Advertising news

• Cannes Nightcap Day Deux: Nike’s ‘Dream Crazy’ keeps winning, plus NWI (networking while intoxicated)

  18-06-2019 23:54
  Wait, you missed Cannes Nightcap Day One? No worries—it’s right here. You say you want all the important news, in-depth, from the Cannes Lions International Festival of Creativity? We got you, fam; just visit our Cannes Lions 2019 page.As always, Ad Age’s editorial team on the ground—this year it’s Ann-Christine Diaz, Alexandra Jardine, Alfred Maskeroni, Jack Neff, Lindsay Rittenhouse, I-Hsien Sherwood, Max Sternlicht and George Slefo—is on duty to provide you
  
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• HBO and Droga5 discuss 'Game of Thrones' Titanium contender #FortheThrone

  18-06-2019 23:27
  At the Cannes Lions Festival of Creativity, Ad Age sat down with and Alex Diamond, HBO’s director of consumer marketing, and Andy Ferguson, group creative director at Droga5, to learn more about the expansive “Game of Thrones” #FortheThrone campaign that kicked off the final season of the popular show—and which is shortlisted for a Titanium Lion at Cannes this week.
   
  The campaign comprised partnerships with other brands such as Bud Light, Red Cross and the Minn
  
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• Dish is near a $6 billion deal for T-Mobile and Sprint assets

  18-06-2019 23:22
  Dish Network Corp. is in talks to pay at least $6 billion for assets that T-Mobile US Inc. and Sprint Corp. are unloading to win regulatory approval for their merger, according to people familiar with the matter.Dish could announce a deal as soon as this week for assets including wireless spectrum and Sprint’s Boost Mobile brand, said the people, who asked to not be identified because the matter isn’t public. The deal hasn’t been finalized and talks could still fall throug
  
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• Amp Spotlight: What's it like to win a Cannes Lion?

  18-06-2019 22:55
  The ad world is abuzz this week over the 65th edition of the Cannes Lions International Festival of Creativity. This year’s big show brings a few changes and a handful of surprises, including trimming the festival schedule down to five days, as well as the first-ever award for Creative Brand of the Year—not to mention a record number of participating brands, with 102 and counting, up from 85 in 2018.As this year's winners take their turn in the spotlight, we asked some past winners f
  
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• The New York Times and Droga5 discuss the challenges of proving that 'The Truth Is Worth it'

  18-06-2019 22:52
  The New York Times’ “The Truth Is Worth It” campaign has already nabbed a Grand Prix in Film Craft at the Cannes Lions International Festival of Creativity. It’s also in competition for the Film category and has been shortlisted for Titanium. Ad Age sat down with New York Times Senior Vice President of Marketing Amy Weisenbach and Droga 5 Executive Director Tim Gordon, who dissected what it took to get the campaign idea from page to screen.The effort follows New York
  
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• Sex toy maker Dame sues NYC’s transit authority for advertising discrimination

  18-06-2019 22:47
  Women’s sexual wellness company Dame Products has filed a lawsuit against New York City’s Metropolitan Transit Authority for refusing to run ads featuring female sex toys, claiming MTA guidelines unfairly discriminate against the company while other brands have been free to use cleavage, phallic shapes and sexual innuendos in their advertisements.“When I first reached out to the MTA, they said, ‘We’re willing to work with you.’ And I told them, ‘I would
  
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• Facebook warns that it can’t fully solve the toxic content problem

  18-06-2019 22:37
  Facebook Inc. is under pressure to rid its site of hate speech and fake news but warned it can’t build a platform impervious to human nature.“This is not a fully solvable problem,” Carolyn Everson, a vice president responsible for marketing at the social media giant, said on a panel Tuesday at the Cannes Lions advertising festival in the south of France. “There are some bad parts of humanity, and the platforms are a reflection of that.”Tech companies like Facebook,
  
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• How Adidas Billie Jean King'd a whole lot of shoes

  18-06-2019 22:26
  In time for the U.S. Open last year, Adidas and TBWA/Chiat/Day put the spotlight on Billie Jean King with the “Here to Create Change” campaign, which celebrated the legacy she left for women in sports, and for the athletic world in general. In contention for Glass and Titanium Lions, the campaign also included the much-talked-about activation in which Adidas, with the help of a shoe artist, transformed pairs of its own kicks as well as those of other brands into King’s signatur
  
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• News Corp. reviews its options for News America marketing unit

  18-06-2019 22:05
  News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit.The review of News America, which offers in-store marketing and shopper circulars, “will result in enhanced shareholder value, as we seek to streamline our company, with the aim of greater transparency and profitability,” New
  
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• Nike’s ‘Dream Crazy’ takes inaugural Entertainment for Sport Grand Prix at Cannes

  18-06-2019 21:30
  Nike’s “Dream Crazy” work featuring Colin Kaepernick has added to its Outdoor Grand Prix at Cannes by taking the inaugural Grand Prix in the new Entertainment for Sport Lions.The jury president, Steve Stoute, Founder and CEO of Translation, said that the entire Nike campaign, created by Wieden & Kennedy Portland, clearly stood out and what the jury most applauded was the use of Kaepernick, because Nike had “taken a real risk in using him and sticking with him and
  
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• Johnson & Johnson AIDS documentary wins Entertainment Lions Grand Prix at Cannes

  18-06-2019 21:30
  A Johnson & Johnson-commissioned documentary about heroic nurses in the early days of AIDS has won the Entertainment Lions Grand Prix at Cannes.“5B” is the story of a group of nurses at San Francisco General Hospital in the 1980s who established a ward to care for AIDS patients. Made by UM Studios New York, Highway 61 Films and production company Saville, it’s based on resurfaced records of people who were nursed in one ward, 5B, at the dawn of the AIDS epidemic before
  
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• Head of UM Studios on why winning the Entertainment Grand Prix really hit home

  18-06-2019 21:30
  IPG Mediabrands' UM Studios takes home its first Cannes Lions Grand Prix, in Entertainment—a big win for the media agency's content studio.The win is for "5B," a documentary UM Studios produced for client Johnson & Johnson on the San Francisco General Hospital's 5B ward, the first that treated people with HIV/AIDS during the early 1980s—when most healthcare professionals mischaracterized it as a "gay" disease and refused treatment to patients."T
  
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• Childish Gambino’s ‘This is America’ wins one of two Entertainment for Music Grand Prix at Cannes

  18-06-2019 21:30
  Childish Gambino’s hyper-viral music video “This is America” was one of two Grand Prix winners in the Entertainment for Music category at Cannes, alongside “Bluesman,” a short film/concept album from Brazilian rapper Baco Exo do Blues.
  Jury president Paulette Long, a U.K.-based music consultant, said the two winners explored issues of diversity, racism and violence, but in very different ways.
  She described “This is America,” in which actor Donald Glover
  
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• Cannes Lions 2019: All the UK winners

  18-06-2019 19:20 via campaignlive.co.uk
  Welcome to Campaign's rolling round-up of this year's UK winners at the Cannes Lions International Festival of Creativity.
  
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• If I knew then what I know now ... I'd sail more than strategize

  18-06-2019 18:54
  If I knew then what I know now is a weekly series of bylines from small agency executives about lessons learned in building their shops.We’re 12 years in at HUSH. We’re no longer the new kids on the block. We’re also not kids anymore. It’s funny what time does to your point of view. Hard knocks and mistakes are the requisite headwinds that provide invaluable experience, knowledge and ultimately, confidence. Now, we know our subject matter top to bottom, but we remain hum
  
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• See the cool tech ideas for McDonald's, Apple and Vodafone that snagged Future Lions at Cannes

  18-06-2019 18:47
  A touch-screen for McDonald’s that sterilizes your hands when you high-five it, a necklace designed for Vodafone that uses AI to recreate the voice of a patient with no voice and a technology that allows an Apple Watch to detect an epileptic seizure have all won Future Lions awards at the Cannes Lions International Festival of Creativity.The 2019 Future Lions, created by AKQA, encouraged students to "break through perceived limits, connecting brands with audiences in new ways." This y
  
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• Watch the newest commercials on TV from Apple, Best Buy, Xbox and more

  18-06-2019 17:47
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (June 14-16).A few highlights: Apple Music puts the spotlight on Jamaican singer-songwriter Mikayla Simpson, aka Koffee. Best Buy plays up the expertise of its sales associates in areas ranging from appliances to home theater. And Xbox hypes its exclusive Terminator: Dark Fate pack for third-
  
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• Droga5 New York lands Film Craft Grand Prix for New York Times

  18-06-2019 16:54 via campaignlive.co.uk
  UK picked up 32 awards tonight across craft categories at Cannes.
  
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• American Express to host on-site activation for Wimbledon fans

  18-06-2019 16:06 via campaignlive.co.uk
  Experiences include VR challenge that allows fans to practise skills alongside Andy Murray.
  
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• 4 key marketing strategies to help you better attract Gen Z

  18-06-2019 16:00
  A few things are true of Generation Z. First, Gen Zers are not millennials. They were born after millennials, between 1997 and 2012. Currently, there are 63 million Gen Zers in the United States who spend an estimated $143 billion annually and influence $333 billion in household spending (depending on the percent of influence), according to recent data from marketing and ad agency Barkley. What's more, they’re the most racially and ethnically diverse generation ever.Env
  
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• Mars reveals gender bias in own advertising

  18-06-2019 14:57 via campaignlive.co.uk
  Food company calls for greater diversity and less stereotyping in communications.
  
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• David Droga: this is not the 'doomsday' of advertising

  18-06-2019 14:51 via campaignlive.co.uk
  Sale of Droga5 to Accenture will help it stay relevant, founder says.
  
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• St. Jude, Facebook and BBDO will transform child cancer patients into heroes

  18-06-2019 14:45
  Omnicom Group's BBDO has been selected to create the first campaign for Made For St. Jude—a new initiative by Facebook Creative Shop, St. Jude Children's Research Hospital, Oculus VR for Good and studio Flight School—following a competitive pitch at the Cannes Lions International Festival of Creativity.The initiative was created to help organizations like St. Jude find ways to better benefit from creative. BBDO's winning idea, "Hall of Heroes," which the agency pitched to S
  
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• ProLabs’ Global Marketing Director wins Tech Marketing Leader of the Year for her role in the company’s transformational global re-brand

  18-06-2019 14:36
  Award confirms the company’s commitment to changing the market through a new tier of expertise, quality, value and more choice than ever beforeCirencester, UK, 18 June – ProLabs’ Global Marketing Director, Haley McPherson, has been presented with the 2019 Tech Marketing Leader of the Year award at the Computing Tech Marketing & Innovation Awards 2019.The prestigious award, recognises her commitment and driving force in the global re-brand of the company, delivering outstand
  
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• Marketers now more valued by CEOs, McKinsey study finds

  18-06-2019 14:27 via campaignlive.co.uk
  Results are from ongoing series of studies with Cannes Lions.
  
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• Direct Line signs up to sponsor Film on 4

  18-06-2019 13:33 via campaignlive.co.uk
  Deal covers all films on Channel 4, E4 and More4, as well as those on Film4 before 9pm.
  
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• My culture: Santosh Desai on TikTok

  18-06-2019 13:20 via campaignlive.co.uk
  What inspires the inspired? Some of adland's global luminaries reveal where they turn to for ideas, and it's an eclectic mix...
  
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• My culture: Kim Gehrig on the news

  18-06-2019 13:12 via campaignlive.co.uk
  What inspires the inspired? Some of adland's global luminaries reveal where they turn to for ideas, and it's an eclectic mix...
  
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• OpenAP and NCC Media partner to expand advanced advertising on TV

  18-06-2019 13:00
  Two TV groups are coming together to expand advanced advertising. NCC Media—an national ad sales, marketing and technology company —and OpenAP, a data and measurement TV consortium, are joining forces to further standardize audience buying on TV, the groups announced on Tuesday at Cannes.As part of the partnership, NCC, whose members include Comcast, Charter and Cox, will utilize OpenAP’s advanced audience segment definitions. This means an auto advertiser, for e
  
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• Paul Smith recreates Men in Black suit room

  18-06-2019 12:26 via campaignlive.co.uk
  Pop-ups take intergalactic agent treatment to London and New York.
  
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• Publicis Sapient appoints John Maeda as chief experience officer

  18-06-2019 12:11 via campaignlive.co.uk
  Maeda is author of books including The Laws of Simplicity and Creative Code.
  
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• McCann has a good day at Cannes. And Amazon rethinks a brand name: Tuesday Wake-Up Call

  18-06-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  Of the five Grand Prix winners at the Cannes Lions festival yesterday, two—Ikea and Google—won for campaigns that help make the world more accessible for people with disabilities. Ikea’s “ThisAbles” campaign, out of McCann Tel Aviv and produced
  
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• Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

  18-06-2019 12:00
  Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age.The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and Pandora. Bud Light stuck to the same formula as the original award-winning campaign, which last ran in 2007 and paid homage to oddball jobs, like “Mr. Edible Underwear I
  
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• Nike's 'Dream crazy' scoops second Grand Prix for sport entertainment

  18-06-2019 11:25 via campaignlive.co.uk
  Campaign starring Colin Kaepernick won Grand Prix in inaugural Entertainment Lions for Sport category.
  
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• McCann London leads UK nominations for Direct Lions

  18-06-2019 11:02 via campaignlive.co.uk
  McCann is also only UK shop shortlisted in Creative Data category.
  
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• Verishop, the Startup From Former Snap Head Imran Khan, Officially Rolls Out

  18-06-2019 11:00 via feeds.adweek.com
  In a world where Amazon reigns and other marketplaces from Jet.com to Walmart compete in offering the same convenience and effortless customer service to consumers, it's easy to think why it might be a daunting task for any new entrant. Imran and Cate Khan don't see it that way, as today, their new, curated e-commerce...
  
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• Philip Morris is doubling down on wooing Cannes

  18-06-2019 10:36 via campaignlive.co.uk
  From Wyclef Jean to Cindy Gallop to its massive beach house, the tobacco companyreally wants to tap the creative community.
  
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• Daily Mail increases reach by 6% year on year

  18-06-2019 10:20 via campaignlive.co.uk
  Latest Pamco figures show Radio Times boosted its readership by almost 25% in the last year.
  
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• A Choir of Children Diminishes One by One In This Sobering World Hunger PSA

  18-06-2019 10:00 via feeds.adweek.com
  The UN World Food Programme has released a 60-second PSA that vividly brings to life the planet's hunger crisis, which is particularly severe in war-torn countries like Syria. Created by The Garage Soho, the incubator formed by BBH co-founder John Hegarty, the short film will air on cinema screens in more than 30 countries thanks...
  
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• Creatively awarded campaigns less effective than ever, IPA study finds

  18-06-2019 09:32 via campaignlive.co.uk
  Report follows 2016 IPA publication Selling Creativity Short.
  
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• 5 key takeaways from the 2019 Edelman brand trust survey

  18-06-2019 07:50
  Trust in brands is down and expectations of social responsibility from brands is up among consumers, according to the 2019 Edelman Trust Barometer Special Report, a global study set to be released in Cannes on Tuesday and produced by Edelman, the world’s largest PR firm.The study compiled data from more than 25,000 respondents across eight major global markets including the United States, Brazil, China and Germany, with various surveys being conducted both online and via mobile in April an
  
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• Comcast takes Cannes, urges TV industry to expand addressable advertising

  18-06-2019 07:00
  Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising.This week on the French Riviera, Comcast is announcing, along with Charter and Cox, that it will turn on more addressable inventory from programmers.  Currently, most pay-TV providers are utilizing the two-minutes of local
  
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• At Cannes, Comcast urges TV industry to expand addressable advertising

  18-06-2019 07:00
  Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising.This week on the French Riviera, Comcast is announcing, along with Charter and Cox, that it will turn on more addressable inventory from programmers.  Currently, most pay-TV providers are utilizing the two-minutes of local
  
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• Marketers, publishers and platforms announce a global alliance for 'responsible media'

  18-06-2019 06:01
  Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency holding companies and media companies that include Google, Facebook and NBC/Universal.The Alliance will begin with an announcement session at WPP Beach in Cannes on Tuesday morning. Advertiser
  
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• Google’s New Creative Tools for People of All Abilities Receive Cannes’ Top Design Honor

  18-06-2019 03:23 via feeds.adweek.com
  CANNES, France--Google Creative Lab truly lived up to its name with the Creatability project, which developed new ways for creatives with disabilities to make art, music and designs through a range of gestures, movements and voice commands. And now the project, whose resulting creations were released for free as open-source tools, has received top design...
  
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• Why Aflac’s Animatronic Duck, Which Comforts Young Cancer Patients, Is a Speaker at Cannes

  18-06-2019 02:09 via feeds.adweek.com
  An animatronic version of Aflac's duck mascot built to comfort kids with cancer is getting thought-leader treatment at Cannes this year. The insurance giant's My Special Duck robotic device, which first debuted at last year's Consumer Electronic Show, is hitting the stage at advertising's biggest industry event for a panel Tuesday on weaving social purpose...
  
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• Tim Pearson takes expanded role as CEO of OMD Group UK

  18-06-2019 00:56 via campaignlive.co.uk
  Manning Gottlieb OMD and OMD UK will remain separate agencies within group.
  
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• Dan Clays named UK chief executive of Omnicom Media Group

  18-06-2019 00:50 via campaignlive.co.uk
  He proved his skills with clients at OMD, winning Barclays, Ocado and Lidl.
  
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• Cannes Nightcap Day One: Nike, Ikea, Google score early Lions; Cannes Buzzword Bingo; Instagram celebrates Pride

  18-06-2019 00:32
  And so it begins.The Cannes Lions International Festival of Creativity kicked off today in the south of France and, as always, Ad Age has an editorial team on the ground there—Ann-Christine Diaz, Alexandra Jardine, Alfred Maskeroni, I-Hsien Sherwood, Max Sternlicht, Lindsay Rittenhouse and George Slefo—to offer you exhaustive (and exhausting) coverage.If you’re on the ground too (in which case, please say hi if you run into any of us), or if you just want/need to experience Can
  
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• Would You Buy Your Partner a Lab-Grown Diamond Engagement Ring?

  18-06-2019 00:30 via feeds.adweek.com
  When her boyfriend proposed to her in 1999, Anna-Mieke Anderson became the proud owner of a diamond engagement ring. All was bliss until her father asked her where the diamond itself came from. Little did he know his question would alter the course of her life. In researching an answer to her dad's question, Anderson...
  
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