Advertising news

• Amazon Still Won’t Say How Many People Are Streaming Its Biggest Shows, Unlike Netflix

  27-07-2019 19:55 via feeds.adweek.com
  After several years of refusing to release any ratings metrics, Netflix has finally begun selectively sharing some data about its most popular shows. But one of its biggest streaming rivals said it still won't be following suit. Amazon Prime Video reiterated today at the Television Critics Association's summer press tour in L.A. that it won't...
  
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• Starz’s New Mandate: Only Make Shows That Appeal to a ‘Premium Female Audience’ Worldwide

  27-07-2019 17:49 via feeds.adweek.com
  For much of its 25-year existence, Starz has been focused solely on its premium-cable rivals like HBO and Showtime. But as it looks to hold its own in a rapidly changing TV landscape--amid competition from both linear and streaming rivals--the company is no longer thinking domestically but globally. During the past year, Starz has shifted...
  
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• Patrón marketing VP on why it’s the Lady Gaga of tequila

  27-07-2019 02:45
  Adrian Parker, VP of marketing for Patrón, makes a celebrity analogy when describing the tequila’s evolution. “For so long we’ve been seen as probably the Kardashian of tequilas,” he says on the latest edition of Ad Age’s Marketer’s Brief podcast. But “we are actually more the Lady Gaga.”By that he means that Patrón, which once got by on image alone, must lean more into substance as it fends off countless new competitors in the high-e
  
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• Patrón marketing VP on why it is the Lady Gaga of tequila

  27-07-2019 02:45
  Adrian Parker, VP of marketing for Patrón, makes a celebrity analogy when describing the tequila’s evolution. “For so long we’ve been seen as probably the Kardashian of tequilas,” he says on the latest edition of Ad Age’s Marketer’s Brief podcast. But “we are actually more the Lady Gaga.”By that he means that Patrón, which once got by on image alone, must lean more into substance as it fends off countless new competitors in the high-e
  
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• Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

  27-07-2019 02:05
  Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV.On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu.A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brand
  
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• Dish customers lose Fox Sports Networks in latest pay-TV spat

  27-07-2019 01:06
  Regional sports networks owned by Walt Disney Co. have gone dark on Dish Network Corp.’s satellite and its Sling online TV service, marking the latest in a surge of contract disputes and channel blackouts.The networks air local teams from Florida to California, including the New York Yankees, and Disney acquired them when it bought 21st Century Fox Inc.’s entertainment assets earlier this year.But the networks -- and any accompanying headaches -- won’t be Disney’s problem
  
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