Advertising news

• Google closes ‘incognito’ loophole, leaving publishers to rethink paywalls

  19-07-2019 22:53
  Google is closing a loophole that revealed when people were browsing in “incognito” mode, but the fix will leave some publishers defenseless against a certain breed of freeloading readers who can now jump their paywalls.By the end of July, Google says it will patch the glitch in its Chrome web browser, which allowed websites to detect when a person was browsing incognito. “This will affect some publishers who have used the loophole to deter metered paywall circumvention,&r
  
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• The surreal, creepy new ‘Cats’ movie obviously needs a John Mulaney rewrite

  19-07-2019 22:39
  So Universal Pictures took to the internet on Thursday to hack up its trailer for the new “Cats” movie like some sort of pre-dinner hairball, and the internet is, um, confused? But definitely not indifferent. On YouTube, the trailer has racked up more than 87,000 thumbs-down (vs. 48,000+ thumbs-up) across more than three million views in less than 24 hours. And over on Twitter, people have had a few things to say:It seems possible that those swatting at the “Cats” tr
  
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• Larger Brands Have an Edge in Instagram Stories … or Do They?

  19-07-2019 22:07 via feeds.adweek.com
  Instagram debuted Stories in August 2016, and by March 2017, businesses of all sizes were allowed to run ads alongside the ephemeral content format. However, despite the theoretical lack of barriers for smaller brands looking to capitalize on Stories ads, a recent study found that larger companies still enjoyed many advantages. Software-as-a-service company Socialinsider--which offers...
  
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• Agency Brief: 72andSunny taps talent from behind bars, Ogilvy tries to flush Paris' public-pee problem

  19-07-2019 22:00
  While agencies continue to preach about the need to recruit and retain talent—especially diverse talent—many struggle to actually do it. Brands have the same fears and, according to an ANA study this week, 63 percent of in-house agencies report having difficulty “keeping their creative teams energized.” The study finds 44 percent of in-house agencies are also having trouble attracting top-tier talent. The study follows 2018 ANA research that
  
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• FaceApp’s a Viral Star—But Its Privacy Policy Has People Worried

  19-07-2019 21:36 via feeds.adweek.com
  FaceApp, which edits a person's photo to imagine how they might look at an older age, quickly went viral this week before becoming the subject of yet another data privacy concern. Founded by the Russian-based company Wireless Lab in January 2017, the app rocketed to popularity when it released a feature that allowed users to...
  
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• Tiger Woods’ failed Open bid is bad news for NBC

  19-07-2019 21:26
  Three months ago, Tiger Woods clawed out his first major championship win in 11 years, and in so doing, seemed to have put an end to a decade marked by frustration, failure and grievous injury. His triumph in Augusta was an assurance that more Sunday victories would come, and in defying the ravages of time and a rickety spinal column held together with duct tape and Bubble Yum, the 43-year-old served as a beacon of hope for aging duffers and network ad sales execs alike.But much like his beleagu
  
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• Conan O’Brien found stunningly good ‘Walking Dead’ cosplayers at Comic-Con

  19-07-2019 20:44
  Welcome to the latest edition of Ad Age TV Brief, our roundup of news from the world of broadcast, cable, streaming and beyond.Comic-Con job
  Once again, Conan O’Brien has descended on San Diego for a Comic-Con residency—the fifth year in a row he’s broadcast his show from the nerdfest—and as he notes in the segment above, which first aired on last night’s episode of TBS’s “Conan,” he asked his staff to find “the absolutely best cosplay costum
  
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• Walmart reshuffles leadership for better integration of digital and physical stores

  19-07-2019 20:37
    Walmart Inc. is still trying to get its structure just how it wants it.The retail giant announced its second internal restructuring in as many months as it tries to better integrate its money-losing online business in the U.S. with its physical stores.The company will merge the teams that run the supply chain and finances for its e-commerce unit and its stores, according to an internal memo obtained by Bloomberg News. That comes on the heels of an announcement last month that it plan
  
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• Lyft is adding New York subway info to the app, even as it fights with the City

  19-07-2019 20:04
  Lyft Inc. wants its riders in America’s largest city to know that they might not need to take a Lyft. They can just ride the subway.Over the next few months, Lyft said users of its app will be able to access real-time public transportation information in New York City. The move marks another twist in the ride-hailing industry’s fraught relationship with New York, which is both home to the world’s most heavily used public transportation network and the site of a history of legal
  
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• Top Sports Marketers Think Beyond ‘Butts in Seats’ to Grow Their Franchises

  19-07-2019 19:36 via feeds.adweek.com
  The way fans want to experience live sports is changing, and the esports world is only growing more and more rapidly, creating a challenge for marketers to capture and keep their attention. At Adweek's Women Trailblazers Summit this week in New York, top marketers from Activision Blizzard, the Philadelphia 76ers and Nascar said they're spending...
  
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• What Corporate America’s Shift in Education Versus Training Means for Big Tech

  19-07-2019 19:22 via feeds.adweek.com
  Editor's note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled "Think About This." Technology, we know, moves fast. One of the ideas caught in the wake of the speed of tech is how to understand the difference between education...
  
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• Confessions of an advertising recruiter: Candidates' biggest questions answered

  19-07-2019 19:03
  I want to get more digital experience but most of my background is traditional. Am I missing the boat?
  Yes, you are. I would encourage everyone to get savvy with new technologies in their jobs, especially if their experience is a little old-school. You may have to take a slight step back but it will set you up for future success.A former boss of mine gave me great perspective about this. He’s a senior agency executive with largely traditional, blue chip, creative, New York agency
  
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• Wayfair Quietly Emerges After Migrant Camp Scandal with Black Friday in July Promo

  19-07-2019 18:36 via feeds.adweek.com
  Three weeks after it became persona non grata on the internet, Wayfair, the home goods retailer linked to children in cages, is quietly having a Black Friday in July sale. Wayfair has kept a low profile since June 25, when its employees discovered the company sold $200,000 worth of furniture to a government contractor for...
  
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• Apple’s Privacy-Minded Moves Should Be Just the Beginning

  19-07-2019 17:59 via feeds.adweek.com
  Earlier this month, Apple made a small step toward making privacy levels more transparent with the signing in with Apple feature. Ultimately, Apple is giving users more granular control over their data. Also, Apple's iOS 13 operating system now lets users grant one-time access to location. Under this scenario, if an app needs the data...
  
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• How Agencies Can Fight Against Unconscious Biases When Hiring

  19-07-2019 17:52 via feeds.adweek.com
  No one starts their hiring process by saying, "Today I'm going to make some biased hiring decisions." But those decisions happen every day, and the advertising industry--despite some agencies' best efforts--remains far too homogenous, with some groups significantly underrepresented. One reason bias is so pervasive is that it's part of human nature. It's a byproduct...
  
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• Leo Burnett U.S. Chief Creative Officer Britt Nolan is leaving

  19-07-2019 17:46
  Leo Burnett U.S. Chief Creative Officer and co-President of Chicago Britt Nolan is leaving the Publicis Groupe agency, according to an internal email obtained by Ad Age. The memo did not say what agency he will be joining."Britt Nolan has decided to move on from Leo Burnett after a great 10-year run," said Andrew Swinand, CEO of Leo Burnett North America in the memo. Swinand also leads the recently formed Publicis Communications Center region which encompasses agencies L
  
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• Our 10 Favorite TV-Themed Activations at Comic-Con 2019

  19-07-2019 17:36 via feeds.adweek.com
  The pop culture festival of the year is underway in San Diego. Comic-Con 2019 is an opportunity for TV networks and streaming services to delight existing fans and woo new ones with immersive activations--because what's even better than watching a show is stepping inside it. We've rounded up the 10 most exciting TV-themed activations at...
  
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• Kia hires ex-Mazda exec Russell Wager to lead U.S. marketing

  19-07-2019 17:33
  Kia Motors America has hired Russell Wager, Mazda's former North American marketing vice president, as director of marketing operations.Wager, who joins Kia after the recent departure of marketing vice president Saad Chehab, will be in charge of advertising, media, partnerships and other marketing activities. He reports to Kia Motors America COO Michael Cole. His appointment is effective immediately."I am thrilled to join the Kia team and bring my 25-plus years of passion and knowledge of the au
  
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• Instagram: Here’s How to Report a Comment

  19-07-2019 17:25 via feeds.adweek.com
  As you browse Instagram, you may come across comments (on your own posts or another user's) that contain spam or abusive content. You can report these comments to Instagram for review. Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Swipe from right...
  
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• Watch the newest commercials on TV from Chime, VW, Clif Bar and more

  19-07-2019 17:11
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on July 17.A few highlights: VW says that “This summer during our Drive Bigger event, Volkswagen is supporting America’s teachers.” Clif Bar hypes its Zbar organic energy bars for kids in a spot with the tagline “Imagination needs fuel.” And app-based online bank Chime
  
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• O2 hosts festival celebrating England rugby team

  19-07-2019 16:02 via campaignlive.co.uk
  Attendees can meet the squad and play games.
  
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• How to use customer testimonials to promote your brand

  19-07-2019 16:00
  If you’re looking to build a larger, more invested audience for your brand, you may want to consider using customer testimonials to do so. Testimonials are a form of social proof that boosts your credibility and helps form a sense of trust with people who are new to your brand.Reviews from others show potential customers your business is legitimate and offers something of value that other people enjoy and happily invest in. When they see that others are content with various aspects of your
  
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• Arthur Sadoun: UK is powerhouse of Publicis Groupe growth

  19-07-2019 15:50 via campaignlive.co.uk
  Rise in revenues shows single P&L model is working, Publicis boss says.
  
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• CoppaFeel! gets inclusive with 'Grab life by the boobs' campaign

  19-07-2019 15:24 via campaignlive.co.uk
  Breast cancer affects more than women.
  
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• Dreams selects Havas Media after three-way pitch

  19-07-2019 15:10 via campaignlive.co.uk
  The agency has won the account previously managed by Starcom.
  
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• The7stars captures FirstGroup's £24m rail media planning and buying

  19-07-2019 14:45 via campaignlive.co.uk
  Agency succeeds Wavemaker.
  
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• Nike and Gurls Talk capture future of grassroots women's football

  19-07-2019 13:52 via campaignlive.co.uk
  Somesuch director Felix Cooper explains how he documented stories of the girls' game around the world.
  
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• Cadbury takes 'iScream' machine on tour

  19-07-2019 13:12 via campaignlive.co.uk
  Chocolate brand offers free Flake 99 ice-cream to participants with loud screams.
  
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• Toys ‘R’ Us gets reincarnated. Plus, Circle K’s sexist ad: Friday Wake-Up Call

  19-07-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news.You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  We’ve spent the last year mourning the demise of Toys “R” Us in the U.S., but now it’s coming back. Sort of. Two new stores, set to open over the holidays in Paramus, New Jersey and Houston, Texas, will look quite different than we’re used
  
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• Muller offers 28,000 yoghurt combinations in first pop-up

  19-07-2019 11:38 via campaignlive.co.uk
  There will also be a ball pit, photo booth and merchandise on sale.
  
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• Vodafone creates joyful film to Mark Ronson track to launch 5G

  19-07-2019 11:33 via campaignlive.co.uk
  Brand has ditched Martin Freeman in favour of more 'modern' approach.
  
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• 50 years since the moon landing: brands blast off

  19-07-2019 11:31 via campaignlive.co.uk
  Campaign throws on its thrusters, mixes its metaphors and points its telescope at some brands celebrating the 50th anniversary of the Apollo 11 moon landing.
  
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• What Calvin Klein’s chief marketer finds surprising about fashion

  19-07-2019 11:30
  Ad Age’s annual 40 Under 40 feature is just a few weeks away. Ahead of its publication on Sept. 9, we are asking former honorees to share career advice, including how they got to where they are today. Don’t forget to nominate your own rising stars for this year’s list ahead of the July 22 deadline. You can do so here.Marie Gulin-Merle, chief marketing officer at Calvin Klein Inc. and chief digital officer at its parent company PVH Corp., has a long history in marketin
  
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• A nostalgic look back at the Sears 'Spyder 500' wheelie bike

  19-07-2019 11:30
  The copy for this Sears “Spyder 500” wheelie bike almost reads like an early ’70s soul jam:
  “Butterfly bars, cheater slick tire, bucket banana seat on a lightweight racing bike.” All that’s missing is the diamond in the back, sunroof top. What a beautiful, evocative ad, too. From the crisp white Chuck Taylors on the cyclist to the groovy five-speed derailleur on the 24-inch rear tire, this full-pager evokes a time when Sears was at the height of its retai
  
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• Paddy Power calls for sponsors to stop 'bastardising' football shirts after admitting spoof

  19-07-2019 11:20 via campaignlive.co.uk
  Brand has owned up to Huddersfield Town shirt spoof.
  
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• Getting comfortable with discomfort, and other things I learned as a small agency

  19-07-2019 11:00
  The 10th annual Ad Age Small Agency Conference is set to begin, and while it’s always a special event, it feels a little extra special this year. We’re back in New Orleans, where it all began. But the landscape has changed dramatically over the last decade. Holding companies are contracting, consultancies are buying agencies, and brands are taking more and more work in-house.Where does that leave small agencies? Without the fat of a sprawling holding company, small agencies can
  
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• Nivea owner reviews pan-European media out of Wavemaker

  19-07-2019 10:33 via campaignlive.co.uk
  WPP agency has handled account for past seven years.
  
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• Nivea owner reviews Northern European media out of Wavemaker

  19-07-2019 10:33 via campaignlive.co.uk
  WPP agency has handled account for past seven years.
  
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• BritBox to launch with 'high-profile' marketing campaign

  19-07-2019 09:39 via campaignlive.co.uk
  Service will cost £5.99.
  
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• Comfort uses pop-up to educate millennials on reducing clothing waste

  19-07-2019 00:26 via campaignlive.co.uk
  Activation is playing key role within its rebranding.
  
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