Advertising news

• AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

  21-06-2019 23:00
  AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world.AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go."AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, whic
  
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• Droga5 and The New York Times Explain the Ambition and Rigor Behind ‘The Truth Is Worth It’

  21-06-2019 22:42 via feeds.adweek.com
  The New York Times' "The Truth Is Worth It" was a critical look into the workings of journalism and the free press--and, in many ways, reinvented news advertising. At the Cannes Lions, the campaign took home 10 Lions, including Grand Prix wins in Film and Film Craft. In Cannes, Amy Weisenbach, svp of marketing for...
  
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• Child teaches adults how to prepare for gun violence in campaign that won Grand Prix for Good

  21-06-2019 22:39
  “Generation Lockdown,” a gun violence campaign from March for Our Lives created by McCann New York earned the Grand Prix for Good at the Cannes Lions International Festival of Creativity this week.The spot, directed by Bryan Buckley of Hungry Man, shows an expert well-versed in gun safety protocol instructing a group of office workers on how to prepare themselves in case of an active shooter incident. It turns out that expert is a child.Charity work is ineligible for Grand Prix
  
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• A New Survey From The Economist Finds More Executives Talk About Social Good Than Act on It

  21-06-2019 22:28 via feeds.adweek.com
  This might not come as a surprise, but a new report shows that business leaders don't always keep their hearts in the same pockets as their wallets. According to The Economist's survey of more than 1,400 executives across 103 countries, 70% of respondents agree that "operating with social purpose" is important for their companies. However,...
  
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• Cannes Juror Notebook: Extreme challenges drive innovation

  21-06-2019 22:08
  A persistent thought began to percolate among the jurors toward the end of our week-long judging stint for the Cannes Lions Innovation category: Do extreme challenges inspire the best innovation?After reviewing almost 200 entries, and choosing 25 for the final round, the answer became obvious: Damn right they do! Four of our winners, including the Gold and Grand Prix winners, addressed disability issues. Two others took on huge challenges around vexing CO2 emissions. Our final award hit the
  
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• Wieden & Kennedy Portland wins Cannes Lions Agency of the Year

  21-06-2019 22:04 via campaignlive.co.uk
  Burger King crowned Creative Brand of the Year.
  
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• Wieden & Kennedy Portland named Cannes Lions Agency of the Year

  21-06-2019 22:04 via campaignlive.co.uk
  Burger King crowned Creative Brand of the Year.
  
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• 'The Lion's Share,' a scalable fund to protect animals, wins Sustainable Development Goals Grand Prix at Cannes Lions

  21-06-2019 22:00
  ‘The Lion’s Share,’’ an environmentally-conscious media buying pledge initiated by Mars, won the Sustainable Development Goals Grand Prix at the Cannes Lions International Festival of Creativity.Narrated by nature documentarian David Attenborough, the spot makes a case for brands to earmark 0.5 percent of the media spend on ads that feature animals—20 percent of all ads worldwide, according to the campaign—for a fund that distributes the money to prevent extin
  
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• Burger King adds Titanium Grand Prix to its Cannes haul

  21-06-2019 21:41
  The Titanium Grand Prix, arguably the most-coveted honor at the Cannes Lions, went to Burger King’s “Whopper Detour” from FCB New York on the final night of the festival.The campaign, which also won the Mobile and Direct Grand Prix earlier this week, offered consumers Whoppers through BK's mobile app for just a penny, but they had to be inside or near a McDonald’s to claim the deal. The campaign snagged the most top nods at the festival this year and its showing
  
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• The Free Press and Journalism Stand Tall as Droga5’s New York Times Work Wins Cannes Grand Prix

  21-06-2019 21:37 via feeds.adweek.com
  CANNES, France--Before this year's Cannes Lions, there was a great deal of expectation surrounding Droga5's work for The New York Times. Compelling in its message and expertly crafted, "The Truth Is Worth It" series shines a light into the relentless drive of journalists and the free press to unearth the truth to hold power to...
  
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• These McCann Creatives Want People to Share Memories They Associate With New York Street Corners

  21-06-2019 21:32 via feeds.adweek.com
  The streets of New York City are home to countless breakups, makeups, screaming fits, drunken antics and more. Now, three creatives at McCann's midtown Manhattan headquarters is on a mission to document these happenings via a project that asks people to share the memories--good, bad and ugly--that they associate with particular city street corners. The...
  
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• 'The Last Ever Issue,' a porn magazine that killed itself, wins the Glass Lion for Change Grand Prix

  21-06-2019 21:31
  “The Last Ever Issue,” a feminist send-off for an ailing pornographic magazine in Poland, won the Glass Lion for Change Grand Prix at the Cannes Lions International Festival of Creativity.Made by VMLY&R Poland for Gazeta.pl, MasterCard and BNP Paribas, the campaign ponied up the cash to buy out “Twój Weekend,” an explicit publication that had been one of the country’s most popular. Polish sex education is lacking, so many men had grown up with the images
  
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• 'The Last Ever Issue,' a porn magazine that killed itself, wins the Glass Lion for Change

  21-06-2019 21:31
  “The Last Ever Issue,” a feminist send-off for an ailing pornographic magazine in Poland, won the Glass Lion for Change at the Cannes Lions International Festival of Creativity.Made by VMLY&R Poland for Gazeta.pl, MasterCard and BNP Paribas, the campaign ponied up the cash to buy out “Twój Weekend,” an explicit publication that had been one of the country’s most popular. Polish sex education is lacking, so many men had grown up with the images in the maga
  
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• McCann’s ‘Generation Lockdown’ Wins Cannes Lions Grand Prix for Good

  21-06-2019 21:31 via feeds.adweek.com
  McCann New York was awarded the Cannes Lions Grand Prix for Good for its "Generation Lockdown" campaign for March for Our Lives, the student activist nonprofit organization formed in the wake of the Marjory Stoneman Douglas High School shooting. The campaign highlighted that 95% of public schools engage in lockdown drills to prepare students for...
  
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• This Cannes Glass Lion Grand Prix Winner Bought a Porn Magazine in Poland to Shut It Down

  21-06-2019 21:30 via feeds.adweek.com
  CANNES, France--Since it was founded by Madonna Badger in 2015, the Cannes Glass Lion has not only seen some outstanding work but has continued to gain momentum and a reputation as one of the most sought-after prizes at the Cannes Lions. Past Grand Prix winners have tackled serious topics including stigmas around menstruation, gender identification...
  
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• The New York Times nabs second Grand Prix at Cannes Lions

  21-06-2019 21:30
  The New York Times’ “The Truth Is Worth It” campaign from Droga5 New York nabbed the Film Grand Prix on the final night of the Cannes Lions, adding to the other top honor it earned in Film Craft earlier this week. This marks the first time a single campaign has won in both those categories in the history of the festival.The campaign features multiple spots that seem to trace New York Times’ journalists’ stories as they are being written, using a combination of typog
  
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• Mars Inc. and The Lion’s Share Take Home the Grand Prix for Sustainable Development Goals Lions

  21-06-2019 21:30 via feeds.adweek.com
  CANNES, France--Mars Inc. is taking home the Grand Prix Lion for the Sustainable Development Goals Lions for The Lion's Share initiative with a campaign created by Clemenger BBDO Melbourne and Finch Melbourne. The Sustainable Development Goals Lions are unique in that the entrants are judged not just on creativity and effectiveness, but on how they...
  
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• 13 Reasons Why the U.S. Women’s National Team Was the Talk of Twitter

  21-06-2019 21:10 via feeds.adweek.com
  The U.S. Women's National Team's 13-0 rout over Thailand dominated Twitter during the group stage of FIFA Women's World Cup France 2019. Twitter said the top-tweeted matches during the group stage were: U.S. vs. Thailand Brazil vs. Jamaica Australia vs. Brazil Italy vs. Brazil U.S. vs Chile The most-tweeted-about moments were: Cristiane completes the hat...
  
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• Five takeaways from this year's Cannes Lions

  21-06-2019 21:00
  Another Cannes Lions is wrapping, but don’t let its lessons fade away into the summer dog days. If you’d rather those memories stick like the floor of the Carlton Terrace, read on for a refresher. Whether you’re nursing a sunburn and a rosé headache or a grudge because you had to stay behind, here’s what people were talking about all week.Access for all
  France isn’t known for making things easy for outsiders. Visitors with mobility issues contended with hapha
  
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• Corona’s Stackable Six-Packs Eliminate the Need for Harmful Plastic Rings

  21-06-2019 20:59 via feeds.adweek.com
  Corona has found a novel way to counteract the scourge of the ecocidal plastic connector rings used to hold together packs of canned beverages. In a campaign from Leo Burnett Mexico, the AB-InBev brand is introducing a new model of beer can designed to screw into one another vertically to form a long, pole-like six-pack....
  
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• Toys ‘R’ Us is back from the dead and will open U.S. stores in 2019

  21-06-2019 20:07
  About a year after shuttering U.S. operations, the remnant of the defunct toy chain is set to return this holiday season by opening about a half dozen U.S. stores and an e-commerce site, according to people familiar with the matter.Richard Barry, a former Toys “R” Us executive who is now CEO of new entity Tru Kids Inc., has been pitching his vision to reincarnate the chain to toymakers, including at an industry conference this week, said the people, who asked not to be identified bec
  
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• WaterAid partners Wimbledon Foundation to raise awareness of sanitation

  21-06-2019 18:16 via campaignlive.co.uk
  Tennis balls used to highlight lives lost as a result of dirty water.
  
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• Salesforce’s Cristina Jones and Deloitte’s Alicia Hatch on the importance of inclusive marketing and the best phone call they got to make

  21-06-2019 17:56
  Cristina Jones, SVP of customer and trailblazer marketing at Salesforce, joins Deloitte Digital CMO Alicia Hatch to chat with Ad Age President and Publisher Josh Golden about the steps both Salesforce and Deloitte Digital are taking to champion inclusive marketing and equality in the workplace. This custom video series is made possible by Salesforce.This custom video series is made possible by Salesforce.
  
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• Salesforce’s Cristina Jones and Deloitte Digital’s Alicia Hatch on the importance of inclusive marketing and the best phone call they got to make

  21-06-2019 17:56
  Cristina Jones, SVP of customer and trailblazer marketing at Salesforce, joins Deloitte Digital CMO Alicia Hatch to chat with Ad Age President and Publisher Josh Golden about the steps both Salesforce and Deloitte Digital are taking to champion inclusive marketing and equality in the workplace. This custom video series is made possible by Salesforce.This custom video series is made possible by Salesforce.
  
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• North Face Wikipedia stunt: unruly markets demand unruly marketing

  21-06-2019 17:54
  Constant change and digital distraction force the most ambitious, restless marketers to take risks in order to capture the attention of consumers. And when risks are taken, sometimes they backfire. But brands like North Face deserve kudos (at least among us fellow marketers) for trying—because the worst thing one can do is play by the rules in an inherently unruly world.Such is the case with North Face’s recent stunt, in which its Brazilian office hacked Wikipedia to showcase product
  
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• Nissan wants to be seen as technology brand, CMO says

  21-06-2019 17:54 via campaignlive.co.uk
  Brand is launching Qashqai campaign to promote autonomous driving tech in UK.
  
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• LateRooms.com brings luxury hotel experience to Tough Mudder

  21-06-2019 17:45 via campaignlive.co.uk
  Pop-up features jacuzzi and butler service for 'ultimate dirty weekend'.
  
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• Cannes I have your attention?

  21-06-2019 17:15
  Welcome to the Agency Brief Cannes edition, which may be as chaotic as the festival itself. Bear with me as I try to give you the essential rundown on what’s been happening here in the south of France. Almost every person I talked to at the Cannes Lions International Festival of Creativity has said how taken aback they are by how much more massive this year’s festival is than in years past—as a newbie, I’ll take their word for it. I can attest that there's&
  
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• 'Play that fat c*nt's music': Big Narstie joins Luc Belaire campaign

  21-06-2019 16:34 via campaignlive.co.uk
  British rapper reveals to Luc Belaire CEO how he used social media to connect with audience.
  
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• View all the 2019 Cannes Grand Prix winners

  21-06-2019 16:20 via campaignlive.co.uk
  Burger King, Nike and New York Times were among the big winners at Cannes Lions.
  
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• Watch the newest commercials on TV from Pepsi, Ancestry, Visit Las Vegas and more

  21-06-2019 16:12
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on June 19.A few highlights: Pepsi says it’s “always pool ready” in one of a continuing series of spots with the tagline “Grab summer by the bottle.” A woman named Krystina says she “felt more connected to who I am” after using Ancestry’s DNA kit. And Visit Las
  
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• Are your stories actually worth the time?

  21-06-2019 16:00
  It’s 8 a.m., and you step on to the subway to get to work. You automatically look down at your phone, and your scrolling thumb takes over, zooming through Instagram and going down the proverbial rabbit hole of everything from videos of your best friend’s Miami vacation to soul-shaking quotes about optimism. The next thing you know, you’ve arrived at your stop, only to realize that 30 minutes have passed by in what feels like an instant.Though we may not realize it, with each cl
  
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• EBay sends Buzz Lightyear into space (for real) in Toy Story 4 partnership

  21-06-2019 15:37 via campaignlive.co.uk
  Fourth film in Pixar series is out today (21 June).
  
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• New York Times and Droga5 take Film Grand Prix in Cannes

  21-06-2019 15:20 via campaignlive.co.uk
  AMV and Adam & Eve/DDB won golds.
  
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• Cannes Lions slammed for placing Philip Morris on Good Track

  21-06-2019 15:08 via campaignlive.co.uk
  Company has its own space and programme of events at festival.
  
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• BrewDog partners British Airways to create bespoke beer Speedbird 100

  21-06-2019 15:08 via campaignlive.co.uk
  Series of activations mark airline's 100th anniversary.
  
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• AMV adds Titanium and Glass Lions to Cannes haul for Bodyform work

  21-06-2019 14:30 via campaignlive.co.uk
  Two gongs went to the UK in Sustainable Development Goals.
  
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• Unilever's Simple teams up with Little Mix to tackle online bullying

  21-06-2019 13:17 via campaignlive.co.uk
  Campaign launches on Stop Cyberbullying Day.
  
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• On Tig Notaro’s New Talk Show, Alexa Helps Her Figure Out Who Her Celebrity Guests Are

  21-06-2019 13:00 via feeds.adweek.com
  There are no shortage of celeb-centric talk shows, but Tig Notaro has come with a novel twist on the genre. In her new digital series, Under a Rock With Tig Notaro, the stand-up comedian and actor doesn't recognize any of her celebrity guests and therefore has no idea who they are. As Notaro herself explains...
  
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• Cannes Lions’ last day (phew). Plus, Facebook’s familiar-looking new logo: Friday Wake-Up Call

  21-06-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.
  What people are talking about today
  US Weekly magazine’s website is running an article on “the Best Dressed Stars of the 2019 Cannes Lions Film Festival.” Last time we checked, the Cannes Lions International Festival of Creativity was an advertising festival, non? But, whatever. As US
  
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• Johnson & Johnson scraps CMO role as part of shake-up

  21-06-2019 11:54 via campaignlive.co.uk
  Alison Lewis will leave business.
  
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• Atos, Etsy, Cisco, Events DC, TCG and T-Mobile are among organizations recognized at the 2019 North American Employee Engagement Awards

  21-06-2019 11:30
  The 13 winners include: Applauz Recognition, Cisco, Etsy, Events DC, Grupo Salinas International, Mars Inc and T-MobileThe victorious were announced yesterday at the annual Employee Engagement Awards Conference in New York New York – June 21, 2019 – The winners of the 2019 North American Employee Engagement Awards are announced today. Presented at the ‘sold-out’ North American Employee Engagement Conference in New York yesterday, the Employee Engagement Awards honor those
  
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• Mobile network Smarty urges people to ask for a discount in new spot

  21-06-2019 10:51 via campaignlive.co.uk
  Stunt shows people missing deals staring at them in the face.
  
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• Three puts media account up for review

  21-06-2019 10:32 via campaignlive.co.uk
  Mindshare has held business since 2006.
  
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• Benecol moves media from Wavemaker to PHD Manchester

  21-06-2019 10:32 via campaignlive.co.uk
  Brand was acquired by Raisio in 2014.
  
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• Martin Sorrell's S4 Capital acquires Australian martech group BizTech

  21-06-2019 09:42 via campaignlive.co.uk
  BizTech will merge with MediaMonks, S4's first acquisition.
  
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• Was Skittles' Broadway musical worth it?

  21-06-2019 07:00
  Mars candy brand Skittles, known for subverting the norms of advertising with its twisted confectionary ads and daring Super Bowl ideas, pulled its most brazen move to date when it decided to debut a Broadway show on Big Game Sunday—an idea that followed the previous year’s Super Bowl spot that only one person was allowed to see. At the Cannes Lions Festival, Ad Age sat down with Mars Global CMO of Chocolate Rankin Carroll and DDB Chicago Executive Creative Director Colin Seliko
  
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• The story behind Skittles’ Broadway musical

  21-06-2019 07:00
  Mars candy brand Skittles, known for subverting the norms of advertising with its twisted confectionary ads and daring Super Bowl ideas, pulled its most brazen move to date when it decided to debut a Broadway show on Big Game Sunday—an idea that followed the previous year’s Super Bowl spot that only one person was allowed to see. At the Cannes Lions Festival, Ad Age sat down with Mars Global CMO of Chocolate Rankin Carroll and DDB Chicago Executive Creative Director Colin Seliko
  
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• Snap, Spotify and Activision dominate experiences at Cannes Lions 2019

  21-06-2019 01:23 via campaignlive.co.uk
  Once again, tech and social media giants created experiences along the Croisette to engage with adland.
  
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• Former Creative Director Sues Omnicom and TracyLocke, Alleging Sexual Harassment, Wrongful Termination

  21-06-2019 00:25 via feeds.adweek.com
  Karen Dunbar, a 27-year ad-industry veteran who served as creative director at Omnicom-owned TracyLocke from 2015 to 2018, sued both companies today in the United States District Court for the District of Connecticut. She and her lawyer, Kerrie L. Campbell, demand a jury trial. The extended filing, embedded in full at the bottom of this...
  
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