Advertising news

• Twitter Is Settling In for Two Nights of Democratic Presidential Candidate Debates

  26-06-2019 23:40 via feeds.adweek.com
  Twitter is doing its part to ensure that its users are ready for the first two debates featuring Democratic presidential candidates, Wednesday and Thursday nights, and to protect its platform from manipulation related to those debates. The debates will air Wednesday and Thursday at 9 p.m. ET on NBC, MSNBC and Telemundo, with 10 different...
  
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• FCB parts with Nivea amid rising tensions, including allegations of homophobic remark

  26-06-2019 22:42
  Interpublic's FCB is parting ways with Nivea amid rising tensions on the global account, including allegations that the brand rejected an image that the agency pitched showing two men's hands touching, according to people familiar with the matter. A person on the client team allegedly remarked, "we don't do gay at Nivea" on a call with FCB creatives, one of which is gay, the people said.FCB declined to comment and spokespeople for Beiersdorf in the U.S. and Germany did not return
  
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• Kia's U.S. marketing chief Chehab steps down

  26-06-2019 22:40
  Saad Chehab, VP of marketing communications for Kia Motors America since April 2017 and former head of the Chrysler brand with FCA, is parting ways with Kia to "accept a position located closer to my children," the executive said in an internal memo sent this afternoon and obtained by Automotive News.Chehab, 52, told colleagues in the note that he had decided to leave Kia, effective Wednesday. "I am beyond proud of what this team has accomplished and am so thankful for all of the experiences I h
  
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• 7 Lessons Learned From a First-Time Cannes Jury Member

  26-06-2019 22:29 via feeds.adweek.com
  Six days. A dark room with no windows. One giant screen. Ten jurors from around the world. Ten little black bags for us to keep our phones in. This year was my first time judging at the Cannes Lions International Festival of Creativity, and here's what I learned from my experience. Context matters We had...
  
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• YouTube lets users override recommendations

  26-06-2019 22:24
  YouTube said it will let users override automated recommendations after criticism over how the online video service suggests and filters toxic clips."Although we try our best to suggest videos you’ll enjoy, we don’t always get it right, so we are giving you more controls for when we don’t," Essam El-Dardiry, a product manager at YouTube, wrote in a blog on Wednesday.Users will now be able to tell YouTube to stop suggesting videos from a particular channel by tapping the three-d
  
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• After 40 years at ESPN, Bob Ley hangs it up

  26-06-2019 22:05
  ESPN is losing the services of its longest-tenured anchor, as Bob Ley announced his retirement Wednesday from the Disney-owned sports network.The 64-year-old Ley, who last fall stepped away from his ESPN duties for what he characterized at the time as a short hiatus, said in a Twitter post that the choice to leave the network after four decades was his own.“To be clear, this is entirely my decision,” Ley wrote. “I enjoy the best of health, and the many blessings of friends
  
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• Trump says that the U.S. should sue Facebook and Google

  26-06-2019 21:48
  President Donald Trump complained about supposed bias against conservatives at social media companies and said the U.S. government should sue Google and Facebook Inc. for unspecified wrongdoing.Trump complained in an interview with Fox Business Network on Wednesday that social media companies are run by Democrats and that Twitter has somehow made it difficult for people to follow his @realDonaldTrump account, from which he tweets prolifically.“What they did to me on Twitter is incredible,&
  
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• Shopify Ping Pairs With Apple Business Chat for Merchant-Consumer Connection

  26-06-2019 21:46 via feeds.adweek.com
  Shopify and Apple have partnered to help entrepreneurs communicate more efficiently with consumers. Last year, the ecommerce platform introduced Shopify Ping, a mobile app that connects merchants with their customers. But how to further bolster the success of entrepreneurs and online businesses? Enter: Apple. With Apple Business Chat via Shopify Ping, consumers can communicate with...
  
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• Google workers petition San Francisco Pride to exclude the tech company from the parade

  26-06-2019 21:36
  Almost 100 Google employees are urging the organizer of this weekend’s San Francisco Pride parade to kick the company out of the celebration, escalating pressure on the internet giant to overhaul its handling of hate speech online.“Whenever we press for change, we are told only that the company will ‘take a hard look at these policies,’” the employees wrote in a letter being sent Wednesday to the board of directors of San Francisco Pride. “But we are never giv
  
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• Disney sends out official RFP documents to global markets

  26-06-2019 21:23 via campaignlive.com
  The Disney global media review is now in full swing.
  
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• Here's how Instagram's new Explore ads will work

  26-06-2019 21:22
  Facebook is opening Instagram’s Explore section to advertisers for the first time as it looks to follow the gradual migration of user activity away from personal news and photo feeds towards other areas of the social networks.On Wednesday, Instagram, which Facebook owns, announced it would roll ads into the Explore page over the coming months. Explore features algorithmically generated stream of 24-hour video Stories, IGTV shows, celebrity-influencer posts and publ
  
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• Candidate Who Now? Get to know the first-night Democratic debaters fast via their campaign ads

  26-06-2019 21:14
  Unless you’re a total political junkie, you probably have little to no idea who many of the Democratic presidential hopefuls are. Sure, you’re probably familiar (or semi-familiar) with the likes of Cory Booker, Beto O’Rourke and Elizabeth Warren, but tonight and tomorrow night’s televised Democratic debates will be dominated, numerically at least, by relative unknowns.How can you keep all these wannabes straight? We decided to let the candidates speak for themselves in th
  
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• YouTube Continues to Draw Major Ad Dollars, but Retailers Are Cutting Back

  26-06-2019 20:24 via feeds.adweek.com
  Despite the scandals that have befallen YouTube lately, the platform is still one of the most profitable online. But now, one advertising category--retail--is pulling back its spend on the platform. That's according to research out today from the the ad-intelligence platform MediaRadar, which released an analysis comparing media buyers' behaviors across YouTube's curated lineup of...
  
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• How These Cannes Winners Utilized the 7 Basic Plots of Storytelling

  26-06-2019 20:04 via feeds.adweek.com
  There was quite a bit of chatter at Cannes Lions this year when Samsung's CMO, YoungHee Lee, uttered the word "storyliving" onstage during a presentation at the Palais. While I can't quite figure out the merits of the "living" part, I do know for a fact that the "story" part is alive and well and...
  
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• It’s Nearly Impossible to Revive Dead Retailers, but Investors Are Trying

  26-06-2019 19:47 via feeds.adweek.com
  The latest retailer to potentially come back from the dead is Toys R Us, the 60-plus-year-old toy store that ceased operations in 2018. In the bloodbath that has been brick-and-mortar retail in the ecommerce age--some even call it a retailpocalypse--many long-standing retailers in American malls and shopping centers found themselves flailing against an invisible foe....
  
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• Watch the newest commercials on TV from Lay’s, Gatorade, Nike and more

  26-06-2019 19:09
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on June 24.A few highlights: Gatorade invites you to “bring the heat” in a couple of spots that end with the tagline “Nothing beats Gatorade.” Nike celebrates newly-designated NBA MVP Giannis Antetokounmpo. And urban streetscapes get magical, colorful makeovers in a commercia
  
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• Toys R Us Could Fill a Retail Void, but Only After Reinvention

  26-06-2019 19:03 via feeds.adweek.com
  Investors who scooped up whatever was left of toy store Toys R Us in 2018 are hoping a new generation of children will want to be Toys R Us kids--and that the adults who shopped there when they were young still haven't grown up, much like those in its jingle. That's according to Bloomberg, which...
  
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• Korean Ecommerce Brand Soko Glam Is Reinventing the Makeup Aisle With Its Pop-Up Shop

  26-06-2019 19:01 via feeds.adweek.com
  For Charlotte Cho, co-founder of Soko Glam, a Korean beauty and skin-care ecommerce company, skin care is personal--and that's not just because she helped make the infamous Korean 10-step skin-care routine mainstream in the U.S. or literally wrote the book about it. Between Soko Glam, running the accompanying educational skin-care website The Klog and rolling...
  
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• 2020 Census: How one Supreme Court decision could undermine a decade of critical marketing data

  26-06-2019 18:39
  The Supreme Court is expected to rule this week on whether it would be constitutional for the federal government to add a "citizenship" question to the U.S. Census for the first time since 1950. Make no mistake, this is a critical decision that will affect all business, advertising and media decisions over the next decade.The U.S. Census is the holy grail of population statistics, offering the largest source of data around American demographics and the economy. It i
  
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• Miley Cyrus gets creative to hype her new EP with audio, social and out-of-home ads

  26-06-2019 18:05
  In the lead-up to her latest release, the six-song EP “She Is Coming,” Miley Cyrus wanted to do something a little different. So the singer and her team took a wrecking ball to the usual promotional approach, masterminding a marketing campaign consisting of social media, out-of-home displays and a dedicated hotline that lets fans connect with her.“Call me. I dare you,” the star wrote on Twitter.Cyrus launched 1-833-SHE-IS-MC (1-833-743-4762), a hotline operated by te
  
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• L'Oreal on the media agency of the future and being a smarter client

  26-06-2019 17:02 via campaignlive.co.uk
  Beauty brand does not just expect change from Essence and says it must change its own ways of working.
  
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• VMLY&R plumps for Zenith's old office on Percy Street

  26-06-2019 16:33 via campaignlive.co.uk
  Wunderman Thompson needs more room at Greater London House.
  
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• 'There were powerful men at P&G who didn't want to give equal rights to LGBTQ community'

  26-06-2019 16:22 via campaignlive.com
  The brand releases a raw, uncensored documentary about its past struggles with acceptance.
  
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• The latest production moves, hires, and partnerships: June 26, 2019

  26-06-2019 16:14
  Tool of North America has signed Saturday Night Live director/writer Paul Briganti to its roster. Known for his weekly SNL digital shorts, Briganti’s directorial credits include TV comedies “Adam Ruins Everything,” NBC’s “Imaginary Friend,” and CW’s “Crazy Ex-Girlfriend.” Briganti was also a staff director at CollegeHumor, and has directed his feature film debut “Big Brother Volcano” for Gravitas Ventures. He has also created proj
  
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• OpenTable maps London's cuisine with edible billboard

  26-06-2019 16:06 via campaignlive.co.uk
  There's a chance to taste dishes inspired by food commonly found in different areas of the capital.
  
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• How to get millennials to stay with your agency for years

  26-06-2019 16:00
  As the founder of a growing public relations firm, I tend to work almost exclusively with millennial-aged employees. I also happen to be a millennial myself. A frequent pain point I hear among many agencies, though, is that they experience a high rate of millennial turnover. This isn’t a unique problem to the PR space, of course; the so-called “job-hopping generation” is a familiar concern across industries.No matter the underlying reasons why millennial employees leave (be it
  
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• Defining the new truth of brand performance marketing

  26-06-2019 15:55
  A scant ten years ago, the biggest global brands spoke at conferences about integrated marketing and eliminating silos. And yet at the time, no one knew the surge of control consumers would grab away from CMOs, not to mention the intensity and velocity at which it would happen, nor had anyone experienced the burden of the new accountabilities and challenges we face today.The walls are coming down, and once disparate pathways are converging. But defining this new reality often produces more quest
  
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• Cannes Lions Film winners in 2019 are least effective of past decade

  26-06-2019 15:02 via campaignlive.co.uk
  UK agencies may have missed the mark at this year's Cannes, but it seems they're not the only ones.
  
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• Pitch Update: Starling Bank flips the bird to big agencies

  26-06-2019 14:46 via campaignlive.co.uk
  Meanwhile, Thinkbox has held tissue meetings for creative pitch.
  
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• Nike China pulls shoe range after designer shows support for Hong Kong protests

  26-06-2019 13:59 via campaignlive.co.uk
  Brand has reportedly axed limited-edition line by Undercover.
  
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• Entries open for Campaign UK and EMEA Agency of the Year awards

  26-06-2019 13:02 via campaignlive.co.uk
  Top marketers will judge the submissions.
  
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• Pick of the Week: Karma Cola's comic strips avoid lazy cause-marketing clichés

  26-06-2019 12:43 via campaignlive.co.uk
  We are all Lesley.
  
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• Amazon Prime Day, more pressure on YouTube and a surprising razor ad: Wednesday Wake-Up Call

  26-06-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.
  What people are talking about today
  Amazon Prime Day—the company’s Black-Friday-in-July—is happening July 15 and 16. Which means 48 hours of online deals, up from last year’s 36 hours. Which also means it’s actually a two-day event, not an “Amazon Prime Day.” Maybe i
  
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• Carlsberg's Jessica Spence leaves for Beam Suntory

  26-06-2019 11:17 via campaignlive.co.uk
  Spence has been at Carlsberg for seven years.
  
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• Matt Edwards quits Engine after 14 years

  26-06-2019 11:09 via campaignlive.co.uk
  Engine Creative and Experience Design chief leaves without a job to go to.
  
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• Women’s brand Billie is back with more body hair

  26-06-2019 11:00
  After embracing body hair in its summer campaign last year, women’s shaving brand Billie has returned with another push designed to challenge traditional beauty standards. The new work, “Red, White and You Do You,” will debut Wednesday, in time for beach season. To that end, a 30-second anthem spot showcases unshaven women in swimsuits, with close-ups of their hair down there.The new work is a continuation of the New York-based brand’s “goal to talk about
  
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• BrewDog takes 'Punk state' experience on European tour

  26-06-2019 11:00 via campaignlive.co.uk
  Craft brewer takes touring truck to European cities to promote Punk IPA.
  
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• Coca-Cola opens Stranger Things-inspired Palace Arcade

  26-06-2019 10:49 via campaignlive.co.uk
  Experience will feature 1980s video games and limited-edition cans.
  
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• Coca-Cola pushes for 'unified' online identity amid growing cookie pressure

  26-06-2019 10:32 via campaignlive.co.uk
  FMCG brand wants to build first-party data on customers and plug this into a commonly defined audience ID.
  
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• Ozone Project to sell ads on self-serve basis after striking OpenX deal

  26-06-2019 10:28 via campaignlive.co.uk
  UK news publishers want to make it easier for advertisers to buy directly and keep control of their data.
  
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• Facebook to train 300 veterans in digital skills

  26-06-2019 10:23 via campaignlive.co.uk
  One in 50 veterans start their own businesses.
  
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• Who is Miguel Patricio, and what is he getting himself into?

  26-06-2019 09:00
  When Miguel Patricio, former Anheuser-Busch InBev global chief marketing officer, was announced as the next CEO of Kraft Heinz earlier this year, you’d be forgiven for assuming job cuts were coming. After all, both companies are affiliated with penny-pinching Brazilian investment firm 3G Capital, which has a reputation for shuffling executives between its companies.But this time could be different. Those who know him say Patricio is more obsessed with marketing excellence than number-crunc
  
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• Meet The List

  26-06-2019 00:19
  If you could change one thing about the advertising/marketing/media industry, what would it be?No, really.Three months ago, we posed this question to 31 thought leaders—all recent Ad Age Creativity, Women to Watch or 40 Under 40 honorees—from some of the most influential companies in the world. We called the group The List and charged the members first with identifying the one industry challenge they wanted to fix and then spending the rest of 2019 coming up with a pla
  
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