Advertising news

• How Amazon's in-house brand biz measures up to rivals

  06-06-2019 23:10
  Amazon claims its private-label business is small, and at 1 percent, it’s a fraction of the share-of-business of rivals. However, the Seattle-based ecommerce giant is still growing its stable of in-house offerings, even as it increases its “Exclusives” business of third-party sellers who pay to favorable treatment on Amazon.com that boosts visibility.Earlier this week, speaking at Amazon’s re:MARS conference in Las Vegas, the company’s retail chief Jeff Wilke said t
  
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• The FCC just voted to stop the onslaught of robocalls

  06-06-2019 22:18
  The U.S. Federal Communications Commission on Thursday voted to help shield you from those unwanted telemarketers and scammers who warn you about fake tax problems or offer too-good-to-be-true vacation packages.The agency, on a 5-0 bipartisan vote, authorized carriers to automatically identify and block unwanted robocalls by using analytics that home in on sources of large bursts of calls, or place calls of brief duration, or other means. The measure applies to both landline and wireless telepho
  
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• Virgin Trains pulls out all the stops in potential final ad

  06-06-2019 22:08 via campaignlive.co.uk
  A rocket-powered bench features in quirky ad by Anomaly.
  
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• Virgin Trains pulls out all the stops in new spot

  06-06-2019 22:08 via campaignlive.co.uk
  A rocket-powered bench features in a quirky new TV ad by Anomaly for the rail operator.
  
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• Oh, great, old-media people are supposed to fix digital media (again): Publisher’s Brief

  06-06-2019 21:30
  Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition.So... who can fix publishing in the age of the Google-Facebook duopoly that’s been sucking up all the digital ad dollars? Let’s see now. If you’re Bryan Goldberg, CEO of the Bustle Digital Group, apparently you think inky veterans will be able to 
  
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• Big brands go viral with Women's World Cup ads

  06-06-2019 21:10
  Interest in the Women’s World Cup has been surging in recent years. The last championship tournament in 2015 garnered 750 million viewers worldwide, and FIFA is predicting this year’s event, which starts tomorrow and runs through July 7, is expected to reach an audience of 1 billion—a number that may be bolstered by the fact that the United States, a key demographic in any international sporting event, is the defending champ.In the past 90 days, hundreds of branded videos
  
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• Google is set to buy data analytics company Looker for $2.6 billion

  06-06-2019 18:59
  Alphabet Inc.’s Google agreed to buy Looker Data Sciences Inc. for $2.6 billion, expanding its offerings to help customers manage data in the cloud.The acquisition announced Thursday gives Google a new tool in its campaign to sell more cloud storage and software. So far, the company has struggled to compete with larger rivals Amazon.com Inc. and Microsoft Corp. and late last year, Google replaced its head of cloud, Diane Greene, with longtime Oracle Corp. executive Thomas Kurian.Looker, ba
  
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• Spotify inks podcasting deal with the Obamas

  06-06-2019 18:42
  Barack and Michelle Obama’s production company Higher Ground is jumping aboard the podcast train with the couple announcing today that they’ll publish shows exclusively via the digital audio streaming giant Spotify.The multi-year deal will have the Obamas “develop, produce and lend their voices to select podcasts, connecting them to listeners around the world on wide-ranging topics,” a statement from Spotify said. Higher Ground already has a deal
  
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• Blu creates vaping nirvana experience

  06-06-2019 18:37 via campaignlive.co.uk
  Blutopia activation to "normalise vaping" at UK festivals.
  
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• Global dispatches: US culture crisis and the ad model of tomorrow

  06-06-2019 18:19 via campaignlive.co.uk
  The key issues that dominated the global ad scene over the first half of this year and how the industry is responding to them.
  
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• Global dispatches: Asia-Pacific tackles freedom of speech, innovation and a year of sport

  06-06-2019 18:19 via campaignlive.co.uk
  The key issues that dominated the global ad scene over the first half of this year and how the industry is responding to them.
  
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• Weight Watchers calls media review

  06-06-2019 17:56 via campaignlive.co.uk
  Aperto One is assisting with process.
  
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• Vizeum shapes up with Weight Watchers win

  06-06-2019 17:56 via campaignlive.co.uk
  Three-way pitch involved the7stars and incumbent Blue 449.
  
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• Auto Trader gets spooky in first campaign by Karmarama

  06-06-2019 16:59 via campaignlive.co.uk
  Activity is running across TV, video-on-demand, social, display and radio.
  
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• Watch the newest commercials on TV from Samsung, Porsche, T-Mobile and more

  06-06-2019 16:37
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on June 4.A few highlights: Samsung points out that its Galaxy brand is turning 10, so it’s celebrating by offering a free year of YouTube Premium when you get a Galaxy S10 or S10+. Meanwhile, T-Mobile hypes its continuing free-Netflix deal. And Porsche serves up scenes of one woman’s endlessly re
  
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• How brands can avoid Facebook's quicksand

  06-06-2019 16:00
  In March 2019, Instagram presented a new feature that enables users to purchase products directly on Instagram without having to leave the app. The “checkout with Instagram” feature launched in the United States with top brands such as Adidas, Nike, Prada, Warby Parker, Zara and Kylie Cosmetics.Of course, Instagram will be charging sellers a selling fee, rather than placing a fee on buyers. An Instagram spokesperson said to TechCrunch, “We will introduce a selling fee to help f
  
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• Visable Is Europe’s B2B Champion - New Umbrella for “Wer liefert was”, EUROPAGES and Gebraucht.de

  06-06-2019 15:49
  Hamburg – The leading B2B marketplace “Wer liefert was” (wlw) and the B2B platform EUROPAGES are now part of the new corporate brand Visable. Both platforms will continue as Visable brands respectively, as will the online marketing services already offered today, which companies can use to extend their reach beyond the B2B marketplaces. As a Google Premium and Microsoft Advertising Partner, Visable also provides search engine advertising and retargeting campaigns. The aim is to
  
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• Wimbledon takes tennis fans back to 1980

  06-06-2019 15:20 via campaignlive.co.uk
  Experience includes cinema and live show.
  
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• MediaCom poaches Hearts & Science UK CEO Frances Ralston-Good

  06-06-2019 15:05 via campaignlive.co.uk
  Former top UK media planner has spent most of past 20 years at Omnicom.
  
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• Bagel Bites reunites with Tony Hawk, 17 years later

  06-06-2019 15:00
  Tony Hawk, over the years, has hawked everything from Mtn Dew and McDonald’s to his own video games and clothing. Yet, when he starred in a Bagel Bites commercial in 2002, some fans questioned whether the skateboarding legend was selling out.Now, he’s reuniting with Bagel Bites in a campaign that pokes fun at his earlier run with the brand. The new effort focuses Hawk’s role as a dad and on dads in general, albeit with a bit of skating.The campaign comes from D/CAL, t
  
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• Budweiser reinvents famous Elizabeth I speech for Women's World Cup spot

  06-06-2019 14:27 via campaignlive.co.uk
  Campaign is first major work delivered by Budweiser Brewing Group UK&I's in-house agency DraftLine.
  
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• Darren Criss stars in Taco Bell’s latest Nacho Fries campaign

  06-06-2019 14:00
  Darren Criss stars in a commercial disguised as a movie trailer that has all the cheesiness one would expect from Taco Bell.For the fourth limited-time run of Nacho Fries, Taco Bell is back with another movie-themed campaign. Criss stars as Zack Collins, a singer discovered while he croons about his true love: Taco Bell’s Nacho Fries.The trailer-style commercial for the fake film, called “Chasing Gold,” has all the trappings of a teaser for a feature film about a singer. T
  
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• McDonald's serves up immersive McNuggets experience

  06-06-2019 12:12 via campaignlive.co.uk
  Festival tour features McNuggets maze and photo experience.
  
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• Amazon hypes a delivery drone, and Fiat Chrysler says ‘never mind’: Thursday Wake-Up Call

  06-06-2019 12:03
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news.What people are talking about today
  Amazon is all excited about delivery drones. Again. At an Amazon conference in Las Vegas, the company unveiled a futuristic-looking new craft that it says will dispatch toothpaste and other household items in tests “starting within months,” as Bloomberg News reports. Amazon isn’t giving many specifics about the tech or the tests, but it
  
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• KFC, McDonald's and Kellogg ads served on children's YouTube channels

  06-06-2019 11:37 via campaignlive.co.uk
  But compliance sweep by ASA found advertisers were acting in line with rules on HFSS products.
  
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• Dentsu X expands in UK by merging with Fetch and 360i

  06-06-2019 10:42 via campaignlive.co.uk
  In a wider simplification move, Dentsu Aegis Network will group all UK agencies in five 'lines of business'.
  
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• Deliveroo calls global creative pitch

  06-06-2019 10:17 via campaignlive.co.uk
  Food-delivery platform has previously worked with Wieden & Kennedy and Red Brick Road.
  
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• Deliveroo appoints Chime360 to global creative

  06-06-2019 10:17 via campaignlive.co.uk
  Young agency to assume duties immediately.
  
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• Wrangler appoints Mother NY as global creative agency of record

  06-06-2019 06:01
  Wrangler—the denim brand recently spun off with Lee from VF Corp. as a separate publicly-traded entity called Kontoor Brands—named independent network Mother New York as its global creative agency of record, following a review that kicked off in the fall of 2018.Mother New York's responsibilities will include branding development and communications campaign strategy spanning print, digital, broadcast and out-of-home. Its efforts will be global 
  
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• Fiat Chrysler withdraws its offer to merge with Renault

  06-06-2019 02:29
  Fiat Chrysler Automobiles NV abruptly withdrew its offer to combine with Renault SA after the French carmaker’s board —on the brink of approving the deal—postponed a decision for a second time in as many days.Renault’s board ended an hours-long meeting early Thursday without a vote after its most important shareholder, the French state, requested deliberations be put off to a later date. Renault, in a statement issued before Fiat’s withdrawal, said it would con
  
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• Five lessons from the growing pains of cannabis brands

  06-06-2019 00:25
  Legal cannabis is quickly ripening into big business, but brands and marketers are still figuring out how to navigate it.Ad Age brought together executives from Barney’s, Cannaclusive, Sherbinskis, Greenlane, Quarter and Dosist at its Inside Pages conference on Tuesday to speak about the state of the cannabis industry, what brands have learned so far and how to create luxe retail experiences that are inclusive as well as educational.  Here’s what we learned:Luxe experiences
  
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