firm's real-estate plans say. The deal, if it gets done, would be the latest in a series of moves by Amazon to significantly increase the scope of delivery and warehousing infrastructure in New York. The $1 trillion e-commer
  
  Read more

• LGBT+ news platform Gay Star News to close amid rise of 'rainbow washing'

  30-07-2019 17:18 via campaignlive.co.uk
  News has been met with messages of sadness and support across social media.
  
  Read more

• Lee Applbaum to resign as CMO of Grey Goose, Patrón

  30-07-2019 17:13
  Lee Applbaum, global chief marketing officer for Patrón and Grey Goose, is stepping down. His departure comes 15 months after Grey Goose-owner Bacardi Limited acquired Patrón in a $5 billion deal. Applbaum, who had been with Patrón, added Grey Goose to his duties in the wake of the acquisition.In a press release today, Bacardi stated that Applbaum would resign effective Aug. 31 “in order to pursue other opportunities outside the company and spend more time with his fam
  
  Read more

• How Dotdash Built a Profitable Media Empire From the Ashes of About.com

  30-07-2019 17:03 via feeds.adweek.com
  As layoffs continue to plague newsrooms across the country, it's rare to hear an executive speak frankly about how their company lost steam. But Neil Vogel, CEO of Dotdash--formerly known as About.com and now parent company to sites including Brides, beauty and wellness site Byrdie, TripSavvy and more--is not your usual media executive. At the...
  
  Read more

• Snapchat’s First Global Campaign Focuses on Friends

  30-07-2019 17:02 via feeds.adweek.com
  Snapchat wants to tell you who your real friends are. In its first global campaign, Snap Inc. is highlighting how dozens of pairs of friends and family members around the world use the social media app to keep in touch. The campaign, which rolls out today, was created by Snap's in-house creative team along with...
  
  Read more

• Facebook Is Updating Page Posts, Mobile Ads to Conform With Its Redesign

  30-07-2019 17:00 via feeds.adweek.com
  Facebook revealed updates aimed at simplifying campaign creation and management on its platform, affecting its Business Manager, News Feed ad formats and targeting options. The social network said updates coming to Business Manager over the next few months will include new navigation, improved organization of assets and revamped permission management. And in August, Facebook will...
  
  Read more

• P&G rises after posting best sales growth in at least a decade

  30-07-2019 16:39
  Procter & Gamble reported its best quarter of organic sales in more than a decade, with shoppers snapping up its beauty and health-care products in particular, even as its shaving segment took a hit in some regions, including an $8 billion charge. Shares rose in early trading.Organic sales growth, which excludes items like acquisitions and currency effects, grew a higher-than-expected 7 percent in P&G’s fiscal quarter, far surpassing last year’s 1 percent growth. Th
  
  Read more

• Instagram: Here’s How to See Everyone You’ve Blocked

  30-07-2019 16:30 via feeds.adweek.com
  When you block someone on Instagram, they go into a private blocked list on your profile. If you ever want to see all of the users you've blocked, our guide will show you how. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Tap your profile picture in the bottom-right corner...
  
  Read more

• P&G credits price hikes and marketing for better-than-expected Q4

  30-07-2019 16:24 via campaignlive.co.uk
  FMCG giant beat Wall Street expectations and sent shares up.
  
  Read more

• Pinterest Added Browsable Catalogs to Pins and Personalized Shopping Ideas in Feed

  30-07-2019 16:00 via feeds.adweek.com
  Pinterest introduced two new shopping features Tuesday: browsable catalogs alongside Pins, and personalized shopping ideas in its feed. When Pinners scroll under a Product Pin and click "More from the brand," they will see all of the latest, in-stock products from that retailer in one place. And while Pinterest users are shopping, personalized shopping ideas...
  
  Read more

• Moving beyond GDPR: Evolving from privacy to transparency

  30-07-2019 16:00
  It’s been over a year since the General Data Protection Regulation (GDPR) became a law across the European Union. The European Parliament first adopted GDPR in April 2016 to replace the outdated data protection directive from 1995, which was created when the internet was still in its infancy.While the motivation and idea behind GDPR is positive and a step in the right direction for the industry, it’s clear that the execution has not been perfect. In truth, GDPR is costing significant
  
  Read more

• Campari's Appleton Estate curates jazz series

  30-07-2019 15:46 via campaignlive.co.uk
  Live-music events will feature rum cocktails and new talent.
  
  Read more

• Apple's 'Shot on iPhone' campaign goes on summer music tour

  30-07-2019 15:46 via campaignlive.co.uk
  Brand has made mini-documentaries, all shot on iPhones.
  
  Read more

• Coors Light’s new ‘Made to Chill’ campaign breaks from its mountainous past

  30-07-2019 15:32
  Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a woman getting home from work, feeding the fish and opening the beer while removing her bra from under her shirt. Another spot shows a man showering with the beer.The campaign marks the
  
  Read more

• SML Introduces Inspire™ and EcoInspire™ to Drive Sustainability for RFID in retail

  30-07-2019 15:00
  Hong Kong, China, July 30, 2019 – SML, the leading global branding and item-level RFID solutions provider has today launched its new Inspire™ and EcoInspire™ brands. The Inspire™ will be rolled out across SML's innovative tagging products including woven labels, self-adhesive labels, hangtags and RFID-enabled tags, as well as be seen in SML’s packaging products. The brand will extend its product portfolio to elevate brand experiences for customers.Always driven by t
  
  Read more

• Leveraging a Huge Talent Roster, IPG Merges 2 Hollywood Mega PR Firms

  30-07-2019 15:00 via feeds.adweek.com
  Two of IPG's most prominent Hollywood PR agencies, Rogers & Cowan and PMK-BNC, will be merged into one entity. The yet-to-be-named company will support a roster of more than 500 prominent and influential actors, musicians, producers and athletes. Additionally, the combined firm has over 30 global brands to its credit. The company will become part...
  
  Read more

• Hey Marketers, Do You Know Who You’re Targeting?

  30-07-2019 15:00 via feeds.adweek.com
  A study commissioned by Neustar, conducted by Forrester and revealed at Adweek's NexTech event last week, shows there's still a gap when it comes to the organizational importance given to identity resolution. For background, identity resolution is the connective tissue in the customer journey. It provides a single, reliable view of any brand's consumer. And...
  
  Read more

• Get an Intimate Look at Musicians on Tour in Apple’s Latest ‘Shot on iPhone’ Campaign

  30-07-2019 15:00 via feeds.adweek.com
  Grainy concert footage that bombards your Instagram Stories might be the stuff of memes, but Apple is here to show us that, when done right, its phones can actually beautifully capture musicians doing their thing onstage. Enter the brand's latest installment of its ongoing "Shot on iPhone" campaign, which gives viewers an intimate look at...
  
  Read more

• Chase commits to AI after machines outperform humans in copywriting trials

  30-07-2019 15:00
  Chase is getting more creative with its marketing language—by tapping machines to write it. The bank announced Tuesday it has signed a five-year deal with Persado, a New York-based company that applies artificial intelligence to marketing creative. Chase began testing a pilot relationship with Persado three years ago, by using the tool for its card and mortgage businesses. That relationship has now expanded across the financial giant’s platforms.Chase says that ads created by Pe
  
  Read more

• Veronica Mars’ Creator On Why Its Shocking Finale Sets Up the Hulu Revival for the Long Haul

  30-07-2019 14:19 via feeds.adweek.com
  TV revivals became an industry trend a couple years ago, but Veronica Mars was, once again, ahead of its time. The cult UPN series--about a whip-smart high schooler moonlighting as a private detective (Kristen Bell)--signed off in 2007 after three seasons, only to return in 2014 as a feature film funded by fans through Kickstarter....
  
  Read more

• Movers and Shakers: ISBA, Group M, M&S, Dentsu Aegis, MullenLowe

  30-07-2019 13:22 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
  Read more

• Four million tune in for Love Island finale

  30-07-2019 12:37 via campaignlive.co.uk
  In terms of live TV viewing, average audience has plateaued, growing by just 75,000.
  
  Read more

• Uber cuts 400 marketing jobs, and Under Armour’s CEO defends Baltimore: Tuesday Wake-Up Call

  30-07-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.Uber cuts 400 marketing jobs
  Uber is laying off 400 marketing employees, about one-third of the department, to trim costs after it went public two months ago. “Many of our teams are too big, which creates overlapping work, makes for unclear decision owners, and can lead to mediocre results,”
  
  Read more

• A Look at Bloomberg’s New OTT Strategy With ‘Bloomberg TV+’

  30-07-2019 12:00 via feeds.adweek.com
  As more OTT devices come online, Bloomberg thinks it has a chance to stand out from the crowd. The publisher recently launched a new version of "Bloomberg TV+"--which makes programming available in HD and 4K to subscribers. Bloomberg intends to reach a broader audience in the coming months once it completes agreements with providers. While...
  
  Read more

• Coca-Cola gets strange for the summer with tongue-in-cheek campaign

  30-07-2019 11:45 via campaignlive.co.uk
  Animated tongue features in absurd summer spot.
  
  Read more

• Channel 4's feel-good Bake Off ad shows nation uniting over baking

  30-07-2019 11:40 via campaignlive.co.uk
  Work features cameo from Cookie Monster.
  
  Read more

• Next, Utilita and Kind among brand line-up at Camp Bestival

  30-07-2019 11:10 via campaignlive.co.uk
  Twelfth edition of festival delivers new brand experiences to engage families.
  
  Read more

• Snapchat features 'real friends' in debut global ad campaign

  30-07-2019 10:40 via campaignlive.co.uk
  Focus on user authenticity will be seen as challenge to rivals.
  
  Read more

• Dentsu appoints Mike Nakamura to create DAN Entertainment & Sports

  30-07-2019 10:38 via campaignlive.co.uk
  Nakamura's appointment is another sign of Tim Andree's 'one Dentsu' vision.
  
  Read more

• Uber to axe one-third of global marketing team

  30-07-2019 10:14 via campaignlive.co.uk
  Four hundred marketers will lose jobs as part of restructure.
  
  Read more

• Mailsphere relaunches as Xift

  30-07-2019 09:32
  New name, new ownership, new UI and roadmapEmail Security company Mailsphere today announces its rebrand and relaunch as Xift.Lee Burgess, Peter Groucutt, Oliver Mather and Tom Roberts are the new Directors of the business and have big ambitions for product development and the market opportunity.Peter Groucutt explains the reason for the rebrand: “Email has changed. Increasingly, mailboxes are in Office365 rather than on-premises Exchange servers. Those mailboxes still need spam and virus
  
  Read more

• Mastercard impresses with new NYC culinary experiences

  30-07-2019 09:23 via campaignlive.com
  If you're not a Mastercard cardholder right now, you may want to be after this.
  
  Read more

• The marketing challenge of rethinking the auto show

  30-07-2019 09:00
  When Audi unveiled its all-new electric-powered Audi e-tron SUV, it bypassed the carpeted convention center confines of an auto show. Instead, the automaker ferried 1,600 invited guests across San Francisco Bay from the Embarcadero to the historic Craneway Pavilion, where the vehicle made its global debut during a show that included Intel drones lighting up the sky to form Audi’s four-ring logo.The glitzy event, staged late last year for journalists, dealers and other VIPs, was more appeal
  
  Read more

• FanDuel selects BBH as the lead agency to help craft brand strategy

  30-07-2019 09:00
  New York-based FanDuel has selected Publicis Groupe's Bartle Bogle Hegarty (BBH) as the bookmaker's lead agency partner to help craft brand strategy. That appointment comes after a competitive two-part review that also resulted in the agency winning an assignment to help FanDuel, which also a platform for fantasy sports, develop a campaign for the upcoming National Football League (NFL) season."BBH, after a number of conversations, was just really collabor
  
  Read more

• Amazon quietly launches AmazonCommercial, a private label for business customers

  30-07-2019 00:43
  Amazon created a new private-label line of commercial products that will compete with Kimberly-Clark and other brands, starting with bulk orders of toilet paper and paper towels.The e-commerce giant quietly began offering the new brand, called AmazonCommercial, from an online store which appeared on Amazon.com in June. Presently, there are only a handful of products under the new brand, including extra-large rolls of toilet paper, large stacks of paper towels and crates of tissues&mdas
  
  Read more

• Uber plans to cut one-third of its marketing department

  30-07-2019 00:07
  Uber Technologies Inc. said it’s cutting a third of its marketing department globally, as the chief executive officer seeks to address concerns that the business is slowing down.The ride-hailing company will dismiss about 400 employees. Dara Khosrowshahi, the CEO, told employees of the changes in an email Monday.“Today, there’s a general sense that while we’ve grown fast, we’ve slowed down,” Khosrowshahi wrote in the email reviewed by Bloomberg. “This ha
  
  Read more

Follow @Advertising_US on Twitter!