Advertising news

• Warner Bros. appoints its first woman CEO

  24-06-2019 23:32
  AT&T Inc. named Ann Sarnoff as the first woman to lead Warner Bros., filling a key vacancy created by the departure of Kevin Tsujihara following a sex scandal.Sarnoff is currently president of BBC Studios America and has more than 30 years of business and media experience, AT&T’s WarnerMedia division said on Monday. As chief executive officer of Warner Bros. she will oversee the worldwide operations, including film and TV production, marketing, distribution and interactive entertai
  
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• Salesforce’s Jon Suarez-Davis and Isobar’s Jean Lin on the evolution of Cannes Lions, the new CX and binge-worthy TV

  24-06-2019 23:00
  Jon Suarez-Davis‏, SVP of marketing strategy and innovation at Salesforce, joins Isobar Global CEO Jean Lin to chat with Ad Age President and Publisher Josh Golden about the evolution of Cannes Lions and how the intersection of data, creativity and technology will inform the new CX. This custom video series is made possible by Salesforce.This custom video series is made possible by Salesforce.
  
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• Beats names new CMO

  24-06-2019 21:50
  As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday.Beats President Luke Wood noted in a statement that Thorne will “continue to drive Beats as an industry changemaker.”The CMO role has been vacant at the 13-year-old headphone maker since the 2016 departure of Omar Johnson, who left after six yea
  
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• Looking back on the life of advertising legend Philip Geier

  24-06-2019 21:42
  Philip H. Geier, Jr., the long-time chairman and CEO of the advertising giant known as The Interpublic Group of Companies, died on Wednesday, June 19, at the age of 84.Over the course of his nearly six-decade-long career, Geier made a name for himself in the worlds of both advertising and philanthropy, working with big-name corporations from Coca-Cola Co. to General Motors Corp., while also donating his time and money to hospitals, museums, charitable organizations and artistic endeavors.Born in
  
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• Facebook is building an oversight board

  24-06-2019 19:42
  On a recent Wednesday afternoon in late May, roughly 30 Facebook Inc. employees gathered at the company’s Menlo Park, California, headquarters to talk about sexual harassment.The group was there to consider a single, controversial Facebook post: an unsubstantiated list of more than 70 academics accused of predatory behavior, which also encouraged people to submit more “sexual harassers” to the list. The Facebook employees were asked to decide: Should the post remain up?The real
  
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• The stories behind big Cannes Lion winners and the riskiest advertising moves of the year

  24-06-2019 19:00
  At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won b
  
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• What does UK Cannes awards decline say about the state of British creativity?

  24-06-2019 18:59 via campaignlive.co.uk
  Why did UK agencies underperform at this year's festival?
  
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• AMV, MediaMonks and TSB join 'rebooting ad agency' breakfast line-up

  24-06-2019 18:33 via campaignlive.co.uk
  There's a stellar line-up for Campaign's breakfast event on 2 July.
  
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• 4 reasons that Cannes Lions was worth it for agencies—in an age when ROI is king

  24-06-2019 18:04
  At the Cannes Lions International Festival of Creativity, return on investment was top of mind for all the advertisers and marketers who spend millions to be there.According to the festival, attendees get reimbursed in creative knowledge (learning from the best of the best work winning the Lions) and business opportunities (102 brands, the most ever, were in attendance this year providing plenty of ways for agencies to form new partnerships).Ad Age sat down with some high-pro
  
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• LiveRamp inks deal to acquire Data Plus Math

  24-06-2019 17:34
  LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV.LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for example, so they can target specific people with ads. When coupled with Data Plus Math’s measurement capabilities, brands will soon be able to target defined customer segments so they can measure whether th
  
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• Watch the newest commercials on TV from SoFi, Postmates, Clif Bar and more

  24-06-2019 17:29
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on June 20.A few highlights: Clif Bar & Company wants you to know that it’s family- and employee-owned, so it does “what’s right for you and the planet, not the suits” (cue an over-the-top scene of men and women in suits destroying  nature). Martha Stewart pops up in two new c
  
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• Beats hires Chris Thorne as global CMO

  24-06-2019 17:07 via campaignlive.co.uk
  Former EA marketer fills vacancy left by Jason White.
  
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• Snack-bar brand Kind harnesses people power

  24-06-2019 17:00 via campaignlive.co.uk
  Visitors will generate energy to power chargers and screens.
  
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• AMV, Guardian and OMD join in Campaign Sprintathon

  24-06-2019 16:42 via campaignlive.co.uk
  Race in aid of Stand Up To Cancer is just two weeks away.
  
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• Adam & Eve/DDB, MediaCom and Mother among teams to Stand Up To Cancer

  24-06-2019 16:42 via campaignlive.co.uk
  Campaign Sprintathon, which promises to find fastest in adland, is just a month away.
  
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• Jaguar creates Wimbledon experience

  24-06-2019 16:18 via campaignlive.co.uk
  Visitors will be able to test effectiveness of their tennis serve and watch tournament on large screens.
  
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• How to make measurable progress toward diversity and inclusion at Cannes Lions

  24-06-2019 16:09
  The program and speaker lineup at the Cannes Lions International Festival of Creativity this year boasted plenty of conversations about diversity, inclusion and representation. Across from the Carlton Hotel, Inkwell Beach, named in honor of the section of shore on Martha’s Vineyard frequented for decades by African-Americans who couldn’t swim elsewhere, hosted a week of panels featuring powerful and vocal people of color and women, including CBS’ Gayle King and model and busine
  
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• Women's football draws record 6.9m TV viewers

  24-06-2019 16:03 via campaignlive.co.uk
  Audience for England team's victory over Cameroon demonstrates sport's rising popularity.
  
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• Leap in women's football viewing 'sets new benchmark' for Euro 2021

  24-06-2019 16:03 via campaignlive.co.uk
  UK brands eyeing next tournament in England as 22 million viewers tune in to World Cup.
  
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• How connected consumers’ desire for hands-on experience is driving a retail renaissance

  24-06-2019 16:00
  It's the end of retail as we know it -- at least, according to media reports the internet over.Brick-and-mortar retailers like J.C. Penney, Macy’s, Sears, Toys “R” Us and Mattress Firm have been facing declining sales for years, but in August of 2018, the closures hit a 10-year high, surpassing the number of closures that occurred during the Great Recession.Despite these closures, there are some reasons to believe this retail apocalypse is actually being miscateg
  
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• The 7 myths that hold back agencies from growing web development

  24-06-2019 15:55
  For most consumers a brand’s website is inseparable from the brand itself. Although lots of companies say their website is important, the UX for many makes the digital brand identity come across almost as an afterthought. In the $20 billion market for agencies looking to grow their web development and web operations services, there are plenty of misconceptions about what and what not do. In its new report, “The Myth-Busting Guide to Agency Growth and Scale: How to Succeed in Web Desi
  
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• McDonald's to reduce plastic use by almost 500 tonnes in packaging revamp

  24-06-2019 15:23 via campaignlive.co.uk
  Fast-food chain is changing packaging for salads and McFlurry ice-creams.
  
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• Interpublic declines NRA pitch

  24-06-2019 14:12 via campaignlive.co.uk
  Owner of McCann and MullenLowe declines to pitch for controversial US gun lobby's ad account.
  
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• Just Eat shuffles UK marketing division after Ben Carter promotion

  24-06-2019 13:09 via campaignlive.co.uk
  Fast-food ordering company has completed two global agency reviews within past year.
  
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• Nike calls for acceptance in Caster Semenya film

  24-06-2019 12:47 via campaignlive.co.uk
  Spot showcases Athlete in Progress apparel collection.
  
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• Final takeaways and confessions from Cannes. Plus, America's Hottest Brands: Monday Wake-Up Call

  24-06-2019 12:25
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today:
  Cannes Lions is finished for another year and most of the industry is either recovering or still making its way back home by plane (or, like Ad Age's Lindsay Rittenhouse, stranded in Switzerland after a missed connection.)
  Now that it’s all over, Ad A
  
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• Final takeaways and confessions from Cannes: Monday Wake-Up Call

  24-06-2019 12:25
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today:
  Cannes Lions is finished for another year and most of the industry is either recovering or still making its way back home by plane (or, like Ad Age's Lindsay Rittenhouse, stranded in Switzerland after a missed connection.)
  Now that it’s all over, Ad A
  
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• The Top 5 most creative Grand Prix winners we didn't see coming: Cannes 2019

  24-06-2019 12:01
  Welcome to the Top 5 most creative Grand Prix winners we didn't see coming.5.March for Our Lives: Generation Lockdown, McCann New York
  The Grand Prix for Good went to “Generation Lockdown.” McCann New York and the students from the March for Our Lives were behind this film that teaches Americans how to prepare themselves in the case of an active shooting incident. It enlists the help of an unexpected expert who’s already forced to deal with such risk on a daily basis--a kid.&nb
  
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• Starbucks leaves 19-year media partner MG OMD for Havas

  24-06-2019 11:40 via campaignlive.co.uk
  Decision comes after three-way shoot-out for UK account.
  
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• Jaguar Land Rover tackles gender stereotyping in new campaign

  24-06-2019 11:40 via campaignlive.co.uk
  Work marks International Women in Engineering Day.
  
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• Facebook and eBay told to crack down on fake-review sellers

  24-06-2019 11:39 via campaignlive.co.uk
  Competition watchdog estimates that more than three-quarters of UK internet users consider online reviews when shopping.
  
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• Mengniu Dairy and Coca-Cola sign joint Olympic sponsorship

  24-06-2019 11:23 via campaignlive.co.uk
  Dairy giant expects multi-year partnership to be 'catalyst' for global growth.
  
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• 'Intrusive' adtech industry given six months to clean house

  24-06-2019 10:29 via campaignlive.co.uk
  ICO demands change in way online advertisers collect data and seek permission from users.
  
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• UK Cannes Lions haul slumps 24%

  24-06-2019 09:56 via campaignlive.co.uk
  AMV was most decorated UK shop.
  
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• So you think you know your purpose?

  24-06-2019 09:00
  Purpose has become important: 95 percent of presentations at last year’s Association of National Advertisers Masters of Marketing conference referenced brand purpose, according to a recent speaker at another ANA conference.An ANA spokesman couldn’t confirm that figure, but the group did create a Center for Brand Purpose shortly after last year’s big show. The ANA now has its own 56-page brand purpose playbook, but there’s still some confusion among marketers.What purpose
  
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• Purpose isn't cause marketing--how to know the difference

  24-06-2019 09:00
  Purpose has become important: 95 percent of presentations at last year’s Association of National Advertisers Masters of Marketing conference referenced brand purpose, according to a recent speaker at another ANA conference.An ANA spokesman couldn’t confirm that figure, but the group did create a Center for Brand Purpose shortly after last year’s big show. The ANA now has its own 56-page brand purpose playbook, but there’s still some confusion among marketers.What purpose
  
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