Advertising news

• Tech platforms criticized by lawmakers on the Hill in a day of scathing testimony

  16-07-2019 23:39
  Executives from Facebook, Google, Apple and Amazon defended their dominant positions in the tech ecosystem on Tuesday as Congress dug deeper into their business models looking for unfair business practices.The executives from the major tech platforms were on Capitol Hill to discuss their market power before a House subcommittee. Congress and regulators have been investigating the companies on a host of issues related to everything from privacy policies and data collection to monopolistic behavio
  
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• Facebook, Amazon, Google and Apple criticized by lawmakers for killer tactics

  16-07-2019 23:39
  Executives from Facebook, Google, Apple and Amazon defended their dominant positions in the tech ecosystem on Tuesday as Congress dug deeper into their business models looking for unfair business practices.The executives from the major tech platforms were on Capitol Hill to discuss their market power before a House subcommittee. Congress and regulators have been investigating the companies for a host of issues related to everything from privacy policies and data collection to monopolistic behavi
  
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• CES 2020 will allow sex toys to be judged in Health & Wellness category

  16-07-2019 23:15
  Following backlash over revoking the Innovation Award from women-led Lora DiCarlo for its Osé robotic sex toy at January's CES event (it was eventually awarded in May), the Consumer Technology Association (CTA) behind the annual Vegas conference announced on Tuesday that it will allow the inclusion of sex-tech products to be judged in 2020.CES 2020 will allow sex products to be entered for awards in the Health & Wellness category initially on a one-year t
  
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• CES 2020 will allow sex toys in the Health & Wellness category

  16-07-2019 23:15
  Following backlash over revoking the Innovation Award from women-led Lora DiCarlo for its Osé robotic sex toy at January's CES event (it was eventually awarded in May), the Consumer Technology Association (CTA) behind the annual Vegas conference announced on Tuesday that it will allow the inclusion of sex-tech products to be judged in 2020.CES 2020 will allow sex products to be entered for awards in the Health & Wellness category initially on a one-year t
  
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• Amazon Prime Day boosts rivals’ sales

  16-07-2019 22:26
  As Amazon Prime Day winds down, early sales results are showing that consumers are agnostic when it comes to which retailer they're shopping--they're just hungry for deals.The 48-hour-event, now in its fifth year, contributed to a 64 percent increase in sales Monday for retailers with annual revenues in excess of $1 billion, compared with an average Monday, according to early data Tuesday from Adobe Analytics. Last year, when the made-up shopping holiday ran for just 36 hours, sales at such reta
  
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• Apple to fund original podcasts to fend off Spotify and Stitcher

  16-07-2019 22:22
  Apple Inc. plans to fund original podcasts that would be exclusive to its audio service, according to people familiar with the matter, increasing its investment in the industry to keep competitors Spotify and Stitcher at bay.Executives at the company have reached out to media companies and their representatives to discuss buying exclusive rights to podcasts, according to the people, who asked not to be identified because the conversations are preliminary. Apple has yet to outline a clear strateg
  
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• Moon landing's 50th anniversary seen as one giant opp for brands

  16-07-2019 21:37
  On July 20, 1969, Neil Armstrong and Buzz Aldrin became the first people to set foot on the Moon—now, 50 years later, companies from around the world are taking note of the Moon’s perennial power as a marketing tool, from releasing limited-edition lunar products to reviving creative campaigns reminiscent of the Space Age.As the world celebrates Apollo 11’s historic voyage, here are 11 of the brands doing their best to capitalize on the 50th anniversary of man’s first trip
  
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• Moon landing's 50th anniversary becomes one giant opp for brands

  16-07-2019 21:37
  On July 20, 1969, Neil Armstrong and Buzz Aldrin became the first people to set foot on the Moon—now, 50 years later, companies from around the world are taking note of the Moon’s perennial power as a marketing tool, from releasing limited-edition lunar products to reviving creative campaigns reminiscent of the Space Age.As the world celebrates Apollo 11’s historic voyage, here are 11 of the brands doing their best to capitalize on the 50th anniversary of man’s first trip
  
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• Amazon wants to give users $10 in exchange for tracking them all over the web

  16-07-2019 21:32
  Amazon is offering its customers a $10 coupon in exchange for tracking them all over the web in a promotion that experts say offers the online retail giant an unprecedented view into individual web browsing habits.The promotion is being offered as part of Prime Day. The deal requires Prime members to install Amazon Assistant, a browser extension that allows users to comparison shop. The company says it collects and processes information that includes the URL, page metadata and portions of c
  
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• For advertisers, the Emmy halo effect is a thing of the past

  16-07-2019 21:19
  Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations.Of the dozens of scripted, reality and variety series acknowledged today by the Television Academy, only a handful are ad-supported productions. As such, marketers looking to get in on the Primetime Emmy buzz before the statuettes are handed out this fal
  
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• Watch the newest commercials on TV from HP, TAG Heuer, David’s Bridal and more

  16-07-2019 20:06
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (July 12-14).A few highlights: David’s Bridal promotes its Win Your Wedding Sweepstakes (grand prize up for grabs: “$25,000 for your big day”). TAG Heuer says “#DontCrackUnderPressure” in a spot that dramatically juxtaposes shots of one of its luxury wa
  
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• Does the ad industry lack empathy?

  16-07-2019 18:52 via campaignlive.co.uk
  Advertising and marketing professionals are meant to be experts at responding to the thoughts and feelings of the people they're targeting, but new research suggests the reality is different.
  
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• Reebok taps Cardi B for trippy new spot

  16-07-2019 18:50
  Reebok is running full-steam ahead under new top marketer Matt Blonder, debuting the latest spot from its “Sport the Unexpected” campaign. The trippy 60-second commercial takes place at a beauty salon and stars Cardi B, Reebok's Club C sneakers and some crazy fingernails.The campaign “celebrates bold, unapologetic risk takers who reshape culture—those who are anything but expected,” said Inga Stenta, senior director of global marketing at Adidas-owned Reeb
  
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• Study: Consumers want brands to use their favorite emojis

  16-07-2019 18:14 via campaignlive.com
  Adobe is celebrating World Emoji Day with the release of its Emoji Trend Report.
  
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• Nigel Farage: Ad industry has 'no idea what's going on in people's lives'

  16-07-2019 16:56 via campaignlive.co.uk
  Brexit Party leader has given exclusive interview to Campaign.
  
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• Havas is first ad holding company to launch major cannabis consultancy

  16-07-2019 16:36 via campaignlive.com
  The multi-office venture, dubbed Havas ECS, will serve the use-specific needs of pharmaceutical, health, wellness and brand communities.
  
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• Put away the (cheap) Champagne: Tesco complains to ASA about Aldi

  16-07-2019 16:14 via campaignlive.co.uk
  Watchdog tells Aldi (again) that it must not artificially skew price comparisons in its advertising.
  
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• Dyson ad banned after appliance brand and ASA fail to find accord

  16-07-2019 16:00 via campaignlive.co.uk
  Ad for Pure Hot + Cool fan implied device was cordless, ad watchdog rules.
  
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• Can Facebook advertising work for luxury brand startups?

  16-07-2019 16:00
  Luxury brands are caught in a Facebook advertising vice. Many of the same strategies that work for non-luxury e-commerce startups don’t work for luxury products and can also hurt the company’s brand in the long term.A good majority of Facebook advertising is direct response marketing, which aims to elicit an immediate response, such as getting a customer to buy a product or join your email list. Direct response is highly effective because it’s trackable and measurable, targets
  
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• Attracting top talent among major concerns for in-house agency, study finds

  16-07-2019 15:41 via campaignlive.com
  The ANA has identified numerous challenges internal shop leaders are facing today.
  
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• AAR becomes employee-owned in move to strengthen business

  16-07-2019 15:01 via campaignlive.co.uk
  Pitch consultancy has adopted employee ownership trust model to empower staff.
  
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• Johannes Leonardo hires top recruiter as first chief talent officer

  16-07-2019 15:00
  Debra Sercy, joint CEO of the Americas at global executive search firm Grace Blue Partnership, is leaving to become New York agency Johannes Leonardo's first chief talent officer.“While Grace Blue has been my dream job,” Sercy told Ad Age, “I’ve said time and again that I miss the ‘making’ part of transformational ideas.”Sercy, who said she “wasn’t looking for a new job,” was one of the three founders of the North American office o
  
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• UM wins Mattel media across Europe and Asia

  16-07-2019 13:19 via campaignlive.co.uk
  Carat was incumbent in number of key markets for maker of Barbie.
  
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• US cannabis brand Ignite launches first major UK campaign for CBD extract

  16-07-2019 12:57 via campaignlive.co.uk
  Ignite was founded by poker player and Instagram celebrity Dan Bilzerian.
  
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• Nestle, McDonald's and Virgin Media enter blockchain media pilot

  16-07-2019 12:24 via campaignlive.co.uk
  Jicwebs pilot will evaluate how blockchain can tackle trust problems facing online ads industry.
  
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• Brand Slam: American Express vs Barclaycard

  16-07-2019 12:17 via campaignlive.co.uk
  The financial services brands are creating activations at music festivals and sporting events, aiming to engender loyalty by tapping into fans' passions.
  
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• A 'Barbie' movie surprise. Plus, it’s still Amazon Prime Day: Tuesday Wake-Up Call

  16-07-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  The upcoming “Barbie” movie could easily have been throwaway branded entertainment. Instead it will be written by two critically acclaimed veterans of the indie film scene, and frankly, we’re having trouble wrapping our heads around this. Greta Gerwig
  
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• Marketers plan greater programmatic audio spend despite low confidence

  16-07-2019 11:36 via campaignlive.co.uk
  Only 15% of buy-side marketers feel confident in their understanding of programmatic audio.
  
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• Marketing budgets flatline amid political and economic insecurity

  16-07-2019 11:31 via campaignlive.co.uk
  Q2 Bellwether shows net balance of 0% of marketers reporting growth.
  
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• Movers and Shakers: Engine, Netflix, Wavemaker, Now, Sainsbury's, M&S, Dazed

  16-07-2019 11:24 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• T-Mobile, Taco Bell set to debut 'T-MoBell' stores

  16-07-2019 11:00
  T-Mobile and Taco Bell will debut a trio of co-branded stores dubbed “T-MoBell” next week, as the self-styled “un-carrier” moves to further grow its rewards program. The co-branded Taco Bell stores will appear in New York, Chicago and Los Angeles from July 23 to July 25, and offer anyone who visits “T-MoBell” swag, slushies and tacos. The company says celebrities will also be in attendance, though it hasn’t specified who.T-Mobile first tea
  
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• RXBar CMO Victor Lee on the brand's move into oats and why he likes healthy competition

  16-07-2019 11:00
  RXBar is pushing further beyond its protein bar heritage by diving into another category where there’s already plenty of competition: oats.Yes, the bar company acquired by Kellogg Co. in 2017 is getting into the cereal business. Clearly, it’s aware of PepsiCo’s Quaker Oats and the other products that try to compete against that behemoth. And it’s going into that category anyway.“Healthy competition is always good,” RXBar Chief Marketing Officer Victor Lee says
  
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• Subway starts food fight in first spot by Above & Beyond

  16-07-2019 10:46 via campaignlive.co.uk
  Gloves are off as Subway launches cheeky smear campaign.
  
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• Brands are demanding more personalised creative

  16-07-2019 10:46 via campaignlive.co.uk
  They also want it to integrate with other disciplines.
  
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• Facebook launches anti-scam tool backed by Martin Lewis

  16-07-2019 10:35 via campaignlive.co.uk
  From today, UK Facebook users can flag ads they believe to be scams or misleading.
  
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• Creature wins Checkatrade after three-way pitch

  16-07-2019 10:32 via campaignlive.co.uk
  Agency becomes responsible for growing brand beyond London and south east.
  
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• Disney revives West End-themed pop-up

  16-07-2019 10:05 via campaignlive.co.uk
  Returning for second year, activation focuses on four musicals.
  
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• Onken offers Londoners a taste of happiness

  16-07-2019 09:41 via campaignlive.co.uk
  Yoghurt brand is staging sensory-themed experience.
  
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• Performics names Mykim Chikli UK CEO

  16-07-2019 09:04 via campaignlive.co.uk
  Jon King departs performance marketing agency after five years.
  
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• Why some brands break out fresh fonts—while others revert to type

  16-07-2019 09:00
  Helvetica, the famous sans-serif font, starred in its own 2007 Gary Hustwit documentary. In 2016, New York’s Metropolitan Museum of Art rebranded with a custom lettering design that set internet critics howling. And lest we forget, Gap had those five minutes in which it dared abandon its stately, elongated all-caps lettering for a ham-fisted arrangement of title-case bold type and a tiny blue square. Which is all to say that typefaces, while they may not be immediately discernible to the c
  
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• What should a brand sound like?

  16-07-2019 09:00
  Visa long has been known for being “Everywhere you want to be,” but that’s more about being seen than heard. In a world of smart speakers, mobile payments and podcasts, the financial services brand realized that just wasn’t enough anymore.So in 2016, Visa embarked on a year-long quest for a sonic identity, starting with more than 200 sounds, narrowing that to 20 and then testing those in a wide array of consumer research, including neuro research, to see how people’
  
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• Tips from the gaming industry on how to create brand fanatics

  16-07-2019 09:00
  Video games inspire a level of engagement and fandom that most brands would kill for. Successful game brands are more than a recurring touchpoint in a fan’s daily life; they can become a meaningful part of a fan’s identity. As we look at current trends in games marketing, some emerge as critical indicators for other brands looking to build passionate fan communities. Community, not customers
  Marketers often view their audiences as consumers to move through a sales funnel towards
  
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• WPP set to decline Disney media review except in Asia

  16-07-2019 08:17 via campaignlive.co.uk
  Mindshare is expected to give up Fox account in Europe.
  
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