Advertising news

• Kraft plugs ‘salad frosting’ and the Clif-Kind bar battle escalates: Marketer's Brief

  12-06-2019 23:43
  Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]’s new brand message is “be kind to yourself.” However, Kind and rival Clif still aren’t being kind to each other. Kind is escalating the brand battle that began back in March with a new TV ad calling out Clif’s use of brown rice syrup.The spot shows airplane passengers selecting snac
  
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• Ralph Lauren pledges more employee diversity, sustainability in sweeping goals

  12-06-2019 22:12
  Ralph Lauren might not be known as an environmentally-friendly clothier that celebrates diversity within its ranks, but the brand just unveiled new goals that certainly steer in that direction. On Wednesday, the New York-based brand published its annual report, which promises the brand will solely use “sustainably-sourced key materials” by 2025 and achieve gender parity, including in leadership positions, by 2023. The company also pledged to increase female representation within mana
  
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• Calling all rising stars! Ad Age 40 Under 40 submissions are open

  12-06-2019 20:51
  It’s that time of year again—Ad Age’s 40 Under 40 submissions are now open. This annual feature recognizes talented trailblazers in the world of media and marketing.Enter and get more details here.This prestigious list recognizes those who have, either personally or as part of a team, helped to advance an advertiser, agency, media, tech or marketing company in a demonstrable way within the last 12 months. Last year’s list, which honored individuals from a diverse set of c
  
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• NYC calls cops on caged-children stunt by Raices and Badger & Winters

  12-06-2019 20:28
  Police in New York are reportedly using chainsaws to tear down a series of installations to protest the treatment of immigrant families at the U.S.-Mexico border—just hours after they first appeared on Wednesday morning.Earlier, thousands of New Yorkers had their journeys to work interrupted by the disturbing sights and sounds of what appeared to be children sobbing inside locked cages at 25 locations all over the city. The installations were part of a protest by Raices, the nonprofit comm
  
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• NYC calls cops on caged-children agency stunt

  12-06-2019 20:28
  Police in New York are reportedly using chainsaws to tear down a series of installations to protest the treatment of immigrant families at the U.S.-Mexico border—just hours after they first appeared on Wednesday morning.Earlier, thousands of New Yorkers had their journeys to work interrupted by the disturbing sights and sounds of what appeared to be children sobbing inside locked cages at 25 locations all over the city. The installations were part of a protest by Raices, the nonprofit comm
  
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• Walmart adjusts to Trump's tariffs through a price-changing tool

  12-06-2019 19:56
  Walmart Inc. has updated the information network used daily by its suppliers to let them submit cost increases that are directly attributable to higher U.S. tariffs on Chinese goods.The retailer introduced the tool, dubbed “Cost Change Scenario,” a year ago and has been rolling it out across product categories, according to internal memos and emails obtained by Bloomberg. The online application, whose existence hasn’t previously been reported, replaces Excel-based forms that ve
  
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• Mars' Mitch Oliver wins Marketing Society's Bravest Marketing Leader award

  12-06-2019 19:52 via campaignlive.co.uk
  Oliver was chosen from a shortlist of five.
  
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• Watch the newest commercials on TV from Mastercard, Chase, Taco Bell and more

  12-06-2019 19:37
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on June 10.Chase says that “big dreams start with small steps” in a spot that focuses on the Autosave feature of its mobile app. Taco Bell serves up another faux movie trailer to promote a cheesy menu offering (Ad Age’s Jessica Wohl previewed the campaign last week: “Darren Criss
  
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• 'Sorrell? He's the reason WPP's in the mess it is today'

  12-06-2019 19:17 via campaignlive.co.uk
  Ghost of former CEO still hung over this year's AGM but the 'burden' is easing.
  
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• Facebook Tries Another Stand-Alone App, Study From Facebook, to Pay Users for Market Research

  12-06-2019 19:04 via feeds.adweek.com
  Facebook is taking another shot at using an opt-in stand-alone application for market research, this time with a lot more transparency in the process. The social network introduced Android app Study From Facebook, with product manager Sagee Ben-Zedeff saying in a Newsroom post that it marks the next step in the company's shift to reward-based...
  
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• Pitch Update: Travel Republic reviews ad account; Haagen-Dazs pitch practice questioned

  12-06-2019 18:54 via campaignlive.co.uk
  Meanwhile, Homebase is due to make a decision on its creative review.
  
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• These 5 DTC Pet Brands Threw a Puppy Party to Connect With Each Other’s Customers

  12-06-2019 18:49 via feeds.adweek.com
  What happens when five direct-to-consumer puppy brands come together for an event and focus not on selling themselves but on lavishing attention and love on their furry friends? Burrow, Ollie, Fi, Recess and Wild One threw a "Make Your Dog at Home" event at Burrow House in New York on June 8, where more than...
  
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• Terri & Sandy wins Nutella U.S. creative business

  12-06-2019 18:29
  Confectionery company Ferrero USA selected independent shop Terri & Sandy as its U.S. creative agency of record for hazelnut cocoa spread Nutella, following a review sparked in February.Terri & Sandy will lead all creative, strategy and execution for Nutella’s U.S. business, taking those duties away from incumbent Omnicom’s Merkley & Partners.Merkley declined to comment so it is unclear if the agency pitched to defend or will continue to work with Ferrero in any capacity.
  
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• Opinion: Why creative cannot be commoditized

  12-06-2019 18:04
  It’s Cannes 2019. The marketing industry is converging on the South of France to ponder the world’s best work. The Palais is open for business, as are the cabanas and suites and beach campuses that line the Croisette. Delegates are negotiating invites to meetings and panels and parties, and every affordable hotel room in Cannes will soon be occupied.In the bustle of programming and planning, it’s easy to forget why the Cannes Lions ultimately exist. To celebrate (and elevate) c
  
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• Amstel creates pub out of garden fences

  12-06-2019 18:00 via campaignlive.co.uk
  Nationwide Amstel campaign encourages people to connect.
  
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• Pick of the Week: TimeTo pulls it out of the bag again in time for Cannes

  12-06-2019 17:49 via campaignlive.co.uk
  Work aims to tackle sexual harassment at Cannes next week.
  
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• Media Companies Need to Pivot to Owned Commerce Models

  12-06-2019 17:43 via feeds.adweek.com
  Media companies are struggling. They're missing revenue targets and laying off employees. Cash is drying up. In 2018, Vox missed revenue targets by approximately 15%, Verizon Media Group laid off 7% of its staff, BuzzFeed laid off 200 employees and Cond? Nast plans to paywall all digital content after reporting losses of $120 million in...
  
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• Dstillery Closes Data-Driven $5.9 Million Funding Round

  12-06-2019 17:38 via feeds.adweek.com
  Despite a news cycle that seems to equate "big data" with "bigger scandals," some businesses are proving that data-driven companies can still have legs. This morning, buy-side-centric data provider Dstillery said it has closed a $5.9 million funding round, driven by Newspring Capital, Venrock and Contour Venture Partners. This funding, said the company, will build...
  
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• Bupa appoints MullenLowe London to create mental-health campaign

  12-06-2019 17:38 via campaignlive.co.uk
  Agency beat Havas and Pablo in pitch for new project.
  
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• 10 Takeaways From Mary Meeker’s 2019 Internet Trends Report

  12-06-2019 17:24 via feeds.adweek.com
  Venture capitalist Mary Meeker is back with her annual Internet Trends report, with another look at where we collectively stand in technology, advertising, consumer behavior and society. There are some recurring themes, like privacy, offensive content, the gig economy and China's leadership in digital video and retail. Surprisingly, there was little mention of Amazon or...
  
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• As the Advertising Industry Changes, Cannes Tries to Keep Pace

  12-06-2019 17:18 via feeds.adweek.com
  Author, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman. He will be spotlighting Advisory Board members each month on relevant industry news and trends. I spoke with Florian Adamski this month about his thoughts on creativity and everyone's favorite industry event at the Palais: Cannes Lions. Florian, who is the CEO...
  
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• Why Brands Need to Focus on Value Creation Over In-Housing

  12-06-2019 16:19 via feeds.adweek.com
  The goal of marketing today remains the same as it has always been: winning the hearts and minds of customers to drive sustainable growth. Yet how marketers do this has radically transformed in recent years. The hyper-fragmentation of media has left marketers facing an explosion of consumer touchpoints and eroded the buying power of their...
  
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• ‘The Daily Show’ brings back the Trump Presidential Twitter Library to celebrate Trump’s birthday

  12-06-2019 16:07
  President Trump turns 73 on Friday, and “The Daily Show With Trevor Noah” knows just how to, uh, celebrate.From Friday through Sunday, the Comedy Central show is bringing the Donald J. Trump Presidential Twitter Library to Washington, D.C., in a pop-up space just six blocks from the White House. As Ad Age reported last July, the traveling library, a “Daily Show” creation that previously came to life via temporary installations in Austin, Chicago, Miami, San
  
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• Groupon moves EMEA and APAC media to Initiative

  12-06-2019 16:04 via campaignlive.co.uk
  Business previously worked with Goodstuff.
  
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• The key to building brands that influence people

  12-06-2019 16:00
  I’ve heard a lot of different ideas about what constitutes a “brand” -- that it's about trust, perception or a relationship. But in the end, a brand is ultimately about affecting behavior by influencing decisions, and trust, perception and relationships are all means to that end. Companies want people to decide to buy their products or pay for their services. Nonprofit organizations want people to decide to donate time or money. Educational institutions want people to decide to
  
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• Publicis halves Cannes awards entries, prioritizes creatives and newcomers

  12-06-2019 16:00
  Publicis Groupe has revamped its entire approach to Cannes after a year-long absence from the festival, prioritizing creatives and first-time attendees as delegates, submitting 50 percent less work and co-curating all awards entries with its clients.Two thirds of its 313 delegates this year are creatives, which the network says is significantly up on 2017. A quarter of delegates will be first time attendees and Publicis will also include a “broader spectrum” of creatives, such as tho
  
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• Mercedes-Benz Vans uses virtual reality to bring vision to life

  12-06-2019 15:45 via campaignlive.co.uk
  Immersive roadshow will tour dealerships and festivals.
  
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• For E3, Miller Lite Made 200 Beer Cans That Double as Video Game Controllers

  12-06-2019 15:35 via feeds.adweek.com
  For many adult gamers, there's just something that feels right about competing against friends or getting lost in a fantasy world with a cold beer by your side. But you've only got two hands. How can you hold a controller and a beer? Miller Lite has found a way. Introducing the Cantroller, a video game...
  
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• Snapchat: Here’s How to Select Your Interests on Discover

  12-06-2019 15:20 via feeds.adweek.com
  Did you know that Snapchat allows you to specify your interests in the Discover section, so that you'll see Stories that are more relevant to your tastes? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: On the camera screen, tap "Discover"...
  
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• Meet advertising's new CAN: brands have the power to stop funding hate

  12-06-2019 14:59 via campaignlive.co.uk
  Conscious Advertising Network officially launched today.
  
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• Meet advertising's new CAN: brands have the power to fight back

  12-06-2019 14:59 via campaignlive.co.uk
  Conscious Advertising Network officially launched today.
  
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• French ad industry women stage 'alternative' Cannes Lions festival

  12-06-2019 14:58 via campaignlive.co.uk
  Move aims to highlight lack of gender equality in adland.
  
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• Group M downgrades global ad forecast growth to 3.4%

  12-06-2019 14:52 via campaignlive.co.uk
  It had previously expected growth of 3.6%.
  
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• L.A. Indie Omelet Names Thas Naseemuddeen as the Agency’s Next CEO

  12-06-2019 14:30 via feeds.adweek.com
  Omelet announced this morning that Thas Naseemuddeen has been elevated from managing director and chief strategy officer to chief executive officer of the independent agency based in Culver City, Calif. Naseemuddeen succeeds Don Kurz, who moves to the position of executive board chair from the CEO role he held for eight years. "Thas is a...
  
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• Direct Line's Mark Evans promoted to managing director of marketing and digital

  12-06-2019 14:00 via campaignlive.co.uk
  Changes are part of wider move at business.
  
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• Hey Wonderful signs Ellen von Unwerth, Little Minx adds Romain Laurent

  12-06-2019 13:44
  Hey Wonderful has signed filmmaker and photographer Ellen von Unwerth for commercial representation. Her recent work includes fashion films for “Vogue” with Georgia May Jagger and “Cosmopolitan” with Miley Cyrus, a Shiseido commercial featuring Lady Gaga and a campaign for Hunger magazine with a music-driven branded short and editorial feature. She’s also worked on branded films for Dior, Guess, Azzedine Alaïa and Katharine Hamnett, music videos for Beyonc&eacu
  
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• My culture: Masashi Kawamura on Masahiko Sato

  12-06-2019 13:31 via campaignlive.co.uk
  What inspires the inspired? Some of adland's global luminaries reveal where they turn to for ideas, and it's an eclectic mix...
  
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• My culture: Ana Balarin on motherhood

  12-06-2019 13:27 via campaignlive.co.uk
  What inspires the inspired? Some of adland's global luminaries reveal where they turn to for ideas, and it's an eclectic mix...
  
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• My culture: Piyush Pandey on the people of Rajasthan

  12-06-2019 13:06 via campaignlive.co.uk
  What inspires the inspired? Some of adland's global luminaries reveal where they turn to for ideas, and it's an eclectic mix...
  
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• Facebook says 140 million people view its Watch video portal on a daily basis

  12-06-2019 13:00
  Facebook says bigger audiences are revving up revenues for publishers and creators on Watch, its rival to YouTube.On Wednesday, Facebook revealed updated audience stats on Watch, the video platform it launched in 2017 to drive viewers to longer video programs where they would be more inclined to watch commercials, and it now has 140 million daily active viewers and 720 million monthly active viewers. Facebook, like YouTube, splits ad revenue with video creators; Facebook gives them 55
  
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• My culture: Pat Law on fine art

  12-06-2019 12:58 via campaignlive.co.uk
  What inspires the inspired? Some of adland's global luminaries reveal where they turn to for ideas, and it's an eclectic mix...
  
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• Unilever takes stake in influencer marketing platform CreatorIQ

  12-06-2019 12:50 via campaignlive.co.uk
  FMCG giant says investment will help counter follower fraud and brand-safety issues.
  
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• Coke takes on Starbucks in supermarket chillers with Costa iced coffee

  12-06-2019 12:28 via campaignlive.co.uk
  Latest product follows Coca-Cola Energy and 'functional' flavoured water brand Aquarius.
  
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• Why an ancient Venus figure is our Cannes cover girl

  12-06-2019 12:01
  Here’s the thing about the Venus of Willendorf: Nobody actually knows what she is. Since being dredged from the muck of an Austrian excavation site in 1908, the oolitic limestone figurine has been taken for a religious figure, a good-luck totem, a fertility symbol, an aphrodisiac, a self-portrait and a sex toy. She is perhaps some permutation of all those things. Whatever she was when she was carved circa 30,000 BCE, though, today she is a female tabula rasa, a blank slate of femininity.&n
  
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• Nike’s plus-size mannequins caused a stir (but they shouldn’t have): Wednesday Wake-Up Call

  12-06-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.
  What people are talking about today
  Nike debuted some plus-size female mannequins at a store in London—which is no big deal in this age of body positivity and inclusivity, right? But somehow Nike’s not-very-bold move inspired a writer to pen an opinion piece in the U.K.’s The Telegraph lash
  
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• Influencers head to Chernobyl after HBO’s miniseries—and face backlash

  12-06-2019 12:00
  The latest destination for social media influencers is an abandoned city devastated decades ago by a nuclear disaster. Thanks to the popularity of HBO’s miniseries “Chernobyl,” travel to the Ukrainian ghost city has reportedly spiked, and influencers are visiting the site of the 1986 nuclear plant explosion. Amid the ruins of Chernobyl and its environs, visitors are sharing pictures of themselves wearing radiation suits in front of rusted fairgroun
  
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• Influencers head to Chernobyl after HBO’s miniseries—and face a backlash

  12-06-2019 12:00
  The latest destination for social media influencers is an abandoned city devastated decades ago by a nuclear disaster. Thanks to the popularity of HBO’s miniseries “Chernobyl,” travel to the Ukrainian ghost city has reportedly spiked, and influencers are visiting the site of the 1986 nuclear plant explosion. Amid the ruins of Chernobyl and its environs, visitors are sharing pictures of themselves wearing radiation suits in front of rusted fairgroun
  
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• Fiat and Elle's flexible-working spot faces social media backlash

  12-06-2019 11:40 via campaignlive.co.uk
  Social users have panned video for portrayal of women, flexible working and women in sport.
  
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• Turkey of the Week: Santander's Ant & Dec ad hangs by a thin thread

  12-06-2019 11:39 via campaignlive.co.uk
  I can see why some customers threatened to leave the bank.
  
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• Magnum and Benefit mix make-up with desserts

  12-06-2019 11:11 via campaignlive.co.uk
  Brands are combining augmented reality and personalisation at Shanghai store.
  
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