Advertising news

• Instagram Added a Chat Sticker for Stories

  02-07-2019 23:55 via feeds.adweek.com
  Instagram created a chat sticker for Stories that enables the people behind the Stories to invite friends and followers to participate in a group chat. People viewing Stories can request to join group direct message conversations tied to those Stories, and all requests must be approved by the Story creators. The group DM chat can...
  
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• This AR Project Tells the Story of One of England’s Richest and Most Influential Families

  02-07-2019 23:27 via feeds.adweek.com
  As part of Sotheby's new exhibit "Treasures from Chatsworth," a New York City-based agency has created an augmented reality experience to tell the stories of one of the richest and most influential families in England. The Sotheby's exhibit, created by the acclaimed Broadway creative director David Korins (Hamilton, Dear Evan Hansen), spans several rooms on...
  
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• #RIP45 Had 2 Different Meanings on Twitter This Week

  02-07-2019 23:15 via feeds.adweek.com
  Los Angeles Angels pitcher Tyler Skaggs tragically and suddenly passed away Monday at the age of 27, but attempts to pay tribute to him on Twitter quickly went awry. The hashtag #RIP45 began showing up in the Trends for you section for many Twitter users, as Skaggs wore jersey No. 45 for the Angels. Unfortunately,...
  
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• Rich Silverstein Finally Gets His Day In the Sun as GS&P Renames Itself via a Chrome Extension

  02-07-2019 23:10 via feeds.adweek.com
  Before you jet off for the holiday weekend, take a moment to wish Rich Silverstein a belated happy birthday (it was June 13) by downloading a simple Chrome extension that will make his day a little brighter. What exactly does it do? Well, the Goodby Silverstein & Partners moniker has long been shortened to "Goodby"...
  
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• TikTok hires RPA and Initiative to ramp up U.S. marketing efforts

  02-07-2019 22:36
  TikTok, the short-form video app popular among teens, confirmed that it has hired four agencies to handle its U.S. advertising efforts: RPA, IPG Mediabrands' Initiative, Montreal-based indie agency Sid Lee and Channel, a small creative and production shop based in San Francisco.A TikTok spokeswoman declined to provide additional details, including whether or not the new partnerships are the results of a review.Sid Lee confirmed to Ad Age that TikTok awarded it lead social responsibilit
  
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• How linear TV benefits from an excess of streaming options

  02-07-2019 22:18
  The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom, when presented with a near-infinite number of entertainment choices, make none whatsoever.According to Nielsen’s newly released Total Audience Report for the first quarter of 2019, more than one-fifth (21 percent) of adults who use streaming platforms such as Netflix, Amazon Prime and Hulu will simply find something else to do if they can’t find anything worth watching. Mem
  
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• The Gap Names Johannes Leonardo as Lead Creative Agency

  02-07-2019 22:17 via feeds.adweek.com
  The Gap, or the banner brand of retail conglomerate Gap Inc., recently chose Johannes Leonardo to lead its creative marketing efforts, an agency spokesperson confirmed today. "We are working with Gap to help meet their business objectives and re-establish the brand's cultural relevance once more," read a statement from the representative. Spokespeople for the Gap...
  
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• The Trade Desk Ruffles Feathers With Controversial Unified ID Solution Rollout

  02-07-2019 21:59 via feeds.adweek.com
  Documents presented to supply-side platform players at this year's Cannes Lions conference suggest that The Trade Desk wants to apply pressure in its bid to further its Unified ID Solution roll out. The industry's most high-profile independent demand-side platform unveiled its alternative ad targeting solution to the walled gardens of Facebook and Google late last...
  
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• AT&T considers selling regional sports networks to slash debt

  02-07-2019 21:54
  AT&T Inc. is weighing a sale of its regional sports networks as part of a plan to cut as much as $8 billion in debt by the end of the year, according to people familiar with the matter.The four regional networks, which includes rights to teams such as the hockey’s Pittsburgh Penguins, basketball’s Houston Rockets and baseball’s Seattle Mariners, could fetch close to $1 billion, according to the people, who asked not to be identified as the deliberations are private.Sinclair
  
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• A tense moment between an agency creative and P&G exec led to 'The Look’

  02-07-2019 21:43
  During the judging session of the Advertising Club’s annual Andy Awards last year, Geoff Edwards, then an executive creative director at R/GA L.A., challenged Randall Smith, associate director at Procter &Gamble. The jury had been discussing the merits of the P&G’s film “The Talk ” for one of the show’s awards. The ad depicts African-American mothers having heart-to-hearts with their children about the dangers of racism to protect them as
  
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• What impact will Nivea homophobic allegations have on brand and pitch process?

  02-07-2019 21:36 via campaignlive.com
  Industry experts wade in after FCB chose to resign the business.
  
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• This Protein Bar Brand Created a Quirky, Absurdist World to Promote Their Tasty Snacks

  02-07-2019 21:16 via feeds.adweek.com
  A couple of anthropomorphized taste buds have experienced their fair share of chalky, cardboard-like protein bars, so they're not excited about whatever's coming down the pike. But they spring to life when they get a helping of Lenny & Larry's cookies, high-fiving each other, grabbing all the pieces they can and gloating in front of...
  
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• Soccer Fans Created Offensive, Customized Jersey Names in Adidas Launch for Arsenal

  02-07-2019 20:49 via feeds.adweek.com
  Premier League soccer powerhouse Arsenal and athletic gear giant Adidas were forced to put the kibosh on their #DareToCreate social media campaign due to--what else?--a few bad apples on Twitter. The #DareToCreate campaign was developed to back the release of the football club's new home kits, which are made by Adidas. People on Twitter who...
  
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• Black-ish Spinoff Mixed-ish Will Debut Sept. 24 as ABC Locks In Its Fall Premieres

  02-07-2019 20:00 via feeds.adweek.com
  All five broadcast networks have now set their fall premiere dates, as ABC locked in its rollout plans for the upcoming 2019-20 season today. Its Black-ish spinoff Mixed-ish--which focuses on the childhood of Rainbow Johnson (the Black-ish character played by Tracee Ellis Ross) and her experiences growing up in a mixed-race family--will debut on Tuesday,...
  
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• The Future of Brand Packaging Lies in Sustainable Practices and Materials

  02-07-2019 19:23 via feeds.adweek.com
  I can't remember a time when fellow designers and myself weren't concerned about reducing packaging waste and the impact our work had on the planet. We shared stories like, "The time I went fishing and saw the Downy fabric softener bottle I designed floating in the pristine mountain lake." Our clients were looking at light-weighting,...
  
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• Facebook takes steps to curb posts that make sensational health claims

  02-07-2019 19:17
  Facebook Inc. said it’s taking steps to curb postings about sensational medical or health-related claims, after a report said the social media site and YouTube were being overrun with content containing potentially harmful information about alternative cancer treatments.The Wall Street Journal conducted an investigation into the two sites, prompting Facebook to address the situation in a blog post Tuesday. The Journal found that widespread misinformation sometimes appeared alongs
  
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• Watch the newest commercials on TV from Realtor.com, Downy, KFC and more

  02-07-2019 17:57
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (June 28-30).A few highlights: KFC hypes its new Cheetos Sandwich with a little help from an unlikely spokescreature (Ad Age’s Ethan Jakob Craft previewed the campaign on Friday: “Cheetos mascot named new Colonel Sanders in partnership with KFC”). Todd, a self
  
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• Publicis Groupe completes $4 billion acquisition of Epsilon

  02-07-2019 17:52
  Publicis Groupe closed on its deal to acquire data-marketing behemoth Epsilon on Tuesday for a cash consideration of $4.4 billion with a net purchase price of $3.95 billion."This is an important day for us," Publicis CEO and Chairman Arthur Sadoun told Ad Age, claiming that the integration of Epsilon across its four networks—Publicis Communications, Publicis Media, Publicis Sapient and Publicis Health—has been "outstanding."Effective immediately, Publicis will begin rolling
  
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• Nike pulls ‘Betsy Ross Flag’ sneakers after Kaepernick complains

  02-07-2019 17:33
  Nike’s decision to pull Fourth of July sneakers from stores because they featured a “Betsy Ross flag” has dragged the sports apparel maker once again into America’s culture wars and drew ire from conservative lawmakers claiming political correctness has gone too far.Arizona Governor Doug Ducey, a Republican, tweeted that he was “embarrassed” for Nike and said he had “ordered the Arizona Commerce Authority to withdraw all financial incentive dollars&rdquo
  
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• Is Apple dead creatively?

  02-07-2019 17:19 via campaignlive.co.uk
  Is there creative life at Apple after the departure of Jony Ive or is the company's desire to remain useful overshadowing its maverick legacy?
  
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• Reebok's new marketing head talks challenges, data and his drive for retail to be a genderless world

  02-07-2019 17:18 via campaignlive.com
  Between the launch of its new membership program, a creative agency shakeup and even some PR-tear-inducing headlines about Beyoncé, it's been a busy year for Reebok.
  
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• Cancer Research UK links obesity to cancer with ads resembling cigarette packs

  02-07-2019 16:23 via campaignlive.co.uk
  Campaign previously accused of 'fat-shaming' returns for next chapter.
  
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• Diageo mulls creation of non-alcoholic Guinness

  02-07-2019 16:20 via campaignlive.co.uk
  Drinks company reacts to growing demand for low-alcohol products.
  
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• Why AI will replace rocket scientists before it ever replaces marketers

  02-07-2019 16:00
  “It’s not rocket science.” This is a phrase I’ve heard many a time during my time in the marketing world. Now, with reflection, that statement is actually pretty ironic. With artificial intelligence (AI) continuing to evolve and become even more intelligent, many professionals are left wondering if their jobs will still be relevant in the near future or if machine learning will cause those jobs to be obsolete.As with any new disruptive technology, there has been quit
  
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• Smirnoff hosts 'pick your own' allotment party

  02-07-2019 15:50 via campaignlive.co.uk
  Garden do will launch new range.
  
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• Vogue Eyewear and Schwarzkopf partner All Out Beauty

  02-07-2019 15:27 via campaignlive.co.uk
  Festival includes multiple fashion and beauty brands.
  
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• McDonald's launches blockbuster-inspired idents for ITV film sponsorship

  02-07-2019 15:21 via campaignlive.co.uk
  Just like acting, fast food is all about the delivery.
  
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• Joan Collins tells consumers to 'ditch and switch' in social spot for Three

  02-07-2019 15:14 via campaignlive.co.uk
  Campaign launches today on Instagram, Twitter and Facebook.
  
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• Mel Edwards hits back at 'rude' Martin Sorrell over Wunderman swipe

  02-07-2019 12:57 via campaignlive.co.uk
  Wunderman Thompson global CEO denies WPP boss Mark Read is handing out jobs to 'mates'.
  
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• Arthur Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

  02-07-2019 12:00 via campaignlive.co.uk
  Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.
  
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• A sports drink brand pays homage to Megan Rapinoe. And Sony's Walkman turns 40: Tuesday Wake-Up Call

  02-07-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  A new ad from sports drink BodyArmor takes a stand on a big question: In 2019, what does it mean to be an American hero? The ad stars Megan Rapinoe, the U.S. soccer star and critic of U.S. President Donald Trump, who recently caused a stir by saying she wouldn’t
  
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• Ex-Moneysupermarket CCO Darren Bentley joins used-car platform Cazoo

  02-07-2019 10:51 via campaignlive.co.uk
  Bentley left price-comparison site in March after seven years.
  
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• Red Dwarf returns to screens in apocalyptic AA campaign

  02-07-2019 10:45 via campaignlive.co.uk
  Starbug is due a service as Red Dwarf gang teams up with AA.
  
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• Publicis Groupe closes acquisition of Epsilon for final figure of $3.95bn

  02-07-2019 09:49 via campaignlive.co.uk
  Deal, revealed in April, is biggest ever for French holding company.
  
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• Sports drink BodyArmor’s new Megan Rapinoe ad looks like a rebuke to Trump

  02-07-2019 02:27
  Megan Rapinoe has made countless headlines during the Women’s World Cup—for scoring big for the U.S. team, but also for taking a stand against President Donald Trump.Now sports drink BodyArmor has released a new ad starring Rapinoe that will surely get under the skin of the president and his supporters. The spot, shot in black-and-white, shows Rapinoe staring straight ahead, as this text flies by: “Nothing like a 30-something, purple haired, fiercely independent, candid, c
  
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