Advertising news

• Xbox CMO Mike Nichols Will Retire This Fall After Recruiting His Successor

  11-07-2019 23:11 via feeds.adweek.com
  After more than two decades with Microsoft, Mike Nichols is retiring as chief marketing officer of Xbox. Nichols, who has spent the past five years leading the software giant's gaming division, told Adweek he will leave the company this fall after helping to find his replacement. He's leaving to pursue personal projects after a tenure...
  
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• Lady Gaga’s Beauty Debut on Amazon Could Mark a New Era for the Retailer

  11-07-2019 22:30 via feeds.adweek.com
  Nothing Lady Gaga does is conventional, and that now includes launching her new beauty brand exclusively on Amazon. In a move that shocked the beauty retail industry, Lady Gaga's upcoming beauty line Haus Laboratories will be available on Amazon in nine countries starting in September. The launch has the potential to change brands' perception of...
  
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• More than 26 Million US Viewers Watched Part of Stranger Things Season 3 in Its First 4 Days

  11-07-2019 22:25 via feeds.adweek.com
  Stranger Things isn't just a pop culture phenomenon and product-placement bonanza for Netflix. The show's third season is now the most-watched original programming debut on the streaming service, according to both Netflix and Nielsen. On July 4, the first day the '80s-themed sci-fi thriller was available, Stranger Things' third season saw an average per-minute audience...
  
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• Unknown Trackers Still Run Rampant on a Wide Range of Websites

  11-07-2019 21:31 via feeds.adweek.com
  The rallying cry for transparency in ad tech has been intensifying across the industry, but it looks like the programmatic stacks deployed by many publishers are more opaque than many would hope. A recent report by Canadian security firm Feroot looked at monitoring software on more than 1 million webpages and found that in many...
  
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• Sorry, Millennials: Gen Z Is Now Amazon’s Prime Target

  11-07-2019 21:29 via feeds.adweek.com
  Millennials may have killed Amazon's interest in them. That's mostly in jest, of course, but as younger consumers start to leave the proverbial nest and/or expand their spending power, Amazon seems eager to make sure Gen Z knows the benefits of Prime membership this Prime Day in particular. Amazon did not respond to a request...
  
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• Sorry, Millennials: Gen Z Is Now Amazon’s Prime Day Target

  11-07-2019 21:29 via feeds.adweek.com
  Millennials may have killed Amazon's interest in them. That's mostly in jest, of course, but as younger consumers start to leave the proverbial nest and/or expand their spending power, Amazon seems eager to make sure Gen Z knows the benefits of Prime membership this Prime Day in particular. Amazon did not respond to a request...
  
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• Inaugural NYT Food Festival is a go, with backing from Mastercard, Uber Eats, Bulleit and more

  11-07-2019 21:24
  Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition.Food for thought: Back in April, The New York Times announced that it would be launching a new two-day fall event called The New York Times Food Festival, featuring the paper’s chief food editor Sam Sifton and fellow Times foodies including Melissa Clark, Kim Severson
  
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• O Canada, Twitter Is Bringing Its Test to You

  11-07-2019 21:15 via feeds.adweek.com
  Twitter will begin a test in Canada next week of giving people the option to hide replies to their tweets. Twitter Other Twitter users will still be able to see replies to those tweets, but they will have to tap a grey icon first. Senior product manager Michelle Yasmeen Haq and product designer Brittany Forks...
  
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• Watch the newest commercials on TV from Kia, Rolex, Nike and more

  11-07-2019 21:07
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on July 9.A few highlights: Kia pits car against wild stallion in a moody commercial for the 2019 Kia Stinger. Rolex celebrates tennis great Angelique Kerber in a stirring spot that’s about the ideal of “perpetual excellence.” And Nike profiles young boxer Chantel Navarro in an ad
  
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• Live mics can't boost MLB All-Star Ratings

  11-07-2019 20:50
  A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low.According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged 8.14 million viewers and a 5.0 household rating, establishing it as the least-watched, lowest-rated All-Star Game on record. Fox’s demo deliveries also took a hit; the 1.9 rating transl
  
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• Wavemaker Names Toby Jenner New Global Chief Executive

  11-07-2019 20:45 via feeds.adweek.com
  Wavemaker, part of WPP's GroupM, has named a new chief executive. Toby Jenner will transition to the role from his current position as MediaCom worldwide chief operating officer over the summer, beginning his new role in September. He succeeds Tim Castree, who was promoted to GroupM North America CEO last December. Jenner will lead GroupM's...
  
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• EBay’s snarky new ad featuring a real-life teenage ‘Alexa’ takes aim at Amazon Prime Day

  11-07-2019 20:37
  EBay throws so much shade at Amazon in its new spot that the screen might go black. Ahead of Amazon’s annual Prime Day sales event, which will run for two days for the first time starting on Monday, retailers have been busy plotting their own sales and promotions to ensnare the deal-hungry summer shopper.Two weeks ago, eBay announced its Crash Sale, a slew of “can’t miss deals on some of the season’s top items” taking place on July 15, the first day of Amazon’
  
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• Publicis Divides Its U.S. Creative Arm Into 3 Geographical Zones, Each With Own Leader

  11-07-2019 20:26 via feeds.adweek.com
  Publicis Groupe's ongoing restructuring, which was first announced in 2015, is further taking shape in the U.S. via the introduction of three "zones" that break up the holding company's creative hub into three geographical brackets. Publicis Communications, which encompasses creative networks including Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGroup and Prodigious,...
  
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• MediaCom Chief Operating Officer Toby Jenner becomes global CEO of Wavemaker

  11-07-2019 20:05
  GroupM's Wavemaker named Toby Jenner global chief executive officer. He was chief operating officer of MediaCom and will transition to the new role in September.Jenner succeeds former Wavemaker Global CEO Tim Castree, who became GroupM's North American chief executive officer last December. Jenner will take on a team of 8,600 employees who manage $13 billion in billings for blue-chip clients in 90 countries.A GroupM spokesperson says Jenner's successor at MediaCom "will be an
  
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• Inside Coca-Cola's Stranger Things-inspired arcade

  11-07-2019 19:15 via campaignlive.co.uk
  Campaign steps inside Coke's arcade at London Brick Lane pop-up.
  
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• This Spec Campaign for Adidas Offers Smart Ideas for Closing the Racial Gap in Swimming

  11-07-2019 18:47 via feeds.adweek.com
  Even the most established brands still have a lot to learn when it comes to expanding their reach and message, and who better to light the path than the graduating youth--some of whom are burgeoning marketing wonders themselves? Every year, the nonprofit, U.K.-based creative organization D&AD teams up with actual brands for the D&AD New...
  
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• NBA Poaches Twitch Exec for CMO Role

  11-07-2019 18:44 via feeds.adweek.com
  Twitch's CMO Kate Jhaveri is taking her talents to the NBA, stepping into the league's chief marketing role, replacing Pam El (a former Adweek 50 recipient), who retired last year. According to an announcement, Jhaveri will run point on all marketing operations for the NBA, NBA G League (which is a league sponsored by Gatorade)...
  
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• TV Upfronts Prove Their Value and Worth to the Industry for Another Year

  11-07-2019 18:28 via feeds.adweek.com
  As this $21 billion television upfront marketplace wraps up negotiations between the networks and media buyers, it may come as a surprise to some that the networks are commanding actual price and revenue increases, landing somewhere north of 8-9% in pricing for primetime, according to some reports. After all, TV's death--or at least irrelevance as...
  
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• TV Upfronts Prove Its Value and Worth to the Industry for Another Year

  11-07-2019 18:28 via feeds.adweek.com
  As this $21 billion television upfront marketplace wraps up negotiations between the networks and media buyers, it may come as a surprise to some that the networks are commanding actual price and revenue increases, landing somewhere north of 8-9% in pricing for primetime, according to some reports. After all, TV's death--or at least irrelevance as...
  
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• Why More Brands Aren’t Helping Out With the Humanitarian Crisis on the US Border

  11-07-2019 18:23 via feeds.adweek.com
  When it comes to socially-progressive companies, it's hard to find one more progressive than Vista, Calif.-based Dr. Bronner's soap. Family-owned, B Corporation certified, the top-selling brand of organic personal care products in the country, Dr. Bronner's gives 10% of its revenues to charitable causes, maintains strict fair-trade policies globally and insists that "we must realize...
  
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• Facebook Continued Its Efforts to Help People Understand Why Specific Ads Are Served to Them

  11-07-2019 18:05 via feeds.adweek.com
  Facebook added more information when users ask, "Why am I seeing this ad?" Product manager Sreethu Thulasi revealed in a Newsroom post that people on Facebook who used its tools to investigate why specific ads were being to served to them will now see more detailed information on targeting, including the interests or categories that...
  
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• Gut Welcomes Creative Leaders Behind ‘Man Boobs’ and Budweiser Super Bowl Ad

  11-07-2019 17:56 via feeds.adweek.com
  Gut, the agency formed by David co-founders Anselmo Ramos and Gaston Bigio in April of 2018, has welcomed two creative leaders from Ramos and Bigio's former agency. Ignacio Ferioli and Joaqu?n Cubria have joined the agency from David Buenos Aires as partners and chief creative officers. Ferioli and Cubria will be responsible for the creative...
  
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• Why Your Brand Needs to Identify a Brand Character

  11-07-2019 17:26 via feeds.adweek.com
  We've all heard trust is the foundation of any good relationship, whether in a friendship, a marriage or between coworkers. The same is true for building a company's brand and the relationship between a company and the customer. Identifying a brand character establishes this brand trust by allowing immediate infusion of trust cues from a...
  
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• Twitter ArtHouse Opens Its Doors to Brands

  11-07-2019 17:05 via feeds.adweek.com
  Creator management, video editing and live broadcasting for brands on Twitter can now be handled in one place: Twitter ArtHouse. Global head of Twitter ArtHouse Stacy Minero, formerly head of content creation, introduced the new initiative in a blog post, writing, "Twitter ArtHouse connects brands with the creative capital and talent of Influencers, artists and...
  
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• Tim Armstrong’s Direct-to-Consumer Company Rolls Out Its First Product to Help Brands Reach More Customers

  11-07-2019 16:53 via feeds.adweek.com
  Unbox, the first brand out of dtx, the company founded by former Oath CEO Tim Armstrong to invest in direct-to-consumer brands, is officially here, offering brands a new type of marketing experience. With Unbox, codes and tags across all types of marketing channels from digital to catalogs will let consumers quickly scan the code and...
  
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• Advertisers who practice diversity have the power to change the world

  11-07-2019 16:33
  Historically, people of color haven’t received much advertising screen time. As a Filipino American mom to biracial children, I want to change that reality. My kids, and a whole generation of kids who don’t fit into the “traditional” mold, deserve to see themselves represented, their existence acknowledged as an important part of brands’ stories.Only a generation or two ago, my views would have held outlier status. Now, they are firmly in tune with society’s r
  
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• Jill McDonald departs M&S after less than two years

  11-07-2019 16:26 via campaignlive.co.uk
  CEO Steve Rowe to take over clothing and home division from former McDonald's marketer.
  
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• Publicis Groupe undertakes regional restructuring in the U.S.

  11-07-2019 16:00
  Publicis Groupe is undertaking two new phases of its ongoing restructuring that has seen the holding company build out its “Power of One” model first introduced by former Chairman and CEO Maurice Levy in 2015. The latest rounds of reorganization will be rolled out in the U.S. only.The first phase reorganizes Publicis Communications U.S. agencies—those include the creative networks Saatchi & Saatchi, Leo Burnett, BBH and Publicis—into three zones: east, west
  
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• Is every company really an AI company?

  11-07-2019 16:00
  Are you confused about what’s real and what’s hype when it comes to artificial intelligence (AI) and marketing? Well, join the club.In 2017, Gartner revealed that more than 1,000 vendors claim to either sell AI or add it to their products. In the 2018 Marketing Technology Landscape Supergraphic, Scott Brinker eliminated the artificial intelligence category because AI is embedded in so many products across all martech categories. But is it really?Gartner also said many tech vendors we
  
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• Instagram: Here’s How to Create a Collection Using Saved Posts

  11-07-2019 15:20 via feeds.adweek.com
  When you save another user's post on Instagram, it goes into a private Saved section on your profile. Did you know that you can create collections to organize the posts you've saved, similar to how you can organize pins into different boards on Pinterest? Our guide will show you how this works. Note: These screenshots...
  
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• Coors Light ads to feature live vote on Channel 4 tonight

  11-07-2019 15:17 via campaignlive.co.uk
  Trio of spots to reveal winner of beer brand's comedy rap battle.
  
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• Ogilvy Leadership Confronts Staff Concerns Over Customs and Border Protection Contract

  11-07-2019 15:00 via feeds.adweek.com
  WPP's Ogilvy this week moved to address internal controversy about its ongoing work for U.S. Customs and Border Protection, the largest law enforcement agency of the Department of Homeland Security. An email from global chairman and CEO John Seifert appeared to be an attempt to quell growing concern among employees in recent days after a...
  
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• NBA hires Twitch CMO Kate Jhaveri as its new marketing chief

  11-07-2019 15:00
  The National Basketball Association has hired Twitch chief marketing officer Kate Jhaveri as its next CMO, replacing Pam El, who retired at the end of last year.Jhaveri, who will start on Aug. 15, brings a wealth of digital experience to the social-media-savvy league, having previously served as head of consumer marketing at Twitter and head of brand marketing at Facebook. At Amazon-owned Twitch, the popular live video game streaming service, she oversaw a global team of 90 employees and is cred
  
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• LinkedIn Just Added 3 New Marketing Objectives to Its Campaign Manager

  11-07-2019 15:00 via feeds.adweek.com
  Advertisers on LinkedIn have three new objectives to tap via its Campaign Manager: brand awareness, website conversion and job applicants. LinkedIn The professional network said the updates now give marketers a full-funnel experience, from initial awareness through to conversion. LinkedIn is also optimizing its click pricing to align with the objectives of its advertisers, saying...
  
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• MediaCom's Toby Jenner named global CEO of Wavemaker

  11-07-2019 14:56 via campaignlive.co.uk
  Appointment ends long period of limbo for WPP's newest media agency.
  
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• MLB’s Francisco Lindor Talks Branding, Instagram and Bat Flips

  11-07-2019 14:00 via feeds.adweek.com
  Baseball fans watching the MLB All-Star Game on Tuesday night saw a lot of two things: strikeouts and Cleveland Indians shortstop Francisco Lindor. Despite a hitless performance, Lindor made his presence felt off the field throughout the American League's 4-3 win. He starred in ads and MLB promos during the broadcast, and Fox even put...
  
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• P&G repositions 'naff' Daz from housewife to hipster

  11-07-2019 13:12 via campaignlive.co.uk
  Poster campaign parodies laundry testimonials.
  
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• Meet the directors: 32 on BBC's 'Perfect Day' remake and LCD Soundsystem's farewell

  11-07-2019 12:57 via campaignlive.co.uk
  Directing duo continue Campaign's series profiling the industry's top directors.
  
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• Kurupt FM: We want to make content with someone 'who'll fucking pay for that content'

  11-07-2019 12:54 via campaignlive.co.uk
  Campaign caught up with stars of Bafta-winning People Just Do Nothing.
  
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• Everything We Know About Disney, Apple, WarnerMedia and NBCUniversal’s New Streaming Services

  11-07-2019 12:00 via feeds.adweek.com
  Gone are the days of only needing one or two streaming subscriptions for access to the movies and television shows you want to watch. Major media companies, spurred by changing consumer behavior and the continued growth of services like Netflix and Hulu, are wading into the streaming waters, and the next year will mark a...
  
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• Bye, Beetle. Plus, Donna Speciale exits WarnerMedia: Thursday Wake-Up Call

  11-07-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  The Volkswagen Beetle is being retired, and the carmaker’s plant in Puebla, Mexico just produced the very last one. After the car rolled off the assembly line, it was celebrated by a mariachi band, confetti and signs reading, “Gracias, Beetle.” In the SUV
  
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• Performance is the new pitching battleground for start-ups

  11-07-2019 11:46 via campaignlive.co.uk
  In Publicis Media's latest TechTinder event matching tech start-ups with brands, performance marketing was high on the agenda.
  
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• OkCupid’s chief marketer on the fertility struggles of women in the workplace

  11-07-2019 11:01
  Melissa Hobley is the first global chief marketing officer of dating site OkCupid. The brand’s first-ever ad campaign, “DTF” from Wieden & Kennedy New York, flipped pejorative slang on its head to showcase fanciful ideas for date night. The ads’ depiction of same-sex couples drew the ire of far-right activist groups, who accused the company of “promoting lesbian sex.”“Yes, we are total promoting lesbian sex!” Hobley says. “Thank you for g
  
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• McCann's creative leader on the agency, his personal battles—and why he doesn't blame Droga for selling

  11-07-2019 11:00
  In an industry teeming with Negative Nancies, Rob Reilly, global creative chairman for McCann Worldgroup, is a perpetual, almost evangelical optimist. But he wasn’t always: After one particularly successful year at his previous gig as global chief creative officer at Crispin, Porter & Bogusky, his boss, then-CEO Andrew Keller, mandated he take a year’s worth of classes to learn how to be more respectful of others. "What's the problem, are we out of champagne?
  
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• Why don't 'chief children's officers' exist in every big tech company?

  11-07-2019 10:47 via campaignlive.co.uk
  CEO of SuperAwesome describes state of internet in terms of children's safety and says China is further ahead than most in getting it right.
  
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• Stitcher and Wondery join forces to enter UK podcast market

  11-07-2019 10:45 via campaignlive.co.uk
  Joint venture Podfront will take on Dax, Acast and Audioboom.
  
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• MRM McCann picks Manchester for UK innovation lab

  11-07-2019 09:56 via campaignlive.co.uk
  Lab will showcase and develop creative technology.
  
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• Twitter Users Are Getting More Customization Options for Lists

  11-07-2019 04:50 via feeds.adweek.com
  Twitter continues to add tweaks enabling people to better control how they use its lists feature. The social network said in a tweet that users can now choose which lists appear under their list tabs, and they can also pin lists of their choice. Ready for more customization? Now you can pick which lists will...
  
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• Snapchat Hopes Its New Creator Shows Heat Up the Summer

  11-07-2019 04:30 via feeds.adweek.com
  Your move, Facebook Watch: Snapchat is adding Creator Shows, a new show format featuring several top creators and studios. There are big names aplenty, including: digital native creators, such as Emma Chamberlain, Loren Gray, Rickey Thompson, Baby Ariel and FaZe Banks; personalities including Maddie Ziegler, Keke Palmer, Mackenzie Ziegler, Jordyn Jones, Denzel Dion and Chantel...
  
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• In another post-merger purge, Donna Speciale splits with WarnerMedia

  11-07-2019 03:55
  The aftershocks of AT&T’s acquisition of Time Warner continue to rumble through the WarnerMedia unit, as longtime ad sales chief Donna Speciale is parting ways with the company just one week after she closed out the last bit of its upfront business.Speciale, who joined WarnerMedia precursor Turner in 2012, departs with standout sales vets Dan Riess and Frank Sgrizzi. The shake-up was first brought to light this afternoon in a memo issued by WarnerMedia Chief Revenue Officer Gerhar
  
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