Advertising news

• Facebook's $5 billion privacy settlement approved by the FTC

  12-07-2019 23:14
  The U.S. Federal Trade Commission approved a record privacy settlement against Facebook requiring the social-media company to pay about $5 billion to resolve an investigation stemming from the Cambridge Analytica data scandal.The FTC’s settlement was approved by a vote of 3-2, according to two people familiar with the matter. It caps a probe that opened in March 2018 after news that Cambridge Analytica, a consulting firm hired by President Donald Trump’s campaign, obtained user data
  
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• How to stay influential with influencers

  12-07-2019 20:33
  We are seeing sharp shifts in the social storytelling landscape lately, from new shopping features to hidden likes, and it is now more important than ever for marketers and brands to understand how to work effectively with content creators. Understand your partners
  In our global study of 300-plus social-media storytellers, more than half reported that they considered themselves to be “content creators,” not “influencers.” Some even pointed out tha
  
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• Amazon plans a high-end Echo, ramps up work on an Alexa home robot

  12-07-2019 20:18
  Amazon is developing a higher quality version of the Echo speaker and ramping up work on its home robot.The company plans to release the new Echo by next year, according to people familiar with the product. Prototypes of the cylindrical speaker are wider than the current Echo to squeeze in additional components, including at least four tweeters, said the people, who requested anonymity to discuss an internal matter. The robot, previously reported by Bloomberg News, has wheels and can b
  
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• Chase pulls elephant ad campaign after pressure from PETA

  12-07-2019 20:15
  JP Morgan Chase is ending an ad campaign that featured elephants after learning about elephant tourism and the abuse the animals endure. Both the bank and animal rights organization PETA announced the end to the campaign on Friday. Chase has committed to not using elephants or wild animals in its ads moving forward.The 30-second spot featured an older couple who took a volunteer trip overseas. Clips of the couple chatting with their Chase financial advisor are interspersed with video of the
  
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• Trump warns Facebook over its plan to create a digital currency

  12-07-2019 19:32
  President Donald Trump on Thursday night warned Facebook over its plan to create a digital currency, the Libra, a move that poses a new obstacle to the company’s cryptocurrency ambitions.“Facebook Libra’s ‘virtual currency’ will have little standing or dependability. If Facebook and other companies want to become a bank, they must seek a new Banking Charter and become subject to all Banking Regulations, just like other Banks,” Trump said in a series of posts o
  
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• Agency Brief: WPP and Kantar, empowering female athletes and other adland moves

  12-07-2019 19:22
  With Cannes and the Fourth of July now behind us, business should predictably start slipping into the summer lull. But, as we’ve all come to know, the advertising industry never skips a beat.From across the pond, the news everyone is buzzing about is WPP’s proposed sale of 60 percent of its stake in data, insights and consulting firm Kantar to private-equity firm Bain Capital. The deal, valuing the business at $4 billion, was expected. Bain entered into exclusive talks with WPP last
  
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• Watch the newest commercials on TV from Jeep, Nike, Gatorade and more

  12-07-2019 18:47
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on July 10.A few highlights: Actor and musician Jeremy Renner helps hype “the Summer of Jeep” as he crisscrosses the country on his Roadhouse Tour. Nike highlights the struggle of a young man named Maynor De Leon to lose weight. And Todd Gurley of the Los Angeles Rams stars in Gatorade&r
  
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• Fentimans opens secret garden with 200-year-old olive tree

  12-07-2019 18:46 via campaignlive.co.uk
  Visitors can garnish their drinks by picking fresh rosemary, sage and lavender.
  
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• Bain Capital Buys Majority Stake in WPP Research Firm Kantar

  12-07-2019 17:53 via feeds.adweek.com
  Private investment firm Bain Capital has acquired 60% of Kantar, a data and insight consultancy owned by WPP. WPP confirmed it plans to sell a majority stake in Kantar in October of last year. In June, Bain Capital emerged as the exclusive bidder for the research firm, valued at $4 billion. According to WPP, the...
  
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• Netflix Hires Jackie Lee-Joe as New Chief Marketing Officer

  12-07-2019 17:42 via feeds.adweek.com
  Three and a half months after cleaning house in its brand marketing division, streaming powerhouse Netflix has hired a new marketing chief to oversee its $2 billion marketing budget. The company today announced that Jackie Lee-Joe has been tapped as its CMO. Lee-Joe comes from BBC Studios, where she's been the CMO since 2015, and...
  
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• Original Songs by Jeremy Renner Pack a Prodigious Punch in New Campaign for Jeep

  12-07-2019 17:29 via feeds.adweek.com
  Marvel fans recognize him as Hawkeye from the Avengers blockbuster franchise, but diehard followers know that Jeremy Renner has a not-so-hidden talent as a singer. He's serenaded more than a few late-night talk show hosts and audiences, often with parody songs of his action movie exploits, while tickling the ivories. Renner, who has been teasing...
  
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• 3 Tips for Winning Top Talent at Your Ad-Tech Company

  12-07-2019 17:19 via feeds.adweek.com
  It's a tough time to be an ad-tech recruiter, especially when it comes to making skilled technology hires. With the continued tech boom, the allure of emerging industries like AI and robotics and concerns about how ongoing privacy regulations will change the nature of targeted advertising, attracting talent to a mid-sized ad-tech company or startup...
  
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• Katie Couric’s Emotional Series for SK-II Weighs Women’s Dreams Against Expectations

  12-07-2019 17:14 via feeds.adweek.com
  SK-II and Katie Couric will leave consumers grabbing for the tissues thanks to its #ChangeDestiny campaign about young women achieving their hopes while fighting against traditional expectations. On Thursday, SK-II, the Japanese luxury skincare brand owned by Procter & Gamble, released a new series of four documentary-style short films called Timelines. Katie Couric hosts, with...
  
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• Nissan taps into moon-landing emotions for 50th-anniversary campaign

  12-07-2019 17:02 via campaignlive.co.uk
  Pan-European ad celebrates technological progress.
  
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• Instagram: Here’s How to Use Focus Mode in Stories

  12-07-2019 16:20 via feeds.adweek.com
  Did you know that Instagram Stories includes a Focus capture mode, which allows you to place the focus on a person in your shot and make the background blurry? Our guide will show you how to use Focus mode in Instagram Stories. Note: These screenshots were captured in the Instagram application on iOS. Step 1:...
  
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• Kantar and Bain on their $4bn deal: Now we can invest and acquire more

  12-07-2019 16:19 via campaignlive.co.uk
  Staying wholly owned by WPP would have limited ambitions, Kantar CEO says.
  
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• Museum of Ice Cream's mission to unite world with rainbow sprinkles

  12-07-2019 16:13 via campaignlive.com
  Yes -- the job comes with free, unlimited ice cream (and rosé).
  
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• Are you ready for a rebrand?

  12-07-2019 16:00
  Clients come to our agency with a specific problem: their sales are down, their creative feels dated, their customer numbers have plateaued. Many already have a fix in mind, believing that a new logo or a fresh ad campaign or a website redesign will get them back on track. But these solutions don’t always address the root cause of the brand’s problem. A sharp sales downturn can’t be reversed with a new website alone. We encourage company leaders to take an honest, holistic
  
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• Coca-Cola Is Partnering With New Jersey’s Massive American Dream Mall for 10 Years. Will It Work?

  12-07-2019 15:57 via feeds.adweek.com
  Stuck in the mud, somewhere in the swamps of the New Jersey Meadowlands lies the American Dream. Or so we've been told for the last 16 years. What has been an albatross around the necks of several NJ gubernatorial administrations, the 3-million-square-foot mall by Triple Five Group in East Rutherford, N.J, is finally set to...
  
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• Wimbledon marks finals weekend with space odyssey

  12-07-2019 15:29 via campaignlive.co.uk
  Film focuses on unusual story of coin toss.
  
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• Watch: Grand Visual highlights and the evolution of digital outdoor

  12-07-2019 13:08 via campaignlive.co.uk
  Campaigns have become increasingly sophisticated since 2005's Rocky Balboa stunt.
  
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• It’s official … WPP is selling most of Kantar to Bain Capital: Friday Wake-Up Call

  12-07-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  WPP has been in talks to sell most of its Kantar unit to Bain Capital, and now it’s official. Private equity firm Bain has agreed to buy 60 percent of Kantar, a data, research and consulting company, while WPP keeps the remaining 40 percent. “This transacti
  
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• Grey Goose hosts cocktail experiences for summer terrace

  12-07-2019 11:26 via campaignlive.co.uk
  Vodka brand offers alcoholic ice-cream-making and cocktail masterclasses in Covent Garden.
  
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• Netflix appoints Jackie Lee-Joe as chief marketing officer

  12-07-2019 11:08 via campaignlive.co.uk
  CMO of BBC Studios replaces Kelly Bennett, who announced departure in March.
  
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• The CMO of Levi’s on advice for young professionals—and who she admires most

  12-07-2019 11:00
  Ad Age’s annual 40 Under 40 feature is just a few weeks away. Ahead of its publication on Sept. 9, we are asking former honorees to share career advice, including how they got to where they are today. Don’t forget to nominate your own rising stars for this year’s list ahead of the July 22 deadline. You can do so here.Jen Sey, chief marketing officer at Levi Strauss & Co,  has been at the company for two decades, an unusually long stint in an era where a
  
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• The CMO of Levi’s advice for young professionals—and who she admires most

  12-07-2019 11:00
  Ad Age’s annual 40 Under 40 feature is just a few weeks away. Ahead of its publication on Sept. 9, we are asking former honorees to share career advice, including how they got to where they are today. Don’t forget to nominate your own rising stars for this year’s list ahead of the July 22 deadline. You can do so here.Jen Sey, chief marketing officer at Levi Strauss & Co,  has been at the company for two decades, an unusually long stint in an era where a
  
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• Advice for young professionals from the the CMO of Levi’s—and who she admires most

  12-07-2019 11:00
  Ad Age’s annual 40 Under 40 feature is just a few weeks away. Ahead of its publication on Sept. 9, we are asking former honorees to share career advice, including how they got to where they are today. Don’t forget to nominate your own rising stars for this year’s list ahead of the July 22 deadline. You can do so here.Jen Sey, chief marketing officer at Levi Strauss & Co,  has been at the company for two decades, an unusually long stint in an era where a
  
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• Talon acquires outdoor creative specialist Grand Visual

  12-07-2019 10:41 via campaignlive.co.uk
  Deal made with eye on giant US market.
  
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• Bentley celebrates 100 years with 'vision of the future' experience

  12-07-2019 10:31 via campaignlive.co.uk
  Guests get to interact with 2035 car design.
  
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• WPP sells 60% of Kantar to Bain Capital

  12-07-2019 09:35 via campaignlive.co.uk
  Sale values Kantar at $4bn (£3.19bn).
  
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• WPP agrees to sell 60 percent of Kantar to Bain Capital

  12-07-2019 09:25
  Bain Capital agreed to buy 60 percent of WPP’s market research unit Kantar in a deal that values the business at $4 billion.The private equity firm entered into exclusive talks with ad group WPP last week after beating out rival buyout companies. WPP will retain around 60 percent of the proceeds of around $3.1 billion from the sale to cut debt to the low end of a target range, and return around $1.2 billion to shareholders, it said in a statement.Bain was competing against Apollo Glob
  
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• UPDATED: Twitter ArtHouse Opens Its Doors to Brands, But Entry Isn’t Cheap

  12-07-2019 04:20 via feeds.adweek.com
  Creator management, video editing and live broadcasting for brands on Twitter can now be handled in one place: Twitter ArtHouse. Global head of Twitter ArtHouse Stacy Minero, formerly head of content creation, introduced the new initiative in a blog post, writing, "Twitter ArtHouse connects brands with the creative capital and talent of Influencers, artists and...
  
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• How Many of the 20 Netflix Easter Eggs Can You Spot in This Ad?

  12-07-2019 00:44 via feeds.adweek.com
  Usually, when we say you'll want to watch an ad over and over again, it's because of the quality of the storytelling or mesmerizing visuals. Not this time, though the ad is fine enough on its own. But what truly makes it obsessively rewatchable is its baked-in scavenger hunt. With its new spot for Bouygues...
  
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• Spotify collaborates with Saatchi Gallery for rave-culture retrospective

  12-07-2019 00:00 via campaignlive.co.uk
  Streaming service has created listening stations within exhibition.
  
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