Advertising news

• Starbucks growth agenda 'firing on all cylinders' in U.S. and China

  25-07-2019 23:57 via campaignlive.com
  The brand reported a strong Q3 with eyes on growing its delivery service and a new store concept to reinvent the retail experience.
  
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• Musk completes dizzying 360-degree turn on his plan for retail

  25-07-2019 23:29
  For years, Tesla Inc.’s Elon Musk loved his chain of store and service centers. Quarter after quarter, the carmaker kept adding more, even waging legal battles to set up shop in states where dealers tried to block him.That changed suddenly in February, when the chief executive officer declared he was all but giving up on the retail store model. Most locations would be shut down. Ten days later, he reversed himself: Only about half that number would be shuttered. In the months since, Tesla
  
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• Postmates and Uber Eats use DoorDash tipping fallout as an opportunity to build trust with customers

  25-07-2019 23:23
  DoorDash’s tipping scandal has given competitors in the food delivery service industry an opportunity to take a shot at the market leader. Both Postmates and Uber Eats sent emails to their userbases this week, reassuring customers that delivery people at both companies receive 100 percent of customer tips—a transparent move that attempts to clear up their own tipping policies and show care for delivery workers.The delivery services are reacting to the fallout from DoorDash&rsquo
  
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• Maybe all disgraced politicians should resign on Facebook Live

  25-07-2019 22:45
  These days politicians (and political careers) live and die by social media, so it’s entirely appropriate that embattled Governor Ricardo A. Rosselló of Puerto Rico chose to announce his resignation with a little help from Facebook Live late Wednesday night.Rosselló’s exit (his last day on the job will be Aug. 2) came in the wake of a week-plus of public protests triggered by leaked internal chats between the governor and his advisers—which were disseminated via l
  
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• Bed Bath & Beyond begins creative and media agency review

  25-07-2019 22:20
  Bed Bath & Beyond began a review of its media and creative in June to revamp its brand ahead of the holiday season, several people close to the business confirmed to Ad Age.The people revealed that Publicis Groupe, Omnicom and WPP's GroupM agencies are all participating, as is Oakland, Calif.-based EVB, which bought back its independence from Omnicom in 2014. In May, EVB created a digital campaign for Bed Bath & Beyond, centered around a modern couple who ca
  
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• In new SEC filing, NBCU reports $7 billion in upfront sales

  25-07-2019 22:03
  NBCUniversal on Thursday took a radical step toward bringing more accountability to the upfront bazaar, silencing the unverifiable bluster that has long been the lingua franca of TV’s annual selloff in favor of a rather precise accounting with the Securities and Exchange Commission. In so doing, the media giant has provided investors with what may well prove to be the most forthright assessment of the state of the television marketplace.As part of parent company Comcast’s second-quar
  
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• Superfly bolsters agency offering after selling remaining stake in Bonnaroo

  25-07-2019 20:09
  Superfly, the New York-based production company most commonly recognized as a founder of music and arts festivals including Bonnaroo in Tennessee and Outside Lands in San Francisco, has been slowly building out its marketing division since 2009. Increasingly, it counts that division, what it calls the services side of its business, as a full-fledged advertising agency that specializes in experiential—and it’s just made a major investment and two executive appointments
  
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• New research uncovers biggest differentiator of effective marketing: Bravery

  25-07-2019 19:19
  For 50 years, the Effies has recognized and celebrated the world’s most effective marketing. To commemorate the half-century mark, we partnered with Mark Ritson, marketing professor at Melbourne Business School, to analyze 6,000 winning submissions in an effort to learn what makes marketing effective.It was a massive undertaking, yielding reams of data that we are still scrutinizing. But in terms what separates the most-effective advertisin
  
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• Trump must face suit over alleged multilevel marketing fraud

  25-07-2019 18:54
  President Donald Trump, his company and three of his children must face a class-action lawsuit in which people claim they were scammed into spending money on fraudulent, multilevel marketing ventures and a dubious live-seminar program.U.S. District Judge Lorna Schofield in Manhattan ruled Wednesday that the case can go forward with claims of fraud, unfair competition, and deceptive trade practices. The decision likely opens the door for the plaintiffs to start gathering evidence from Trump and h
  
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• Amazon considering a huge Brooklyn location

  25-07-2019 18:36
  The ecommerce behemoth is searching for a massive space where it can operate a logistics facility that lets it quickly deliver orders to customers, several sources familiar with the company’s search say.One location the nearly $1 trillion company is considering is in Industry City, a sprawling campus of buildings situated along the waterfront in Sunset Park.A spokesman for the partnership of real estate investors that own the 35-acre property, including Jamestown, Belvedere Capital and Ang
  
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• Watch the newest commercials on TV from Verizon, Old Spice, JC Penney and more

  25-07-2019 18:11
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on July 23.A few highlights: A cover of Frank Sinatra’s “My Way” serves as the soundtrack for Verizon’s celebration of its technicians in a spot with the tagline “To win it all, we give it all.” Old Spice says you should “Never let a friend lose his swagger.
  
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• YouTube videos aimed at kids are the most popular, Pew finds

  25-07-2019 17:48
  YouTube’s most popular and prolific channels racked up 14.2 billion views in one week early this year. Videos starring and aimed at kids got the biggest audiences.The figures came from a Pew Research Center report released Thursday. Pew studied footage uploaded during the first week of January from 43,770 YouTube channels. English-language clips featuring children under 13 netted three times as many views as others, on average. Videos that starred and attracted kids—measured, in the
  
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• The Mueller hearings are already almost a distant memory

  25-07-2019 17:25
  As part of Ad Age’s continuing media-about-media coverage, a quick look at the aftermath of the Mueller hearings:The nation’s national and quasi-national newspapers (The New York Times, The Wall Street Journal, The Washington Post and USA Today) all give coverage of former Special Counsel Robert Mueller’s testimony before two congressional committees on Wednesday top-story placement on their front pages this morning. But for much of the rest of the media, the Mueller hearings a
  
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• P&G rules out having relationships with just holding companies

  25-07-2019 16:25 via campaignlive.co.uk
  Owner of Fairy and Old Spice will continue to have relationships directly with agencies.
  
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• Less is more when it comes to online advertising, research suggests

  25-07-2019 16:10 via campaignlive.co.uk
  Does brand recall get worse the more we see online ads?
  
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• Clear Channel aims to offer greater accountability for digital outdoor campaigns

  25-07-2019 16:03 via campaignlive.co.uk
  Outdoor media owner has undergone a three-month audit covering the delivery and reporting of its UK digital campaigns
  
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• 4 simple direct mail strategies that can help with lead generation

  25-07-2019 16:00
  Direct mail has greatly progressed beyond its humble origins. Thankfully, we no longer have to rely on animal transportation or handwritten copies when it comes to delivering the latest news or deals on a product or service.But what about generating leads? Ideally, you want to reach customers the sales department can clear, and who will become qualified leads that will close deals or buy your wares. If you want your business to grow, you need to obtain these customers. You must also do all you c
  
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• Consumers want omnichannel engagement, study reveals

  25-07-2019 15:47 via campaignlive.com
  And only 13 percent of them think brands are delivering.
  
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• IAB UK calls for real-time bidding review

  25-07-2019 14:32 via campaignlive.co.uk
  Information Commissioner's Office is concerned sensitive user data is being broadcast to online advertisers via real-time bidding.
  
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• Hendrick's Gin creates scented tunnel wrap in King's Cross Station

  25-07-2019 14:02 via campaignlive.co.uk
  Hendrick's is brightening up the daily commute with a fragrant tunnel wrap.
  
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• Marc Jacobs Fragrances to open pop-up

  25-07-2019 13:51 via campaignlive.co.uk
  Daisy Love Eau So Sweet will be revealed at an 'oasis' on Floral Street in Covent Garden.
  
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• Barclays opens souvenir swap shop

  25-07-2019 13:03 via campaignlive.co.uk
  The bank has enlisted Gemma Collins to celebrate the launch of Travel Wallet.
  
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• Netflix to launch The Dark Crystal series with exhibition

  25-07-2019 12:55 via campaignlive.co.uk
  The show is a prequel to the 1982 film of the same name and will be set within the same world.
  
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• An In-N-Out mystery gets solved, surprisingly: Thursday Wake-Up Call

  25-07-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.The curious case of the In-N-Out burger
  For days, a mystery has captivated a swath of the internet: How did a perfect-looking, uneaten In-N-Out burger wind up on a sidewalk in Jamaica, Queens, which is over 1,500 miles from the chain's nearest outpost? Now we have the answer. Lincoln Boehm, the
  
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• Unilever: we're 'miles ahead of the pack' on tackling ad fraud

  25-07-2019 11:18 via campaignlive.co.uk
  FMCG company says it has made big strides in data-driven transformation of marketing operations as it reports a fall in sales for first half of 2019.
  
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• WPP's new CMO on why having fewer, better brands will spur return to growth

  25-07-2019 11:00
  Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend!Laurent Ezekiel has his work cut out for him. The Publicis and Digitas vet joined WPP on May 1 to serve as its first chief marketing and growth officer. It’s a new position at the world’s largest advertising holding company—which was also the worst-performing agency holding company in 2018. (Publicis was not far behind.) 
  
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• Toyota readies robots for an Olympic bow

  25-07-2019 11:00
  Toyota, as a top sponsor of next year's Summer Olympics in Tokyo, wants to roll out a fleet of high-tech robots that will take visitors to their seats, distribute drinks, retrieve thrown javelins from the field or even act as virtual immersive avatars for people unable to attend.But last week's preview of the first wave of gadgetry shows much work left to be done.Toyota has plowed billions of dollars into robotics and artificial intelligence for vehicles in recent years. But with just a year to
  
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• Diageo increases global marketing spend by 8%

  25-07-2019 11:00 via campaignlive.co.uk
  Drinks brand has invested in gin and beer categories in Europe.
  
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• Facebook reports 28% revenue uplift and reveals second US anti-trust probe

  25-07-2019 09:56 via campaignlive.co.uk
  Double FTC investigations cast shadow over better-than-expected Q2 results.
  
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• What does the ad industry want from Boris Johnson?

  25-07-2019 09:34 via campaignlive.co.uk
  As Boris Johnson begins his first full day in office, the advertising industry has its say.
  
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• Nicky Morgan named culture secretary

  25-07-2019 09:24 via campaignlive.co.uk
  As Boris Johnson takes over as prime minister the cabinet has also been reshuffled.
  
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• Small Agency, Big Idea: Even/Odd teams with Lyft to bring immigrant stories to life

  25-07-2019 09:00
  Ahead of Ad Age's 10th Annual Small Agency Conference in New Orleans July 30-31, we are highlighting standout work from the industry's tiny but mighty creative players. Here’s a look at work from San Francisco-based Even/Odd, a hybrid creative and production shop of four full-timers that scales up to 10 depending on the job. The company was behind the moving “For Every Kind of Dream” short film series for Square, which earned the Tribeca Film Festival’s Tribeca X award an
  
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• UM shuts even more offices for 2nd Annual Global Impact Day

  25-07-2019 03:45 via campaignlive.com
  Staffers are volunteering on 70 projects across EMEA, APAC, LATAM and North America.
  
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• Engine ups Zihla Salinas to newly created global CMO role

  25-07-2019 03:39 via campaignlive.com
  The advertising veteran joined the agency 18 months ago.
  
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• As Facebook celebrates $16.6b in ad sales and closure with FTC, watchdogs say 'not so fast'

  25-07-2019 00:15
  Facebook is looking to put its record $5 billion fine over privacy lapses behind it and get back to business after posting another stellar quarter in advertising earnings. But the company is not out of the woods yet, according to lawmakers and industry insiders. On Wednesday, the Federal Trade Commission officially levied penalties against the social network for violating a 2012 agreement that was supposed to protect consumer privacy on the platform. In the wake of Cambridge Analytica,
  
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• As Facebook celebrates $16.6 billion in ad sales and closure with FTC, watchdogs say 'not so fast'

  25-07-2019 00:15
  Facebook is looking to put its record $5 billion fine over privacy lapses behind it and get back to business after posting another stellar quarter in advertising earnings. But the company is not out of the woods yet, according to lawmakers and industry insiders. On Wednesday, the Federal Trade Commission officially levied penalties against the social network for violating a 2012 agreement that was supposed to protect consumer privacy on the platform. In the wake of Cambridge Analytica,
  
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