Advertising news

• How the New York Public Library Brought Novels to Instagram With Unexpectedly Huge Results

  14-06-2019 22:20 via feeds.adweek.com
  The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to ... Instagram? And specifically to Instagram Stories, a format known for its fast and fleeting posts about nights on the town and outfits of the day? But the New York Public Library pulled it off, thanks to the creativity,...
  
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• Facebook Announces Changes in Agency Partners Ahead of Cannes Lions

  14-06-2019 22:20 via feeds.adweek.com
  Leading up to the Cannes Lions next week, Facebook has announced new agency partnerships, adding three to the roster while expanding roles for others for specific apps. In one of the more significant moves, the social media giant has brought on Ogilvy as its agency of record for Instagram. Lauren Crampsie, Ogilvy New York's president,...
  
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• Mindshare’s New In-House Lab Uses Brain Activity to Evaluate Ad Effectiveness

  14-06-2019 21:16 via feeds.adweek.com
  The New York office of Mindshare US has recently instituted an internal lab that uses neurological data to measure consumer responses to advertising. Called NeuroLab, the unit uses brain activity detected from electroencephalograms (EEGS) and galvanic skin response technology (which measures changes in sweat gland activity) to get a deeper sense of how advertising resonates...
  
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• Facebook toasts creativity, diversity and community at Cannes Lions

  14-06-2019 21:00
  Next week, Facebook and Instagram will bring together diverse voices from communities around the world to host conversations about inclusivity and celebrate the positive change happening on these platforms.Stop by the Facebook Beach space throughout the week to get a front-row seat to sessions with industry leaders, explore how technology is transforming the future of creativity and more.Can you trust big tech? Hear industry leaders answer hard questionsJoin Business Insider senior advertising r
  
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• Procter & Gamble takes Secret in house as brand team replaces Wieden

  14-06-2019 20:59
  After parting with Wieden & Kennedy and trying WPP’s Berlin Cameron, Procter & Gamble Co. has landed on doing most of its work for Secret deodorant in house—saving a lot of money in the process.Speaking at a Deutsche Bank investor conference in Paris on Thursday, P&G Vice Chairman-Chief Financial Officer Jon Moeller said Secret “no longer has an agency of record. The brand team has become its own agency, bringing in nearly all advertising creation and media planning
  
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• Budweiser Celebrates the Special Bond Between Stepfather and Stepchild This Father’s Day

  14-06-2019 20:59 via feeds.adweek.com
  Budweiser's latest Father's Day spot is a heartwarming tearjerker. In the new Budweiser ad, "For the Fathers Who Stepped Up," stepchildren and stepfathers are the focal points as they go about their days doing "normal" family activities, such as fishing, cooking, sharing a beer and just spending quality time together. Monica Rustgi, vice president of...
  
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• Walmart Prescriptions Are Heading to Blockchain

  14-06-2019 19:43 via feeds.adweek.com
  First it was pork. Then mangoes and leafy greens. Now, Walmart is putting prescription drugs on blockchain in a pilot for the U.S. Food and Drug Administration (FDA). The retailer and biopharmaceutical company Merck, along with IT company IBM and professional services firm KPMG, are participating in a program for the U.S. Drug Supply Chain...
  
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• AT&T and Verizon Roll Out New Enhancements to Buy-Side Programmatic Offerings

  14-06-2019 19:12 via feeds.adweek.com
  In 2019, every major tech company is clamoring for a slice of the ad-tech market worth nearly $130 billion--and telcos are no exception. This week, ahead of the upcoming Cannes Lions International Festival of Creativity, both AT&T and Verizon said they have further developed their buy-side programmatic offerings. AT&T's media and advertising arm, Xandr, rolled...
  
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• A French Women’s Rights Group Is Holding a Cannes of Their Own to Rally Against Industry Sexism

  14-06-2019 18:52 via feeds.adweek.com
  As thousands of agency folk descend on Cannes for the International Festival of Creativity, a French nonprofit called Les Lionnes will hold a separate event to draw attention to the rampant sexism and harassment that continues to plague the industry. According to the group, it will set up an "off" festival called The Cannes Lions,...
  
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• Fatherly and Gillette’s Father’s Day Weekend Pop-Up Explores a Healthier Vision of Masculinity

  14-06-2019 18:30 via feeds.adweek.com
  It's not always easy for some men to talk with their sons about what it means to become a man, or even know where to start. What are healthy emotions, relationships and values? And in an era of toxic masculinity, how can fathers, grandfathers and other male role models help reinforce positive behavior rather than...
  
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• Study: Cannes Lions is better than most events on gender diversity

  14-06-2019 18:11
  If you haven't picked up a copy of Ad Age's special Cannes issue yet, fear not: We're bringing 5,000 of them to the Riviera with us. Inside is an official guide to life outside the festival which will come in handy as you work your way through the chaos, predictions on what will win big, a thoughtful Q&A with Rich Silverstein, who will be honored with the Lion of St. Mark with his partner, Jeff Goodby, plus much more.If you'll be there like I will, don't hesitate to say hello,
  
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• Watch the newest commercials on TV from Google, Cadillac, Pepsi and more

  14-06-2019 18:07
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on June 12.A few highlights: Cadillac says that “Hands-free driving isn’t the future, it’s the present.” Soccer parents get a little help from the Nest Hub smart display in the latest ad from Google. And Pepsi serves up a grilling-themed spot that ends with the tagline “Grab summ
  
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• Impossible Burger shortages hit White Castle and Red Robin

  14-06-2019 17:48
  Large restaurant chains Red Robin and White Castle are reporting shortages of Impossible Foods Inc.’s popular meat-free patties, even as the plant-based food producer embarks on a nationwide expansion with Burger King.Calls to a dozen Red Robins and the same number of White Castles on Thursday found that only two locations of each chain had Impossible Foods Inc.’s patties available, with no consensus from the others on when they’d get them back. Individual locations from New Yo
  
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• Opinion: Coming out to the agency (and the client)

  14-06-2019 17:14
  By my late 20s, I had already been arrested a few times—admittedly, I have lost count.As a young man, returning to New York City after college, I threw myself into activism. I came out loud and angry. My informal part-time job was as an AIDS activist with ACT UP, marching in the streets and protesting civil injustices. If I happened to get arrested along the way, all the better. ACT UP played a big part in my coming out story and in defining that time in my life.During the same time,
  
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• Publicis Groupe hires Ben Mooge as UK creative chief

  14-06-2019 17:09 via campaignlive.co.uk
  The CCOs of the individual Publicis Groupe agencies will have a dotted reporting line to Mooge.
  
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• Snapchat: Here’s How to Take Snaps Using a Grid

  14-06-2019 17:05 via feeds.adweek.com
  Did you know that Snapchat's camera features a grid option, which can help you line up your shots? For instance, if you want to take a picture of the ocean, you can use the grid lines to ensure that the horizon is level in your shot. Our guide will show you how this feature works....
  
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• Karma Cola and Wonderhood take over Shoreditch with comic strips for 'bad adults'

  14-06-2019 16:55 via campaignlive.co.uk
  The brand is ditching the tropes of purpose driven advertising with a relatable character called Lesley.
  
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• WWF raises climate change awareness with 'nature phone box'

  14-06-2019 16:53 via campaignlive.co.uk
  Phone box filled with flowers goes on tour to raise climate change awareness.
  
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• 4 simples ways to cut costs for your online business

  14-06-2019 16:00
  When you run a business online, you should always look for ways to cut costs. If you’re able to increase your revenue, you can maximize your earning potential and use the extra money to take your business even further. Imagine having the ability to multiply your income because you took the time to strategize where you could cut corners and see a major difference in the outcome.How you manage costs is the answer to whether or not you’ll increase your profit margins. If you’re la
  
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• The making of the ad: The end of the FCA's Arnie head

  14-06-2019 15:43 via campaignlive.co.uk
  Campaign goes behind the scenes with M&C Saatchi at the shoot of its latest FCA campaign.
  
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• The official Ad Age map of Cannes

  14-06-2019 15:37
  You only think you don't need a map of Cannes: From restaurants to record stores to rendezvous spots, we've compiled some deep cuts for veterans and must-dos for newbies. (Click the map to enlarge.)
  Armani Caffè
  La Croisette, 42 43 BD
  You’re going to need lots of A) ice cold beverages and B) caffeine. Armani Caffè, inside the namesake retailer, has the best iced coffee in Cannes. Chunga (La)
  24 Rue Latour-Mauborg
  Need a break from the Gutter Bar? La Chunga is right next
  
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• Three Mobile appoints MRM McCann London to customer experience account

  14-06-2019 15:28 via campaignlive.co.uk
  Agency will work alongside Wieden & Kennedy London, Gravity Road and Mindshare.
  
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• Facebook announces new global agency roster and diversity push

  14-06-2019 14:57 via campaignlive.com
  The news comes nine months after Antonio Lucio joined the company as global CMO.
  
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• Cannes vets share their strongest festival memories

  14-06-2019 13:00
  Between the rosé, yacht parties, awards, workshops and interesting people, the Cannes Lions International Festival of Creativity is sure to stoke a few memories for those who’ve attended in the past.Here, 20 seasoned delegates share their most memorable moments from multiple excursions to the South of France. Their responses have been edited for brevity and clarity:Frederic Bonn, executive creative director, iCrossing
  Cannes count: Every year since 2005, except for 2009.&r
  
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• Cannes stalwarts share their fondest festival memories

  14-06-2019 13:00
  Between the rosé, yacht parties, awards, workshops and interesting people, the Cannes Lions International Festival of Creativity is sure to stoke a few memories for those who’ve attended in the past.Here, 20 seasoned delegates share their most memorable moments from multiple excursions to the South of France. Their responses have been edited for brevity and clarity:Frederic Bonn, executive creative director, iCrossing
  Cannes count: Every year since 2005, except for 2009.&r
  
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• The Official Ad Age Guide to Cannes

  14-06-2019 12:00
  Armani Caffè
  La Croisette, 42 43 BD
  You’re going to need lots of A) ice cold beverages and B) caffeine. Armani Caffè, inside the namesake retailer, has the best iced coffee in Cannes. Chunga (La)
  24 Rue Latour-Mauborg
  Need a break from the Gutter Bar? La Chunga is right next door! You can often score a seat and spontaneous dance parties have been known to break out. Plus it’s a front row seat to the Gutter’s runoff.Discotis
  2 Rond-Point Duboys D’Angers
  
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• Instagram’s too-good-to-be-true influencer. Plus, the ‘Stranger Things’ mystique: Friday Wake-Up Call

  14-06-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.
  What people are talking about today
  Omar, a construction worker from Austin, Texas, became Instagram-famous for being a relatable middle-aged guy poking fun at the tropes of influencer culture; he photographed his coffee and took videos of his ride on an e-scooter. In a few weeks, the @justaconstruction
  
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• Mobile and connected-TV apps hit by growing fraud and brand-safety violations

  14-06-2019 11:55 via campaignlive.co.uk
  Mobile app brand-safety violations increased by 194% over the past year, while the number of fraudulent connected-TV and mobile apps has more than doubled.
  
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• Will the new ASA rules be effective in combating gender stereotypes?

  14-06-2019 11:54 via campaignlive.co.uk
  The Committees of Advertising Practice's ban on damaging gender stereotyping is now in place. But is it enough to help a societal shift in gender portrayal?
  
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• Cannes Grand Prix winners 'less likely to resonate emotionally'

  14-06-2019 11:19 via campaignlive.co.uk
  The research examined Grand Prix and Gold Lions winners in the film category
  
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• Jeremy Craigen to leave Innocean after four years

  14-06-2019 11:15 via campaignlive.co.uk
  He previously worked at DDB for 25 years.
  
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• Final tickets available for Campaign Brand Forum

  14-06-2019 11:08 via campaignlive.co.uk
  Campaign Brand Forum in Hampshire on 27 and 28 June will feature marketers from KFC, Diageo and Warner Bros.
  
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• Small Agency, Big Idea: Lone Star Beer ‘Keeps You Texan’ in campaign from Callen

  14-06-2019 11:00
  Ahead of Ad Age's 10th Annual Small Agency Conference in New Orleans  July 30-31, we'll be turning the spotlight onto standout work from the industry's tiny but mighty creative players. We begin with Callen, the Austin-based shop of about a dozen staffers founded by Wieden & Kennedy vet Craig Allen. The agency created a new campaign for Lone Star beer's new low alcohol, low-cal beer featuring ads with a totally Texan vibe.
  Texas-based Lone Star beer, owned by Pabst Brewin
  
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• Climate change activists plan disruptive action at Cannes

  14-06-2019 11:00
  Extinction Rebellion, the environmental protest group that brought central London to a standstill in April, is heading to the Riviera for activity at Cannes Lions.A group of activists is understood to be setting off on bicycles from London today, to reach Cannes by Sunday (presumably not entirely by bike). According to one source with knowledge of the group, activities will include a “careers fair” on the beach.
  It's not clear whether the group plans large scale protests. E
  
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• BBC Women's World Cup spot accused of imitating past campaign

  14-06-2019 10:49 via campaignlive.co.uk
  Spot, shown in build-up to England vs Scotland game, was created by Input Media.
  
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• Cannes Lions entries down again despite Publicis return

  14-06-2019 10:39 via campaignlive.co.uk
  Entries fall again despite Cannes Lions launching two new award categories this year.
  
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• Argos hires Essence for digital and in-housing

  14-06-2019 10:24 via campaignlive.co.uk
  Sainsbury's-owned retailer's digital media account moves from retail-specialist agency Summit.
  
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• Game 7 of the Stanley Cup Final is an all-timer for NBC

  14-06-2019 10:00
  While Boston sports fans robbed of the chance to indulge in their third victory parade in the last 230 days were devastated by the way the 2019 Stanley Cup Final closed out, advertisers who took the plunge in Game 7 couldn’t have been more pleased with Wednesday night’s results.According to Nielsen live-plus-same-day data, NBC’s broadcast of the St. Louis Blues’ 4-1 win over the Bruins averaged a whopping 8.7 million linear TV viewers and a 4.9 household rating, maki
  
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• Creatives you need to know: Swati Bhattacharya

  14-06-2019 09:00
  One of Swati Bhattacharya's most powerful campaigns drew from her own emotions—the sting she felt at being left out.As a divorced woman in India, Bhattacharya was not invited to participate in a ritual at the end of the Hindu festival Durga Puja, in which women dance and mark each other with vermilion powder; it was traditionally for married women only. Her mother, a widow, was also shut out of the festivities, as were single women, prostitutes and the transgender community.Bhattacharya, c
  
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• A Marketer’s Brief guide to Cannes

  14-06-2019 09:00
  Marketer participation at Cannes continues to rise, with brands planning to host more panels and events this year. But what exactly do marketers get out of the expensive getaway to the south of France?We address that question on this week's Marketer’s Brief podcast, which features a roundtable of Ad Age journalists breaking down what brands should know heading into this year’s festival. We also discuss how Publicis’ return after its Marcel-driven absence cou
  
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• English Heritage triumphs at YouTube Works 2019

  14-06-2019 07:07 via campaignlive.co.uk
  The charity wins two prizes for its online video content series.
  
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• Facebook reaches deal with advertisers over bad video metrics

  14-06-2019 00:45
  Facebook is ready to settle with the advertisers that sued the social network over its video-metrics malfunction, which was in many ways the start of an era of mistrust surrounding the company.In federal court in California this week, Facebook agreed to a deal with a group of marketers that had claimed the metrics errors led them to buy ads on the site based on bad information. In 2016, Facebook disclosed to top advertising partners that it had mistakenly inflated the average time people spent w
  
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