Advertising news

• Storming Facebook Beach, #FreeDroga, story-vaping: Cannes Nightcap Day Four

  20-06-2019 23:58
  If you missed the first few Cannes Nightcap editions, no worries—they’re right here and here and here.As the Cannes Lions International Festival of Creativity lurches toward its conclusion tomorrow, things have been getting a bit... tense. Environmental activists have been busy trying to disrupt the proceedings (even though #disruption has a Cannes-five-years-ago feel to it). A group called Extinction Rebellion stormed Facebook Beach on Thursday—jumping off a raft and then
  
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• L'Oréal names first female president of biggest beauty brand

  20-06-2019 23:46
  L’Oreal SA named the first female president of its flagship cosmetics label, elevating Delphine Viguier-Hovasse to the top job at the world’s biggest beauty brand.Viguier-Hovasse, who has been running the company’s Garnier unit, succeeds Pierre-Emmanuel Angeloglou as head of L’Oreal Paris. Angeloglou is taking on a new role with LVMH‘s Louis Vuitton, leading strategic missions in fashion and leather.The move comes as L’Oreal wrestles with sluggish growth in it
  
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• Live Nation Is Creating a Suite of Augmented Reality Tools for Brands at Music Festivals

  20-06-2019 23:00 via feeds.adweek.com
  Live Nation wants to create a digital duet with its real-life concerts by adding a new suite of augmented reality tools for sponsors and music fans alike. At the Cannes Lions International Festival of Creativity, the company today unveiled a number of new AR features that it hopes will be used by brand sponsors and...
  
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• Gatorade Hopes Snapchatters Get a Kick Out of Its First-Ever AR Portal Lens

  20-06-2019 22:10 via feeds.adweek.com
  Gatorade teamed up with Snapchat on its first-ever augmented reality Portal lens tied to Every Day Is Your Day, the brand's inspirational film, which stars soccer legend Mia Hamm and Mallory Pugh of the U.S. Women's National Team. Every Day Is Your Day is part of Gatorade's Sisters in Sweat initiative, which aims to encourage...
  
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• Jesse Tyler Ferguson Wants You to Give a Shit About LGBTQ+ Rights

  20-06-2019 21:57 via feeds.adweek.com
  After making a cameo appearance in Taylor Swift's new music video, Jesse Tyler Ferguson is using his influence to raise money for LGBTQ+ rights by asking people to "give a shit for good." Via his company, Tie The Knot, which donates proceeds from its neckwear and other products to organizations fighting for LGBTQ+ equality worldwide,...
  
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• Wavio and Area 23’s ‘See Sound’ Project Wins Top Innovation Grand Prix at Cannes Lions

  20-06-2019 21:53 via feeds.adweek.com
  A new way to help people who are hard of hearing understand the sounds around them at home has won this year's top innovation award the Cannes Lions International Festival of Creativity. Today at the annual festival in France, judges awarded Area 23's campaign for Wavio the coveted Grand Prix for its "See Sound" project....
  
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• REI shelves catalog for print magazine

  20-06-2019 21:50
  No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine.Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers.“What this magazine r
  
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• CMO Alison Lewis to Leave Johnson & Johnson With No Successor After Nearly 6 Years

  20-06-2019 21:48 via feeds.adweek.com
  Pharmaceutical and CPG giant Johnson & Johnson will soon part ways with chief marketing officer and former Coca-Cola executive Alison Lewis, who spent nearly six years in the role. "To reach the more than 1 billion people who use our products every day, we have established a new business model that streamlines priorities, allows us...
  
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• DJ Jazzy Jeff Discusses His McCormick Partnership, Grilling and, of Course, Summertime

  20-06-2019 21:37 via feeds.adweek.com
  Twenty-eight summers after the release of his perennial hit Summertime with The Fresh Prince, DJ Jazzy Jeff has a new collaboration focused on a related theme: grilling. This time around, his partner is pitmaster Myron Mixon, the so-called winningest man in barbecue, and the two are kicking off a new summertime grilling season by celebrating...
  
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• A Credit Card With a Carbon-Emission Spending Limit Just Won a Grand Prix

  20-06-2019 21:32 via feeds.adweek.com
  CANNES, France--A credit card that limits spending on carbon emissions won the Grand Prix in the ecommerce category Thursday. Swedish company Doconomy took home the top prize for its card that tracks the carbon dioxide emissions of purchases and limits users' spending based on their impact on the climate. "We really had some unique points...
  
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• How Bud Light will take advantage of the NFL’s newly loosened beer ad rules: Marketer’s Brief Podcast

  20-06-2019 21:31
  When the National Football League finally decided to lift its ban on active players appearing in beer ads, some of the biggest cheers came from Anheuser-Busch InBev. The brewer shells out millions of dollars to make Bud Light the league's official beer, but its marketing had been hamstrung by the restriction.“It’s monumental for us,” says Nick Kelly, who heads up the brewer’s U.S. sports marketing.On the latest edition of Ad Age's Marketer's Brief podcast, Kelly expl
  
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• U.S. Agencies Win 5 of 10 Gold Awards in Mobile Category at Cannes

  20-06-2019 21:30 via feeds.adweek.com
  U.S. agencies made a solid showing in the Mobile Cannes Lions category on Thursday, racking up half of the 10 gold awards as well as another Grand Prix win for Burger King's "Whopper Detour" campaign from FCB New York. Goodby, Silverstein & Partners' "Lessons in Herstory," an app that uses augmented reality to insert overlooked...
  
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• Microsoft's Xbox Adaptive Controller wins Cannes Grand Prix for Brand Experience and Activation

  20-06-2019 21:30
  Microsoft's Adaptive Controller for the Xbox, which featured in its emotive Super Bowl ad this year showing it enabling disabled kids to take part in video games, has won the Brand Experience & Activation Grand Prix at Cannes Lions.The McCann New York campaign--that includes the Super Bowl spot produced by Hungry Man; YouTube instructional videos; and an e-sports tournament for gamers of all abilities--received 1.1 billion impressions, according to the brand’s case study.The
  
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• McCann New York Takes the Grand Prix for Its Adaptive Xbox Controllers in Brand Experience and Activation

  20-06-2019 21:30 via feeds.adweek.com
  CANNES, France--This year's Grand Prix for Brand Experience and Activation at the Cannes Lions International Festival of Creativity went to McCann New York for its Microsoft campaign "Changing the Game." "Changing the Game" saw the creation of a new, adaptive Xbox controller that made for easier play for people with physical disabilities. Children who would...
  
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• HBO's 'Westworld: The Maze' scores Cannes Grand Prix in Radio and Audio

  20-06-2019 21:30
  HBO's "Westworld: The Maze" from Dentsu Aegis Network's 360i wins the Grand Prix in Radio and Audio at the Cannes Lions International Festival of Creativity.To promote the second season of the HBO series, 360i re-created the fictional universe in the show on Amazon Alexa devices. Listeners could dive into the world on a choose-your-own-adventure-type basis.The experience involved 11,000 lines of script, more than 60 storylines and 36 actors, including fan favorites like Jeffr
  
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• FCB Health's Area 23 and Wavio win Grand Prix in Innovation for 'See Sound'

  20-06-2019 21:30
  FCB Health Network's Area 23 for client Wavio, a San Francisco software company, took home the Grand Prix in Innovation at the Cannes Lions International Festival of Creativity for "See Sound," a home device that alerts people who are deaf or have hearing impairments to sounds like a baby crying or a fire alarm.The device is powered by an AI-learning model (trained from the sound data of more than 2 million YouTube videos) and can detect 75 different sounds, according to agency Ar
  
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• Carrefour's biodiversity project 'Black Supermarket' lands Cannes Lions Creative Effectiveness Grand Prix

  20-06-2019 21:30
  The Cannes Lions Grand Prix for Creative Effectiveness has been awarded to French supermarket Carrefour for its “Black Supermarket” project, which forced the European Union into legislative change on biodiversity.The project, by Publicis-owned agency Marcel, involved setting up “black market” sections of Carrefour supermarkets that offered species of fruit and vegetables grown from farmers’ seeds that were not legally allowed to be sold because of EU Law.
  The campai
  
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• Burger King's 'Whopper Detour' wins Cannes Grand Prix (again) in Mobile

  20-06-2019 21:30
  Burger King’s “Whopper Detour,” which re-directed McDonald’s customers to the nearest Burger King to get a sandwich for only a penny, scored the Mobile Grand Prix at the Cannes Lions International Festival of Creativity, after winning the top honor in the Direct category on Wednesday.The agency behind the stunt, FCB New York, rebooted the Burger King app to geofence all 14,000 McDonald's locations in the U.S. When Burger King app users came within 600 feet
  
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• A credit card that limits carbon emissions is the winner of Cannes Lions Creative eCommerce Grand Prix

  20-06-2019 21:30
  A credit card that limits users’ carbon footprints is the winner of the Creative eCommerce Grand Prix at Cannes.Do Black, developed by Swedish fintech company Doconomy and agency RBK Communication in Stockholm, aims to help consumers overspending on the levels of carbon dioxide caused by their consumption. The card tracks users' carbon footprint purchase by purchase using an app, and if they outspend the limit (calculated according to the amount it will take for each person to cut their ca
  
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• Omnicom and DDB agency TracyLocke sued for sexual harassment by former creative director

  20-06-2019 21:28
  A creative director who worked at DDB agency TracyLocke until last year is suing her former agency and its holding company, Omnicom Group, for sexual harassment and wrongful termination.The suit, filed Thursday in the U.S. District Court for the District of Connecticut by Karen Dunbar, now director of content marketing at Stifel Marcin, also includes charges of gender discrimination, discriminatory pay and promotion and retaliation for her opposition to these practices. She is seeking compe
  
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• Terri & Sandy launch cheeky fundraiser to 'free Droga'

  20-06-2019 20:54
  If you can't beat 'em ... buy 'em? New York-based independent creative agency Terri & Sandy are making waves at Cannes for a campaign that didn't even launch until the International Festival of Creativity was well underway: a GoFundMe drive to buy Droga5 back from Accenture Interactive, the consultancy that acquired it in April.Attentive flâneurs along the Croisette Thursday were quick to notice large posters hung over the Dior shop with the words "free Droga" printed across
  
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• FCB Inferno lands more golds in Brand Experience and Mobile Lions

  20-06-2019 18:57 via campaignlive.co.uk
  It was another awards evening with no Grand Prix for the UK.
  
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• Sainsbury's meat-free butchers: 'This is an event for everyone'

  20-06-2019 18:32 via campaignlive.co.uk
  Take a look at the store that aims to bridge gap between vegans and meat-eaters.
  
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• Adland gets together at Campaign Cannes party

  20-06-2019 18:05 via campaignlive.co.uk
  The who's who of advertising joined Campaign on the beach for the annual soiree.
  
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• Marcel Paris picks up Grand Prix for Creative Effectiveness

  20-06-2019 17:03 via campaignlive.com
  The U.S. and U.K. each walked away with four Lions in the category.
  
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• From LGBT+ rights to gender in the workplace: LinkedIn's diversity trends revealed

  20-06-2019 16:50 via campaignlive.co.uk
  Analysis reveals the key themes attracting engagement around diversity.
  
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• Gary Vaynerchuk: 'We're about to award people for work that no human has actually seen'

  20-06-2019 16:04 via campaignlive.co.uk
  Outspoken entrepreneur says adland remains blind to what really drives humans to take action.
  
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• Environmental activists arrested after protests in Cannes

  20-06-2019 15:15
  A group of roughly 20 protesters from the environmental activist group Extinction Rebellion were arrested Thursday after they jumped from a raft off the shore of the Cannes Lions International Festival of Creativity and tried to swim to the beach. This comes one day after 14 of their members were arrested Wednesday for blockading the Palais in Cannes.Security stopped allowing festivalgoers into "Facebook Beach," the section of Cannes beachfront o
  
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• Authorities in Cannes arrest environmental activists

  20-06-2019 15:15
  French authorities arrested 14 protesters from the environmental activist group Extinction Rebellion on Wednesday in Cannes, after the group staged a demonstration at the Palais.Protesters dropped a banner with the words “Tell the Truth” from the Church of Our Lady of Esperance which overlooks the Palais before blocking the main entrance to the event a few hours later. They linked arms and sat on the steps chanting “We are in the 6th mass extinction," and "If we don’
  
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• ITV launches studio tour to bring 'household brands' to life

  20-06-2019 15:06 via campaignlive.co.uk
  Fans will be able to get a glimpse of Television Centre.
  
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• Meg Whitman brings big ad deals to Quibi, but isn't caving to all demands

  20-06-2019 13:06
  Quibi is getting $100 million in advertising from the likes of Procter & Gamble Co. and Progressive, but it’s investing in talent like Steven Spielberg to go up against the likes of Netflix, Amazon Prime, Apple and Hulu spending billions on their own productions. Even with “bite-size” content chunks and $1 billion in venture capital, that will get chewed up fast.In an interview with Ad Age at Cannes, Quibi CEO (and former HP CEO and P&G board member) Meg Whitman address
  
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• Campaign scoops prestigious industry award for magazine design

  20-06-2019 12:55 via campaignlive.co.uk
  Tim Scott was named Designer of the Year at PPA Awards.
  
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• Preacher CEO Krystle Loyland on smoking meat, cooking at home and the best of the seven deadly sins

  20-06-2019 12:41
  Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher and Google Play too. This is our RSS feed. Tell a friend!Krystle Loyland is CEO of Preacher, the Austin, Texas, agency responsible for Leon Bridges music videos, Vital Farms’ “Bullsh*t-Free Eggs” and Shinola’s celebration of American immigration. After 12 years as one of the leaders at Mother New York, she left with partners Seth Gaffney and Rob Baird, moved back home to Texas, and founde
  
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• Denny's harnesses power of viral sensation in new ad

  20-06-2019 12:29 via campaignlive.co.uk
  US diner chain turns viral Facebook video into online spot.
  
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• Sprite shelves ‘Obey Your Thirst' after 25 years as it updates its hip-hop marketing

  20-06-2019 12:00
  Sprite—which has been putting rappers in its ads since Kurtis Blow starred in the 1980s—is making the most significant change to its hip-hop marketing strategy in 25 years.The lemon-lime soda is shelving its “Obey Your Thirst” tagline, which debuted in 1994, for “Thirst for Yours.” But the update is about more than tweaking a few copy lines. New marketing will emphasize hip-hop’s growing role in a culture that extends way beyond music to include fashion,
  
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• Millennials reportedly listen to more audio than any other generation

  20-06-2019 12:00
  Millennial audio consumption in the U.S. is booming, with the demographic listening to audio of more types, at more times, and in more places than any other generation, according to a newly released Ipsos study conducted for iHeartRadio.“Audio is hot right now and a must for marketers looking to reach increasingly elusive and fractured audiences,” said Bob Pittman, iHeartRadio’s CEO and chairman, in a statement. “We are living in an audio-first world.”While iHe
  
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• Millennials listen to more audio than any other generation, new study finds

  20-06-2019 12:00
  Millennial audio consumption in the U.S. is booming, with the demographic listening to audio of more types, at more times, and in more places than any other generation, according to a newly released Ipsos study conducted for iHeartRadio.“Audio is hot right now and a must for marketers looking to reach increasingly elusive and fractured audiences,” said Bob Pittman, iHeartRadio’s CEO and chairman, in a statement. “We are living in an audio-first world.”While iHe
  
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• Cannes Lions' homestretch. Plus, Sprite's new approach: Thursday Wake-Up Call

  20-06-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.
  What people are talking about today
  Good news for those of us not on the French Riviera this week: The Cannes Lions festival ends tomorrow. Which means you only have to suffer through one more day of social media photos posted by friends and colleagues lounging by the Mediterranean. Or drinking ros
  
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• Campari cements link with Negroni cocktail

  20-06-2019 11:44 via campaignlive.co.uk
  Events aim to engage audience with components of a Negroni.
  
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• Vita Coco plans week of surprises for London commuters

  20-06-2019 11:25 via campaignlive.co.uk
  Activity supports launch of pressed coconut water.
  
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• Mindshare named Cannes Lions Media Network of the Year

  20-06-2019 11:01 via campaignlive.co.uk
  Starcom and MediaCom took second and third places.
  
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• Havas buys majority stake in L.A. indie agency Battery

  20-06-2019 11:00
  Havas acquired a majority stake in Los Angeles creative shop Battery—named to Ad Age's Small Agency of the Year list for the past three years—for an undisclosed sum.Battery, which specializes in gaming and streaming entertainment, and counts Activision Blizzard and Netflix among its clients, will be folded into Havas' Annex network and rebranded as Battery Annex. (Annex was formed three years ago to focus on culture and employs musicians, influencers and other non-traditional agency
  
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• FCB Inferno leads UK nominations in sustainability Lions

  20-06-2019 10:54 via campaignlive.co.uk
  McCann New York leads US agencies with six nods.
  
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• 'If it gets harder, you're on the track of something great': Bodyform's taboo-breaking journey

  20-06-2019 10:51 via campaignlive.co.uk
  Bodyform's 'Viva la vulva', one of the most awarded UK campaigns this year, almost did not see the light of day.
  
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• 'If it gets harder, you're on the track of something great': Behind Bodyform's taboo-breaking journey

  20-06-2019 10:51 via campaignlive.co.uk
  Bodyform's 'Viva la vulva', one of the most awarded UK campaigns this year, almost did not see the light of day.
  
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• European Parliament to promote Europe as a 'feeling' rather than a brand

  20-06-2019 10:16 via campaignlive.co.uk
  Success of recent campaign is encouraging governing body to do more emotional advertising.
  
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• GroupM's Brian Wieser gives life hacks on getting the most out of Cannes

  20-06-2019 07:00
  Brian Wieser, who joined GroupM as global president of business intelligence in February from his role as senior analyst of Pivotal Research Group, says the trick to getting through Cannes is to start early."I have a very different approach to Cannes," Wieser says, who tries to schedule meetings from 7 a.m. to 8 p.m. "I try to skew it early which I think makes it more effective."For Wieser, Cannes has always been worth it. Even when he had to pay for it "on my own dime," he adds. "It's
  
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• Cannes is for 'folks to let their hair down,' but the OMD U.S. CEO is here for business

  20-06-2019 07:00
  John Osborn, chief executive of OMD U.S., is here at the Cannes Lions International Festival of Creativity "for one reason, and that's that our clients are here," he says."There is no shortage of meetings, but we’re trying to take a very intentional approach," Osborn says, explaining that OMD's focus "is more about driving revenue than drinking rosé."Sure, "it's always been a place for folks to let their hair down," Osborn notes, but he advises advertising and marketing profess
  
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• NBA hopes fans will bet real money on fake games

  20-06-2019 03:48
  Just days after the completion of the 1,312th and final game of the 2018-19 NBA season, the league has embarked upon a new partnership that will reward fans with even more on-court action. That the upcoming slate of games will be generated by software shouldn’t be a deterrent to the sports bettors who will be encouraged to place a wager or two on the virtual contests.The league and its players’ union on Wednesday announced plans to develop NBA Last 90, a platform that will stitc
  
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• Unilever close to CMO pick as CEO Jope shifts to holding-company assignments

  20-06-2019 01:08
  Unilever CEO Alan Jope is close to naming a chief marketing officer to replace Keith Weed--and his pick may come from outside the company.But even before he signs on a new CMO, Jope has plenty of his own ideas about marketing, which include wanting holding companies WPP Group, Interpublic Group of Cos. and Omnicom Group to assign Unilever brands talent from throughout their organizations, rather than sticking with specific agency-brand pairing. And he acknowledged strict conflict rules need
  
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