Advertising news

• Facebook CMO explains why the company actually needs government—and why government should leave Facebook alone

  17-07-2019 23:52
  Facebook may need government help to fix problems that led to its brand crisis. But Chief Marketing Officer Antonio Lucio says that breaking the behemoth up is a bad idea because Facebook's size makes it a counterweight to governments that want to repress free speech.Lucio also sees Facebook’s recent proposal to create a global cryptocurrency—seen by critics as a ripe-for-abuse bid for global dominance—as an example of how the company is reforming by floating an idea publi
  
  Read more

• Twitter Added a Broadcast-Scheduling Feature to Media Studio

  17-07-2019 23:20 via feeds.adweek.com
  Twitter added a broadcast-scheduling feature to its Media Studio. Product manager Kevin Takashi Cohen said in a blog post that the new feature will enable video producers to plan ahead with their production teams, as well as capture people's attention before the broadcast starts and get more of them to tune in live. He also...
  
  Read more

• Netflix Misses Subscriber Growth Forecast, but Downplays Its Streaming Competition

  17-07-2019 23:17 via feeds.adweek.com
  With the upcoming loss of two of its most-streamed television series, The Office and Friends, Netflix has had a tough few weeks. On Wednesday, the company faced down another bout of bad news: The streaming service told investors it missed its paid membership growth forecast by nearly half. In the second quarter of 2019, Netflix's...
  
  Read more

• Amazon Gets Rattled as Calls Grow for Reform

  17-07-2019 22:57 via feeds.adweek.com
  It's not often we see Amazon lose its cool. After all, this is the company that faced criticism about selling potentially biased and inaccurate facial recognition technology to law enforcement agencies and didn't break a sweat. Nor did it bat an eyelash when 8,000 employees asked for it to take a stronger stance on climate...
  
  Read more

• Advertisement

• Parents Might Recognize These Humorous Signs of a Kid Running on an Empty Tank

  17-07-2019 22:50 via feeds.adweek.com
  Advertising things for kids, especially food, follow a predictable pattern. The little rascals are hungry, but damn if they're not happy and excited to burst through the door to a get a little snack when tummies rumble. Then, impossibly perfect mom or dad gleefully puts together a spread, and everyone laughs their way to the...
  
  Read more

• IPG's Andy Polansky promoted to chairman and CEO of Constituency Management Group

  17-07-2019 22:45
  Interpublic Group of Cos.' Weber Shandwick CEO Andy Polansky has been promoted to chairman and chief executive of Constituency Management Group (CMG).Polanksy, who has been CEO of Weber Shandwick since 2012, also becomes executive chairman of the public relations firm. Gail Heimann, who has served as global president of Weber Shandwick since 2013, succeeds Polansky in the CEO role. These changes are effective immediately.CMG is a wholly owned unit of the holding company that spans
  
  Read more

• Twitter Added the LiveCut Video-Publishing Tool to Media Studio

  17-07-2019 22:30 via feeds.adweek.com
  Twitter introduced its new media-publishing tool, LiveCut, integrating the functionality of real-time video-clipping service SnappyTV into its Media Studio. Product manager Kevin Takashi Cohen said in a blog post that SnappyTV will be sunset by Dec. 31, adding that it consulted with its partners who use SnappyTV to ensure that LiveCut will meet all of...
  
  Read more

• Would you rather eat at a restaurant or a ‘shared belief’?

  17-07-2019 22:15
  Dig Inn, the New York-based farm-to-table restaurant that’s become a fast-casual mini empire (with 35 locations planned by the end of the year across NYC, Boston and Philadelphia) has announced a rebrand. The punny “Inn” is getting jettisoned. Now it’s just gonna be “Dig.”Why? Founder Adam Eskin took to Medium to explain. He writes, in part:In short, Dig has become more than a restaurant. It’s a shared belief that access to good food—picked re
  
  Read more

• Advertisement

• Adobe’s Survey Shows How People Are Using Emojis to Communicate With Brands and Each Other

  17-07-2019 22:13 via feeds.adweek.com
  A new study from Adobe sheds a little more light on what today's emoji users think of using picture characters for communication. Today, on World Emoji Day, the company has released results of a survey of 1,000 U.S. emoji users that provides insight to the most popular emojis and how they're used in life, at...
  
  Read more

• ‘Your Wildest Hot Dog Dreams Can Come True.’ Oscar Mayer’s Wienermobile Is Now on Airbnb

  17-07-2019 22:12 via feeds.adweek.com
  James had a giant peach. SpongeBob had a pineapple. But some lucky link lovers will have them all beat when they drift off to sleep inside a giant wiener on wheels. Today is National Hot Dog Day, and Oscar Mayer is celebrating by posting its iconic Wienermobile to Airbnb for a limited number of nights...
  
  Read more

• A Gossip Girl Reboot Is Coming to New HBO Max Streaming Service

  17-07-2019 21:27 via feeds.adweek.com
  XOXO, Gossip Girl fans--the series is coming back with a new story on a different network. WarnerMedia's upcoming streaming service HBO Max is rebooting the beloved teen soap, the company announced Wednesday. The service, which just revealed its name last week and is slated to debut in spring 2020, has greenlit 10 episodes of what's...
  
  Read more

• Spark Foundry retains Mattel's U.S. media business after review

  17-07-2019 21:10
  Mattel has retained Publicis Media's Spark Foundry as its media agency of record in the U.S. following a global review that began in the first quarter of 2019, people close to the business told Ad Age.Those people said Mattel also sent its media planning and buying duties in Canada to Spark Foundry, which competed against Interpublic's UM in the global pitch. Carat was the incumbent in several of Mattel's markets including Canada, but it is unclear if the Dentsu Aegis Network
  
  Read more

• We ran famous brand spokespeople through FaceApp—because why not?

  17-07-2019 20:55
  This week, social media is brimming with millions of people sharing photos of their aging selves using a viral app called FaceApp and the hashtag #faceappchallenge. The app, which first became popular when it was created in 2017 by developers at Wireless Lab in Russia, has a new free feature that uses AI to digitally alter faces to look older or younger. Everyone from Drake to The Jonas Brothers are getting in on the fun.  The app isn’t all fun and games, however. Experts are war
  
  Read more

• The Group That Approves Emojis Debuts New User-Friendly Website

  17-07-2019 20:55 via feeds.adweek.com
  Just in time for World Emoji Day, the nonprofit Unicode Consortium in charge of approving new emojis has debuted a more user-friendly website. A few years ago, the average person wouldn't have cared about a group of tech execs and designers in charge of maintaining the standards for every type of text that goes into...
  
  Read more

• The New York Times would like to have a private word with you

  17-07-2019 20:51
  Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition.A private word: Back in April, The New York Times announced the launch of something it calls The Privacy Project with this mission statement:Companies and governments are gaining new powers to follow people across the internet and around the world, and even to peer int
  
  Read more

• OkCupid shifts creative work from Wieden+Kennedy to Mekanism

  17-07-2019 19:33 via campaignlive.com
  The agency is sculpting the dating app's 2020 campaign.
  
  Read more

• Oscar Mayer rents out its Wienermobile to the public: Marketer's Brief

  17-07-2019 19:23
  Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]
  Today is National Hot Dog day. And in honor of this momentous occasion, Oscar Mayer announced it is offering up its Wienermobile on Airbnb. The 27-foot-long vehicle will be available in Chicago for three nights, starting Aug. 1, for $136 per night. The timing coincides with the Lollapalooza music festival. T
  
  Read more

• A look back at the legacy of Oklahoma ad exec Angus McQueen

  17-07-2019 18:10
  Angus McQueen, the longtime CEO of Oklahoma City ad agency Ackerman McQueen, died yesterday at the age of 74 after battling cancer. In his more than four decades at the agency, McQueen worked with a range of clients, including the NRA, the Chickasaw Nation and Oklahoma State University.In a statement shared on the agency’s social channels after his death, McQueen was hailed as a “relentless champion of dreams” who was devoted to his employees, his hometown and his country. Acke
  
  Read more

• Watch the newest commercials on TV from Walmart, Lexus, Yoplait and more

  17-07-2019 18:04
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on July 15.A few highlights: Yoplait says its new Yoplait Smoothie is for “big little wins” in a spot that focuses on a girl at Taekwondo practice and her (very) proud mom. Walmart promotes its back-to-school deals (see Adrianne Pasquarelli’s “It’s never too early,
  
  Read more

• Omnicom Group shares fall on decline in second-quarter revenue

  17-07-2019 16:59
  Shares of Omnicom Group fell more than 3 percent Wednesday morning after the holding company reported worldwide revenue dropped 3.6 percent to $3.7 billion in the second quarter of 2019, from $3.9 billion for the same period last year.Omnicom CEO John Wren blamed the decline in revenue on negative impacts from foreign exchange rates and “acquisitions net of dispositions,” on an earnings call.The group’s earnings of $1.68 a share for the second quarter were b
  
  Read more

• Papa John's creates 'bee pizza' to highlight declining populations

  17-07-2019 16:10 via campaignlive.co.uk
  Stunt recognises importance of bees to tomato production and threat of climate change to their future.
  
  Read more

• Turkey of the Week: This is a bad iDea

  17-07-2019 16:00 via campaignlive.co.uk
  What even is this?
  
  Read more

• Former MDC Global CMO creates independent agency collective

  17-07-2019 15:00
  A former MDC executive is building a new collective of independent agencies to fill what he  perceives as an industry gap for clients seeking one-stop shops to handle all their specialty marketing needs.Bob Kantor, former global chief marketing officer of MDC Partners, is launching Dawn Marketing in partnership with global independent media and analytics network Crossmedia, which will house a portfolio of specialty shops and consultancies. The agencies will be linke
  
  Read more

• Pick of the Week: Kurupt FM gives redemption to Santander

  17-07-2019 13:19 via campaignlive.co.uk
  These films are proper entertainment.
  
  Read more

• More Th>n calls ad review

  17-07-2019 13:11 via campaignlive.co.uk
  Incumbent VCCP is repitching.
  
  Read more

• Amazon faces EU competition probe

  17-07-2019 13:06 via campaignlive.co.uk
  Company's dual role as retailer and marketplace is being investigated.
  
  Read more

• Mother wins Thinkbox creative account after four-way pitch

  17-07-2019 12:11 via campaignlive.co.uk
  Agency takes over from Red Brick Road, which handled it for 12 years.
  
  Read more

• Cardi B stars in a delightfully weird Reebok ad. Plus, Emmy nominations: Wednesday Wake-Up Call

  17-07-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  “Sport the unexpected” is the tagline in Reebok’s new ad, and everything about the ad is unexpectedly bonkers. Charmingly so. The trippy spot by Venables Bell & Partners “takes place at a beauty salon and stars Cardi B, Reebok's Club C sneak
  
  Read more

• BBDO's Greg Hahn on 'mindhacking,’ sidestepping problems—and his all-time favorite guitarists

  17-07-2019 11:01
  Greg Hahn is chief creative officer at BBDO New York, part of a worldwide agency network he half-jokes is “a global boutique.” After winning the Dunkin’ account last year, the agency shepherded the brand through a name change. It has also created acclaimed work for AT&T, Mountain Dew, Foot Locker and Sandy Hook Promise.In this episode of "Ad Block," Hahn talks about "mindhacking," a technique that he admits is a bit of a misnomer. “It’s about how
  
  Read more

• HuffPost UK falls in line with 'premium' Verizon Media strategy after axing blogs

  17-07-2019 10:32 via campaignlive.co.uk
  News publisher has departed from beginnings as a 'blogging-for-all' platform under Arianna Huffington.
  
  Read more

• RAB founder Douglas McArthur passes away

  17-07-2019 10:12 via campaignlive.co.uk
  Many paid tribute to commercial radio's 'prophet'.
  
  Read more

• Veuve Clicquot, Sipsmith and Globe-Trotter showcase 'art of travel' at St Pancras

  17-07-2019 09:34 via campaignlive.co.uk
  Brands are partnering Champagne bar Searcys.
  
  Read more

• How to manage online reviews in a feedback-obsessed world

  17-07-2019 09:00
  If it costs under $50, Anne Fan, a 35-year-old real estate broker from Chicago, wastes little time deciding on purchases, ranging from devices that extend her home’s WiFi to cases that protect her phone. “I briefly look at the reviews and if it’s four stars or above, and I like it, I will buy it,” she says. “But if I see a string of comments saying it broke in a month, I’ll move on—I have hundreds of choices online.”Fan’s purchasing behavior
  
  Read more

• 3 things that food brands should know before jumping into the delivery business

  17-07-2019 09:00
  News flash: we’re lazy. Many of us often don’t want to cook, nor do we want to be bothered to go out and get prepared food ourselves. Restaurants deliver meals through their own staff or through third-party services such as Caviar, DoorDash, Grubhub, Postmates or Uber Eats, to name just a few. With all the competition in restaurant delivery, it isn’t necessarily being dominated by the players one might expect. Case in point: Amazon shut down Amazon Restaurants, a service offeri
  
  Read more

• 10 ways to kill an intern

  17-07-2019 09:00
  OK, first of all, nobody is going to teach you how to actually kill an intern. Instead, this is about how I almost killed our interns by unintentionally breaking their hearts.Through exit interviews, I became newly empathetic to their struggles. Even when you’re young and talented, it’s not easy to break into our business without the resources and connections to get that coveted first job. The Apollo51 program is a network of creative shops committed to doing just that. It compr
  
  Read more

• Apple nabs double Emmy nominations for iPhone and Mac spots

  17-07-2019 04:37
  Fresh off being named Creative Marketer of the Year at the Cannes Lions, Apple on Tuesday earned double Emmy nominations from the Academy of Television Arts & Sciences for its ads “Make Something Wonderful,” from the “Behind the Mac” campaign, and “Don’t Mess With Mother,” from the brand’s ongoing “Shot on iPhone” push. The first shows a series of black and white shots of famous and lesser known talents toiling away behind
  
  Read more

• Airline KLM faces social backlash for trying to cover up a breastfeeding woman

  17-07-2019 00:28
  Dutch airline KLM is showing its age. On Tuesday, the airline came under fire on social media for trying to make a breastfeeding woman cover up onboard, with critics using the company’s recent 100th anniversary tweets to comment on how outdated the company’s policies are.  Mother Shelby Angel took to KLM’s Facebook page on Tuesday to describe her experience on a recent trip she took from San Francisco to Amsterdam. In the post, she describes how she was handed a blanket by
  
  Read more

Follow @Advertising_US on Twitter!