Advertising news

• Americans now spend more time on devices than watching TV

  04-06-2019 23:57
  Smartphones are officially the king of media.For the first time, U.S. adults this year will spend more time using their mobile devices than they’ll spend watching TV, according to eMarketer Inc. About 70 percent of that time will be spent on smartphones.The changes in usage have been gradual, but they have huge repercussions for everyone from traditional media companies to app developers. Smartphones’ supremacy means that video viewing is shifting from TV sets and onto mobile de
  
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• Instagram Advertisers Can Now Promote Creators’ Organic Branded Content Posts as Ads

  04-06-2019 23:38 via feeds.adweek.com
  Instagram revealed a new branded content option Tuesday, saying that brands can now promote organic branded content posts from creators as ads within the photo- and video-sharing platform's feed. "Paid Partnership" text will appear on those ads when they run in Instagram's feed, along with the brand name being part of each post, which Instagram...
  
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• Workplace by Facebook Is Giving Users More Control Over Notifications

  04-06-2019 23:30 via feeds.adweek.com
  Workplace by Facebook is taking steps to help its users manage their notifications. The social network's enterprise offering said in a blog post that it added options under Notifications in User Settings to enable users to control seven notifications categories and amend their preferences for onsite, push and email. Users can also access a list...
  
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• How Pop-Up Magazine Takes Print to the Stage—and Across the Country

  04-06-2019 23:24 via feeds.adweek.com
  Pop-Up Magazine is redefining the medium by bringing it to an unexpected locale: the theater. Modeled after a general interest magazine, the show presents a night of storytelling with a variety of pieces that range from international reporting to firsthand accounts of relationships and stories near and dear to performers' hearts. Pop-Up Magazine tours seasonally...
  
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• Dating app Bumble is opening up a wine bar

  04-06-2019 23:13
  Bumble, the app that gives women the upper hand in the “swipe right” online dating world, is opening a cafe and wine bar for people to meet up.The five-year-old Austin-based company will open Bumble Brew in fall 2019 in SoHo in New York. The space will operate through the day, first as a coffee shop, before transitioning into a wine bar with small plates. The company sees this as a way to engage its expanding audience, from the signature dating app to its networking platform Bumble B
  
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• NBA Finals ratings down nearly 25 percent

  04-06-2019 23:06
  As expected, the absence of superstar ratings magnet LeBron James and the virtual elimination of an entire U.S. media market has put a damper on the TV turnout for the NBA Finals. But take a step back from all the performative rending of garments and gnashing of teeth and the deliveries for the Golden State-Toronto series don’t exactly represent a catastrophic failure for advertisers or for the league itself.According to Nielsen live-plus-same-day data, ABC’s two Finals broadcas
  
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• Younger Teens Can No Longer Livestream on YouTube Without an Adult Present

  04-06-2019 23:05 via feeds.adweek.com
  YouTube outlined some of the steps it is taking to protect minors on its platform. The Google-owned video site said in a blog post that it updated its livestreaming policy to bar younger minors from livestreaming if they are not "clearly accompanied by an adult." New classifiers--machine learning tools that help identify specific types of...
  
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• Amazon Channels Hollywood Tropes for Comedic Campaign Promoting Fire TV

  04-06-2019 22:28 via feeds.adweek.com
  Anyone with Fire TV, Amazon's dedicated media player that streams video, music and games, can use Alexa's voice control functions to make requests. In a new campaign for the streaming device, Amazon brings some typical requests to life in a manner that's fit for the big screen. Turns out that even movie characters are in...
  
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• In a Subtly Delightful Twist by Coca-Cola, These Outdoor Ads Point You to Recycling Bins

  04-06-2019 22:22 via feeds.adweek.com
  The decision on whether to recycle an empty bottle or just throw it in the trash shouldn't be one determined by convenience, but alas, such is human nature. People are simply more likely to recycle if they can easily find and get to the right bin. To that end, Coca-Cola and Publicis Italy have come...
  
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• On the Adweek Podcast: How to Launch Your Career the Right Way

  04-06-2019 21:41 via feeds.adweek.com
  Graduation season has come and gone, meaning college grads are trading in term papers for r?sum?s. The path to a successful career can be daunting, but Adweek has published its fourth annual grad guide to help you live your best post-grad life. In this episode of Yeah, That's Probably an Ad, brand marketing reporter Diana...
  
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• William Hill sends creative and media accounts to MullenLowe and 360i

  04-06-2019 21:03
  U.K. bookmaker William Hill has selected U.S. agencies of record for creative and media as it looks to continue expanding its footprint in the states. Interpublic Group of Cos.’ MullenLowe was selected to handle lead creative duties and Dentsu Aegis Networks’ 360i was picked for media, according to several people close to the matter.Those people said that the appointments follow two separate reviews, media and creative, that were managed by London consultancy Creativebrief.MullenLowe
  
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• MTV to reboot two of its classic shows with Quibi

  04-06-2019 20:41
  MTV Studios is rebooting two of its most iconic programs, "Punk’d" and "Singled Out," for Jeffrey Katzenberg's mobile, short-form streaming service Quibi. There will be 20 new episodes each, all under 10 minutes in length.It's the latest move by MTV's parent, Viacom, to monetize its library content on digital platforms. The reboot of "The Real World," for example, is set to bow on Facebook Watch on June 13. Viacom launched MTV Studios a year ago with a focus on developing re
  
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• Revenues from podcast advertising are projected to hit $1 billion by 2021

  04-06-2019 20:32
  The largest podcasting companies in the United States reported combined revenues of $345 million last year, while the total market estimate for the industry reached an all-time high of $479 million, according to the Podcast Revenue Report [PDF] released on Monday.The annual report, which has been jointly compiled by the Interactive Advertising Bureau and PwC since 2016, shows that both reported and estimated advertising revenues have increased year-over-year by 34 and 53 percent,
  
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• Instagram's new tool allows brands to push influencer content as ads

  04-06-2019 20:31 via campaignlive.com
  Old Navy: 'Promoting content directly from an influencer's handle inherently gives the post more authenticity than coming from a brand handle.'
  
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• Firefox follows Apple in blocking third-party cookies online

  04-06-2019 20:28
  Mozilla Corp.’s Firefox browser joined Apple Inc.’s Safari in blocking certain kinds of online tracking, leaving Google’s Chrome as the only major browser that doesn’t bar these tools by default.Going forward, new downloads of Firefox will automatically block trackers known as third-party cookies, which can follow users around the web and log their activity. Safari blocked them in 2017. Earlier this year, reports that Google might do the same sent shares of some ad tech c
  
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• A large promise with great possibilities: B-to-B CMO spotlight

  04-06-2019 19:37
  There are a lot of ways to express the notion that big brands need to do big things to cut through, but my favorite dates back to 1759 and Samuel Johnson, “Promise, large promise, is the soul of an advertisement.”  It’s not just the obvious reality that the larger you are, the harder it is to change entrenched perceptions. It’s also the opportunity that big brands have to make a big difference. Case in point: SAP.In my recent interview with Alicia Tillman, SAP’
  
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• Opinion: Brands, here’s how to do LGBTQ+ Pride right

  04-06-2019 19:15
  It’s officially Pride Month. And this year, June 28 marks the 50th anniversary of the Greenwich Village Stonewall riots, which determinedly gave rise to the gay liberation movement and the first-ever Gay Pride marches in U.S. history that followed a year later. Sure, much progress has been made since then, and what were once Pride marches are now Pride parades. But the fight for LGBTQ+ equal rights is so very far from over. And this is where it gets complicated for brands looking to a
  
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• Cannes Lions reveals first batch of shortlisted award entries

  04-06-2019 18:28 via campaignlive.com
  Glass: The Lion for Change, Innovation Lions and Titanium Lions Shortlists announced ahead of the festival.
  
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• Hershey's head of media dishes on Twitch and other digital plays

  04-06-2019 18:27
  Charlie Chappell didn’t need to go far to research the popularity of Twitch, where people watch live streams of other people playing video games. While Chappell says he’s no longer much of a gamer himself, his 12- and 17-year-old sons helped confirm the platform’s popularity, especially among younger consumers.“I did need a bit of an education at first,” says Chappell, the head of integrated media and communications at Hershey.Chappell says he and his team became in
  
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• Movers and Shakers: McDonald's, Havas Helia, MSQ, Dentsu, Sense, Amplify

  04-06-2019 18:11 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Watch the newest commercials on TV from Facebook, Hulu, Adidas and more

  04-06-2019 17:41
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (May 31-June 2).Facebook shows seemingly random people all singing the Marc Cohn classic “Walking in Memphis” in a spot that promotes private Facebook groups (in this case, a group for homesick Memphians). Phoenix Suns guard Devin Booker helps Hulu hype its live sports offerings.
  
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• American Eagle is thriving at the mall

  04-06-2019 17:14
  On a recent afternoon, college student Michele Jacobs walked into an American Eagle Outfitters store in Manhattan to buy some pieces from its Aerie lingerie line. And while she left with two bralettes, she also bought a jean skirt and a couple pair of shorts.“I feel like it’s really hard to not spend money when I go in there,’’ said Jacobs, 19, a rising sophomore at Franklin & Marshall College in Pennsylvania. “The majority of my clothing is from American Eagle.
  
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• Google’s enemies sharpen their knives as DOJ opens antitrust probe

  04-06-2019 17:05
  The looming U.S. antitrust investigation of Google is galvanizing as many as a dozen companies to gather their longstanding complaints about the Alphabet Inc. unit and consider bringing them to the Justice Department as the probe gets underway, according to people familiar with the matter.Rivals and companies that depend on Google have long complained that the internet giant harms competition across markets. These companies, ranging from media to advertising-technology firms, are now assembling
  
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• Facebook may be told to censor its users’ hateful posts across the world

  04-06-2019 16:38
  Facebook Inc. may be ordered to remove offensive content posted by users in the European Union and then also hunt for similar posts anywhere in the world, according to an EU court opinion that the internet giant warned was a threat to freedom of speech.Since the EU’s law for digital services and electronic commerce “does not regulate the territorial scope of an obligation to remove information disseminated via a social network platform, it does not preclude a host provider from being
  
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• Grey loses CSO Matt Tanter to Mother

  04-06-2019 16:30 via campaignlive.co.uk
  Tanter has been at Grey for six years.
  
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• Matthew Hook departs Dentsu Aegis

  04-06-2019 16:28 via campaignlive.co.uk
  Chief strategy officer is leaving after 17 years at network.
  
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• Opinion: Eight ways to turn ageism on its head

  04-06-2019 16:04
  As a proud 59-year-old, I’ve been championing the power of age in the advertising industry for years. We are a powerful force in popular culture with the ability to shape what people think, believe and do. We can change the way aging is depicted in advertising by changing ageism within the ad industry itself. If we do that, we can change the way society views aging. So I’m asking all of you to help eradicate the one ‘ism’ that affects every single one of us&mdas
  
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• Eight ways to turn ageism on its head

  04-06-2019 16:04
  As a proud 59-year-old, I’ve been championing the power of age in the advertising industry for years. We are a powerful force in popular culture with the ability to shape what people think, believe and do. We can change the way aging is depicted in advertising by changing ageism within the ad industry itself. If we do that, we can change the way society views aging. So I’m asking all of you to help eradicate the one ‘ism’ that affects every single one of us&mdas
  
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• The new age of content Darwinism (and how to apply it)

  04-06-2019 16:00
  Are you surviving content Darwinism? There is a need for content at scale, and that is creating an evolutionary battle every day in the digital universe. And it’s a jungle out there. The fittest content for each brand gets reproduced, and the content that doesn’t work becomes extinct. It was born as optimization, but it has become more than that: It’s natural selection -- the survival of the fittest. We, as brand marketers, are its engineers. And it is changing digital marketin
  
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• Nike to host women-only football festival in London

  04-06-2019 15:56 via campaignlive.co.uk
  Event will include street food, DJs and beauty treatments.
  
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• BT signs up as lead partner for all England football teams in £50m deal

  04-06-2019 15:32 via campaignlive.co.uk
  Five-year agreement covers all 28 national teams.
  
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• Budweiser hosts series of events celebrating Pride in London

  04-06-2019 15:29 via campaignlive.co.uk
  Brand will have strong presence at 6 July parade.
  
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• Huawei promotes credentials to UK businesses amid deepening US crisis

  04-06-2019 13:44 via campaignlive.co.uk
  Campaign is running across print, digital and outdoor.
  
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• Big Tech’s antitrust worries. Plus, Apple’s new privacy moves: Tuesday Wake-Up Call

  04-06-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  The antitrust threat against Big Tech is getting bigger. Yesterday’s Wake-Up Call noted reports that the U.S. Justice Department appears ready to probe Google. Now we know more. The Wall Street Journal reports that the Justice Department and Federal Tra
  
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• Love Island breaks series-opener record with 3.3m viewers

  04-06-2019 11:12 via campaignlive.co.uk
  Programme was most watched this year among 16- to 24-year-olds.
  
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• GSD&M wins Universal Parks & Resorts creative account

  04-06-2019 11:00
  Austin, Texas-based GSD&M, part of Omnicom Group, was selected as the U.S. creative agency of record for Universal Parks & Resorts, a subsidiary of Comcast-owned NBCUniversal, following a review.The agency will handle all brand strategy, creative, digital, social media and experiential for the Orlando-based brand on a national level while individual parks, such as Universal Orlando Resort and Universal Studios Hollywood, will continue to work with a variety of their o
  
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• Online ads to account for 62% of UK adspend in 2020

  04-06-2019 10:57 via campaignlive.co.uk
  UK largest online advertising marketing in Europe and third-largest in the world.
  
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• 'A titan of radio': industry pays tribute to John Myers

  04-06-2019 10:37 via campaignlive.co.uk
  Industry leaders pay homage to former GMG Radio chief executive John Myers, who has died at the age of 60.
  
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• Amazon buys Sizmek's ad businesses

  04-06-2019 10:05 via campaignlive.co.uk
  Purchase comes months after Sizmek filed for bankruptcy.
  
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• Twitter calls for 'collective effort' to tackle brand safety

  04-06-2019 09:52 via campaignlive.co.uk
  Platform has been focused on partnering premium publishers to ensure brand safety.
  
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• Mark Read: CMOs have become too much like chief communications officers

  04-06-2019 09:47 via campaignlive.co.uk
  Marketers need to regain their power inside the client organisation, WPP chief says.
  
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• ITV and Global form podcast partnership

  04-06-2019 09:34 via campaignlive.co.uk
  Two-year deal includes promotion of shows such as Love Island across Capital and Heart.
  
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• Apple just announced it’s selling a Mac monitor stand for $999

  04-06-2019 02:47
  There were some murmurs among developers on Monday as Apple was running through the pricing for the new Mac Pro computer at the Apple Worldwide Developers Conference. Presumably this was directed at Apple’s fancy stand for its $5,000-and-up computer monitor. The stand alone is $999.Good news: You can purchase it separately for some reason.Per the “Pricing and Availability” section of Apple’s official press release about the product launch,The all-new Mac Pr
  
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• Apple will block marketers' access to email addresses

  04-06-2019 00:50
  Apple is coming between marketers and their email lists with new privacy updates it revealed at its yearly Worldwide Developers Conference.At Monday's event, Apple showed off a new sign-on service—an alternative to offerings from Facebook and Google—that lets consumers join apps using their Apple accounts. One of the perks is a more private option, so consumers don't have to share their true email addresses with developers and brands when they sign up for services
  
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• How MeUndies is aligning itself with cultural moments like Pride

  04-06-2019 00:44
  Direct-to-consumer retailer MeUndies has built its brand on embracing inclusivity and self-expression, delivering messages around body positivity and same-sex marriage. With LGBTQ Pride celebrations soon to happen across the country, MeUndies is taking the opportunity to amplify those messages further with the launch of a new Pride-themed underwear collection. The company partnered with DJ and EDM producer GRiZ to be the face of the colorful collection. Underwear for both men
  
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