Advertising news

• The drone is the message

  30-05-2019 21:55
  If “the medium is the message” was one of the most radical concepts of the 20th century, then a compelling question for the 21st century is this: What can now be defined as a medium?Marshall McLuhan’s famous theory, of course, is that the medium itself, not the content it carries, is what really matters because the medium (e.g. television) is what shapes and defines a culture.And so we tend to think of media as the medium. McLuhan, however, had a much broader definition. He arg
  
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• Watch a pastry chef try to make gourmet Doritos: Publisher’s Brief

  30-05-2019 21:11
  Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition.Today’s edition of Publisher’s Brief focuses on awesome content because, well, that’s ultimately the point, right?First up, a report from the spring edition of Pop-Up Magazine, which I witnessed last night in New York at the Brooklyn Academy of Music&
  
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• Hearst Magazines Hires Its First VP for Experiential

  30-05-2019 19:37 via feeds.adweek.com
  Hearst Magazines is looking to invest further in experiential events with a new hire: Liz Morley-Ehrlich, who was named the company's first vp of experiential and brand partnerships. The appointment comes as publishers, especially those in the magazine industry, look to expand their reach in events, connect with readers offline and diversify revenue streams. "Deepening...
  
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• 4A’s Introduces a Playbook to Help Advertisers Manage Brand Safety Risk

  30-05-2019 19:32 via feeds.adweek.com
  The American Association of Advertising Agencies (4A's) is introducing a Brand Safety Playbook to educate agencies and their clients on how to best navigate the nuances of brand safety. 4A's evp, media and data practice Louis Jones explained that the Brand Safety Playbook completes the set of goals set out at the Ad Assurance forum...
  
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• Electronic Arts sends media account to m/Six

  30-05-2019 19:24
  Video game company Electronic Arts, while still handling a majority of its media duties in-house, has selected GroupM's m/Six as its global strategic external media agency partner following a review, people close to the matter told Ad Age.Incumbent Publicis Groupe's Starcom, Omnicom Media Group's Hearts & Sciences and Havas also competed for the account, the people said, adding that Hearts & Sciences made it to the final round against m/Six.Hearts & Sciences
  
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• BTS Is Unveiling a New Facebook Messenger Sticker Pack for National Best Friend Day

  30-05-2019 19:00 via feeds.adweek.com
  National Best Friend Day is coming up June 8, and BT21 and Facebook Messenger released a new sticker pack Thursday to mark the event, Best Friends Forever. Facebook/BT21/Line Friends BT21 is a set of animated characters created by South Korean K-pop boy group BTS in partnership with Line Friends. Best Friends Forever is the third...
  
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• Snapchat Is Using AR to Bring New Game Trover Saves the Universe to Life

  30-05-2019 18:55 via feeds.adweek.com
  Snapchat teamed up with Squanch Games to bring its new comedy-action title, Trover Saves the Universe, to life via augmented reality. Pointing the Snapchat camera at the key art on the box for Trover Saves the Universe, and then pressing and holding to scan, unlocks a lens that contains the voice of Trover, supplied by...
  
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• The North Face apologizes for its Wikipedia hack

  30-05-2019 18:44
  A North Face campaign designed to hack Wikipedia’s system of disclosing paid advocacy has resulted in an apology from the sportswear brand as well as an unflattering update to The North Face’s own Wikipedia page.Earlier this week, The North Face’s Brazilian office touted a new campaign in which the brand updated the imagery on the Wikipedia pages of popular outdoors destinations to include pictures of athletes wearing the North Face products. The effort was designed to pull the
  
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• London & Partners targets millennials with social marketing

  30-05-2019 18:12 via campaignlive.co.uk
  The mayor of London's official promotional agency wants to attract young tourists.
  
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• Alaska Airlines Is Using Events to Connect With Travelers Outside of the Pacific Northwest

  30-05-2019 17:59 via feeds.adweek.com
  Despite its name, Alaska Airlines' flights don't always stop or start within the Land of the Midnight Sun, especially since Alaska acquired Virgin America in 2016, as more of their flights reach beyond its Pacific Northwest hub. Taking over Virgin America's East Coast routes hasn't led to the name recognition the company would have liked....
  
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• Facebook and Instagram Unveiled Their Lineups for the NBA Finals

  30-05-2019 17:40 via feeds.adweek.com
  The first-ever National Basketball Association Finals game in Canada tips off Thursday night, when the Golden State Warriors visit the Toronto Raptors, and the league teamed up with Facebook and Instagram on several activations to mark its championship series. The NBA is one of the partners in the introduction of a new feature for Facebook...
  
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• Kevin Bacon demonstrates AR to launch EE's 5G service

  30-05-2019 17:38 via campaignlive.co.uk
  Ad features real fans during FA Cup final.
  
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• Watch the newest commercials on TV from Audible, Popeyes, Dunkin’ and more

  30-05-2019 17:15
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 28.Popeyes spokeswoman “Annie” (actress Deidrie Henry) crashes a picnic date that’s not going so well. Audible, the Amazon-owned purveyor of audiobooks and other spoken content, serves up testimonials from customers who talk about how listening to the service enriches their lives. And
  
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• The NFL has loosened its alcohol ad policy to allow active players in beer ads

  30-05-2019 17:05
  The National Football League has loosened its alcohol ad policies, including giving official sponsors the freedom to use active players in beer ads for the first time.The changes were first reported by Morning Consult, which cited a league email sent this week to team presidents and marketing and sponsorship executives. While liquor brands still cannot use active players in marketing, booze marketers can now promote themselves as the “official” product of teams they sponsor, accordin
  
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• Havas Helia unveils new leadership team

  30-05-2019 17:04 via campaignlive.co.uk
  Dominique Bergantino moves from Havas London to become managing director.
  
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• What CEOs Can Learn About Leadership From Coaches

  30-05-2019 17:00 via feeds.adweek.com
  I have always loved sports. As a fan, I am a passionate New Orleans Saints fan (and yes, I'm still bitter about the NFC Championship call) and Kentcuky Wildcats basketball enthusiast. Growing up in Kentucky, I played basketball from age four through high school. I remember spending hours in the gym every summer, just me...
  
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• The Trust Project Will Spin Off and Become Its Own Independent Nonprofit

  30-05-2019 16:55 via feeds.adweek.com
  An infusion of $2.25 million from Facebook, Craig Newmark Philanthropies and the Democracy Fund is helping the Trust Project spin off from Santa Clara University's Markkula Center for Applied Ethics and become its own independent nonprofit organization. In November 2017, Facebook, Twitter, Google and Bing teamed up with the Trust Project on Trust Indicators, which...
  
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• The three keys to a successful mentor-mentee relationship

  30-05-2019 16:42
  “Experience is a hard teacher because she gives the test first, the lesson afterward.”  —Vernon LawThis is especially true of business leadership, whose career path is shaped by trial and error and where much of the learning comes after the fact. Mentoring can play a crucial role in accelerating the development of future leaders, equipping them with the wisdom and tools to bypass many of the pitfalls.A great mentor is akin
  
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• Disney joins Netflix in pondering Georgia exit over abortion law

  30-05-2019 16:39
  Walt Disney Co. is following Netflix’s lead in threatening to leave Georgia if a controversial anti-abortion law takes effect.Disney CEO Bob Iger told Reuters on Wednesday that it would be “very difficult” to keep film production in the state if the legislation becomes law next year. A representative for the company declined to comment further to Bloomberg News.“I think many people who work for us will not want to work there, and we will have to heed their wishes in
  
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• Uber goes under water at Great Barrier Reef

  30-05-2019 16:22 via campaignlive.co.uk
  Rides are in partnership with Queensland tourist board.
  
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• EE launches 5G with Stormzy gig on a floating stage

  30-05-2019 16:22 via campaignlive.co.uk
  Short performance took place in front of Tower Bridge.
  
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• North Face Apologizes and Ends Campaign Manipulating Wikipedia to Promote Its Products

  30-05-2019 16:10 via feeds.adweek.com
  While people and businesses are always trying to take advantage of Wikipedia's open-to-all approach to information, not many openly brag about it. But that's exactly what The North Face and Brazilian agency Leo Burnett Tailor Made did this week in announcing a campaign called "Top of Images," which aimed to put branded North Face photography...
  
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• In-Person Interactions Are Strongest When Coupled With Digital Strategy

  30-05-2019 16:00 via feeds.adweek.com
  Humans are social beings by nature. We love to communicate and have figured out more than enough ways to always be in touch. This year for the first time ever, a majority of the global population will be digitally connected. And let's face it: The expectation to be available and connected has become a bit...
  
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• Bernie Sanders Is Following Alexandria Ocasio-Cortez’s Lead With ‘TV-Quality’ Digital Campaign Ads

  30-05-2019 16:00 via feeds.adweek.com
  Vermont Sen. Bernie Sanders' presidential campaign is approaching digital advertising this time around in a whole new way compared to his 2016 strategy. A new ad targeting Iowa voters--released today on social media platforms like Facebook, Instagram and Twitter--is just one example of how the campaign has prioritized creating videos that are of "TV-quality," said...
  
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• 3 things you need to do immediately after earning press coverage

  30-05-2019 16:00
  Companies like Airbnb, Birchbox and Lyft launched their businesses almost entirely on public relations. Instead of buying TV ads, they focused on creating a great product and cultivating relationships with reporters and media sites. Over time, small stories in small markets turned into bigger and more important coverage worldwide -- and the rest is history. PR can make your business famous overnight, but it’s up to you to keep it from being yesterday’s news.When Pressboard got starte
  
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• Snapchat: Here’s How to Take Snaps in Portrait Mode

  30-05-2019 15:30 via feeds.adweek.com
  Did you know that Snapchat allows you to create photo and video Snaps in Portrait mode? This mode blurs the background behind your subject's face. Our guide will show you how to do this. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: On the Snapchat camera screen, tap the down...
  
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• NBCU Will Debut Shoppable Ads During This Weekend’s French Open

  30-05-2019 15:30 via feeds.adweek.com
  NBCUniversal, which rolled out a shoppable ad format to brands and buyers last month, has found its first partner for the interactive offering. The broadcaster plans to air shoppable advertisements for the French athletic clothing brand Lacoste on NBC this weekend during its French Open matches with Novak Djokovic, a professional tennis player and a...
  
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• NBC Universal snares first advertiser for Shoppable TV

  30-05-2019 15:30
  It’s a match. NBC Universal has tapped Lacoste as the first advertiser for the media company’s new Shoppable TV feature. The program will debut at the French Open live tennis match of Lacoste brand ambassador Novak Djokovic this weekend.“Tennis fans can shop the Lacoste X Novak Djokovic Collection while watching him play in real time,” said Josh Feldman, executive VP, head of marketing and advertising creative, at NBC, in a statement.Viewers watching the Djokovic com
  
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• Google’s New Online Museum Will Honor Women Who Defied Female Soccer Bans Worldwide

  30-05-2019 15:00 via feeds.adweek.com
  For much of the 20th century, countries like the United Kingdom, Germany, France and Brazil had various rules in place that effectively banned women from playing soccer over sexist myths about the sport's effect on fertility and "masculinization." Google's Arts & Culture arm is seeking to spotlight the many women who defied these bans with...
  
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• Campari supper club celebrates Negroni Week

  30-05-2019 14:38 via campaignlive.co.uk
  Event is in partnership with Sicilian chef Emilia Strazzanti, florist McQueens and TT Liquor.
  
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• How LiveRamp Intends to Woo Advertisers Now That the Cookie Is Starting to Crumble

  30-05-2019 14:30 via feeds.adweek.com
  LiveRamp today announced the launch of Authenticated Traffic Solution, a method of online ad targeting that it claims lets publishers and supply-side platforms better monetize users without the need for the increasingly out-of-favor cookie-based tracking. Per LiveRamp, ATS provides targeting techniques based on publishers' first-party authentications, which can then deliver enhanced addressability on cookie-less ad...
  
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• Westfield partners Save the Children for AI pop-up selling trending fashion

  30-05-2019 14:20 via campaignlive.co.uk
  Initiative aims to raise funds for charity.
  
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• Discarded Trash Bags Capture the Struggle of Foster Children in Sobering PSA

  30-05-2019 14:00 via feeds.adweek.com
  Every day, 700 children enter America's foster care system. From there, the path to landing a stable home situation is rocky at best, especially for older children. Though there are currently more than 400,000 children awaiting foster care, their stories are typically shrouded in silence. Among the scores of national issues that we allow to...
  
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• Richard Branson Aims Ads at South Dakota, the One State That Hasn’t Booked a Virgin Cruise

  30-05-2019 13:00 via feeds.adweek.com
  Global business magnate Richard Branson is about to launch the world's newest cruise line, and he's already attracted the interest of Americans from nearly all 50 states. The key word: nearly. One state--South Dakota--reportedly is the only holdout where no residents have booked a cruise on Virgin Voyages. So the cruise line, with help from...
  
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• The NRA gets dropped by its agency. Plus, NBA Finals ratings predictions: Thursday Wake-Up Call

  30-05-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about todayThe NRA and its longtime ad agency are splitting up after 38 years together. Ad agency Ackerman McQueen is walking away, saying “the NRA’s chaos led us to lose faith” in the gun group, as Bloomberg News reports.The National Rifle Association and the agency
  
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• Coke celebrates 'positive energy' for you'll never guess which product

  30-05-2019 11:24 via campaignlive.co.uk
  First Coca-Cola-branded energy drink launched earlier in the spring.
  
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• Daily Mail publisher sees climb in pre-tax profits

  30-05-2019 11:17 via campaignlive.co.uk
  DMGT says it is on track to end the year in line with market expectations.
  
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• O (No) Canada!: Raptors likely to take a bite out of NBA Finals ratings

  30-05-2019 11:00
  The Toronto Raptors and Golden State Warriors on Thursday night will tip off the first NBA Finals featuring a team based outside the United States, and if similar international milestones are any indication, ABC will need the series to go the full seven games if it is to deliver blockbuster ad impressions.According to Nielsen live-plus-same-day data, the Raptors haven’t been much of a draw during the first three rounds of the playoffs. Toronto’s six-game Eastern Conference Finals set
  
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• MediaCom's chief client officer on rebuilding trust

  30-05-2019 11:00
  These days, when you hear about consultancies in the marketing and advertising space, it’s in the context of them luring talent away from agencies or making full blown acquisitions. But last year when MediaCom was looking to hire a new chief client officer, it went right into the lion’s den. In hiring Bhavana Smith, a six-and-a-half year Accenture vet, the WPP media network is seeking to burnish its digital transformation capabilities—and take a page from the consultancy p
  
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• Unilever features transgender couple in All Things Hair campaign

  30-05-2019 10:41 via campaignlive.co.uk
  Models showcase Pride hair looks using VO5's biodegradable hair glitter.
  
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• CMA launches inquiry into Bauer radio acquisitions

  30-05-2019 09:28 via campaignlive.co.uk
  Acquisitions were announced earlier this year.
  
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• Seventh Generation will move to Opinionated from 72andSunny

  30-05-2019 00:54
  Unilever’s Seventh Generation will shift its creative account to independent Opinionated, Portland, Oregon, next year as incumbent 72andSunny continues through year end on a project basis, a spokeswoman for the brand said.Seventh Generation, which spent $18 million in measured media last year according to Kantar, brought on 72andSunny in late 2015 following a review just before the company was sold to Unilever. The agency subsequently picked up global work on one of the packaged-goods gian
  
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• Carat Promotes Michael Epstein to Global CEO

  30-05-2019 00:10 via feeds.adweek.com
  Dentsu Aegis Network promoted Adweek media executive of the year Michael Epstein to the role of global CEO, effective June 1. The promotion comes after more than two years as U.S. CEO, during which time Carat won new business with United Airlines, Intel and P&G. "We've been on an incredible journey with Carat in the...
  
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