Advertising news

• This Campaign Uses FaceApp to Age Pictures of Those Whose Deaths Sparked Outrage and Protest

  24-07-2019 23:43 via feeds.adweek.com
  As the internet was becoming obsessed in recent weeks with FaceApp's new photo-aging feature, three McCann New York creatives realized that the platform can be used to make a visual statement about the impact of police actions and gun violence. Senior designer Emely Perez came up with the initial idea to honor victims like Trayvon...
  
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• HBO Boss Defends 50% Programming Increase, Isn’t Worried About Losing Game of Thrones

  24-07-2019 23:13 via feeds.adweek.com
  HBO's programming output increased 50% this year under new parent company AT&T, but execs say the network is still able to uphold its brand quality. The network used to average 100 hours of original programming each year, but that number jumped to 150 hours this year, HBO programing president Casey Bloys told reporters today at...
  
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• Pampers’ new smart diapers give parents smartphone pee alerts: Marketer’s Brief

  24-07-2019 22:54
  Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected] of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to their babies can now do both thanks to Pampers. The Procter & Gamble brand with help from Google is testing Lumi, a monitoring system that can alert parents via smartphone app when a diaper needs cha
  
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• 'Hidden' online ticketing fees come under increased scrutiny

  24-07-2019 22:37
  Of all the gripes that consumers have with the event ticketing industry—and they have many—there is no practice more universally reviled than costly “service fees” that are hidden from consumers until the very end of the purchasing process. If the FTC’s recent workshop on online ticket sales is any indicator, this pricing tactic may soon become a thing of the past.In 2018, the National Advertising Division of the Council of Better Business Bureaus (NAD) brought a ch
  
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• Pro Wrestling Returns to TNT for the First Time in 18 Years

  24-07-2019 22:15 via feeds.adweek.com
  After 18 years, TNT is ready to get back in the wrestling ring. The network will begin airing weekly matches from new professional wrestling league All Elite Wrestling (AEW) on Oct. 2, it announced today at the Television Critics Association's summer press tour in L.A. The upstart AEW will make its TNT debut just two...
  
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• EBay Joins the Shipping Wars With Plans for Its Own Fulfillment Network

  24-07-2019 22:06 via feeds.adweek.com
  EBay's plan to bring more sellers includes starting a new fulfillment network to let sellers store products at warehouses and enable faster and easier shipping. The service, dubbed "Managed Delivery," is set to roll out in the U.S. in 2020. EBay now joins Shopify in trying to compete with Amazon and lure sellers away from...
  
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• Inside Amazon's pitch for new audio ads in music on Alexa devices

  24-07-2019 21:59
  Click to view the pitch deckAmazon is quietly asking top brands to participate in its early tests of music ads, representing the e-commerce giant's first steps toward offering paid product placements within its Alexa voice-activated ecosystem. In a pitch deck obtained by Ad Age, Amazon offers an exclusive opportunity to try "audio ads," guaranteeing brands would reach a million listeners. The test run was free for the advertisers, and Amazon invited Colgate, L'Oré
  
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• No ratings bump for Norah O’Donnell’s first week as ‘CBS Evening News’ anchor

  24-07-2019 21:58
  The numbers for Norah O’Donnell’s historic first week as the anchor of “CBS Evening News” are in, and despite leaving no stone unturned on the promotional front, the new-look newscast didn’t make any progress on the ratings front.According to Nielsen live-plus-same-day data, the first five broadcasts of “CBS Evening News with Norah O’Donnell” drew 5.24 million viewers, of whom 982,000, or 19 percent, were members of the key adults 25-54 demo. O&rsq
  
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• Inside T-Mobile's and Taco Bell’s ‘T-MoBell’ stores

  24-07-2019 21:29
  T-Mobile and Taco Bell opened their co-branded “T-MoBell” stores in New York, Chicago and Los Angeles on Tuesday this week. Attendees at the three-day event were given free “T-MoBell” swag, tacos and “T-MoBell Freeze” slushies that were created just for the stores. The stores, which were announced only last week, are decked out with plenty of T-Mobile and Taco Bell branding in T-Mobile's signature magenta. They are an extension of
  
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• Rutger Hauer’s 8 best Guinness ads, ranked

  24-07-2019 21:20
  Rutger Hauer died Monday at the age of 75 after a film and television career that included roles in the original “Blade Runner,” “Buffy the Vampire Slayer,” “Batman Begins” and “Escape from Sobibor,” for which he won a Golden Globe for Best Supporting Actor.Throughout the 1980s and ‘90s, in addition to his notable cinematic roles, Hauer also appeared in a few TV commercials, often to hock Guinness beer, in more than a dozen ads that rang
  
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• 8 Highlights from Snap Inc.’s Q2 2019 Financial Results

  24-07-2019 21:10 via feeds.adweek.com
  Snapchat parent Snap Inc. released its second-quarter-2019 financial results earlier this week. Following are eight highlights from the company's earnings call. Daily active users Snapchat had 203 million DAUs at the end of the second quarter of 2019, up from 190 million at the end of the first quarter and 188 million in the year-earlier...
  
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• CBS is ready to talk with AT&T after trading blame for programming blackout

  24-07-2019 20:24
  CBS Corp. and AT&T Inc. traded blame Wednesday for a contract dispute that has deprived more than 6 million people of access to the most-watched TV network in the U.S.CBS said it’s “absolutely” ready and willing to negotiate with the carrier after its programming was blacked out on AT&T’s pay-TV services last week, a response to comments from AT&T Chief Executive Officer Randall Stephenson. Stephenson said earlier Wednesday that his company made a “reaso
  
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• Your 90-second summary of the Mueller Hearings spin

  24-07-2019 19:53
  As part of Ad Age’s ongoing media-about-media coverage, a quick look at how Special Counsel Robert Mueller’s televised testimony this morning before a Congressional committee is getting processed by the media-industrial complex.Though there’s more Mueller testimony coming this afternoon, it’s clear that the political and media spin doctors have already settled on their angles—and unless something dramatically different happens in the second televised session, t
  
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• Dish reportedly has agreed to a $5 billion deal for wireless assets

  24-07-2019 19:45
  Satellite-TV provider Dish Network Corp. has agreed to pay $5 billion for wireless assets in a deal with T-Mobile US Inc. and Sprint Corp., setting the stage for the Justice Department to approve the $26.5 billion merger of the mobile-phone carriers, according to people familiar with the matter.After weeks of negotiations, the parties have hammered out an agreement under which Dish will pay about $1.5 billion for prepaid mobile businesses and roughly $3.5 billion for spectrum, said the people, w
  
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• People Can No Longer Sell or Exchange Alcohol and Tobacco Products on Facebook and Instagram

  24-07-2019 19:30 via feeds.adweek.com
  People are already prohibited from selling alcohol and tobacco products through areas on Facebook such as its Marketplace ecommerce destination, and Wednesday, the social network extended those rules to organic content. Facebook said its new policy will ban private sales, trades, transfers and gifts of alcohol and tobacco products on Facebook and Instagram, and it...
  
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• Chipotle says Beyond Meat is too processed to put in its stores

  24-07-2019 18:55
  Restaurants are lining up to put meat substitutes from Beyond Meat Inc. and Impossible Foods Inc. on their menus—but don’t expect Chipotle Mexican Grill Inc. to join them.Chief Executive Officer Brian Niccol said the companies’ products are too processed for the burrito chain, which touts its simple food and a menu that uses only 51 ingredients.“We have spoken to those folks and unfortunately it wouldn’t fit in our ‘food with integrity’ principles becaus
  
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• Indie Agency Phenomenon Attracts Big Investment From Private Equity

  24-07-2019 18:44 via feeds.adweek.com
  Private equity firms Berggruen Holdings and Sleeping Bear Capital have bought a majority stake in Los Angeles hybrid creative agency and consultancy Phenomenon. "This is a first-of-its-kind partnership between Berggruen and Sleeping Bear Capital to leverage a platform like Phenomenon as a revolutionary and creative business model focused on action, not just ads," Phenomenon CEO...
  
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• Beyond Meat will offer a new Dunkin' sandwich

  24-07-2019 18:38
  Beyond Meat Inc., the faux-meat company that’s seen its stock rally almost 700 percent since its May public offering, has notched another fast-food client.Dunkin’ will offer a Beyond Sausage breakfast sandwich at 163 restaurants in Manhattan at a cost of $4.29—14 cents more than its meat-based equivalent. After New York, the plan is to go national with the menu item.The sausage was developed as a collaboration between the two companies and features a proprietary spice blend tha
  
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• Inside Food for Thought, the initiative trading creative inspiration for lunch

  24-07-2019 18:11 via campaignlive.co.uk
  The scheme invites creatives and strategists to donate skills to help a charity, in exchange for a nice meal.
  
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• Watch the newest commercials on TV from Audible, IHOP, Geico and more

  24-07-2019 18:04
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on July 22.A few highlights: IHOP hypes its new $6.99 chicken-and-pancakes menu offering. In Geico’s latest, a corporate boardroom gets treated to a rendition of Whitesnake’s “Here I Go Again” as an executive drifts off into a motorcycle-related reverie. And Mindy Kaling help
  
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• The Via Agency poaches Bobby Hershfield from The Community as chief creative

  24-07-2019 18:00
  The Via Agency in Portland, Maine, has hired The Community's Bobby Hershfield as its new chief creative officer following the death of Greg Smith in April. Hershfield, VP and executive creative director for The Community in New York, starts his new role October 1.The Community did not immediately respond to a request for comment.Hershfield will join the executive leadership team, reporting to The Via Agency CEO Leeann Leahy. The search for Smith's replacement began eight mont
  
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• Survey Indicates CMOs Are Focusing on the Short Term at the Expense of the Long Term

  24-07-2019 17:52 via feeds.adweek.com
  Today's CMOs are faced with a multitude of challenges--new and changing technologies, fewer and fewer eyes on their ads and figuring out how to use the wealth of data available to target consumers. Dentsu Aegis Network surveyed 1,000 CMOs globally about these challenges and how they can overcome them. Overwhelmingly, there's a sense throughout the...
  
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• How People Used Pinterest Search During Their Amazon Prime Day Shopping

  24-07-2019 17:35 via feeds.adweek.com
  Amazon Prime Day shoppers incorporated Pinterest into their decision-making process, as searches for "Amazon Prime Day" skyrocketed by 1,345% in the week before the event compared with the previous week. Pinterest provided some examples of categories and products that saw surging search activity on its platform. Searches for "kitchen pantry organization" leaped 2,558% from July...
  
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• Facebook and the FTC Reach $5 Billion Settlement Over Privacy

  24-07-2019 17:35 via feeds.adweek.com
  Facebook and the Federal Trade Commission have reached a settlement in a privacy case that will require the social network to pay a record $5 billion fine while also placing additional restrictions on the company to ensure it secures users' information. The settlement, announced today by the FTC and Facebook, includes a fine nearly 20...
  
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• Read the Memo From Facebook’s Marketing Chief to Agency Partners Regarding Record $5 Billion FTC Fine

  24-07-2019 17:34 via feeds.adweek.com
  Facebook wants its ad agency partners to know that it is serious about making changes to its privacy policies--especially upon agreeing to pay the federal government $5 billion for violating related regulations and repeatedly misleading consumers. After CEO Mark Zuckerberg and general counsel Colin Stretch confirmed the record fine in a personal post and a...
  
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• Here’s How Much Amazon Spent on Prime Day Ads

  24-07-2019 17:27 via feeds.adweek.com
  Amazon increased its Prime Day ad spend by more than 25% this year--to the tune of $40 million, according to media analysis company MediaRadar. The uptick comes amid increased competition in the fifth year of the online retail giant's marquee sales event. More than 300 retailers offered copycat summer sales of their own this year....
  
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• Pitch Update: Lucozade calls ad review, Beiersdorf hunts for media agency

  24-07-2019 17:25 via campaignlive.co.uk
  Atomic has also pulled out of the Ascot Racecourse review.
  
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• Huawei enlists rugby star Ben Cohen in StorySign campaign

  24-07-2019 17:17 via campaignlive.co.uk
  Huawei's StorySign app is hoping to improve literacy rates among deaf children.
  
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• Campbell Ewald’s Rebranding Takes Inspiration From Its History

  24-07-2019 17:08 via feeds.adweek.com
  One of advertising's oldest agencies has a fresh new look inspired in part by its long history. "We have a pretty new leadership team, and what we really wanted to do was focus across the agency. We've done a lot of things to refine some of the strategic tools we use and specialty disciplines we...
  
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• Take a Tour of T-Mobile and Taco Bell’s Hybrid Pop-Up That Gives Out Free Tacos

  24-07-2019 17:00 via feeds.adweek.com
  Taco-shaped foam heads, a limited-edition slushy, and free merchandise: that's what a visit to T-Mobell, the pop-up concept shop from T-Mobile and Taco Bell, has to offer customers. The pop-up shop, operating in three different cities (New York, Los Angeles and Chicago) for just three days, is part of the ongoing partnership between the two...
  
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• Facebook finds fresh Microsoft/Sony data breach amid new privacy standards

  24-07-2019 16:39 via campaignlive.co.uk
  FTC confirms $5bn Facebook fine, criticises the company's 'deceptive' behaviour, and announces it is suing Cambridge Analytica.
  
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• 4 Ingredients That Go Into Creating a Cohesive Influencer Ecosystem

  24-07-2019 16:25 via feeds.adweek.com
  Influencers have become a force in shaping consumer opinion and purchasing patterns across industries. The challenge for brands is to cut through the noise and find appropriate personalities that align with their audience. The right influencers can effectively compel narrators for your brand values. Before you engage with influencers, clearly identify brand values so you...
  
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• Instagram: Here’s How to Unmute Someone

  24-07-2019 16:10 via feeds.adweek.com
  Previously, our guides have shown you how to mute someone's Instagram Story and mute someone's posts from your Instagram feed. But what if you change your mind and want to unmute someone's content? Our guide will show you how this is done. Note: These screenshots were captured in the Instagram application on iOS. Step 1:...
  
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• Movie ad seller National CineMedia launching high-end theater network LuxeNet

  24-07-2019 16:06
  In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema advertising group, reaching an estimated 750 million moviegoers annually across more than 1,700 total theaters. Operated by NCM’s partners including AMC, Cinemark and Regal Entertainment Grou
  
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• KP Snacks calls European media review

  24-07-2019 16:06 via campaignlive.co.uk
  Account is largely split between Dentsu Aegis Network and Interpublic.
  
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• Enter the Johnson: brands react to new prime minister

  24-07-2019 16:03 via campaignlive.co.uk
  A handful of brands decided to make hay from the once unlikely ascension of Alexander Boris de Pfeffel Johnson to the highest political office in the land.
  
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• Death by a thousand cuts: 4 surefire ways to ruin your next video project

  24-07-2019 16:00
  We’re all aware of the statistics. Video is one of the most widely consumed forms of content online. So, naturally, people are producing all kinds of videos. As long as it supports your strategy, this could be a smart move. Except for one thing: A lot of videos aren’t worth watching. You’ve seen them. The near-lifeless corporate executive droning on from behind their desk about -- sorry, dozed off there; what again? The over-the-top brand anthem that every employee begins merci
  
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• Do You Know How Your Customers Feel?

  24-07-2019 15:55
  Emotions are a core part of what makes us human. While there are cross-cultural variations on their expression and intensity of expression, we all have them. Yet we are often reticent to talk about them, and even less likely to admit to them playing any role in our decision-making process. We are rational beings, after all.In the second half of the 20th century, significant advancements in the young fields of psychology and neuroscience greatly enhanced understandings of cognition and cogni
  
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• Facebook flaunts sports credentials in run-up to Tokyo 2020

  24-07-2019 15:44 via campaignlive.co.uk
  Social platform is going after brands' lucrative sporting event budgets.
  
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• Outdoor Voices Debuts a Content Website (and a Zine)

  24-07-2019 15:30 via feeds.adweek.com
  Outdoor Voices, a direct-to-consumer activewear company whose motto is "doing things," now wants to make it easier for its customers to find those things to do. The 5-year-old company is rolling out a content marketing platform today dubbed "The Recreationalist," aiming to give customers a hub related to doing something, whether it's in nature, working...
  
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• Uken Games and Publishers Clearing House A/B Tested MoPub’s Advanced Bidding

  24-07-2019 15:00 via feeds.adweek.com
  Twitter's MoPub mobile ad platform provided an update on its advanced bidding process, which it debuted in alpha in December 2017. MoPub is connected to over 180 demand-side mobile platforms, including the Twitter Audience Platform, and participants in its advanced bidding initiative include Facebook Audience Network, Tapjoy and AdColony, with another 10 ad network bidders...
  
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• ‘The Worst Player in the World’ Finds Plenty of Dumb Ways to Die in New PUBG Campaign

  24-07-2019 15:00 via feeds.adweek.com
  From the outside looking in, the gaming community can appear as a collection of intense, very skilled console (or PC) warriors--and for some, that can be intimidating. In reality, the world of gaming is powered by fans that occupy the entire spectrum of ability, ranging from experts to absolute novices. They are all integral to...
  
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• Horizon Media Signs With Nielsen Advanced Audience to Refine TV Ad Spend

  24-07-2019 15:00 via feeds.adweek.com
  Horizon Media has become the first media services agency to use Nielsen's Advanced Audience solution in hopes of boosting the performance of its television ad spend. Nielsen Advanced Audience is a suite of tools that offers media buyers the ability to optimize their placements by identifying specific audience segments such as "new parents" or "first-time...
  
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• Famed Designer Jessica Walsh Starts Her Own Creative Agency

  24-07-2019 15:00 via feeds.adweek.com
  Jessica Walsh, co-founder and creative director of New York design firm Sagmeister & Walsh, is going solo with her own agency. The new venture is called &Walsh, still based in New York but wholly owned by Walsh herself. The 32-year-old's new title is founder, CEO and creative director. Walsh is a longtime fixture in the...
  
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• The New CEO of the World’s Biggest Ad-Buying Firm Explains Why Agencies Should Never Own Customer Data

  24-07-2019 14:25 via feeds.adweek.com
  Can an agency buying ads for some of the world's biggest advertisers simultaneously own a firm that specializes in gathering consumer data to help target those clients' ads via assorted platforms and publishers? It's a question that has divided the global ad industry on a holding company-wide level. For IPG and Publicis, the answer is...
  
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• Bauer Media acquisitions could damage competition, CMA concludes

  24-07-2019 12:41 via campaignlive.co.uk
  Watchdog will begin in-depth phase two investigation unless concerns are addressed.
  
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• Spuds MacKenzie returns, sort of. Plus, a Big Tech antitrust probe: Wednesday Wake-Up Call

  24-07-2019 12:15
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.The reincarnation of Spuds MacKenzie
  Spuds MacKenzie was Bud Light's pitchman (errr, pitchdog?) in the '80s; now a brand of dog treats is using the famous name. A company called Spuds Ventures holds the trademark registrations for the name when it comes to pet products, and its planned lineup i
  
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• ITV and ASA offer Love Island contestants advice on social media ads

  24-07-2019 12:13 via campaignlive.co.uk
  Broadcaster has partnered ad watchdog to clarify advertising rules surrounding social posts.
  
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• Pick of the Week: Boob champs encourage us all to cop a feel

  24-07-2019 11:52 via campaignlive.co.uk
  Because inclusivity isn't optional, it's life-saving.
  
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• The Knot Worldwide's marketing chief on why she hosts themed costume parties and likes people who tell it like it is

  24-07-2019 11:01
  Dhanusha Sivajee is chief marketing officer at The Knot Worldwide, the umbrella group for wedding planning sites The Knot, WeddingWire and Bodas—and other relationship milestone brands including The Bump, The Nest and Lasting.In this episode of the “Ad Block” podcast, Sivajee talks about her love of themed costume parties, which she throws regularly at her house in New Jersey. (Sorry, The Knot employees, no co-workers allowed.) She and her husband have held masquerade balls, pr
  
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