Advertising news

• Snapchat attracts 13 million new daily users thanks to gender-swap filter

  23-07-2019 23:57
  Snapchat added 13 million daily users in a breakout second quarter, thanks to the viral explosion of a pair of augmented-reality filters that pulled in more than 200 million users in just two weeks. It's a significant boost in traffic that has renewed the company's credibility with advertisers, who are starting to pile into the platform.On Tuesday, Snapchat shared its second-quarter results, reporting a record high of 203 million daily users, up from
  
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• Vape Brand Juul Hires Red Bull, Beats Marketer as First Head of Creative to Refine Its Messaging

  23-07-2019 23:34 via feeds.adweek.com
  Juul Labs, the red-hot vaporizer company in which tobacco giant Altria acquired a 35% stake for $12.8 billion last year, has hired its first head of creative marketing, a spokesperson confirmed Tuesday. Perry Fair recently joined the San Francisco-based business as vp, global creative and design. He reports to chief marketing officer Craig Brommers, who...
  
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• Reformed con man turned FBI advisor believes greed will get ad crooks caught

  23-07-2019 23:20
  Frank Abagnale, the reformed con-man played by Leonardo DiCaprio in the movie “Catch Me If You Can,” has spent the past 43 years teaching FBI agents how to spot fraud, among them his own son and those currently investigating ad agency practices in the U.S.Abagnale is also a neighbor and close friend of Steve Parker, CEO of digital agency Levelwing in Charleston, South Carolina. Parker has grown to be disgusted by concealed rebates and other non-transparent practices throughout the in
  
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• Old Spice Created Action-Packed Ads About Rescuing Guys From Being Lame

  23-07-2019 23:18 via feeds.adweek.com
  Half of men aged 18 to 34 are likely to skip a night out with the guys in favor of either working late or just enjoying some "me time." That's according to a recent survey by Old Spice, which thinks those excuses are completely lame. Describing such men as "fallen brothers who lie crumpled and...
  
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• NBC eyes a record ad sales haul for the 2020 Olympics

  23-07-2019 22:50
  With one year to go before the torch is lit in Tokyo’s New National Stadium, NBC says it’s on pace to shift more than $1.2 billion in Summer Olympics ad inventory.Speaking to members of the press Tuesday afternoon, Dan Lovinger, executive VP of advertising sales for NBC Sports Group, said that all signs pointed to a record Olympics haul for the Peacock. “We are pacing significantly ahead of where we were at this same point prior to the [2016] Rio Games,” Lovinger said, a
  
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• The FTC’s Settlement With Facebook Will Reportedly Cover Additional Privacy Allegations

  23-07-2019 22:48 via feeds.adweek.com
  More troubling allegations against Facebook will be included when the settlement details are revealed from the Federal Trade Commission's probe of Facebook's privacy practices. Tony Romm of The Washington Post reported that multiple sources expect the FTC's announcement to come Wednesday. The Wall Street Journal reported earlier this month that the commission approved a $5...
  
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• Ticketmaster Beefs Up Its Marketing Team, Led by New CMO Kathryn Frederick

  23-07-2019 22:18 via feeds.adweek.com
  Ticketmaster is muscling up its marketing suite with three new high-level appointments, the company announced this morning. StubHub veteran David Eisenberg has joined the company as vp of partnership marketing; Andrew Samson, who was lured from Fox Sports, will take on the role of brand marketing vp; and most notably Ticketmaster's former svp of growth...
  
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• FCB/Six promotes creative mastermind behind its first Lions Grand Prix

  23-07-2019 21:46
  Interpublic Group's FCB/Six president Andrea Cook has promoted Ian Mackenzie from executive creative director to chief creative officer, just weeks after he steered the agency towards its first Lions Grand Prix at Cannes.Mackenzie joined the Toronto shop in 2016 and helped elevate it towards being named Ad Age's 2019 Data/Analytics Agency of the Year. He previously spent time at MDC Partners' KBS Toronto (now part of F&B) and DDB's Triba
  
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• Spuds MacKenzie is back in marketing, this time selling hemp treats for dogs

  23-07-2019 20:58
  Spuds MacKenzie has gone from being the original party animal to the ultimate health mutt.The 1980s Bud Light spokesdog’s name is now gracing packages of dog treats. The pet products from Spuds Ventures LLC don’t contain beer. They’re made with hemp seed and hemp oil, and CBD-infused products are in the works.And while the Spuds MacKenzie name is on the packaging, there’s a new spokesdog. This Spuds was adopted in March by Mark Thomann. He’s the founder and CEO of D
  
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• Feasting on the five layers of innovation

  23-07-2019 20:45
  Alan Turing, WWII-code-breaker and precursor of artificial intelligence, is the new face of the UK’s 50-pound “note” (bill). The entire thing is noteworthy, but most captivating are Turing’s words inscribed on the note: “this is only a foretaste of what is to come and only the shadow of what’s going to be.” This is true in any moment of rapid change.Since 1952, when the photo of Turing on the note was taken, the use of the term “innovation” s
  
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• NBA rookie Zion Williamson signs a shoe deal with Nike for the Jordan brand

  23-07-2019 20:19
  Zion Williamson, the most heralded NBA rookie since LeBron James, signed a shoe deal with Nike Inc.’s Jordan brand.The top pick in last month’s pro basketball draft will instantly become one of Nike’s most important endorsers, joining a list that includes Michael Jordan, James and Cristiano Ronaldo. Terms of the agreement weren’t released, but it likely ranks among the most expensive shoe deals ever given to an NBA rookie.Nike signed Williamson to the agreement four month
  
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• Amp spotlight: The future of experiential marketing

  23-07-2019 19:19
  “It’s not news to anyone: Traditional advertising is on the decline,” says Jenna Marone, executive vice president of lifestyle at United Entertainment Group. “Experiential humanizes a brand to a consumer. It gives them intimate access. It allows them to tell unique stories.” Consumers today not only favor brands that can deliver on personalization and authenticity, but have started to demand it outright. Despite the differences between millennials and Gen Zers,
  
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• Watch the newest commercials on TV from Old Navy, Office Depot, Windex and more

  23-07-2019 17:26
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (July 19-21).A few highlights: Office Depot wants you to know about its “doorbuster” sale of the moment: spiral notebooks for just 10 cents each. Windex says “Light is life” (and “Let it all in”) in a spot that’s about, yes, the pleasures of
  
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• Christian Juhl succeeds Kelly Clark as GroupM's global CEO

  23-07-2019 17:18
  GroupM, WPP's media investment group, has appointed Christian Juhl as global CEO, effective Oct. 1. Juhl, who was global CEO of GroupM's Essence, succeeds Kelly Clark.It is unclear exactly why Clark is leaving. According to a statement from GroupM on Tuesday, Clark took on the global chief executive role in 2016 "with a three-year commitment to prepare the business for the future," making it seem that his departure was always part of the contract. Clark will support Juhl in h
  
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• This week's agency moves, hires and partnerships: July 23, 2019

  23-07-2019 17:08
  Deutsch Los Angeles promoted Doris Chung to executive vice president, executive creative director. She will lead all creative for H&R Block, Mattel, Mott’s, Canada Dry and Squirt. Previously, she was SVP, group creative director at DigitasLBi where she worked with brands including American Express, Puma and P&G.Johannes Leonardo hired three creative directors: Alice Blastorah, Ray Smiling and Dan Grech. Blastorah spent three years at Saatchi and Saatchi Los Angeles working on Toyot
  
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• Turkey of the Week: A lukewarm campaign from Coors Light

  23-07-2019 16:49 via campaignlive.co.uk
  Damn, that's an annoying spot.
  
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• DDB hires Britt Nolan as North American chief creative, Ari Weiss takes global role

  23-07-2019 16:45
  Britt Nolan, who resigned last week as chief creative officer of Leo Burnett in the U.S., is headed to DDB where he will become the agency’s North American chief creative officer.He replaces Ari Weiss, who is being promoted to the global chief creative officer job. The global role had been held by Amir Kassaei, who stepped down in January. Nolan will be based in DDB's Chicago office, while Weiss stays in New York.Weiss joined DDB in late 2016 from BBH as one of the first big
  
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• Hendrick's Gin creates hot air balloon activation

  23-07-2019 16:32 via campaignlive.co.uk
  There will be live music and gin sampling at the Honda Celebration of Light in Canada.
  
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• Coca-Cola: Don't expect to see energy or coffee variants in US any time soon

  23-07-2019 16:17 via campaignlive.co.uk
  Soft-drinks giant announced 6.1% boost to revenue in second quarter.
  
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• Can a lack of authenticity kill influencer marketing?

  23-07-2019 16:00
  I recently read an article titled, "Can influencers and authenticity ever be compatible?” The article stated, “Influencers say their sponsored posts are authentic because they genuinely like and use the products they promote. But those posts are also intentionally meant to blend in with their organic content. For consumers, this can raise questions. When am I being advertised to? Is this ad copy, or someone’s real opinion?"The truth is, influencer content is all of the above an
  
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• Roth: IPG's off to a 'solid start' with 3% organic growth in Q2

  23-07-2019 15:50 via campaignlive.com
  The holding company maintains financial target of 2-to-3% organic growth for 2019.
  
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• VCCP Kin names Shirin Majid deputy ECD

  23-07-2019 15:26 via campaignlive.co.uk
  She will work on brands including O2 and Cadbury.
  
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• VMLY&R boss Jon Cook: It's hard being an agency and even harder to merge one

  23-07-2019 15:05 via campaignlive.co.uk
  Global CEO spoke to Campaign on opening of new centre of excellence.
  
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• Movers and Shakers: MediaCom, Vodafone, Sport England, Performics

  23-07-2019 12:33 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• In-housing continues to rise in popularity, but agencies can still expect growth

  23-07-2019 12:23 via campaignlive.co.uk
  Despite in-housing surge, 40% of clients plan to spend more with agencies, study finds.
  
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• Christian Juhl to succeed Kelly Clark as Group M's global CEO

  23-07-2019 12:20 via campaignlive.co.uk
  Juhl takes over world's biggest ad buyer on 1 October.
  
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• Macy’s ‘body-shaming’ dinner plates. Plus, a prediction about the AT&T-CBS spat: Tuesday Wake-Up Call

  23-07-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.Looking closely (very closely) at the “Frozen 2” poster
  Astrophysicist and TV host Neil deGrasse Tyson called out Disney for a scientifically inaccurate representation of ice crystals on Disney's promotional poster for the movie “Frozen II,” slated for release in Novembe
  
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• UK's top marketers name KFC 'FCK' as favourite campaign of 2018

  23-07-2019 11:11 via campaignlive.co.uk
  Nike is the brand with most votes, spread across three campaigns.
  
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• Budweiser backs Premier League and La Liga deals with global ad push

  23-07-2019 11:04 via campaignlive.co.uk
  Brand is supporting sponsorship with year-long campaign that kicks off in August.
  
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• Sonos explores inner workings of music to mark Google Assistant launch

  23-07-2019 11:03 via campaignlive.co.uk
  Activation will let people 'hear, feel and see music'.
  
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• Targeted ads in crosshairs amid Lords inquiry into tech's impact on politics

  23-07-2019 10:38 via campaignlive.co.uk
  House of Lords committee is gathering evidence about online spending and political campaigning, as well as effect of targeted online advertising.
  
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• BBDO taps Crystal Rix as first global marketing chief

  23-07-2019 00:53 via campaignlive.com
  Rix will also continue to serve as chief strategy officer of BBDO New York.
  
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