Advertising news

• Federal judge orders changes to some of Bud Light’s corn syrup ads

  25-05-2019 14:58
  MillerCoors has claimed a partial legal victory in its attempt to get Bud Light to stop its campaign that mocks Miller Lite and Coors Light for using corn syrup.A federal judge denied Anheuser-Busch InBev’s move to dismiss the false advertising suit, while ordering the brewer to stop using certain language in some of the ads. The decision, released Friday evening, amounts to a partial preliminary injunction that stops short of halting the campaign entirely as the lawsuit proceeds.The battl
  
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• Retailers reeling, more trouble in store

  25-05-2019 12:00
  Retail took a beating last week: Kohl’s, JC Penney and Nordstrom reported sales declines, while Ascena Retail Group announced the shuttering of its 650-unit Dress Barn chain. And more bad news is yet to come. A group of 170 shoe companies last week urged President Trump to reconsider a proposal that would add a 25 percent tariff on shoes from China. “We can assure you that any increase in the cost of importing shoes has a direct impact on the American footwear consumer,” t
  
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• New Coke pops... 34 years later

  25-05-2019 11:00
  F. Scott Fitzgerald famously wrote: “there are no second acts in American lives” in 1941. And he has been famously proven wrong (his own reputation a case in point) time and again. The most recent example? New Coke.Modern marketing’s most ostentatious blunder is back for a victory lap. In the summer of 1985 Coca-Cola changed the formula of its core product and dubbed it New Coke. It was an idea nobody asked for and, it turned out, nobody wanted. New Coke lasted just 79 days on
  
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• NRA says ad firm stole its thumb drive as legal duel escalates

  25-05-2019 01:29
  The National Rifle Association’s escalating legal feud with its longtime public-relations agency has taken a bizarre turn, with the gun lobby claiming that the PR firm stole a confidential PowerPoint presentation detailing its courtroom strategy.The new controversy centers on an April 29 executive session at the gun lobby’s annual meeting in Indianapolis. During the presentation, outside attorney William Brewer used PowerPoint slides to brief NRA directors on his firm’s strateg
  
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• LVMH slapped with subpoena

  25-05-2019 01:05
  LVMH Moët Hennesy–Louis Vuitton, the Paris-based luxury marketer with an expansive brand portfolio that includes Christian Dior and Sephora, was subpoenaed by a federal grand jury in the probe of U.S. media buying practices, according to people familiar with the matter. The far-reaching inquiry has moved into broader territory and across sectors of the industry, these people say. Ad Age reported in March that an unnamed company had been subpoenaed for years of financial records a
  
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