Advertising news

• 'Adults Table' Democratic debate smashes ratings records

  28-06-2019 23:32
  Thursday night’s bruising Democratic primary debate set ratings record for the party, as NBC News’ presentation of the two-hour event averaged 18.1 million viewers. That beat the previous high of 15.8 million viewers set by CNN in October 2015, when Hillary Clinton and Bernie Sanders first sparred in front of a live TV audience.The week’s second 10-candidate showdown now stands as the 23rd most-watched broadcast of 2019, nestling between Game 5 of the NBA Finals on ABC (18.2 mi
  
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• Facebook says it fixed a glitch that led some advertisers to miss campaign goals

  28-06-2019 23:04
  Facebook says it has fixed a problem with its new premium video ad offering that caused some initial advertisers to fall short of their campaign targets. Showcase, which went live in February, offers brands access to a pool of highly curated shows on Facebook's Watch video portal. But two ad execs say the network's new offering was unable to meet the number of views they ordered on behalf of clients.Facebook confirmed that there were a few instances where campaigns misse
  
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• The Year’s Nine Most Compelling Movie Marketing Campaigns (So Far)

  28-06-2019 22:59 via feeds.adweek.com
  We're halfway through 2019, which means two things: 1. We're that much closer to eventually being swept away by the rising seas, and 2. It's time to take a look at which movie marketing campaigns have proven to be the most interesting, even if they haven't always been for the most successful movies of the...
  
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• 7 things you should know about the TV/streaming industry this week

  28-06-2019 22:34
  Welcome to the first edition edition of Ad Age TV Brief, a new roundup of news from the world of broadcast, cable, streaming and beyond.Sinclair under fire
  “The Federal Communications Commission is investigating whether Sinclair Broadcast Group Inc. misled the government agency during its unsuccessful attempt to buy Tribune Media Co. last year,” The Wall Street Journal’s Joe Flint and Lillian Rizzo report.Why this is (potentially) a big deal: A determination against Sinclair co
  
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• ‘Queer Eye’ Star Jonathan Van Ness on Pride Month and Why He Works With Smirnoff

  28-06-2019 22:22 via feeds.adweek.com
  Ahead of this weekend's culmination of Pride Month, Smirnoff created a temporary "home" in New York last night that sought to bring the vodka brand's "Welcome Home" campaign to life. The one-day pop-up in Manhattan's SoHo neighborhood was part of broader campaign that debuted earlier this month, replacing the vodka brand's name on the label...
  
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• McDonald’s Sweden Made a QR-Enabled Picnic Blanket So It Can Deliver to People Outdoors

  28-06-2019 22:03 via feeds.adweek.com
  Summer's here, and so are long days spent hanging out in the park, at the beach or by the pool. McDonald's wants to be a part of that, so it's invented a picnic blanket complete with a QR code that you can scan to have the chain's grub delivered to you, wherever that might be....
  
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• Six Lessons Alfonso Cuarón Wants Marketers to Learn About Supporting Causes

  28-06-2019 21:59 via feeds.adweek.com
  CANNES, France--No topic was more prevalent at this year's Cannes Lions than cause marketing, but somewhat ironically, the most successful campaign on that front was not one that came away with any Lions. That's because it had already received its own honors, specifically in the form of two Golden Globes and three Oscars. Roma, the...
  
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• University of Phoenix Sends $188 Million Creative Account to TBWA and RAPP

  28-06-2019 21:55 via feeds.adweek.com
  University of Phoenix has transferred its creative account from 180LA to TBWA\Chiat\Day Los Angeles and RAPP. "University of Phoenix is proud of the incredible work produced by 180LA to promote the University as a leading provider of quality higher education for working adults. This partnership will continue until the end of the current contract," a...
  
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• Agencies, brands (and even NYPD) rise for a rousing finale to Pride month

  28-06-2019 21:55
  Hot on the heels of the jet-lagged post-Cannes wrap-up, the month of Pride is also coming to an end with some notable feats of which everyone in advertising can be proud.This year, more brands and agencies than ever showed up to support the LGBTQ+ community in recognition of the 50th anniversary of the Stonewall Uprising. Retailers J. Crew, Kenneth Cole, Under Armour, Gap, Calvin Klein, American Eagle, Nordstrom, Express and DKNY—as well as food chains like Chipotl
  
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• Adidas Will Salute Keith Haring With a Snapchat Landmarker Lens During the NYC Pride Parade

  28-06-2019 21:40 via feeds.adweek.com
  Adidas is using Snapchat's recently introduced landmarker lens technology to honor late artist Keith Haring during the NYC Pride Parade Sunday. The athletic gear manufacturer's Love Unites global celebration of Pride Month includes an exclusive collection of sneakers celebrating Haring. When the NYC Pride Parade passes by the Flatiron Building Sunday, Snapchat users can activate...
  
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• From Chevy to Chipotle, these brands missed the mark this Pride

  28-06-2019 21:33
  Brands are participating in Pride more than ever, but there’s a fine line between showing support and commodifying a cultural movement, or at least appearing to do so. With this year’s WorldPride being billed as the world’s largest Pride celebration and millions of people attending the event in New York, which itself will be celebrating the 50th anniversary of the Stonewall riots, marketers are on the offensive. In some cases, literally.Every June, it can seem like every brand
  
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• Twitter and Contagious Identified 6 ‘Pillars’ From 5 Years’ Worth of Cannes Entries

  28-06-2019 21:15 via feeds.adweek.com
  Twitter said nearly one-half of the Grand Prix- and Gold-winning campaigns at last year's Cannes Lions International Festival of Creativity included the social network, so it teamed up with intelligence provider Contagious to study 1,856 Twitter-centric entries submitted at Cannes between 2014 and 2018. The two companies said they identified six "pillars" that defined the...
  
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• When John Hancock was a Yankee Doodle Dandy

  28-06-2019 21:00
  In a moment when we’re obsessed with influencers, nostalgia and leaning into purpose, this 1954 ad for John Hancock reminds us that everything new is old again. Or something. Here we have a company that started the industrial life insurance complex glomming on to the likeness and legacy of George M. Cohan, the man who created the modern incarnation of the Broadway musical and who died in 1942—a dozen years before this print ad ran. Talk about influence! The ad makes no ment
  
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• Amazon encourages brands to go live for Prime Day

  28-06-2019 20:29
  Amazon plans to "liven" up Prime Day on July 15 by encouraging brands to take advantage of new streaming opportunities on Amazon and Twitch that it hopes will boost sales even further during the made-up commercial holiday.On Friday, Twitch, which is owned by Amazon, announced it was ready to “sell out” for Prime Day, by opening its most popular live-stream channels to home-shopping-style programming. The idea of “selling out” t
  
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• A Danish Grocery Chain Created a Pop-Up Restaurant That Only Sat One Person at a Time

  28-06-2019 19:06 via feeds.adweek.com
  Fear eating alone? Then you probably wouldn't enjoy the latest marketing stunt from Irma, a Danish grocery chain. To promote its new single-person meals, the supermarket chain recently set up a restaurant in Copenhagen that only had a table for one. Called Restaurant 1:1, the pop-up only staffed one chef and one waiter, both of...
  
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• Twitch Is Celebrating Prime Day With a 2-Day Live Shopping Show

  28-06-2019 19:00 via feeds.adweek.com
  Livestreaming platform and Amazon subsidiary Twitch is hosting a live shopping show for its "favorite made-up holiday," Prime Day, on its Twitch Presents channel, which it said "promises to be unlike anything you've ever witnessed...but, like, in a good way." The two-day program, Twitch Sells Out, will stream two 12-hour broadcasts each day from 10...
  
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• Watch the newest commercials on TV from Lowe’s, Golden Corral, Guitar Center and more

  28-06-2019 18:34
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on June 26.A few highlights: Lowe’s wants you to “do July 4th right” by sprucing up your backyard (with a little help from Lowe’s). Guitar Center says “music is about creative freedom” and encourages you to “celebrate your freedom to create” during its
  
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• Cheetos mascot named new Colonel Sanders in partnership with KFC

  28-06-2019 18:17
  Since KFC partnered with Wieden & Kennedy in 2015, more than a dozen celebrities—from country singer Reba McEntire to Seinfeld star Jason Alexander—have portrayed the fried-chicken chain's iconic founder and immortal spokesman Colonel Harland Sanders. Now, KFC is thinking even further outside the bucket, going beyond its traditional cast of actors, musicians and comedians to bring a cross-promotional Colonel to life as another brand icon: Cheetos mascot Cheste
  
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• Twitter Is Ready to Play Ball in London

  28-06-2019 17:55 via feeds.adweek.com
  The Boston Red Sox may be the "home team," but they are "hosting" their longtime rivals, the New York Yankees, in Major League Baseball's first-ever games in London this weekend. Twitter rolled out a special hashtag-triggered emoji for MLB's London Series, which will be added to tweets with the #LondonSeries hashtag. First, MLB came to...
  
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• Women's World Cup spots score terribly on branding and sales measures

  28-06-2019 17:51 via campaignlive.co.uk
  Public found the ads involving and emotional but weren't sure which brands they were for.
  
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• Women's World Cup spots score poorly on branding and sales measures

  28-06-2019 17:51 via campaignlive.co.uk
  Public found ads involving and emotional, but weren't sure which brands they were for.
  
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• Stranger Things is taking over New York's Coney Island

  28-06-2019 17:46 via campaignlive.co.uk
  Sci-fi-themed pop-up fair and fireworks display mark launch of Netflix show's third series.
  
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• Jude Kelly: media and brands must feed people better visual diets

  28-06-2019 16:59 via campaignlive.co.uk
  The stories that media companies and advertisers tell might be harming viewers' mental health, WOW founder says.
  
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• Yorkshire Tea puts Sean Bean and Dynamo to work in latest campaign

  28-06-2019 16:48 via campaignlive.co.uk
  Yorkshire Tea has enlisted help of local heroes for campaign.
  
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• Sorrell: agencies guilty of 'straightjacketing' brands

  28-06-2019 16:48 via campaignlive.co.uk
  The former WPP boss also accused agencies of hurting their bottom line for the sake of "getting a headline in Campaign".
  
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• Martin Sorrell: agencies guilty of 'straitjacketing' brands

  28-06-2019 16:48 via campaignlive.co.uk
  Former WPP boss also accused agencies of hurting their bottom line for sake of 'getting a headline in Campaign'.
  
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• Think globally, act locally: Marketing to a multinational audience

  28-06-2019 16:00
  Reaching international audiences is often crucial to driving growth and expanding the footprint of your business. In fact, Netflix attributes much of its recent success to global growth, and the company predicts that international subscribers will eventually account for up to 90 percent of its customer base, up from 58 percent today. And early in 2019, Nike reported that strong international growth boosted its fourth-quarter earnings for 2018.Brands that aim to reach signific
  
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• Accenture Interactive growing at well over 20% and 'vast majority' is organic

  28-06-2019 15:35 via campaignlive.co.uk
  'Strong double-digit' growth is higher than 'the teens', consulting giant says.
  
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• Major League Baseball celebrates modern game

  28-06-2019 12:23 via campaignlive.co.uk
  League aims to reimagine sport for a new audience.
  
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• A delightfully absurd ad goes viral. Plus, the latest Kim Kardashian West branding controversy: Friday Wake-Up Call

  28-06-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise ending. No spoilers here. Do yourself a favor and watch it to find out what brand it’s for. It’s a tale of growing up, from birth to first steps to first love to independenc
  
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• Desigual permanently flips logo in 'Forwards is boring' campaign

  28-06-2019 11:41 via campaignlive.co.uk
  Brand has flipped the script (literally) with its Instagrammable campaign.
  
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• Nadine Young adds Starcom UK duties as Hamid Habib exits

  28-06-2019 11:40 via campaignlive.co.uk
  Young will split role with her existing P&G position, while Mark Howley is confirmed as Starcom UK CEO.
  
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• Co-op launches campaign to protect community hubs

  28-06-2019 11:22 via campaignlive.co.uk
  Brand offers financial support to help restore parks, libraries and leisure centres.
  
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• Puerto de Indias gin hosts storytelling launch event

  28-06-2019 11:10 via campaignlive.co.uk
  UK launch of pink gin will feature theatrics and fruit-picking.
  
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• From Amazon to Uber, internet companies are driving U.S. ad spend

  28-06-2019 11:00
  If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing.That’s the key takeaway from the 64th annual Ad Age Leading National Advertisers 2019 report, which tracks trends in national ad spend. Here are 10 quick takeaways from Ad Age Datacenter’s analysis of the nation’s true blue-chip
  
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• Former Havas creatives launch Few & Far studio

  28-06-2019 10:14 via campaignlive.co.uk
  Steven Bennett-Day and Aaron Howard were behind Forest Road brewery's recent guerrilla campaign.
  
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• Laverne Cox discusses getting LGBTQ+ people involved in the creative process

  28-06-2019 09:00
  A statistic trotted out by liquor brand Diageo states that 85 percent of LGBTQ+ consumers want their community represented in brand campaigns, but only 12.6 percent of marketers actually include them in their annual media planning.In taking steps to rectify that, Diageo vodka brand Smirnoff has teamed with Laverne Cox, the actress and LGBTQ+ advocate known for her role as Sophia Burset on Netflix’s “Orange Is the New Black.” Cox is seemingly everywhere this month: If you d
  
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• First Democratic debate scares up 15.3 million viewers

  28-06-2019 02:20
  NBC News’ coverage of the first Democratic presidential debate of the 2020 election cycle may have been short on interpersonal drama, but the two-hour event certainly managed to draw a crowd. According to Nielsen live-plus-same-day data, the debate averaged 15.3 million viewers across NBC, MSNBC and Telemundo, coming up a bit shy of the 15.8 million potential voters who tuned in to CNN for the lead-off Dem debate on Oct. 13, 2015.Per Nielsen, 4.3 million of Wednesday night’s TV obser
  
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• Ugly FCB-Nivea breakup follows 100-year relationship, recent controversies

  28-06-2019 00:21
  Nivea’s ugly parting with FCB isn’t your ordinary agency breakup: It ends a relationship more than a century old, dating to when the agency went by the name Lord & Thomas. But it follows a rocky few years that have included three incidents where the brand was criticized for ads seen as racially insensitive.Beyond the history, the account is no small loss for FCB. While Nivea only had $21.8 million in U.S. measured media spending last year, per Kantar, the brand, owned by Germany&
  
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