Advertising news

• YouTube rolls out augmented reality, virtual try-ons for makeup brands, influencers

  19-06-2019 23:35
  YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products.On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual try-on” sessions. Viewers turn a phone’s camera onto themselves, like looking in the mirror, to digitally sample a shade of lipstick or other makeup product—and there is a buy button
  
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• Nike’s Lions streak continues, Quibi’s $100M ad haul, Nix gets nixed: Cannes Nightcap Day Three

  19-06-2019 23:26
  If you missed the first couple editions of Cannes Nightcap, no worries—they’re right here and here.
  As Day Three of the Cannes Lions International Festival of Creativity winds down, we’re going to take a moment to dis Day One and Day Two, which in retrospect seemed rather sleepy (beyond some announcements of some high-profile Lions wins).But Day Three!—Day Three was $$$$. Mainly because it kicked off with Quibi cofounder Jeffrey Katzenberg and CEO Meg Whitman ta
  
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• Turkey of the Week: Ed Sheeran's Heinz ad is missing secret sauce

  19-06-2019 23:23 via campaignlive.co.uk
  It's harder to respond to opportunities on social media than it looks sometimes.
  
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• Audi, Doritos do Spider-Man marketing and Ed Sheeran makes a ketchup ad: Marketer’s Brief

  19-06-2019 23:04
  Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected].
  The new Spider-Man movie won’t open for another two weeks, but the brand integrations are in full swing. Audi today released a digital video portraying Peter Parker at a school science fair. The spot, by M/H VCCP (formerly Muhtayzik Hoffer), plugs the automaker’s Audi e-tron GT concept car. Audi also stru
  
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• Audi, Doritos do Sider-Man marketing and Ed Sheeran makes a ketchup ad: Marketer’s Brief

  19-06-2019 23:04
  Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected].
  The new Spider-Man movie won’t open for another two weeks, but the brand integrations are in full swing. Audi today released a digital video portraying Peter Parker at a school science fair. The spot, by M/H VCCP (formerly Muhtayzik Hoffer), plugs the automaker’s Audi e-tron GT concept car. Audi also stru
  
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• Why patience paid off for Quickbooks and marketing agency Hearts & Science in the ‘Backing You’ campaign

  19-06-2019 22:47
  The ROI on the Cannes Lions International Festival of Creativity is similar to the ROI on a brand campaign, in one way at least—sometimes it's good to those who wait."Unfortunately, you can't optimize Cannes the way you can optimize a campaign in real time," says Hearts & Science CEO Erin Matts. "The payoff is sometimes months or years later."Matts' client, QuickBooks Global Brand Marketing Director Michelle Taite, who chats with Ad Age at Cannes, argues that's not entirely d
  
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• Isobar U.S. CEO on the challenges of demonstrating ROI for voice

  19-06-2019 22:37
  Proving ROI is not always easy, especially when it pertains to new media such as voice."Because voice is a relatively new field, there aren't necessarily industry standards and metrics that are tried and true and have been in place for a really long time," says Isobar U.S. CEO Deb Boyda, discussing a campaign the agency did to promote stop-motion animated film "Missing Link," released in April for production companies Laika and Annapurna Pictures.The "Missing Link"
  
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• Wendy's 'Keeping Fortnite Fresh' bests Nike's 'Dream Crazy' to take Social & Influencer Grand Prix at Cannes Lions

  19-06-2019 22:25
  “Keeping Fortnite Fresh,” Wendy’s in-game demonstration of the evils of frozen beef, won the Social & Influencer Grand Prix at the Cannes Lions International Festival of Creativity, narrowly beating out Nike’s “Dream Crazy,” which has been the darling of this year’s show.VMLY&R created a digital avatar in the hit multiplayer battle royale videogame that looked suspiciously like Wendy’s own namesake. This red-hooded character showed up in th
  
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• Lululemon menswear stores quietly close after short-lived runs

  19-06-2019 22:05
  Lululemon Athletica Inc. has quietly closed its men’s standalone stores in New York City and Toronto even as it plans to more than double its men’s business in the next five years.The retailer found that guests respond better to Lululemon “as a dual-gender brand,” spokeswoman Erin Hankinson said when asked about the locations. “We continually test and learn at Lululemon—which is what we did with the men’s stores.”The small-format men’s locati
  
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• 'Whopper Detour' wins Direct Grand Prix at Cannes Lions

  19-06-2019 21:30
  Burger King’s “Whopper Detour,” which directed McDonald’s customers to the nearest Burger King with the promise of a sandwich for a penny, won the Direct Grand Prix at the Cannes Lions International Festival of Creativity, as well as two Gold Lions in the category.Made by FCB New York, the campaign rebooted Burger King’s mobile app. The agency geofenced all 14,000 McDonald’s locations in the U.S. When app users came within 600 feet of a McDonald’s, they
  
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• 'The Tampon Book,' a subversive attack on unfair tax rates, wins PR Grand Prix at Cannes Lions

  19-06-2019 21:30
  “The Tampon Book: A Book Against Tax Discrimination” won the PR Grand Prix at the Cannes Lions International Festival of Creativity. To circumvent Germany’s 19 percent luxury tax on feminine hygiene products, The Female Company packaged 15 organic tampons inside a 46-page book, which was taxed at the lower 7 percent rate for daily necessities.Created by Scholz & Friends in Berlin, the campaign capitalized on momentum seen in countries like Kenya, Canada and India that have
  
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• Nike wins big (again) scoring Cannes Grand Prix for Media

  19-06-2019 21:30
  Nike has scored another big Grand Prix win, this time in Media, for its “Air Max Graffiti Store” campaign—which found new ways to fuse tech with creative while also tapping into Brazil’s niche graffiti culture to boost sales.For the campaign, Brazil’s AKQA São Paulo located popular spray-painted characters throughout the city and asked the original artists to then spray-paint a pair of Nike Air Max shoes onto the character’s feet. Ni
  
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• Black & Abroad, Volvo grab Grand Prix glory at Cannes

  19-06-2019 21:30
  FCB/Six Toronto’s “Go Back to Africa” initiative for Black & Abroad won the Creative Data Grand Prix at the Cannes Lions International Festival of Creativity, while Sweden-based Forsman & Bodenfors took home the Creative Strategy Grand Prix for Volvo’s “The E.V.A. Initiative.”Both campaigns shared a common theme in that they used data responsibly while also creating a global impact from combining tech and creative to share their respective me
  
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• Watch the newest commercials on TV from Powerade, Google, Booking.com and more

  19-06-2019 18:53
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on June 17.A few highlights: Powerade travels back in time to depict a young Crystal Dunn finding the inspiration to grow up to be a soccer great. Fox Sports commentator Rob Stone and former Major League Soccer player Alexi Lalas help Google hype its Nest Hub smart display. And Booking.com points out that sin
  
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• Alexander Nix withdraws from Cannes Lions line-up

  19-06-2019 18:24 via campaignlive.co.uk
  Ex-Cambridge Analytica boss was due to speak on Thursday.
  
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• Wayfair hosts interiors pop-up to showcase travel destinations

  19-06-2019 18:17 via campaignlive.co.uk
  Experience is inspired by places including Palm Springs and Serengeti.
  
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• Mark Penn says voter registration won't matter much in coming election

  19-06-2019 17:32
  An IAB panel conducted in Cannes today provided an unusual glimpse into how direct-to-consumer marketing of things like contacts and toothbrushes increasingly overlaps with direct-to-consumer marketing of candidates. Among the takeaways: One panelist busted assumptions about how to get millennials to register to vote while Mark Penn, managing partner of Stagwell Group, CEO of MDC Partners and onetime manager of Hillary Clinton’s 2008 presidential campaign, said that voter registration
  
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• McDonald's treatment of chickens highlighted in film campaign

  19-06-2019 17:17 via campaignlive.co.uk
  Humane League work wants people to sign petition for better treatment of chickens.
  
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• Cambridge Analytica founder backs out of Cannes panel amid protest

  19-06-2019 17:12
  Alexander Nix, founder and CEO of the now-defunct Cambridge Analytica, has backed out from a panel slated to run Thursday at the Cannes Lions International Festival of Creativity following protest from various privacy activists and industry leaders.In a statement, festival organizers said they accepted Nix’s “decision to withdraw.”Nix was to have been interviewed by Financial Times editor Gillian Tett. Had it gone through, it would have been Nix’s first speaking appe
  
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• MediaMath aims to fix media supply chain issues

  19-06-2019 17:10 via campaignlive.com
  The programmatic company is teaming up with Rubicon Project and Havas.
  
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• Unilever scraps separate agency relationships

  19-06-2019 16:52 via campaignlive.co.uk
  FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.
  
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• Hill Holliday President on lessons learned leading a legacy agency

  19-06-2019 16:40
  Last year at this time I was in Cannes, sweating through a panel called “Building the Marketing Org of the Future.” (It was hot and I was dehydrated.) We talked about the change needed to elevate the agency-brand model during a time of unprecedented disruption.I’m staying at home this year, as we prepare to celebrate our 51st year in business. That’s a long time. But whether your agency is 5 years old or 50, one thing is universal: the pace of cha
  
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• Extinction Rebellion disrupts Cannes Lions

  19-06-2019 16:40 via campaignlive.co.uk
  Group staged sit-in protest during festival.
  
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• AB InBev's Richard Oppy: 'It's the power of creativity that's building brands'

  19-06-2019 16:35 via campaignlive.com
  The global beer company brought more than 60 team members to Cannes this year.
  
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• P&G's Marc Pritchard: Ad agencies have raised game thanks to 'fixed and flow'

  19-06-2019 16:28 via campaignlive.co.uk
  Getting personal, Pritchard also thinks he wouldn't be CMO today if his name was Mitch Gonzalez.
  
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• P&G CMO Pritchard: Ad agencies have raised game thanks to 'fixed and flow'

  19-06-2019 16:28 via campaignlive.co.uk
  Getting personal, Pritchard also think he wouldn't be CMO today if his name was Mitch Gonzalez.
  
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• Pitch Update: Thinkbox pitchlist revealed, Oracle reviews global media

  19-06-2019 16:27 via campaignlive.co.uk
  Travel Republic chemistry meetings are scheduled for next week.
  
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• Scent and Sensibility: If women aren’t trophies, why do ads still treat them that way?

  19-06-2019 16:00
  As ever, sex sells. But objectifying women isn’t sex.I was served an ad the other day for a male-targeted cologne brand I hadn’t thought about since I was in high school, and I was in high school a really long time ago. It appeared to have a decent special effects budget, which rendered a sort of timeline-friendly tribute to a Mad Max film.The storyline was that, with said cologne, no matter what post-apocalyptic menace might try to knock you off your heavily armed motorcycle, you&nb
  
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• Havas' Chris Hirst: Less bullshit, please

  19-06-2019 15:14 via campaignlive.co.uk
  He says consumers don't mind being pitched but simply want it done honestly.
  
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• Facebook: Partnerships are 'critical' to brand safety

  19-06-2019 14:58 via campaignlive.co.uk
  Tie-up with rival platforms in media alliance is acknowledgement that no one company can solve brand-safety issues alone.
  
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• Fake followers found all over Love Island contestants' Instagram accounts

  19-06-2019 14:54 via campaignlive.co.uk
  'It is what it is' may be this year's Love Island catchphrase, but all is not what it seems on social media.
  
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• Quibi secures $100 million in ad commitments ahead of launch

  19-06-2019 14:37
  Quibi, the highly-anticipated short-form video service from Jeffrey Katzenberg has already booked $100 million in advertising ahead of its debut in April 2020, the company announced on Wednesday in Cannes.Initial sponsors of the service include Procter & Gamble, PepsiCo, Anheuser-Busch InBev, Walmart, Progressive and Google.Quibi, which stands for quick bites, intends to sell another $50 million in ad inventory in its first year. The service, led by former Hewlett-Packard and eBay CEO Meg Wh
  
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• AMV and Grey London add to UK gold Lions tally

  19-06-2019 13:23 via campaignlive.co.uk
  AMV was awarded for 'Viva la vulva'.
  
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• Facebook wants some regulation—at least on brand safety

  19-06-2019 13:21
  Facebook welcomes a little regulation, at least if it helps end its brand-safety problems.“We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice president of global marketing solutions, speaking on Tuesday at an event kicking off the Global Alliance for Responsible Media at WPP Beach in Cannes. “Think about how difficult it is to define hate speech. I could walk around here … and everyone could have a different definition of
  
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• Movers and Shakers: Publicis Groupe, OMG, VaynerMedia, Direct Line

  19-06-2019 12:38 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• My culture: Gary Vaynerchuk on internet commentary

  19-06-2019 12:26 via campaignlive.co.uk
  What inspires the inspired? Some of adland's global luminaries reveal where they turn to for ideas, and it's an eclectic mix...
  
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• My culture: Rob Reilly on the horror of school shootings

  19-06-2019 12:21 via campaignlive.co.uk
  What inspires the inspired? Some of adland's global luminaries reveal where they turn to for ideas, and it's an eclectic mix...
  
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• My culture: Jamie McCall on south London

  19-06-2019 12:16 via campaignlive.co.uk
  What inspires the inspired? Some of adland's global luminaries reveal where they turn to for ideas, and it's an eclectic mix...
  
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• Cannes #WednesdayWisdom. Plus, a lawsuit over sex toy ads: Wednesday Wake-Up Call

  19-06-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.
   What people are talking about today
  It’s Day 3 of Cannes Lions, the halfway point. For those missing out on the French Riviera festival, here's how the reliably amusing R/GA Twitter account recapped a talk yesterday on “the value of agency creativity”:“Good news:
  
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• Pick of the Week: Virgin Media's 'Unlimiting' ad infuses the brand with fun

  19-06-2019 11:39 via campaignlive.co.uk
  Adam & Eve/DDB's debut campaign takes Virgin in a new creative direction.
  
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• FCB Inferno shortlisted for four Brand Experience & Activation Lions

  19-06-2019 11:22 via campaignlive.co.uk
  McCann London, AMV and Edelman among UK agencies to make shortlist.
  
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• Admetrics launches marketing AI assistant Newton to advise marketers on growth opportunities

  19-06-2019 11:00
  Frankfurt, 19 June 2019: Admetrics, a marketing intelligence company that supports advertisers with data science solutions to gain actionable insights into their marketing data, today announced the release of Newton, a new capability that enables companies to run always-on experimentation for insight generation at scale. Newton represents a shift in marketing intelligence software, providing marketers a simple way to turn any marketing data into countless experiments running in parallel to learn
  
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• My culture: Melissa Hobley on the growing voice of women

  19-06-2019 10:56 via campaignlive.co.uk
  What inspires the inspired? Some of adland's global luminaries reveal where they turn to for ideas, and it's an eclectic mix...
  
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• AMV leads UK nominations for Film Lions

  19-06-2019 10:34 via campaignlive.co.uk
  FCB Inferno also picked up nine nods in Mobile and Creative eCommerce categories.
  
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• Adam & Eve/DDB and AMV lead UK nominations for Film Lions

  19-06-2019 10:34 via campaignlive.co.uk
  FCB Inferno also picked up nine nods in Mobile and Creative eCommerce categories.
  
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• Ads don't have to be actively watched to be effective, research says

  19-06-2019 10:03 via campaignlive.co.uk
  Results come after 15-month study by Dentsu Aegis Network involving 3,400 panel members in three countries.
  
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• Generation Alpha better at spotting fake news and not tech-dependent, study finds

  19-06-2019 09:24 via campaignlive.co.uk
  Beano Studios surveyed 2,000 parents and children.
  
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• Unilever's Alan Jope: 'Woke-washing' is polluting purpose

  19-06-2019 08:33 via campaignlive.co.uk
  Work that promises to improve the world but doesn't take real action is 'infecting' the industry, Unilever CEO says.
  
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• Create with Google launches globally at Cannes

  19-06-2019 08:32 via campaignlive.co.uk
  The internet giant's creative hub includes two new tools, Audience Connect and YouTube Mockup Tool.
  
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