• 'We seem to have struck a nerve,' General Mills CMO says of agency review

    General Mills is trying to squelch rumors about its ongoing North American agency review without divulging too much about the process."We seem to have struck a nerve," Chief Marketing Officer Ivan Pollard wrote in a statement issued late Friday. "Whilst we do not normally discuss our confidential RFP’s, I feel it is now time to comment and ensure that the facts are properly stated." In the statement, Pollard notes that several articles, op-eds and opinion pieces have been wr
  • Q&A: Dotdash’s CEO Explains What Quality Content Means to Him

    When Neil Vogel rebranded the internet giant that was About.com for the modern age, he didn't pull punches. In 2017, he'd rebranded the site as Dotdash, breaking the monolithic site into a series of sleek, informative verticals, cutting thousands of articles--and a ton of ad space--in the process. It was a risky rebrand, but it...

Follow @Advertising_US on Twitter!